This document discusses four key pricing strategies for online courses: 1. Subscriptions/memberships, which offer access to a portfolio of courses for a recurring fee and provide higher profit margins through monthly recurring revenue. 2. Pay as you learn, where students purchase courses individually or in bundles, increasing revenue and engagement. 3. Training tokens, which are purchased upfront and then redeemed for specific courses, improving cash flow and potentially increasing loyalty through unused tokens expiring. 4. Free courses to generate interest, gather feedback, and increase sales by exposing new audiences to a provider's offerings. Setting the right conditions and follow-up promotions are important to maximize the strategy's benefits.