Dunkin' Donuts launched its Twitter account in October 2008 to strengthen connections with customers and expand its brand community. The communications manager notes that Twitter allows for two-way conversations unlike billboards, and encourages embracing unknown aspects of interacting with people on the platform.

1. David Puner Communications Manager June 15, 2009

2. Dunkin’ Donuts launched on Twitter in October 2008 to deepen our connection to our customers and broaden our brand community. Dunkin’ Donuts on

3. Some Words of Twitter: Know the rules before you break them.

4. Some Words of Twitter: Trust the one who tweets. ?

5. Some Words of Twitter A billboard doesn’t talk to you. People do.

6. Some Words of Twitter: Get comfortable with the unknown.