This document provides instructions for customizing a real estate listing presentation. It includes sections to include information about the agent and their experience, local sales data, social media profiles, awards, pricing strategies, marketing the home online, using mobile apps, and using REALTOR.com tools like Showcase Listings and Featured Homes to highlight the listing. The document recommends maximizing online exposure and using tools like social media, videos/tours and CRM systems to connect with prospective buyers.

1. INSTRUCTIONS FOR USE:
Customize this section with your picture, background and experience, and company/contact
information, or delete if you are adding this to an existing presentation
Customize this section with neighborhood sales information, including comps and homes for
sale nearby
Delete this section if you do not have a Facebook Business page with the See My Listings App
installed
Delete this section if you do not have Showcase Listing Enhancements from REALTOR.com®
Delete this section if you do not have Buyer Assist by REALTOR.com®
Delete this section if you do not have Featured Homes™ on REALTOR.com®
Delete this section if you do not have Top Producer® CRM
For information on additional products and services from REALTOR.com® or questions about this listing presentation, please call 800-878-4166

2. PREPARED FOR
ANY FAMILY RESIDENCE
1234 Main Street
Any Town, USA 00000

3. REALTOR® Profile
Name
Company Information
Contact Information
Website/email
Years in business
Education
Designations
Organizations
Introductory paragraph goes here
(agent photo here)

4. Community Involvement
List your Community Involvement here

5. My Recent Sales
Recent Sale Address 1
Recent Sale Address 2
Recent Sale Address 3
Recent Sale Address 4
Recent Sale Address 5

6. Testimonials
• List your testimonials here

7. My Awards & Designations
• List Professional Accomplishments

8. Asking Price vs. Selling Price
Strategically pricing your home to get it sold for the most
money in the least amount of time
Price too low and you lose the value.
Price too high and you lose the buyers.

9. Critical Weeks When Listed
Pricing correctly helps you strike a deal when there is more
competition for your home.

10. Pricing vs. Potential Buyers
Pricing correctly helps you strike a deal when there is more
competition for your home.

11. Importance of Pricing
I will negotiate on your behalf to help get the best price at the
best terms in the shortest amount of time.
Over time a home that has not been sold may
attract offers below market value.

12. Preview of your Home
In addition to my efforts, the associates in my office
may be assisting me in locating buyers, showing and
selling your home.

13. Online Marketing
Plan
HOME BUYERS AND SELLERS - 2010
• Almost 90% of home buyers and
sellers used the internet to search
for their home1
• Reach the widest audience of
potential buyers
• More buyers = better chance of
finding one that is willing to meet
your terms, price and desired
closing date
ALMOST 90% OF HOME BUYERS USED THE
INTERNET TO SEARCH FOR A HOME1
1 National
Association of REALTORS®, Profile of Home Buyers and Sellers, 2010

14. Where Buyers
Found Homes
• 37% of buyers found the
home they purchased via the
internet - up from 8% in 20011
1 National
Association of REALTORS®, Profile of Home Buyers and Sellers, 2010

15. How Buyers
Found Their
Homes
• 2002: Internet surpassed
print ads
• 2004: More buyers found
their home on the internet
than from signs
• 2009: The internet is
THREE TIMES as powerful
as signs
National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010

16. Best of all
Worlds
BUYERS WHO SEARCH OUR LOCAL WEBSITE
BUYERS WHO ARE JUST ON
REALTOR.COM®
I market to buyers who are on our
site PLUS buyers who have not yet
picked a broker.
PRINT ADS
For illustrative purposes. Varies by broker and region.
BUYERS WHO SEARCH OUR LOCAL
SITE AND REALTOR.COM®

17. REALTOR.com®
Facts That Matter
Most Viewed
•Visitors on REALTOR.com® stay
longer than on other comparable
sites. They take another look at a
property and really comb through
the details
• Visitors on REALTOR.com® also
come back more than on any
other comparable site
Where more home buyers and sellers view more listings than anywhere else.
That means your home has more chances to be seen ad ultimately purchased.
comScore, Media Metrix, Key Measures Report, September 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages.
REALTOR.com® numbers include MSN® referring numbers. Figures represent percentages of top 5 websites in each category. Due to rounding, chart may not equal 100%

18. Social
Networking
I will use social networking
as a non-intrusive way to
keep my network appraised
of your listing

19. Because
REALTOR.com®
has millions of
listings . . .
I will make yours
stand out

20. REALTOR.com® Apps
Mobile Marketing Plan
• Buyers driving through the
neighborhood can:
- Find your home, get
directions and a map
- Connect with me in one
“click” to get details and
make an appointment
Buyers who are searching in this neighborhood can find
me through REALTOR.com® mobile marketing.

21. Showcase Listing
Enhancements
How will I showcase your home
to the most buyers?
• I will help your home rise to
the top of the search,
above other homes, by
adding more photos
Screen shots represent site as of publication date. Site subject to change without notice.

22. Showcase Listing
Enhancements
How will I showcase your home
to the most buyers?
• I will place my cell phone
number at multiple points to
increase buyer calls for
your property
Screen shots represent site as of publication date. Site subject to change without notice.

23. Showcase Listing
Enhancements
How will I showcase your home
to the most buyers?
• I will make your home
stand out with a video or
virtual tour
Close to 173 million
Americans watch videos on
the internet every month1
1
comScore, Media Metrix, Key Measures Report, January 2011
Screen shots represent site as of publication date. Site subject to change without notice.

24. Showcase Listing
Enhancements
Open Houses
• Local and regional buyers
make up half of the market
• I will post your Open House
on the website where more
consumers are doing
research
• Those who know the
neighborhood may refer
their friends to your Open
House

25. REALTOR.com®
Goes Global
French
Translated into 11
languages, the
REALTOR.com®
global site offers
international and
investment buyers
the opportunity to
view your listing in
their native language.
Chinese
Dutch
English
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish

26. REALTOR.com®
Goes Global
International buyers
have an easy way to
contact me with
questions regarding
your home.

27. Online Listing
Performance Report
• Weekly tracking report
shows how many buyers
are looking at your home

28. Buyer Assist
BY REALTOR.COM®
• Thousands of home
buyers sign-up for home
search assistance on
REALTOR.com® each
month
• To help buyers find your
home, I am 1 of only 2
agents positioned on
REALTOR.com® in the
zip code where your
home is located
• This exclusive program
enables me to guide
home buyers towards the
purchase of a home
during a critical phase of
their search
Screen shots represent site as of publication date. Site subject to change without notice.

29. Featured Homes™
Locally, regionally,
nationally and
internationally
• Move-up buyers
• First-time home buyers
• Local buyers
• Relocation buyers
• Investors
• Foreign buyers

30. Featured Homes™
• I can make your home
the first one buyers see
• Triple the number of
buyers who see your
home
• Exclusive position gets
your home seen before
all others
Screen shots represent site as of publication date. Site subject to change without notice.

31. Top Producer®
Top Producer CRM
helps convert more
internet buyers

32. Online Marketing
Advantage
Showcase Listing Enhancements:
I will enhance your listings on the top websites, including
REALTOR.com®, with the features buyers want most
Featured HomesTM:
Your home will have premium positioning on the most
viewed real estate site,1 REALTOR.com®
Buyer Assist by REALTOR.com®:
More people will potentially see your home - helping
create more demand
Mobile Reach:
Your property will appear on the REALTOR.com® mobile
apps so mobile consumers can find your home
Facebook® Application:
I will display your property on my social media
sites such as Facebook® and TwitterTM
Top Producer® CRM:
My data system helps manage prospective buyers
so that I never miss an inquiry, request or referral
1comScore,
Media Metrix, Key Measures Report, September 2011
©2011 REALTOR.com® All Rights Reserved. RDC_Listing Presentation 103111