The document discusses the importance of listening on Twitter and summarizes the four stages of Twitter usage. It provides tips for searching Twitter including searching for brand names, competitors, industry terms, and strengths/weaknesses. The document advises not hiding from bad news and using lemons as opportunities to engage, and that success on social media takes time and patience.

1. Listening for opportunities on twitter from the annals of @AdBroad

2. The four stages of twitter: as diagnosed by @ jasonhiner true twitter tales from @Adbroad

3. 1. Incredulity true twitter tales from @Adbroad

4. Futureman, courtesy Dave Wilkie, @jetpacks true twitter tales from @Adbroad

5. 2. Aha!

6. 3. Hey, I’ve got something to post! true twitter tales from @Adbroad

7. 4. Thinking in 140 characters true twitter tales from @Adbroad

8. Your brand is being defined by what others are saying about it 14 % consumers trust recommendations from ads; 78% trust recs from friends true twitter tales from @Adbroad

9. (or not saying about it) on multiple channels you can’t control true twitter tales from @Adbroad

10. Business reputations that take years and millions to build can now be undone by a single tweet. true twitter tales from @Adbroad

11. That’s why it’s so important to listen true twitter tales from @Adbroad

12. Brand benefits of listening: true twitter tales from @Adbroad

13. Discover evangelists who can rally crowds for you. true twitter tales from @Adbroad

14. Increase brand equity by building reputation for being attentive. true twitter tales from @Adbroad

15. true twitter tales from @Adbroad

16. Take advantage of unique opportunities to promote. true twitter tales from @Adbroad

17. Do real time research. true twitter tales from @Adbroad

18. There are lots of ways to search twitter. true twitter tales from @Adbroad

19. Start with search.twitter.com true twitter tales from @Adbroad

20. Google search tools true twitter tales from @Adbroad

21. true twitter tales from @Adbroad

22. true twitter tales from @Adbroad

23. true twitter tales from @Adbroad

24. It matters less which tool you use, matters that you use one (or more) true twitter tales from @Adbroad

26. Don’t hide from bad news true twitter tales from @Adbroad

27. Turn lemons true twitter tales from @Adbroad

28. into lemonade true twitter tales from @Adbroad

29. in customized flavors true twitter tales from @Adbroad

30. The first tweet is the hardest true twitter tales from @Adbroad

31. But it’s okay if your first post isn’t exactly right. true twitter tales from @Adbroad

32. Have patience. Social media takes time. Like any worthwhile relationship. true twitter tales from @Adbroad

33. helen klein ross @AdBroad [email_address] SupportingCharacters.com