Arienne Holland talks about the benefits of blog commenting as a small-business ("little dog") attention-getting strategy. First, there are common mistakes: commenting for self-congratulation or commenting on the wrong things. Next, there is a strategy for all the kinds of attention a small business (little dog) needs. Finally, there are tools (toys) to make this easier.

1. littletodog’s guide
blog commenting
Arienne Holland
Raven Internet Marketing Tools
@RavenArienne
@RavenArienne #pubcon #littledog

2. little dog
@RavenArienne #pubcon #littledog

3. big competition
@RavenArienne #pubcon #littledog

4. comments
are things
@RavenArienne #pubcon #littledog

5. commenting
is action
@RavenArienne #pubcon #littledog

6. ball licking
@RavenArienne #pubcon #littledog

7. puppy humping
@RavenArienne #pubcon #littledog

8. attention
attention
attention
attention
toys!
@RavenArienne #pubcon #littledog

9. attention
from potential
customers
@RavenArienne #pubcon #littledog

10. how?
go answer
their questions
@RavenArienne #pubcon #littledog

11. attention
from potential
link partners
@RavenArienne #pubcon #littledog

12. how?
social monitoring
@RavenArienne #pubcon #littledog

13. attention
from industry
influencers
@RavenArienne #pubcon #littledog

14. how?
preach to the
congregation,
not the choir
@RavenArienne #pubcon #littledog

15. attention
from journalists
@RavenArienne #pubcon #littledog

16. how?
be kind,
be helpful,
be smart
@RavenArienne #pubcon #littledog

17. toys!
@RavenArienne #pubcon #littledog

18. muck rack
muckrack.com
fuego
niemanlab.org/fuego/
@RavenArienne #pubcon #littledog

19. meetup.com
plus Google and LinkedIn groups
TED comments
ted.com/profiles
@RavenArienne #pubcon #littledog

20. trade associations
raven.im/serpL0
conference sites
speaker list = gold
attendee list = platinum
@RavenArienne #pubcon #littledog

21. social media
monitoring
imasocialtool.com
@RavenArienne #pubcon #littledog

22. (no animal harm)
@RavenArienne #pubcon #littledog

23. thank you
Arienne Holland
@RavenArienne
Raven Internet Marketing Tools
slideshare.net/raventools