Measuring Twitter
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This document discusses the need for new metrics to measure the value of Twitter engagement as traditional web analytics tools do not apply to the Twitter platform. It argues that new measures are required to analyze influence, audiences and returns on investment for products, companies and brands on Twitter. The author promotes their Twitalyzer tool which can provide analytics on Twitter engagement.
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Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentationsGraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
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Measuring Twitter
- 4. We’re Increasingly Seeing the Value in Twitter
- 6. Measuring “Value” from Twitter is Hard
- 7. Traditional Tools Fall Short
- 8. Tweets ≠ Page Views
- 9. So What Can We Do?
- 10. THINK DIFFERENT
- 11. We Need New Measures of Influence …
- 12. We Need New Measures of Influence …
- 13. We Need New Measures of Influence …
- 14. … and New Measures for Products, Companies, and Brands!
- 15. New Ways to Explore Audiences …
- 16. … and Metrics Relevant to the Medium!
- 17. We May Even Need to Redefine “ROI”
- 19. The Audience (and Opportunity) is Huge
- 20. … and is Going to Keep Growing
- 21. But at the End of the Day Twitter is People
- 22. People You Can Reach Out To …
- 23. (Or Not)
- 24. Special Offer for O’Reilly Attendees! TWITALYZER.COM/OREILLY