This document is a real estate listing proposal from Chris Cantu of Chapman Hall Realtors that outlines their marketing and sales process. It emphasizes using an experienced agent and large real estate company to list the property across multiple online platforms and maximize exposure to attract buyers. It also stresses properly pricing the home based on market data to sell it quickly. The proposal indicates Chapman Hall and Chris Cantu will work diligently to represent the seller and get the best terms possible.

1. The most important decision you will
make in getting your property sold is
choosing the right agent and the
right company .…
THE RIGHT COMPANY
CHAPMAN HALL, REALTORS®
The term REALTOR® is a registered collective
membership mark that identifies a
real estate professional who is a member of
the National Association of Realtors®
and abides by its strict Code of Ethics
CHAPMAN HALL,
REALTORS®
Property Listing Proposal
.
THE RIGHT
REALTOR®
Chris Cantu

2. THESE ARE THE KEY THINGS
SELLERS WANT FROM THEIR
REAL ESTATE LISTING AGENT
1. The best net selling price
possible
2. The shortest time on the
market
3. Most convenience to Seller
during the marketing period
4. Good communication from
their Agent
5. Diligent personal effort by
their Agent
These are the things that
I deliver to every Seller
that I represent!
YourPrioritiesInListing

3. I have got the focus and
produce the results !
ThingstoConsider
 Strong company BRAND NAME
 Knowledgeable, dependable agents
 Statistics on home sales in your area
 Competitive home pricing analysis
 Marketing and advertising plan
 Handling the details for Sellers
 House showing recommendations
 Avoiding Seller inconvenience
 Keeping you informed regularly
 Presenting & negotiating contracts
 Security of your property
 Closing costs and net proceeds
estimate
 Contract to closing process follow up
 Attending closing with Seller
 After sale follow up services
While
others may
talk about
customer
service,
I ask,
listen,
and take
action.

4. Put My Experience and
Knowledge of Real Estate
Sales to Work for You!
• Years of highly successful
real estate experience.
• Track record of results for my
Buyer and Seller Clients.
• Hard working, results oriented
professional.
• I Consistently do what I say I
will do!
• Use latest internet marketing &
technology tools for your
benefit.
• Tell you what you need to hear
– the real facts and statistics.
• Organized and effective
Marketing plan to get
properties sold.
• In depth local market
knowledge.
• Supported by top ten Atlanta
NAME BRAND and hundreds of
CHAPMAN HALL agents
to sell our listings.
Chris
Cantu
REALTOR ®

5. When you chose Chris Cantu and
CHAPMAN HALL, REALTORS®, ,
I will take the following initial steps
to find a buyer for your property:
WorkingOurMarketingPlan
 Install FOR SALE yard sign
 Install secure access lock box for showings
 Place information on REALTOR.com & many other
highly visited internet web sites
 Submit listing to Multiple Listing Services (FMLS &
GAMLS) to reach thousands of agents
 Prepare property information flyer for in- house use
and e-mail to internet prospects
 Promote hundreds of CHAPMAN HALL Agents
 Prepare & place appropriate marketing (per plan) to
attract Buyer prospects
 Hold open house caravan preview for agents from
other companies (if feasible)
 Schedule open house for public (if needed)
 Distribute JUST LISTED marketing material to nearby
local target areas (as needed)
MARKETING: I will customize a marketing plan using proven
techniques to help sell your home quickly, for the best price
possible. I rely heavily on internet marketing because that is
what works. Newspapers and magazines are becoming
obsolete for selling real estate.
CUSTOMER SERVICE: I am committed to meeting your
needs in a professional and timely manner. When there is
something that is important I will be engaged with you.
COUNSELING SERVICE
I will review with you how I will represent you for
the transaction. This will be discussed and clearly
presented for your consideration and agreement.

6. Our Marketing &
Advertising Generates
Lots of Buyers!
1. Mass Media Advertising: Home Buyers know the
national REALTOR®
branded internet, television,
and radio advertising that pre-disposes buyers to
consider the well know and closely connected
CHAPMAN HALL, REALTORS®
listed properties.
2. Name Brand Recognition - Our leading
marketing materials create recognition for our local
CHAPMAN HALL, REALTORS®
listings among
Home Buyers and co-operating agents.
3. Yard Signs - Our highly visible and easily
recognized CHAPMAN HALL, REALTORS®
yard
sign is an effective advertising tool that promotes
your property 24 hours a day, 7 days a week. Calls
generated from our yard sign come from
prospective buyers who are already interested in
your neighborhood, have driven by your property
and are eager for more information!
4. Online Marketing - We use extensive advertising
and promotion on many leading internet web sites
coupled with targeted exposure to generate buyer
prospects for our listings.
GeneratingListingExposure

7. Survey Results: Where Buyers
First Learned About The Home
They Actually Purchased
Source: National Association of Realtors®
Profile of Home Buyers and Sellers.
Real estate agents and
the internet are the
primary resources used
by buyers today in their
home search.
SourceofBuyers
Builder
8%
Internet
29%
Home Book/Magazine
1%
Knew the Seller
3%
Other less than
1%
Real Estate Agent
34%
Yard Sign
14%
News Ad
3%
Friend/ Neighbor/ Relatives
8%

8. 12
Almost 90% of home buyers and sellers
use the internet to search for their next
home purchase*.
“Online” reaches the widest audience of
potential buyers.
More buyers = better chance of finding a
buyer willing to meet your terms, price and
desired closing date.
OUR ONLINE
MARKETING PLAN
WORKS!
1
National Association of REALTORS®
,
Profile of Home Buyers and Sellers, 2010
THE INTERNET IS WHERE
MANY BUYERS COME FROM
NOW!
CHAPMAN HALL PUTS OUR LISTINGS ALL
OVER THE INTERNET!

9. 15
2001 2003 2004 2005 2006 2007 2008 2009 2010
Signs 11%
Print ads 2%
Internet 37%
5
2002:
Internet
surpassed
print ads
2004: More buyers
found their home
on internet than from signs
HOW BUYERS FIND
THEIR HOME
Source: National Association of REALTORS®
, Profile of
Home Buyers and Sellers, 2010
2009: The internet is
THREE TIMES as powerful
as signs

10. 17
MONTHLY MINUTES BUYERS SPENT
SEARCHING PROPERTIES ONLINE
(NATIONWIDE COMPARISON, in millions)
comScore Media Metrix, based on reporting for January 2011, for REALTOR.com® and other
comparable real estate aggregation sites and excluding sites of franchisors/brokerages.
REALTOR.com® numbers include MSN® referring numbers
Exposure to Buyers?
287 Million Minutes
in January!
REALTOR.COM
IS THE NUMBER ONE
SITE USED BY BUYERS
TO SEARCH FOR HOUSES

11. Online Property Promotion
CHAPMAN HALL, REALTORS®
has an
aggressive strategy for attracting home
buyers to our listings. By distributing your
listing information, along with photographs,
to a wide array of premier consumer Web
sites, we make sure that we maximize every
opportunity to attract qualified buyers.
InternetListingExposure
41% OF BUYERS FOUND THE
HOME THEY ACTUALLY
PURCHASED ONLINE.
(NAR 2010 PROFILE OF HOME BUYERS & SELLERS)

12. CHAPMAN HALL, REALTORS®
USES MANY
OTHER LEADING WEBSITES DEPENDING
ON THE TYPE OF LISTED PROPERTY
Examples Of Those Sites
Include:
And We Use Lots
of Other
Websites!

13. 22
• All of my listings rise to the top of the search, above
other homes, by my participation in the Showcase
Listing program on the REALTOR.com website
HOW WILL I SHOWCASE YOUR
HOME TO THE MOST BUYERS?
• I use Buyer
Assist by
REALTOR.COM.
Thousands of
home buyers
sign-up for home
search
assistance
monthly on
REALTOR.com®
• I place my cell
phone number at
multiple points in
the online text to
increase direct
buyer calls to me
for your property
• I can make
your home listing
stand out more
by adding
numerous color
photos and on
appropriate
listings with a
visual or virtual
tour.

14. SOCIAL MEDIA PROMOTION
Social Media is fast becoming another
important tool used by our Agents at
CHAPMAN HALL, REALTORS®
to develop
Buyer and Seller leads. Typically, younger
groups of prospects use Social Media sites
as a source of information about real estate
and make connections when they are
considering buying or selling real estate
When you list with me, your property is
automatically displayed on our national
REALTOR.com and dozens of other leading internet
web sites, plus leading social media sites to ensure
maximum internet exposure and attract more
qualified and interested Buyers.
Social Media Sites Used May
Include:
InternetSocialMediaExposure
20
Buyers who already want a property location
can find our listings through “Kurio” and
REALTOR.com mobile marketing.

15. 20
Through our mobile marketing
plan and “apps” on their phones,
Buyers driving through a
neighborhood can:
Find your home listing, get
directions, get a map, connect
with me in one “click” on their
“smart” phone, get additional
details and make an
appointment to preview
Buyers who already want your
location find information through
“Kurio” and REALTOR.com mobile
marketing apps on their Internet enabled
“smart phones”
HOW WILL I SHOWCASE YOUR
PROPERTY LISTING
TO THE MOST BUYERS?

16. What Is The Best Price Obtainable
For Your Property In Today’s
Challenging Market?
PricingYourProperty
1. Buyers compare properties
Home Buyers engage in comparison shopping. They will
not pay more for a property than they could pay for
another, similar one.
2. Recently sold market data & statistics
Reveals what buyers have actually paid for similar
properties and what market conditions really are.
3. Properties Currently for sale
Shows properties competing for buyers’ attention right
now in your price range & area
4. Did not sell (Expired Listings)
Demonstrates what buyers have not been willing to pay
under current market conditions.
5. As your listing agent, I will assist you
in determining the most effective list
price for your property by preparing a
competitive market analysis and
reviewing it with you.
6. As Seller, you control price the
property is listed for, but it will have to
appraise to close!
7. The Buyer controls the offered price…
8. As your Agent, I help negotiate
the final sales price for you!

17. In understanding the market value of
your property, we must deal with certain
factors that you nor I have any control over.
PricingFactors
1. The Competition
The number of similar properties for sale on the market
currently
Their prices, financing terms, location and physical
condition
2. Physical qualities of your property
Location
Age
Size of house and lot
Floor plan and architectural style
3. Market Conditions
Interest rates and availability of financing
Buyer demand
Prices of recently sold properties
State of the economy
Seasonal demand
WHAT YOU THOUGHT YOUR PROPERTY
WAS WORTH SOME TIME AGO, WHAT
YOU ACTUALLY PAID FOR IT, AND
WHAT YOU WANT OR NEED TO GET OUT
OF THE SALE ARE NOT RELEVANT TO
THE VALUE
SEEN BY BUYERS IN TODAY’S
MARKET OR BY APPRAISERS!

18. I Am Ready To Go
To Work For You NOW!
CHAPMAN HALL, REALTORS®
tradition of service and results
and years of experience as a
locally owned market leader is
backed by the extensive
resources of the National
Association of REALTORS®
organization.
When you list with me you will
benefit from CHAPMAN HALL,
REALTORS ®
market presence
and the expertise of our team
of dedicated real estate sales
professionals.
My personal commitment is to
devote my time and energy to
meeting your needs, and keep
you informed throughout the
sales process.
I work diligently using my experience and proven
ability to get your property sold as quickly as
possible. Your satisfaction is my top priority!
CHAPMANHALL,REALTORS®-ReadyNow!
Chris Cantu
REALTOR®
The term REALTOR® is a registered collective
membership mark that identifies a
real estate professional who is a member of
the National Association of Realtors®
and abides by its strict Code of Ethics