This slide deck shares a quick to digest and step by step approach to go about a content strategy. A series of brief discussion on each topic will follow soon. Hope, it helps! :)

1. Win Win
Content Marketing Strategy

2. Content Marketing
Content marketing is a strategic marketing approach
focused on creating and distributing valuable, relevant, and
consistent content to attract and retain a clearly-defined
audience — and, ultimately, to drive profitable customer
action.
Source: CMI

3. Why the HECK, a Strategy?

4. A Strategy Because:
Saves time and money
Generate new business
Improve the customer experience
Generate Sales
Educate prospects

5. Identify Goals
Increase sales
Becoming and authoritative resource
Improve interaction with existing and potential customers
Build your brand

6. A checklist to Identify Goals
What is your overall goal/mission statement?
Describe your target customers and their basic needs.
How does your product meet these needs?
Briefly describe your company and some of your greatest strengths.
What sets your product apart from your competitors?

7. Seven Recommended Types of Content
A company blog
Whitepapers and eBooks
Snackable video content
Visual Content
Case studies
Educational webinars
Podcast

8. Buyer Persona
Top of the funnel
Middle of the funnel
Bottom of the funnel

9. Persona Design
Persona 1
1. Early stage questions
2. Middle stage questions
3. Later stage questions
Persona 2
1. Early stage questions
2. Middle stage questions
3. Later stage questions

10. Content Editorial Calendar
Sales Cycle Stage
1.
2.
3.
4.
Audience Role
1.
2.
3.
4.
Map Your Content
Week 1
Week 2
Week 3
Week 4

11. Kind of Team You Need

12. Say Hi!
Ayesha Zaman
Content Marketing Consultant
Email: ayesha.zaman07@gmail.com
Facebook: /ayeshazaman01
Twitter: @AyeshaZaman01