Lisa Humenik - RE/MAX Crossroads - Marketing Your Home

SPRING 205
EDITIO
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Real Estate Marketing Plan
For the Sale of Your Home
Lisa Humenik
RE/MAX Crossroads
Direct: (440) 476-4959
lisahumenik@remax,net
LisaHumenik.com
Proposal created & presented by:

Crossroads Properties
Lisa Humenik, Realtor®
RE/MAX Crossroads
INTRODUCTION
My passion and career is as a real estate professional (REALTOR®) at RE/MAX
Crossroads Properties helping clients sell their home or find the perfect new place
or investment to meet their needs. My clients include residential home sellers,
investors, and new and move-up buyers. Home sellers enjoy the most effective and
state-of-the-art marketing services to assist them in the expedient and profitable
sale of their home. My marketing strategies include extensive internet, video, social
media, print, and mobile marketing to expose your home to the most qualified
buyers. My business Facebook fan pan page, AmazingNortheastOhioHomes, has
over 1,300 fans and past clients.
I have been practicing real estate for over thirteen years and sell over 50 homes per
year. Since joining the company I have earned recognition in the RE/MAX President
Club, 100% Club, and Hall of Fame. I am a member of the Cleveland/Akron Area
Board of Realtors (CABOR) and the National Association of Realtors (NAR).
My Goals:
• Generating the highest price possible for you the seller
• Getting the results you want in the shortest amount of time
• Providing a selling experience that is as smooth and efficient as possible
My Promise:
My mission is to surpass your expectations at every point during the marketing and
sales process. I will educate you along the way and take care of every detail so that
the process of buying or selling your home can be free from anxiety, confusion and
stress. As my client, you will always be informed, prepared and confident
throughout the transaction. My goal is to be your long term Realtor for all your real
estate needs.

Lisa Humenik, Realtor®
RE/MAX Crossroads RESUME
Qualifications:
 Top 5% of REALTORS® Nationwide / Mega Million$ Producer
 RE/MAX Presidents Club & Hall of Fame
 Seller Representative Specialist (SRS)
 Residential Relocation Specialist
 Professional Property Stager
 Akron Cleveland Area Board of REALTORS®(ACAR) -
Member
 Member National Association of REALTORS® (NAR)
 Residential Real Estate Council (Member)
 BBA Business / Marketing – Cleveland State University
 Fortune 50 Marketing Management &
Advertising experience spanning 15 yrs
 Recognized in Cleveland Magazine (July, 2019 and July, 2018)
articles, "We've Rounded Up The Top Real Estate Agents in
Northeast Ohio“
 Featured in Northeast Ohio’s Real Producers Magazine
(March, 2020)
 Featured in Top Agent Magazine (April, 2018)
 Homelight® Super Agent
Specialties:
• Listing Agent Specialist
• Buyer's Agent
• Staging
• Investors
2019 RESULTS

How they did it:
DataJoe Inc., a Colorado-based research and publishing company, conducted exhaustive research
using a combination of public data and industry surveys to create this list of Top Real Estate Agents.
All Northeast Ohio agents licensed by the state of Ohio were eligible. DataJoe’s proprietary scoring
algorithm factored in 2017 & 2018 sales and transaction volume, experience and peer nominations.
This list of Top Real Estate Agents represents approximately the top 5 percent of agents in Northeast
Ohio. Agents do not and cannot pay to be included as a Top Real Estate Agent. There are many fine
real estate agents who are not included in this list. It is intended as a sampling of the quality work
done in the industry in Northeast Ohio. For more information on the selection criteria, contact
toprealestate@clevelandmagazine.com
LISA HUMENIK, Realtor®
RE/MAX Crossroads
(440) 476-4959
Email: lisahumenik@gmail.com
www.AmazingNortheastOhioHomes.com

Now more than 50Years "Above the Crowd®". RE/MAX is the established
industry leader. RE/MAX agents worldwide sell more real estate than any
other brand. RE/MAX is the real estate brand that the most buyers and
sellers would recommend (Source:MMR Strategy Group study of buyers and
sellers).
 The RE/MAX balloon is one of the 10 most recognized logos in theworld.
RE/MAX agents average 13 years experience in Real Estate.The industry average
is less than 5 years.
RE/MAX agents represent 7% of the National Association ofREALTORS® (NAR)
yet have approximately 18% of the U.S. marketshare. Over 52% of all Real Estate
television ads are RE/MAX ads.
 With a presence in over 100 countries and territories, the RE/MAXnetwork’s
global footprint is unmatched by any other real estate brand.
 RE/MAX invests $1.5 billion every year in combined ads to promote home sales.
Every RE/MAX Crossroads agent donates a portion of each commission to CMN
which benefits Rainbow Babies and Children’s Hospital.Todate, RE/MAX
Crossroads in NE Ohio has donated over $1 million dollars and RE/MAX LLC
over $152 million to help children in need.
THE RE/MAX ADVANTAGE

RELOCATION BUYERS & SELLERS
A global reach – with a local feel. With a presence in nearly 100 countries,
RE/MAX is the most visible real estate network in the world. Buyers may be
relocating to the Northeast Ohio metro area to join one of our world class local
companies.
BUYERS COME FROM MANY PLACES

Each oﬃce independently owned and operated.
The per associate transaction numbers are based on statistics from NEOHREX, (Northeast Ohio Real Estate Exchange)
and Real Trends. They are deemed reliable, but not guaranteed.
The Most Productive Agents in Ohio
TOP VOLUME ‐ $524,049,335
TOP TRANSACTIONS ‐ 3,745
TOP PRODUCTIVITY PER AGENT ‐ 27.3
TOP DONOR TO CHILDREN’S MIRACLE NETWORK HOSPITALS ‐$102,871
*2017 Ranking among all RE/MAX Companies in Ohio.
30
Average Number of Transactions Per REALTOR®
for 2017
27.3
25
20
16.9
15
12.6
11
9.8
10
8.5
7.7
6.7
6
5
0
COLDWELL CENTURY 21 RUSSELL STOUFFER BERKSHIRE KELLER HOWARD CUTLER RE/MAX
BANKER HATHAWAY WILLIAMS HANNA CROSSROADS
Nobody Sells More REAL ESTATE than RE/MAX!

ROCKY RIVER
STRONGSVILLE
MEDINA
STOW
FAIRLAWN
CANTON
NEW PHILADELPHIA
Eight locations to serve your REAL ESTATE needs.
www.remaxneo.com
800.887.7444
AVON

100% FULL TIME FOCUS ON SELLING YOUR HOME
In order to sell your home for the highest price and on your terms, you need a
Realtor with consistent focus, a proven track record, negotiation experience, and
the most aggressive marketing plan. As a professional dedicated Full-time
Realtor®, I am available everyday to always be there when you need me and to be
responsive to all buyer inquiries.
HIGHLY PERSONALIZED SERVICE
In order to provide the highest level of client service, you will always get the
attention you deserve. When you hire me, you have direct access to me at any
time, not my assistant or team member. Our consistent communication is
important very step of the way.
TIMELY & ONGOING COMMUNICATION
As part of my service commitment, you will always receive timely ongoing
communication regarding all buyer feedback and marketing activity to make your
sales transaction a great experience. You will receive feedback on all showings
within 24 hours to let you know what the buyers thought about your home so we
can make any necessary adjustments needed along the way.
A REPUTATION YOU AN TRUST
My past clients are so pleased with their experience that over 80% of my business
comes from referrals and previous customers.
100% HAPPINESS GUARANTEE
I am so confident that you will be thrilled with my marketing results and choosing
me as your Realtor, that you can cancel your listing agreement at any time. Most
brokers will hold you to the length of time of the listing agreement you signed. I
will never do that because I know that I will deliver results. That’s my promise and
service commitment to you as my valued client. No strings attached!
MY CLIENT SERVICE FOCUS

HIGH PERFORMANCE MARKETING
PROFESSIONAL MARKETING EXPERIENCE ADVANTAGE
My education includes a BBA in Business Marketing & Quantitative
Business Analysis and over 15 years experience in consumer marketing
with Fortune 50 companies. This extensive direct and online marketing
experience is utilized to produce the most productive marketing of
your home.
EXTENSIVE TARGETED MARKETING TO QUALIFIED BUYERS
My goal is to represent the unique qualities your home offers to the
largest possible pool of qualified buyers in your market area. This
strategyemploystappinginto all of the major internet marketplaces and
employing proprietary tactics to target potential buyers. In addition,
professional copy writing strategies are utilized that make buyers want
to see your home. An extensive online and social media marketing and
traditional print media will also be utilized offering a broad integrated
marketing approach.

INTEGRATED ONLINE & TRADITIONAL MARKETING
Your home will be marketed using a highly targeted mix of high
tech, online, social, and traditional marketing strategies. A
targeted mix of the most effective marketing methods to reach
your ideal home buyer will be utilized based on your home’s
unique features, price point, and location. The most
sophisticated methods are utilized to reach those highly
qualified and interested buyers quickly.

MASSIVE ONLINE ADVERTISING EXPOSURE
Over 90% of buyers look for a home on the Internet first before requesting
a showing for your home. My clients receive and extensive online
advertising (at no cost to you) of your home 24x7 on Zillow.com,
REMAX.com, Realtor.com, Cleveland.com, Trulia.com, Homes.com, all
cooperative brokerages and over 500 affiliated internet websites. More
dollars are spent showcasing your listing to the MOST Buyers! By
showcasing your home, your home will appear highest in buyer searches,
tripling the number of buyers who will see your home.
HIGH TECH / TARGETED GEO MARKETING
Utilizing Facebook, Google, and Adwerx, I target market local and out-of-
town buyers for your home by determining the geo-location of a website
visitor. In addition, we deliver relevant content to the visitor based on his
or her location, such as state, city, zip code, organization, IP address, ISP or
other criteria. This cutting-edge method of marketing allows us to expose
your home to a highly targeted group of potential home buyers.
SOCIAL MEDIA MARKETING PLAN
Your home will have a unique social media marketing program designed to
get your home MASSIVE exposure on Facebook, Twitter, and Linked-in.
STAGING ADVICE / LIGHT STAGING
You will be provided with professional staging advice to determine what, if
anything, needs improvement in your home to make it show the best
while on the market. If your home is Vacant, light staging will be
provided at NO CHARGE.

Syndicated Online Marketing
Vast online presence (especially as a promoted listing) on the top sites. Although
most buyers use Zillow, Trulia, Realtor.com, Remax.com, or other major portals to
find the homes they want to see, your listing will be syndicated to all real estate
websites across the internet. Wherever a buyer looks for a home, your listing will
appear.
POWERFUL MARKETING STRATEGIES
UTILIZED TO GET YOU THE BEST PRICE

HIGHEST BUYER EXPOSURE
ONLINE MARKETING & ADVERTISING
Advertising dollars spent to showcase your home everywhere online
including Zillow, Trulia, Realtor.com, the Northeast Ohio Multiple Listing
Service (MLS), and more! Vast online presence (especially as a promoted
listing) on the top sites will give you exposure to the MOST buyers because
that is where they look to find homes. In addition, sponsored promotion of
your home and SEO on Google make sure more home buyers see your
home is for sale.
Most popular real estate websites in the United States as ofJanuary
2019, based on monthly visits (in millions) – NationalUSA

HDR PHOTOGRAPHY & VIDEO
All your home’s photos and video will be taken by a
Professional real estate Photographer to make sure your
home stands out to all the others competingproperties.
Professional features include:
Dynamic Resolution (HDR) photography captures the full range of
lighting and color in a scene. The result is richer, deeper imaging that
adds you-are-there energy to your listing. The lighting of every scene is
optimized to make your home look it’s best. An HDR image is
commonly made by taking three photos of the same scene, each at
different shutter speeds. The result is a bright, medium, and dark
photo, based on the amount of light that got through the lens.
Video Integration - Your videos go straight to your listing detail page
on Zillow, the MLS, and all public websites that take video feeds.
Special Options such as Twilight Photos and Elevated Shots for large
properties via Drones are also available.
YOUR HOME WILL STAND OUT COMPARED TO COMPETING HOMES
AND BE SELECTED FIRST BY PROSPECTIVE BUYERS FOR VIEWING!

PROFESSIONAL WIDE‐ANGLE LENS
HIGH‐DEFINITION PHOTOGRAPHY
According to data from the National Association of Realtors, 89 percent of buyers use
online tools in their home searches. “APicture is Worth A Thousand Words”. Your first
home showing is online, so your home has to win the beauty contest. Great
photographs are probably the single most important piece of any online listing. Wide-
angle Lens Photography of your home is important to make the right first impression.. It
is imperative that your home shows better than others The wide angle lens gives a
better view of your rooms (like they would see in person).
All my listings get interior & exterior pictures taken with a wide-angle lens professional
camera producing “magazine quality” pictures which showcase your home in the best
way possible. Your home needs to win the beauty contest compared to the other homes
on the market! The first showing of your home is online, it is imperative that your home
shows better than others!
Standard Wide Angle

IMPORTANCE OF HIGH‐QUALITY PHOTOGRAPHY
Overall, when viewing an online real-estate listing, home buyers spend about 60% of
their time on photos, 20% on the property description and 20% on the real-estate
agents' remarks section. Therefore – the pictures are the most important.
The likelihood of your home selling at or above list price is 31% higher when you use
professionally taken photos. For sale is not a destination, sold is. Sharp photos put SOLD
signs in front yards.

3-D MATTERPORT
VIRTUAL REALITY HOME LISTING
The 3D Showcase is an online experience for homebuyers to
move through a property and see it from any angle. A 3D
Showcase more completely immerses visitors so they can create
an emotional connection. This lets buyers actually move through
a property as if they were really there. They’re sold before they
arrive!
Your home will STAND OUT from others on
the market and get MORE Showings!

PROFESSIONAL
DRONE PHOTOGRAPHY
Your home will be shot with aerial photos by a professional
photographer. The benefit of using aerial photography in a listing is
that it allows the potential homebuyer to see the entire property from
the air. Potential buyers get an interactive journey of the property.
From the roof to front and backyards, the vivid images come to life
and give them a more dynamic experience.

Video Marketing
80% of online visitors will watch Video, but only 20% will read Text!
A motion picture video of your home will be taken so a potential buyer can see your home
just like it would be when walking through in person. Buyers are attracted to video and are
much more likely to view the video as opposed to scroll through screens of pictures of
your home. Also, when a buyer calls to see your home after seeing the video, they are
already “pre-sold” and are more likely to be a qualified buyer for your home. The video
will include music and great photography highlighting your home’s best features. Forrester
Research found that just one minute of video is worth 1.8 million words – that’s the same
as about 3,600 webpages of text. The video will be also promoted on all online sites, your
home’s website, Facebook, and Blog posts. Video really allows homebuyers to create that
emotional connection. You’ll have an online 24 x 7 Open House every day!
MARKETING STRATEGIES UTILIZED TO GET YOU THE BEST PRICE

Visit my YouTube Channel at:
https://www.youtube.com/user/lisahumenik/
Video Marketing of your Home Online
In addition to YouTube, your home’s video will be also promoted on all online
sites (Realtor.com, Zillow, Trulia, etc.),the MLS, Facebook, Google+, Blog posts,
and your home’s unique website.
Interested homebuyers can preview your home online and are often already
“pre-sold” before arranging a showing for your home. The video gives you a
virtual 24x7 Online “Open House” everyday for buyers to see your home!

A dedicated website for your home with video, pictures, description, and tons of
other info to be showcased in one place online. Your hoemwill have its own web
address (URL) which buyers can use to search for your homedirectly on the internet,
i.e. http://123YourAddress.com.
Your home’s website will be utilized in multiple online advertising campaigns as the
landing page when a buyer clicks for more info on your home. These advanced
marketing strategies will showcase your home and give much more information than
conventional marketing techniques. All inquiries will come direct to me so I can tell
them the unique qualities of your home.
YOUR HOME’S UNIQUE WEBSITE
“YourAddress.com”
YourAddress.com

Your property will get powerful digital marketing
POWERED BY:
Your home, advertised to local home buyers visiting top sites
like the New York Times, ESPN, and thousands more.
 Adwerx uses anonymous online data to target ads for your home toward local
people who are potential buyers. This includes local people who have searched
for homes, used mortgage calculators, searched for moving companies, etc.
 Ads for your home follow potential buyers everywhere they go on the web.
 Adwerx provides daily marketing reports on the ad campaign for your home.Sample OnlineAd
Other sites include:
New York Times
ESPN
YouTube
Washington Post
CNN
Yahoo
Forbes
Huffington Post
CBS
USA Today
and more!*
*All wordmarks are the property of
the respective owners. Adwerx, Inc.
is not endorsed by or affiliated with
the wordmarkowners.

Sample Daily MarketingReport
*Report shown is typical of an average listing campaign after one week.
POWERED BY:

SOCIAL MEDIA ADVERTISING
Social Media Advertising on Facebook, Instagram, and Twitter targeted at
local buyers - creating a BUZZ around your listing! Paid social media
promotion is a important element of a successful marketing
plan. Facebook is approaching Google as having the highest amount of
internet traffic. Sample promotions include:
- Facebook “Promoted Posts” and "Just Listed" Announcements of your
home’s listing and Video to targeted home buyers
- Facebook Fan Page promotion on Amazing Northeast Ohio Homes
- Instagram photos shared on the web
Social proof and sharing by local homeowners and buyers creates a
“BUZZ” around your new listing and home video and can be a magnet to
potential buyers.

Facebook.com
FACEBOOK MARKETING STRATGIES:
• Vast promotion to my 1,300+ followers of
my Fan page “Amazing Northeast Ohio
Homes” and via my social network.
• Paid promoted post of your listing Video to
targeted homebuyers by demographic data
via paid “Sponsored Ads” to targeted
homebuyer segments
• Social media promotion of your home’s
Video which can double engagement on
Facebook and increase click-throughs by
200-300%
Check out my Facebook Page at Facebook.com/AmazingNortheastOhioHomes

Check out my Facebook Page at Facebook.com/AmazingNortheastOhioHomes
SAMPLE ADS /
PROMOTED POSTS

Linked IN
Over 500+ colleague and client connections to spread the word about
your home listing.

Twitter
A “Just Listed” tweet of your home allows rapid
distribution to buyers and quick feedback.

All marketing and promotion is mobile optimized so buyers can view from any
platform. Mobile optimized marketing of your home on Realtor.com, REMAX.com,
Zillow, Trulia, & more with instant interested buyer access to me via their
smartphone to schedule showings and see pictures. This allows all smartphone
and tablet home shoppers to have “anywhere” access to your home’s listing and
to easily arrange a showing. Home buyers can easily just CLICK to call me direct
from their smart phone while viewing your listing online.
MOBILE / SMARTPHONE / TABLET
OPTIMIZED MARKETING

TRADITIONAL MARKETING
OPEN HOUSES
If you desire, and Open Houses is also a great tool for locating a buyer
for your home. My open house strategy which includes vast social and
online marketing promotion prior to the open house, a robust
networking strategy to ensure agents know about the open house, print
media, and lots of real estate signs.

TRADITIONAL MARKETING
PRINT MARKETING
Professional marketing flyers will be developed to showcase at your
home that identifies your home’s great features. In addition, “Just
Listed” or “Open House” direct mail postcards will be utilized at
strategic times during the listing to attract even more buyers.

COMING SOON LISTING
(OPTION)
If you are very close (but not quite ready for buyer
showings), our Coming Soon Listing Program can give
MLS buyers advance notice of your home while you’re
finishing preparing it for sale. In addition, social media
“Coming Soon Listing” promotion will create pre-
launch excitement for your home’s debut.
Your home will be first on their list to see when it is
available to show. You can put your home in Coming
Soon status for up to 14 days prior to becoming
Active.

SELLING A VACANT HOME?
FREE LIGHT STAGINGPROVIDED
BETTER PHOTOS = MORE SHOWINGS
Light staging will allow the photos and video of your home's rooms to
captivate your potential buyers the moment they see it online or in
person. Staging give you the edge over other competing homes on the
market. Purchasing a home is an emotional decision and buyers are
attracted to homes that show well.
RESULTS SHOW THAT STAGED HOMES ARE...
- TWICE as likely to receive asking price or MORE.
- Sell 17% HIGHER on Average
- Earn an average of 99% of sales to list price (vs. 93%)
- 25% of Sellers are able to list HIGHER than originally planned
- On average, staged homes sell 76% FASTER

SHOWINGS OF YOUR HOME & FEEDBACK
Made Fast & Easy
Our Showing Concierge Service, Showingtime, is open 24x7, seven days a
week, so agents can schedule showings anytime. Other key benefitsinclude:
• Faster scheduling = More Showings = Faster offers!
• Two-way text messaging for quick confirmations (showings can also be
confirmed by email or phone, it’s your choice).
• Concierge is at your service, have a sudden emergency and need to cancel
a showing? Need to reschedule, prefer not to show at acertain
time…whatever you need they will handle all agent communications
• Requests showing feedback automatically from showing Realtors
• Automatically e-mails you new feedback
• Email Announcement’s notify all previous showing agents of changesto
your listing or any special promotions
• You can Approve or Decline showings via Text or Phone Call
MOBILE APP ‐ Stay Up to Date
• View a snapshot of showings and
activities on your listings at any
time
• Receive Instant Notifications
• Receive notifications of new
showings and feedback, as well as
‘Showing Complete’ alerts
• Easily manage showings and
feedback on multiple properties
with one login
• Connect with Your Agent
• Communicate with your agent
regarding a recent or upcoming
appointment

FREE HOME STAGING CONSULTATION &
LIGHT STAGING
Having received my Professional Property Staging
Certification, I can help my seller clients reclaim lost equity
in their homes, which typically leads to a faster sale at top
dollar. You will receive a professional Home Staging
consultation to determine what, if anything, needs
improvement in your home to make it show best to buyers
while on the market.
If your home is Vacant, light decorative staging will be
provided at NO CHARGE. According to the National
Association of Realtors, staged homes sold 76% FASTER and
are TWICE as likely to receive asking price or MORE!

100% HAPPINESS GUARANTEE
You will LOVE our services and will want to tell your
friends and family! However, if you change your mind for
ANY reason, you can cancel your listing agreement
anytime.

MY AWESOME SUPPORT TEAM
You will also LOVE my support team &
Corporate Partners
Administrative Support
Annette Charatian
Holly Bade
Advertising & Promotions
Karin Jaenke
Home Showings Title & Escrow

CURRENT LOCAL
MARKET HOME SALES DATA

BUYER OR SELLERS MARKET?
MONTHS OF INVENTORY
IMPACT TO A HOME SELLER

A FEW OF MY PAST CLIENT ONLINE REVIEWS
Below are reviews from clients across a variety of Greater Cleveland area suburbs:
CHERYL & DAVID FAUST – SOLD HOME ON WATERBRIDGE DR. NORTH ROYALTON
“It was an absolute pleasure working with Lisa on the sale of our family property. She has a very
distinguished talent with selling properties and I would highly recommend her to others.”
❖ ZILLOW (5 Stars – Highly Likely to Recommend)
MEGHAN MCGLAUGHLIN – SOLD HER HOME IN CLEVELAND (WEST PARK) & PURCHASED
HOME ON IVY LANE IN MIDDLEBURG HEIGHTS
“I am here to tell you, Lisa is AN EXPERT in this business. I met Lisa 9 years ago when she was my
realtor to help me purchase my very first home. I had such a great experience with her at that time, I
hired her to sell that home and assist me with purchasing my second one. Lisa provided knowledge
that is not available if you tried to sell your home without a realtor. She was able to guide me in the
right direction when it came to selling and buying. I HIGHLY recommend her services. You will not be
disappointed.”
MIKE & KRISTI KRINJECK - PURCHASED HOME ON GREENBRIAR DR, OLMSTED FALLS &
SOLD HOME IN PARMA, OH
“Lisa came very highly recommended so when I started the process of selling and buying she was the
first person I called. Lisa is so knowledgeable and just one of the best realtors. She went beyond for
us and helped us every step of the way. I would highly recommend her if you are looking to buy or
sell a home. She will make the process as easy as possible and she knows the business inside and
out. We are so grateful for her and now are in the house we truly love”.

MICHELLE SPAQUI – SOLD HOME ON MERKLE AVE., PARMA, OH
“Lisa is incredibly knowledgeable, professional, and insightful. She was a pleasure to work with. Lisa
was very understanding with concerns I had over previous difficult experiences with the process of
selling a house. She exceeded all expectations. I would recommend Lisa to anyone.”
LYNNE BLUME – SOLD HOME ON RIVEREDGE DRIVE IN PARMA HTS, OH
Lisa was an incredible realtor from the very first time we met her. She is very organized and knows
her business. She answered every question without hesitation and sold our house in 2 DAYS….She
returned our calls quickly, no matter the time of day or night. We would absolutely use her again, in a
heartbeat. Thanks again Lisa!!
❖ THUMBTACK.com (5 Stars – Highest Rating)
DAN & CATHY HAYES – SOLD HOME ON WINDY HOLLOW, NORTH OLMSTED, OH
My wife Cathy & I were very happy with the services provided by Lisa Humenik in connection with the
sale of our home. Lisa was the second agent we had engaged with respect to this sale, and what an
incredible difference she made. Got the offer that we accepted in less than 3 weeks after listing with
Lisa (this followed it being listed with another agent for almost 4 months. Once Lisa began to market
the home we noticed daily we were getting 4 to 5 more views, as well as saves on Zillow than under
the preceding listing. We found Lisa to be a consummate professional.
GAIL & KEVIN THOMAS – SOLD HOME ON COUNTRY CLUB DR. IN WESTLAKE, OH
Lisa is very hard-working! Lisa is a very hard-working, diligent, knowledgeable, and dedicated agent.
She did an outstanding job preparing, listing, negotiating, and finalizing the sale of our home. We will
highly recommend her and use her again for all our real estate needs.
❖ Movoto.com (5 Stars – Highly Likely to Recommend
BARBARA NORRIS – SOLD HOME ON NOTTINGHAM COURT, OLMSTED TWP
Working with Lisa Humenik was a great experience. Lisa is the consummate professional. We met,
she explained her strategy to sell my home and executed the plan. The photos and video that she
produced of my property were excellent. Lisa has a marketing background which I feel brought an
added bonus to her ability to market and successfully sell my house. Lisa was key to my new home
purchase as well. She was very patient with me - even taking me to 11 (yes 11) properties in one day.
My home was sold and a new home purchased within a three month period. I recommend Lisa
Humenik very highly.
❖ Movoto.com (5 Stars – Highly Likely to Recommend)

RACHAEL NOSEWICZ – PURCHASED HOME ON BIRCHWOOD DRIVE, BEREA
“Lisa is wonderful! She helped me purchase my first home and was able to assist me in every step of
the way. She was very knowledgeable about the whole process and gave great recommendations.
She responded in a quickly fashion and made herself available to accommodate my work schedule. I
would definitely use Lisa again in the future and will recommend her to friends.”
BEATRIZ STEARNS – SOLD HOME ON GROVEWOOD AVE., PARMA
"Lisa was very helpful and really new the market and helped us sell our home in a very short time"
❖ Homelight.com
GARY BRUNO – PURCHASED 4 HOMES & SOLD 2 HOMES – (WEST SIDE)
“I could not have asked for any better service from a real estate professional in the business today.
Professional, honest, reliable, goes that extra mile are but a few of the words I can use to describe
Lisa. I would use and recommend no other real estate agent for real estate services. After
purchasing my first rental property thru Lisa she asked if I would allow her to help me find a tenant,
and reluctantly I agreed. That was the best decision I made because I had an awesome tenant for my
home within the first day of listing, and at a reasonable fee for the services provided. I have used her
several times since with similar results.”
ED WEGRZYNOWSKI – SOLD HOME ON SIMICH DRIVE, SEVEN HILLS
Lisa is a full-time realtor who is very knowledgeable in her field. Lisa had a wonderful marketing plan.
Her staging advice and assistance helped us get top dollar. Highly recommend.
❖ THUMBTACK.com (5 Stars – Highest Rating)
KEVIN THOMAS – SOLD 2 HOMES IN WESTLAKE, OH & PURCHASE 6 INVESTMENT HOMES
(WEST SIDE SUBURBS)
"Lisa is extremely knowledgeable and very hard working. She has done a great job helping me buy
and sell several properties. "
❖ Homelight.com
VINCE & ALEX NATARO – PURCHASED HOME ON SPAFFORD OVAL, SAGAMORE HILLS)
❖ Lisa was always helpful in providing advice during the search process. She was always willing
to provide us with more information, and would meet or talk with us anywhere/anytime. Lisa
guided us through the home buying process and really helped us understand how to buy our
first home the smart way.

RAY RAMPERSAUD – PURCHASED 5 HOMES IN PARMA AND CLEVELAND , OH
I have nothing but good things to say about my homes buying experience with Lisa. She is always
patient and never missed an appointment. I can list countless more good things.
SUE HENDRICKS - HELPED ME SELL MY HOME IN NORTH OLMSTED, OH
Lisa was a great Listing Agent. Lisa listed our home for sale and did an excellent job. We were
referred to Lisa because of her strong work ethic, high energy, and strong intellectual abilities.
KELLI PAVLAS – PURCHASED A HOME ON GREENBRIAR DR., OLMSTED FALLS
Lisa went above & beyond her duty. Lisa went well beyond her normal duties to help us purchase our
home. She did a excellent job in assisting us in the selection of properties and was always available
when we needed her.
EDWARD AND BEVERLY FOSTER – MIDDLEBURG HTS., OH
Lisa was terrific. We never had such great service. She treated our transaction like it was a
$1,000,000 sale. We will never do business with anyone else.
NHUT VU – SOLD 7 HOMES & PURCHASED 5 INVESTMENT HOMES (WEST SUBURBS)
She is very good at what she does. Very knowledgeable in the real estate industry. You can't ask for a
better realtor.
ELISE WALKER – PURCHASED A HOME ON WILLIAMSBURG CT., MIDDLEBURG HTS
Lisa helped me find a great Townhome on my budget. Lisa did a great job explaining the Purchase
Agreement and offer process which helped me tremendously. She dis a very professional job during
the closing process and stayed in touch along the way. We enjoyed working with her.

VINCE SCALMATO – SOLD my Condo in NORTH OLMSTED, OH
Lisa did a GREAT job in a short amount of time! Lisa sold my condominium in a matter of two weeks.
Prior to Lisa's assistance, my condo was on the market for a year without a single offer. Lisa was all
business from the start
MATTHEW CHAPMAN – SOLD HOME IN FAIRVIEW PARK, OH
Lisa has done a great job! When we met Lisa and we instantly had a good impression of her. She did
a great job marketing our home and attracting buyers. We interviewed other Realtors and she was by
far the best! We could not be happier with our choice and would definitely recommend to others.
PETER BORYS – PURCHASED A HOME IN PARMA, OH
Fantastic Support Even When Timeframe Was Short. I only had about two months before my
apartment lease lapsed but Lisa was able to devote the time and apply her experience to help out.
Plus, I am disabled and had a need for a well-maintained home in a quiet setting. She was always in
communication with me so I was always aware of what was going on...this gave me great confidence
in her and the whole process. Her use of email, electronic documents, and electronic signatures
greatly sped up the contract phase. Looking back, as a first-time home buyer, I am glad she was there
with me from the first viewing until the keys we placed in my hands
STEPHANIE & GREG LIEBERT – SOLD HOME ON BEHRWALD AVE., BROOKLYN, OH
Lisa was very helpful – especially with helping us get our house ready to place it on the market. Our
house sold within 1 week due to her assistance.
PATRICIA RAY – SOLD HOME ON KEYSTONE RD., PARMA , OH
For both professional service and worry free selling...Lisa delivers !!! My home sold fast , for a great
price, and without any glitches as she guided me simply through the process. I would recommend
both Lisa and RE/MAX Crossroads without hesitation !!!!
❖ GOOGLE (5 Stars – Highly Likely to Recommend)
LYNN HERHUTH – SOLD HOME ON JANICE DRIVE , BEREA, OH
Lisa presented us with a well thought out plan to sell our home. Her experience in marketing and her
communication skills resulted in a quick and smooth sale. We definitely would recommend her.

KAREN KLIMA – SOLD HOME ON MOORE RD., AVON LAKE
Lisa went above and beyond, had showings with in 2 days and sold our condo at top price within 1
week , she couldn’t have made it easier, we have already recommended her , first class all the way ,
thank you Lisa you made a stressful time in our lives go smoothly, we appreciate all you hard work
good luck .
BRIAN MILLER – SOLD HOME ON HUNTING MEADOWS, STRONGSVILLE
Lisa was very detailed, knows exactly how your home should be listed. Could not have asked for
better pictures or a better representation of our home. If you want your home sold, Lisa is the one for
the job.
GOOGLE (5 Stars – Highly Likely to Recommend)
MIKE LUCCI – SOLD HOME ON MERKLE AVENUE, PARMA
Working with Lisa was such a pleasure, I would highly recommended her for selling or buying, very
professional!!
GOOGLE (5 Stars – Highly Likely to Recommend)
KAREN KMET – SOLD HOME ON BEAR OVAL, NORTH ROYALTON
We highly recommend Lisa Humenik as a conscientious and precise realtor. About a year ago she
assisted us with both the sale of our old home and additionally helped us find our new home under
extenuating circumstances. Lisa is a true professional with a heart! We wouldn’t hesitate to
recommend her to anyone. Thank you! Karen and David Kmet

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