This document outlines key topics from a technology and innovation management course session, including the Value Proposition Canvas and Business Model Canvas. It discusses how to focus on customer needs rather than products, and notes several advantages of the Business Model Canvas like focus, transparency, agility and providing a common language. Key takeaways emphasize starting with a business model not a product, and that business models are more useful than business plans. The document also covers total addressable market, serviceable addressable market and serviceable obtainable market, noting computation moves from the smallest to largest, and that market research often predicts the past.

1. Technology & Innovation
Management Course
-
Session 4

2. 1. Value Proposition Canvas
2. Business Model Canvas

3. How to write the perfect
business plan/case

4. How to write the perfect
business plan/case

5. Value Proposition Canvas

6. Value Proposition Canvas

8. Don’t look for customers for your products!

9. Don’t look for customers for your products!
Look for products for your customers!

10. Business Model Canvas

11. Business Model Canvas

12. Advantages of BMC
1. Focus
2. Transparency
3. Agility
4. Common language

13. Key takeaways

14. Business models are more useful than business plans
Key takeaways

15. Key takeaways

16. Start with a business model not a product
Key takeaways

17. Key takeaways

18. Business model more important than product
Key takeaways

19. Key takeaways

20. Business models expire
Key takeaways

21. Key takeaways

22. Initially you only have assumptions
Key takeaways

23. Key takeaways

24. Remember the order
Key takeaways

25. Key takeaways

26. T.A.M., S.A.M., S.O.M.
T.A.M. = total addressable market
S.A.M. = serviceable addressable market
S.O.M. = serviceable obtainable market

27. T.A.M., S.A.M., S.O.M.

28. T.A.M., S.A.M., S.O.M.
S.O.M. starts from jobs-to-be-done

29. T.A.M., S.A.M., S.O.M.
S.O.M. starts from jobs-to-be-done
Computation happens in reverse order from S.O.M. to T.A.M.

30. T.A.M., S.A.M., S.O.M.
S.O.M. starts from jobs-to-be-done
Computation happens in reverse order from S.O.M. to T.A.M.
Market research companies are good at predicting the past

31. T.A.M., S.A.M., S.O.M.
S.O.M. starts from jobs-to-be-done
Computation happens in reverse order from S.O.M. to T.A.M.
Market research companies are good at predicting the past
Get out of the building

32. James’ Reading List

33. Hope you
have NO
questions!

35. email:
me@danto.ma
Twitter:
@toma_dan