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How to 10x Your Content Team’s Productivity

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With limited resources and an unrelenting demand for more content, only a well-oiled content engine can maximize the ROI of your content marketing efforts.

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How to 10x Your Content Team’s Productivity

  1. HOW TO 10X YOUR CONTENT TEAM’S PRODUCTIVITY Hana Abaza VP Marketing at Uberflip #uberwebinar
  2. @HanaAbaza@Uberflip#uberwebinar We will send the recording. Questions? We’ve got answers! (At the end of the webinar )
  3. @HanaAbaza@Uberflip#uberwebinar Join in on Twitter We will send the recording. Questions? We’ve got answers! (At the end of the webinar )
  4. @HanaAbaza@Uberflip#uberwebinar Stick around for the demo!
  5. @HanaAbaza@Uberflip#uberwebinar THE CONTENT CONUNDRUM Limited resources (time, people and money!) Demand for more content Content shock Real time marketing
  6. @HanaAbaza@Uberflip#uberwebinar To be a 10x content marketer (read: productive and on target with your goals) you have to create ridiculously good content in a consistent, repeatable way. Process, process process!
  7. @HanaAbaza@Uberflip#uberwebinar
  8. @HanaAbaza@Uberflip#uberwebinar
  9. @HanaAbaza@Uberflip#uberwebinar
  10. @HanaAbaza@Uberflip#uberwebinar ESTABLISHING A PROCESS Organizational process (the big picture)
  11. @HanaAbaza@Uberflip#uberwebinar ESTABLISHING A PROCESS Organizational process (the big picture) Core Content Activities
  12. @HanaAbaza@Uberflip#uberwebinar ESTABLISHING A PROCESS Organizational process (the big picture) Core Content Activities Authoring / Creation
  13. @HanaAbaza@Uberflip#uberwebinar ESTABLISHING A PROCESS Organizational process (the big picture) Core Content Activities Authoring / Creation Experience
  14. @HanaAbaza@Uberflip#uberwebinar ESTABLISHING A PROCESS Organizational process (the big picture) Core Content Activities Authoring / Creation Experience Distribution
  15. @HanaAbaza@Uberflip#uberwebinar ESTABLISHING A PROCESS Organizational process (the big picture) Core Content Activities Authoring / Creation Experience Distribution Measurement
  16. @HanaAbaza@Uberflip#uberwebinar ESTABLISHING A PROCESS Organizational process (the big picture) Core Content Activities Authoring / Creation Experience Distribution Measurement Content / Business Goals
  17. @HanaAbaza@Uberflip#uberwebinar
  18. @HanaAbaza@Uberflip#uberwebinar DEMAND GEN EDITOR DESIGNER ANALYST SUCCESS/SUPPORT SALES OPS COMMUNITY MANAGER CONTENT QUARTERBACK
  19. @HanaAbaza@Uberflip#uberwebinar Editing Content Brainstorm (monthly) Update Editorial Calendar (monthly) Formatting in Content Hub Content Gets Submitted (Ongoing) Assign articles / deadlines (monthly) Design (Images etc) Schedule for Publishing Before implementing this process: ● Document Strategy & Goals ● Understand Buyer Persona ● Align w/ Buyer Journey ● Align w/ Corporate Calendar ● Align w/ Lead Gen Offers
  20. @HanaAbaza@Uberflip#uberwebinar A few things to note… Keep it simple!
  21. @HanaAbaza@Uberflip#uberwebinar A few things to note… Keep it simple! Meetings
  22. @HanaAbaza@Uberflip#uberwebinar A few things to note… Keep it simple! Meetings Define purpose
  23. @HanaAbaza@Uberflip#uberwebinar A few things to note… Keep it simple! Meetings Define purpose Set a time limit
  24. @HanaAbaza@Uberflip#uberwebinar A few things to note… Keep it simple! Meetings Define purpose Set a time limit Stand up!
  25. @HanaAbaza@Uberflip#uberwebinar A few things to note… Keep it simple! Meetings Define purpose Set a time limit Stand up! Make time for planning
  26. @HanaAbaza@Uberflip#uberwebinar  Consistent drip of ideas (tools & team)  Guest posts (proceed with caution)  Prototype ideas (less time waste)  Writing / editing (don’t skip this!)  Proofreading (don’t skip this either!)  Re-purpose content CONTENT CREATION
  27. @HanaAbaza@Uberflip#uberwebinar RE-PURPOSE CONTENT  Video to audio  Roundups  Slides / infographics (here’s a Slideshare based on an eBook)  Blog posts → eBooks  Resurface evergreen content  Update existing content (here’s a great example from Moz)
  28. @HanaAbaza@Uberflip#uberwebinar  Think of distribution before content is created  Find the right channels  Spend your time wisely CONTENT DISTRIBUTION
  29. @HanaAbaza@Uberflip#uberwebinar  Ask for an email address  Don’t make it hard for people to give you an email address  Bridge the gap between content and demand (process) LEADS / SUBSCRIBERS
  30. @HanaAbaza@Uberflip#uberwebinar  Short term indicators vs. long term ROI  What can you look at now to see what’s working?  Iterate based on your goals and key indicators MEASUREMENT
  31. @HanaAbaza@Uberflip#uberwebinar TOOLS! Let’s geek out a bit 
  32. Content Ideas – BuzzSumo
  33. Content Ideas – Feedly
  34. Content Ideas – Buffer
  35. Images – Pablo by Buffer
  36. Images – Canva
  37. Images – Giphy
  38. Headlines – Emotional Marketing Value Headline Analyzer
  39. Headlines – Title Capitalization
  40. Headlines – HubSpot Topic Generator
  41. Writing / Editing – Cliché Finder
  42. Writing / Editing – Hemingway App
  43. Writing / Editing – Atomic Reach
  44. Grammar / Spelling – After the Deadline
  45. Grammar / Spelling – Grammarly
  46. Process – Editorial Calendar
  47. Process – Kapost
  48. Process – Percolate
  49. Process – Uberflip
  50. Process – Workflowy
  51. Process – CoSchedule
  52. Process – Trello
  53. Distribution – Buffer
  54. Distribution – MailChimp
  55. Distribution – Marketing Automation
  56. Leads / Subscribers – Marketing Automation
  57. Leads / Subscribers – Unbounce
  58. Leads / Subscribers – Uberflip
  59. Leads / Subscribers – SumoMe
  60. Leads / Subscribers – Hello Bar
  61. Leads / Subscribers – Bounce Exchange
  62. Measurement – BuzzSumo
  63. Measurement – Uberflip Content Score
  64. Measurement – Uberflip Content Score
  65. Measurement – SumoMe Content Analytics
  66. Measurement – Moz
  67. Distribution – Marketing Automation
  68. Measurement – Marketing Automation / Google Analytics
  69. @HanaAbaza@Uberflip#uberwebinar 7+ Must-Have Tools For Faster & Better Editing (read article) The 9 Traits of Highly Effective Content Marketing Teams (read article) Content Strategies, Tips and Tools (watch video) Lean Content Marketing from Marketo (get eBook) How HubSpot Does It: Creating A Content Machine (get eBook) More Kick-Ass Resources
  70. @HanaAbaza@Uberflip#uberwebinar THANK YOU! Got Questions? We’ve got answers! #uberwebinar

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