Enterprise Video is an effective way to empower internal communication in the corporate sphere. The following presentation sums up the role, trends and some key findings of Videos in this context. Make sure to understand the usage of this tool to be able to implement it correctly to your organization.

1. THE STATE OF VIDEO IN THE ENTERPRISE

2. Key Findings
The State of Video in the Enterprise
98% of the respondents see video use in their organization as steady or growing
98% of say video is valuable for improving communication and for training
employees better and faster.
Other areas in which video is thought to have a positive impact include connecting
geographically-dispensed employees (95%) increasing brand awareness and lead
generation (93%) and empowering employees to share knowledge (93%).
National and Global Access from a Single Point

3. Enterprise Video Use Cases
Video Usage
Almost three-quarters of organizations use video for training; large companies particularly use video
for internal communications.
All
7%
39%
80%
71%
88%
91%
8%
26%
50%
53%
60%
72%
0% 20% 40% 60% 80% 100%
Other
Recruiting
Live broadcast of events
Employee generated content
Corporate communications
Learning and development
Which of the following internally - facing purposes does
your company use video for?
Large Enterprise

4. Extent of Video Use
Trends of Video Watching and Creating
Employees spend a substantial amount of time watching and creating video, and they report watching
more video this year than last.
45 %
9%
28%
Trend of Video W atching / This Year Compared to Last Year
Trend of Video Creating / This Year Compared to Last Year
More this year compared to last year
Less this year compared to last year
The same as last year
More this year compared to last year
Less this year compared to last year
The same as last year
16%
39%
63%

5. For Effective Use Of Video
What Could Help Employees Use Video More Effectively?
Employees need easy-to-use tools for video capture, but also greater centralization and integration.
21%
33%
31%
49%
54%
54%
43%
64%
67%
64%
61%
52%
66%
61%
68%
6%
12%
21%
23%
29%
33%
34%
37%
38%
43%
45%
45%
45%
51%
52%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Podcasts
HR announcements
Product announcements
Department updates
Company pride/morale-boosting videos
Recordings of video calls
Videos for sales prospecting/outreach
Communications from managers/executives
Recordings of company events
Webcasts/broadcasts of company events
Webinars
How-to videos for customers
How-to videos for fellow employees
Product demonstrations
Marketing videos
What kinds of videos do employees at your organization create?
All
Large only

6. Impact on Organization Goals
Value of Video Across Organizational Goals
Businesses are finding significant value in video for a number of organizational goals.
50%
50%
57%
57%
52%
60%
62%
64%
75%
75%
37%
39%
34%
35%
40%
33%
31%
32%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Increasing sales
Celebrating corporate culture
Improving customer service and resources
Making executives more relatable and personal
Creating more visibility for employee effort and
achievements
Empowering employees to share knowledge
Increasing brand awareness and lead generation
Connecting geographically dispersed employees
Training employees better/faster
Improving communication
How much value do you believe that video brings to the following
goals at your organization?
Very valuable Somewhat valuable Not valuable

7. Businesses use a large variety of enterprise platforms in their organization, and many are starting to
Intranet
Social Business Platform
Enterprise LMS
Marketing Automation System
CMS/DAM
HCM/HTIS
CRM
Video Inside Enterprise Systems
Sytems That Include Video
7%
22%
18%
19%
42%
42%
59%
27%
19%
33%
39%
25%
45%
30%
65%
59%
48%
42%
34%
12%
11%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Currently Using Considering Using Not Using

8. Webcasting is increasingly a part of companies’ communications. Nearly three-quarters of our respondents
are producing more than 5 internal webcasts a year, and nearly a third are producing 50 or more.
Video for Webcasting
How does your organization approach webcasting?
27%
20%
11%
17%
1%
10%
9%
6%
13% 13%
10%
15%
3%
14%
22%
11%
0%
5%
10%
15%
20%
25%
30%
Large only
All
Number of Internal Webcasts / Year

9. As video portals have become more common, expectations about their capabilities are rising.
Features of a Video Portal
Importance of Video Portal Features
15%
14%
23%
14%
16%
12%
11%
20%
19%
33%
30%
30%
35%
23%
24%
26%
30%
30%
29%
37%
31%
37%
29%
37%
37%
37%
40%
42%
31%
38%
38%
44%
40%
36%
35%
29%
25%
26%
22%
22%
20%
20%
18%
16%
14%
13%
12%
8%
8%
7%
7%
6%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
En couraging participation through gamification
In-video quizzing
Support for multiple languages
Ability to launch a video recorder from within the
portal
Social features related to the video
Related content recomm endations
Content moderation flows
Search within the video based on transcription
Ability to theme and brand the video portal
Detailed analytics on users and media entries
Different roles and permissions for different users
Ability to show different content to different groups
Ability to search, browse and watch videos on
mobile
Extremely important Very important Somewhat important Not important

10. Video continuing to grow until it becomes a standard for communication, training, collaboration and more.
Looking Forward
A Vision for Enterprise Video in 5-10 Years
Source: A Kaltura Report : The survey was conducted online during September 2016.
*
42%
54%
51%
53%
54%
53%
58%
77%
44%
34%
38%
37%
38%
40%
38%
22%
14%
12%
11%
10%
8%
6%
4%
1%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Employee-generated video content will become a
critical business tool.
Mobile devices will become the primary device for
creation and consumption of enterprise video.
Individuals will increasingly expect videos to be
personalized to their needs, rather than a single
linear video serving for all.
Interactive video (in which videos change based on
user actions) will become increasingly popular.
Video will become increasingly important across
every department in an organization.
Companies will try to consolidate their video usage
onto fewer platforms that perform multiple
functions.
Companies will increasingly build video into their
core technologies and products.
Video technology will become increasingly
integrated with other platforms (social business
software, learning management systems, etc.)
How much do you agree with the following statements regarding
video in the next 18 - 24 months?
Strongly agree Maybe Probably not

11. LEARN MORE
Medianova’s Corporate Tube
powered with live webcast is a new
way to empower your internal
communication.

12. THANK YOU
1-443-252-3011
sales@medianova.com