Listing Book Dane Rickard REALTOR - RE/MAX Professionals Denver

T h i s p r e s e n t a t i o n i s p r e p a r e d b y
D a n e M . R i c k a r d
E x c l u s i v e l y f o r Y o u r F a m i l y

dane M. rickard
Broker Associate
Re/Max Professionals
303 880 5410
303 932 3359
danerickard@remax.net
W H Y C H O O S E d a n e r i c k a rd ?
A new BREED of agent with a LIFETIME worth of
Experience. Providing The ULTIMATE Service by
understanding a complex market and delivering
results that exceed YOUR expectations.
Fusing INNOVATIVE ideas with PROVEN skills.
Helping To Bring Families Home and Opening
The Door To Denver Since 2003.
Charity - RMH Sky High Hope Camp Volunteer,
Junior Diabetes Research Foundation, Junior
Achievement, Cystic Fibrosis Foundation,
MSRuntheUS, and more.

team |
believe |
passion |
attract |
culture |
trust |
The power of ‘one’ results in a powerful team. Teamwork is expected at every level of our company
We believe in people who believe in themselves. We believe in people who want to grow personally
and professionally
We have a passion for integrity, fairness and excellence. We succeed when we surpass our
expectations.
We strive to attract the best agents and staff. We provide our Realtors and clients the right technology,
tools, services and marketing advantages to help them meet their goals.
We believe in an environment of mutual respect and courtesy. We provide an environment of support
and training.
We trust our leadership to make decisions that are best for every level of our company.
core v a lues
b R IN G IN G V A L U E
T O T H E L I V E S W E
T O U C H AN D T H E
C O M M U NI T I E S
W E S E R V E

serv i ces
E X P E R I E N C E
RE/MAX Professionals agents average over 14 years of real estate experience, have obtained
a dominant market share in our service areas, and our agents have sold 3 times more
transactions than the average Denver metro agent.
B R AN D AN D M A R K E T IN G
RE/MAX Professionals has an image of quality and prides itself on stellar branding, advertising
and marketing of your property. We leverage the strength of the most powerful real estate
brand in the world, and add a level of prestige you can’t find in other RE/MAX franchises.
T E C H N O L O G Y
RE/MAX Professionals is the leader in real estate technology services with consumer and agent
mobile services. Our state-of-the-art and exclusive web marketing and syndication system at
www.homesbythepros.com attracts over 800,000 page views per month.
L O C A L KN O W L E D G E / NA T I O NA L S T R E N G T H
RE/MAX Professionals agents are experts of the local Denver real estate market are THE experts
in their individual service areas. Our affiliation with nearly 100,000 RE/MAX Brokers worldwide
gives your home an aggressive exposure that no other firm can offer.
C O M M U NI T Y O U T R E A C H
RE/MAX Professionals is actively engaged in giving back to the community by
supporting Professionals Miracles Foundation, Children’s Miracle Network
Hospitals, Habitat for Humanity, Susan G. Komen Foundation
and K-9 Companions.

There are three critical factors to consider
about the marketing and sale of your home.
RE/MAX Professionals are masters in all three:
exper i e n ce
THE
MA RKET ING
AND S A LE
OF YOUR HOME

my role a s your m a r k et i n g P R O F E S S I O NA L
One of the most important choices you
make in selling your home is your decision
to obtain the services of a Realtor®
; a
professional that markets properties like
yours for a living. At RE/MAX Professionals,
all of our agents are Realtors®
!
You have a choice in who represents
you... and what your relationship with
that person will be.
YOU
SELLER’S AGENT
TRANSACTION
BROKER
TRANSACTION
BROKER
BUYER’S AGENT
when selling my listing when selling my listing
exper i e n ce
Realtor®
The term “REALTOR®
” is a registered collective
membership mark that identifies a real
estate professional who is a member of the
NATIONAL ASSOCIATION OF REALTORS®
and
abides by its strict Code of Ethics.

M Y C O M M I T M E N T T O Y O U IN
R E P R E S E N T IN G Y O U R H O M E
TO COMMUNICATE WITH YOU REGULARLY
I pride myself on keeping you well-informed
about the progress of the sale of your home.
TO GET YOU TOP DOLLAR
I’ll focus all my efforts on obtaining the
highest realistic price with the least amount
of hurdles, while best representing your
financial interests and defending your equity.
TO MEET YOUR TIMETABLE
As the saying goes, ‘timing is everything.’
My goal is to exceed your expectations with
regard to price, terms and time.
TO PROVIDE YOU WITH ACCURATE
MARKETING TRENDS
Monthly market updates will give you a
macro look at the real estate market in the
Denver metro area. You and I will review your
sub-market weekly.
exper i e n ce

the d i ffere n ce . . .
# 1 i n m a r k et sh a re
# 1 i n a ge n t product i v i ty
# 1 i n br a n d n a me a w a re n ess
# 1 i n a dvert i s i n g
# 1 i n le a d ge n er a t i o n
# 1 i n profess i o n a l educ a t i o n
# 1 i n the m i n ds of buyers a n d sellers
I wish to be your partner for your home selling and/or buying needs. I will spend time
identifying your wants and needs while educating you about today’s real estate
market.
If you are selling your home, I will work with you to put together a detailed marketing
plan so that we can price properly and market to the right buyers.
If you are buying a home, I will investigate areas and provide you with everything you
need to make a great buying decision.
My clients are like family and our relationship will last beyond the closing table.
i a m your p a rt n er
I believe that we are all the average of the people we surround ourselves with. I am committed to growing a lifelong career in a
business which is sometimes challenging and there is nothing more important than being surrounded by other committed agents.
I ’ m S urrou n ded B y T he B est
exper i e n ce

2012 RE/MAX National TV Advertising
campaign made an estimated 1.07 Billion
impressions, and reached 85% of our
target market.
2012 RE/MAX National Radio Advertising
campaign made an estimated 255 Million
impressions, and reached 45% of our
target market.
T he R E / M A X br a n d
br i n gs the most
m a r k et stre n gth
exper i e n ce
STATS
RE/MAX is #1 in U.S. market share. Nobody sells more real estate than RE/MAX.
©2013 RE/MAX, LLC. Each RE/MAX ofﬁce independently owned and operated. Except as noted, Coldwell Banker, Century 21, ERA,
Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC Form 10-K, Annual Report for 2012; Keller
Williams and Prudential data is from information available at kw.com and prudentialrealestate.com, respectively. 1
Full-year 2012. 2
Experian
Marketing Services Hitwise data, full-year 2012. 3
Full-year 2012 U.S. national-media ad spend, as a percentage of spend of all national real
estate franchises, as reported by Nielsen Ad Views. Others: 5.7%.4
As of year-end 2012 unless noted. 5
Based on lists of countries claimed at
each franchisor website as of March 2013, excluding claimed locations that are not independent countries (i.e. territories, etc.). 6
Based on
agent roster count at kw.com as of 2/13/13. 130229
RE/MAX vs.
the industry 2013
U.S. RESIDENTIAL
TRANSACTION
SIDES1
TOTAL U.S.
WEBSITE VISITS2
(Millions)
U.S. NATIONAL
ADVERTISING3 COUNTRIES4 OFFICES
WORLDWIDE4
AGENTS
WORLDWIDE4
828,960 52.47 32.8% 89 6,331 89,008
663,826 28.23 24.0% 445
3,100 82,200
390,391 41.07 20.1% 615
7,060 100,300
107,775 2.42 0.2% 335
2,322 31,000
64,515 2.57 6.5% 355
659 12,900
40,810 2.44 2.0% 25
252 8,300
Not
released
23.55 1.8% 5 700 76,6626
Not
released
5.57 6.8% 3 1,500 50,000

exper i e n ce
W e s e l l 2 5 % o f o u r o w n l i s t i n g s o u r s e l v e s .
T h i s shows the power of our ow n a ge n ts .

My competitors will tell you that national
brand recognition does not matter. They
tell you that because they don’t have
it. You know who realizes that brand is
important?
Nike....McDonalds…
RE/MAX….and now YOU!
It C omes D ow n T o T h i s
D i d y o u k n o w . . . ?
As Denver’s premier brokerage, we have achieved a dominant market share in our service areas.
No one in the world sells more real estate than RE/MAX.
br a n d a n d m a r k et i n g
B r a n d i n g . . .

When people think real estate they think
RE/MAX.
The RE/MAX balloon represents the amazing
lift our organization has had for more than
40 years. It was built by great Realtors for
Realtors, and we continue to remain on the
forefront of every consumers mind when
people think about buying or selling a home.
O U R B R AN D
B e n e f i t f r o m o u r b r a n d . . .
a n d s h a r e i n o u r s u c c e s s !

THE BEST Yard Signs
RE/MAX is a the most recognizable brand name in real estate, locally and
nationally. Our easily recognized signs, featuring the RE/MAX balloon, will direct
traffic to your home.
Internet and Online Exposure
Home buyers use the Internet more than any other media to search for homes.
Your listing is immediately syndicated and enhanced on some of the most
heavily-trafficked real estate Web sites The RE/MAX Professionals Web site,
www.homesbythepros.com, is a map-based property search engine.
REMAX.com is the most visited brokerage site on the Web.
Other Brokerage Firms in our Area
We market your home to our local professionals via our intranet and sales
meetings. We also aggressively market to other brokerage firms, and facilitate
their agents’ ability to show your home. We maximize their awareness of your
home through open houses, email distributions, special feature flyer distributions,
neighborhood canvassing, online displays, broker marketing sessions and well-
placed advertisements.
advantage advertising
RE/MAX Professionals advertises an exclusive collection of traditional and luxury
homes that drives buyers to us. Mass publications are distributed in the Sunday
paper for maximum viewing and positioning of your home. Coupled with local
advertising mediums that tie into our online exposure, we create a photo-centric
scheme to draw the most buyers to your home.
C a p t u r i n g b u y e r s

OUT OF TOWN BUYERS / RELOCATION
RE/MAX Professionals has received national awards for client services. Our relocation team has
helped us maintain contacts around the globe who send us buyer and seller leads. Our sales force
is recognized internationally through the Realtor®
organization based upon their participation in
local, state and national positions in the National
Association of Realtors®
. Katherine Gunner,
Relocation Director, has been relocating people in
and out of the Denver area since 1984. Katherine
has her GMS designation and is a member of the
Employee Relocation Council and the Relocation
Directors Council. Assisting families in making their
move as seamless as possible is her #1 priority.
RE/MAX Professionals receives hundreds of referrals
a year. Our relocation department also offers area
tours, rental assistance, temporary housing and van
line discounts to relocation families.
Past Customers and Clients
We have had the privilege of providing real estate
services to tens of thousands of clients in the Denver Metro Area since our inception. Our client
satisfaction ratings far exceed our clients’ expectations, and we are proud that these clients continue
to refer business to us for the excellent performance of our real estate professionals and systems.

2013 NATIONAL AD CAMPAIGN
BEGINS AIRING
FEBRUARY 25TH
National Advertising
F E B R U A R Y 2 0 1 3
RE/MAX advertising builds your RE/MAX brand,
and delivers customers to you!
RISMedia’s Real Estate magazine
REALTOR magazine
1. They know
The markeT
inside
and ouT
They understand
their local market
inside and out – what’s listed, what’s selling and
what’s happening
at any given moment.
They average
more experience
and education
than other agents,
which can mean better results
for you.
2. They’re
really
good aT whaT They do
The RE/MAX
system
is designed
for productive,
full-time
professionals,
not
part-timers.
On average,
RE/MAX
agents
sell more houses
than other agents.
That’s why they’re
the world’s
No. 1 real estate sales force.
3. They make homes
sTand
ouT
If you’re selling,
they market
your home in traditional
ways and in ways you’d
never think of. If you’re buying,
they make sure you find exactly
what you’re
looking
for. They use remax.com
– the No. 1 real estate franchise
website,
with 2 million
unique
visitors
a month – plus a full suite of mobile
search
tools to help get the job done.
4. They have The Top brand
behind
Them
Being aligned
with RE/MAX
gives them – and you – unique
competitive
advantages
such as the promotional
power of the RE/MAX
Balloon,
a national
TV campaign,
and a global network
of nearly 90,000
agents
working
with potential
buyers
in over 80 countries,
all backed
by
nearly 40 years of brand trust and reputation.
5. They’re
greaT
people
To work
wiTh
They’re
generous,
fun and involved
in their communities.
They
teach classes,
coach sports and approach
life with the same
passion
they bring to their business.
You’ll enjoy spending
time
with them as they guide you to the results
you’re after.
visit remax.co
m
Top 5 reasons
to choose
a re/maX sales associa
te
DS News
Online Personal Real Estate Investor
© 2012 RE/MAX,
LLC. All rights reserved.
Each office independently
owned
and operated.
FOR ALL THE THINGS
THAT MOVE YOU.
®
TODAY
IS WHEN
YOU INVEST
FOR HER FUTURE.
Start now and help her shine down any path she takes. Your local RE/MAX
agent can help you find the right properties
and get them into your portfolio.
Make your move now, because
her big move will happen
before you know it.
Visit remax.com/inve
st today.
INVEST
NOW.
SHE’S JUST GETTIN
G STARTE
D.
Print
Advertising
Search The RE/MAX SEM and SEO programs optimize exposure of remax.com in online search results.
Highest Overall Satisfaction For Home Sellers and
Home Buyers Among National Full Service Real Estate Firms*
www.remax.com
Each Office independently owned and operated *RE/MAX
received
the highest numerica
l score among full service real estate ﬁrms
for home sellers and home buye
rs in the proprietary J.D. Power and Asso
ciate
s 2011
Hom
e Buye
r/Seller StudySM. Study base
d on 3,861 total evaluatio
ns measurin
g 8
ﬁrms and measures opinions
of indiv
iduals who
boug
ht a home betw
een March 2010
and April 2011
. Prop
rietary study results are base
d on expe
rienc
es and perceptio
ns of
cons
umers surveyed
March-M
ay 2011
. Your
expe
rienc
es may
vary. Visit
jdpower.com
Joey Cranford 720-445-5787
AURORA
$183,000
3 bed/4 bath 2-story with finished
basement! Light and bright. Close to
shopping and entertainment. RE/MAX
Professionals
AURORA
$188,000
Nearly new end unit townhome! Wood
floors, granite tile counters, patio, and
2 car garage! RE/MAX Professionals
BROOMFIELD
$255,000
4 bed/2 bath home backs to Eagle
Trace Golf Course. Sunny with
hardwood floors. Northmoor Estates.
RE/MAX Professionals
Jonathan Keiler 303-619-2917
CASTLE PINES NORTH
$469,900
Updated, 4 bed, 4 ba in Castle Pines N.
Slab granite, stainless, new carpet &
paint. A great house! RE/MAX
Professionals
CASTLE PINES VILLAGE
$1,095,000
Stunning! Stone, granites, rich woods,
6 bed/6 ba. Lower level perfectly
designed for entertaining. RE/MAX
Professionals
CENTENNIAL
$187,000
Great 4 bed/4 bath in Smoky Hill.
Sunny and bright throughout.
Spacious yard. Cherry Creek Schools.
CHERRY CREEK COUNTRY CLUB
$1,395,000
Stunning Estate home incredibly
priced. MFM backs to 10th fairway w/
expansive course & pond views.
CHERRY CREEK COUNTRY CLUB
$1,575,000
Beautiful Tuscan-style sited perfectly
on 1st frway. Majestic mtn/Downtown
views. Superior finishes. RE/MAX
Professionals
ESTATES AT PINEY CREEK
$739,000
Magnificent, traditional home sited on
beautifully landscaped corner lot.
Upgraded/updated. Must see. RE/MAX
Professionals
Melanie Blaisdell 720-323-4299
GOLDEN
$799,900
This Gorgeous Custom Built Home on
1 acre is an amazing deal! Over 5200sf
for under $800,000. Views! RE/MAX
Professionals
Alan Smith 303-932-3306
LITTLETON
$474,950
Gorgeous custom home. New SS
appliances. New hardware and
fixtures. Beautiful yard with pool.
Alan Smith 303-932-3306
LITTLETON
$575,000
Ranch style*Granite tile*Hardwood*Newer
roof&gutters*Newer carpet*Newer
stainless appl*Newer paint. RE/MAX
Professionals
Alan Smith 303-932-3306
LITTLETON
$839,500
Custom! Cherry Cabinets, Slab Granite*
Hardwood*New Stainelss Steel Appl*4
Burner Gas Cooktop*MORE. RE/MAX
Professionals
Rosann Asselin, GRI, CDPE 303-717-7048
LONE TREE
$749,900
9020 Blufftop Way, Lone Tree 80124
OPEN HOUSE - Sunday, March 24th
1-3PM 4bd/4ba3car Toll Bros Home.
MEADOW HILLS ESTATES
$798,500
Best in Meadow Hills backs to golf
course. 3 beds, 4 baths, billiard and
spa rooms. Perfectly sited. RE/MAX
Professionals
OBSERVATORY PARK
$699,000
Cherry Creek alternative. Open
floorplan. Top-of-the-line finishes.
Strong architecture. Immaculate.
PARKER
$340,000
Walkout Ranch on .39 Acres in The
Pinery! Open and Sunny; Gourmet
Kitchen; Huge Backyard! RE/MAX
Professionals
Ben Prucey 720-232-0035
PARKER
$625,000
Sprawling custom home on 5 acres!
Designer finishes, numerous exterior
/interior updates! RE/MAX
Professionals
THE TIMBERS
$798,000
Stunning custom adjacent to CO
Horse Park. Huge kitch, top-of-the-line
finishes, fully finished W/O. RE/MAX
Professionals
Angela Hacker 303-250-4108
WESTMINSTER
$235,000
Rare Main-Floor Master Suite & End
Unit. Fronts to Greenbelt with
Attached 2-Car Garage. $235,000.
T h e R E / M AX P r o f e s s i o n a l s
i n t e g r a t e d m a r k e t i n g c a m p a i g n
The RE/MAX Professionals
integrated marketing
campaign is the
most effective array
of traditional and
new media property
marketing in Colorado,
to capture the right
buyer for your home.
T he R E / M A X P rofess i o n a ls pr i n t m a r k et i n g
We’ve sought out the best print publications in our service areas, to ensure our ads - and your listing - are seen by the
buyers looking in your area. Our creative team has also developed industry leading print brochures and personalized
marketing materials to have on-site at your home.
A Traditional Gallery ad in the Denver Post, reaching over 1,000,000 each issue
A Luxury Collection ad in the Denver Post Business Section, reaching over 1,000,000 each issue
Our localized community advertising that reaches over 50,000 readers
One-of-a-kind personalized marketing brochures that buyers keep to compare homes, neighborhoods, schools & more
www.TheREMAXCollection.com
Each office independently owned and operated
Discover A New LeveL of Luxury
iN reAL estAte
Discover the re/MAx coLLectioN
THE
RE/MAX
COLLECTION
Fine Homes & Luxury Properties
®
®
Attractive Toll Brothers 4 bed/4 bath raised, ranch-style home with lots
of square footage & storage. Great neighborhood backing to abundant
open space. Close to I-25, C470/E470, RTD
light rail, DIA, local shopping, new Lone
Tree Arts Center & Recreation Center. Great
potential everywhere! www.randrteam.com
RosAnn AssElin, R&R TEAM 303-717-7048
RE/MAX PRofEssionAls
RidgEgATE
9020 Blufftop Way, Lone Tree $749,900
Spectacular contemporary with 5 beds, 4 baths, light & open floor plan. Rare Ranch
property on .8 acres with private pool, cabana &
lighted tennis court Gourmet kitchen with massive glass
enclosure. Cozy step down kiva with fireplace. Master
bedroom suite has 5-piece bath with steam shower.
ARniE sTEin 303-881-3333
RE/MAX MAsTERs, inC.
5566 S. Emporia Circle $789,900
OPEN HOUSE SUN 1-4PM
gREEnwood VillAgE
Custom Walkout Ranch on 1.5 Acres! Quiet Cul-De-Sac Location! 6
Bedrooms PLUS Study, 6 Bathrooms * 3,599 Square Feet PLUS 3,585
in Finished Walkout Basement * Hardwood Floors * Designer Paint
* Plantation Shutters Throughout * Granite Slab and Tile * Outdoor
‘Kitchen’ Grill, Hot Tub and Views Galore! So Much More!
Call The Alan Smith Team Today!!
AlAn J. sMiTH
303-932-3306
303-973-3313
sPiRiT RidgE
in CAnTERbERRy
9356 Lavender Court
$1,099,950
Incredible custom two-story backing to lake! Awesome views of the
mountains! Five bedrooms, eight bathrooms, 9,443 square feet, plus 4,912
square feet in finished walkout! Hidden doors and spaces! Additional
features include eight security cameras; insulated
garage with private entrance to conference center; wood
casement windows; library with ladder and fireplace. The
main floor master suite has Jacuzzi tub, steam shower,
nursery/retreat/exercise room, private balcony, and
hidden door to bonus room! Amazing! Call Alan today!
AlAn J. sMiTH
303-932-3306
303-973-3313
bElVEdERE AT gRAnT RAnCH
6533 West Prentice Avenue
$2,399,000
LeArN ALL About
the re/MAx Network’s
uNique Luxury brAND,
the re/MAx coLLectioN.
Discover A New LeveL of
Luxury iN reAL estAte.
for More iNforMAtioN oN the
re/MAx coLLectioN visit
www.reMAx.coM
All statistics are from Metrolist and are deemed reliable as of the printing of this article
450
400
350
300
250
200
150
100
50
500
550
Homes over $600,000
sold
in the Denver Metro Area
When it comes to luxury property marketing, there’s no beating The
RE/MAX Collection program. No other luxury property program has
sold more homes over $600,000 in Denver in the last year.
Thank you for the opportunity to be of service...
Real Estate Is Our Passion. Customer Satisfaction Is Our Commitment.
RE/MAX
Kentwood
FullerSotheby’sInt’lRealty
ColdwellBanker
KellerWilliams
Perry&Co

W e k n o w
w h e r e t h e
b u y e r s a r e .
Understanding buyers’ behavior is integral to the success of the real estate community.
As technology’s influence has expanded, the top methods of finding buyers has shifted.

S O M E O F O U R M AN Y tech n olog i c a l S O U R C E S
Professionals Advanced Listing Service (PALS)
Realtor.com Showcase Listing
Unique Social Networking Campaign
RE/MAX Mainstreet
• RE/MAX LeadStreet
• RE/MAX University
• RE/MAX Design Center
RE/MAX Professionals YouTube channel
Craig’s List
Virtual Tours
Web View Sats
Property Websites
Mobile Apps
RREIN
RE/MAX Mainstreet
If I need help from
any of my 90,000 sales
partners, I’ll log into my
Virtual Business Center.
Exclusive Intranet Portal:
- Additional marketing materials.
- Access to all Colorado Real Estate forms
in case we have a hot buyer.
- Access the RE/MAX Company Toolbox
for resources to market and sell your
property Distressed Property forms.
- Mobile Access and electronic signatures
for all Colorado contracts. We are a
green company.
Social Media
We utilize the latest
social media outlets
like Facebook, Twitter
and Linkedin to market
your home to the new
generation of buyers.
RE/MAX University
Nothing contributes to success more than
professional education. Through RE/MAX
University I have access to many of the
designation courses 24/7 through that portal!
tech n ology

tech n ology
T he R E / M A X P rofess i o n a ls a dv a n ced l i st i n g serv i ce ( P A L S )
At RE/MAX Professionals, we are committed to providing you with the best support services in the industry. Our PALS Team
helps me maximize the visibility of your home to our target audiences in both traditional and new media spaces.
traditional TRANSACTION coordinator
Enter listing into Prime Access
Upload property photos
Upload virtual tour
Create brochures
Post property to online Collection of Homes/Buyers’ Guide
- www.homesbythepros.com
media listing coordinator
Enhance listing on Realtor.com - 25 photos, longer description & virtual tour link
Manage property syndication - Zillow, Trulia, Frontdoor, Metrolist, etc.
Manage property social media syndication - Facebook, Twitter, YouTube
Posts listing on the RE/MAX Professionals YouTube channel for even better visibility
Enhance listing on REMAX.com - 25 photos, longer description & virtual tour link
Update listing to RREIN - text and QR code access to mobile property websites
Syndicate listing across the Web via Listings Magic
Update additional Web sites with property virtual tours
Update listing’s online presence with price changes, listing refreshes, etc.

E n h a n ced
l i st i n g
o n
R E A L T O R . com
Our PAL will upload
everything necessary to
enhance your listing on
Realtor.com. More buyers
go to online listings that
have enhanced national
presence through virtual
tours and video tours,
meaning more buyers
will see your listing and
ultimately, you’ll get the
highest realistic price.
S e a rch e n g i n e opt i m i z ed text • up to 2 5 photos
tech n ology
OPEN HOUSE - SUNDAY, APRIL 6, 2013 FROM 1-5

tech n ology
• Home buyers use the internet more than any other media
to search for homes; 90% of home buyers reported using the
internet for their search.
• Ninety-one percent of home buyers who used the Internet
to search for homes purchased their home through an agent.
• 76% of home buyers who found a property of interest online
drove by the home, while 62% walked through a home they
had viewed online.
• 84% of home buyers found photos very useful on websites.
79% of buyers found detailed information about the property
very useful when searching for a home. 45% found virtual tours
very useful and 41% found interactive maps very useful.
source of all data is NAR profile of home buyers and sellers 2012
I n t e r n e t e x p o s u r e
i s c r i t i c a l . You will have preferred
placement on the
results page when a
user searches on our
own Web site, www.
homesbythepros.com.
We know it’s successful,
averaging over 800,000
hits per month.
Your home will also be featured on REMAX.com, one of the
most heavily-used real estate Web sites:
2012 Average Monthly
Unique Visitors in remax.com: 3,032,956
2012 Average Monthly Listing Views in
ReMAX.com: 1,673,518

When you list your home
with me, it gets entered
into our proprietary intranet
system, where it then gets
preferred placement on the
homesbythepros.com property
search site in Denver, www.
homesbythepros.com. In
addition, our PAL then syndicates
your home on these prominent
Web locations.
Web syndication
tech n ology

What is their mission statement?
Do they have a team, or is it just one agent?
Will other agents help sell the property, and if so what is the per agent
productivity of that team?
Are they equipped with in house mortgage and title?
Who will all the sign and advertising calls go to?
Who handles the listing destiny as far as marketing and promotion?
Do they have their own Design Team?
Does a portion of their sale go to charity?
Do they have an in-house university?
Are they a top real estate firm when it comes to web searches?
Are their listings showcased on the #1 Real Estate website, Realtor.com?
Where does their company stand as far as getting important designations?
Are they a profit sharing firm or are they committed solely to your best interests in
the transaction?
Does their firm help them generate business so that they can spend more of
their day working on your listing?
Do they have access to a Peak Performance Center or Virtual Business Center
for ease of accessing other experts and marketing information?
Are they spending more than $1 billion a year to remain first and foremost in the
minds of consumers so that they are more likely to capture the interested buyer
on your home?
W h e n I n t e r v i e w i n g O t h e r s , A s k
loc a l k n owledge

R E / M AX a r o u n d t h e w o r l d . . .
If you, or anyone you know is moving anywhere in the world,
I can help!
loc a l k n owledge - worldw i de
I ’ m h e r e t o h e l p y o u
a n d t h e p e o p l e y o u c a r e a b o u t m o s t .

RE/MAX Professionals and
Professionals Miracles Foundation
have contributed on average
$125,000 annually to Denver metro
families to help improve the lives
of children diagnosed with a life-
threatening illness, faced with a
lifetime medical condition or are
involved in tragic accidents. A
portion of each closing I execute
goes to Professionals Miracles
Foundation and Children’s Miracle
Network. The money I raise goes to
our local Children’s Hospital and
children in need.

RE/MAX is the only organization that reached over $100 million
with donations from the workers, from agents, not from the
consumer. I believe it’s important to work with companies that
give back. That’s a big reason why I chose RE/MAX.
Since 1992, RE/MAX has been a proud supporter of Children’s
Miracle Network Hospitals. Thanks to the collective efforts of tens
of thousands of RE/MAX Associates who participate in the Miracle
Home program by making donations with each real estate
transaction, RE/MAX Associates have raised more than $115 million
for kids across North America.
Custom designed for RE/MAX offices and Associates, the Miracle
System is your one-stop gateway to participation in the Miracle
Home program. From signing up, to making a donation, to
requesting an Honor Card for your clients, using the Miracle
System is faster, easier, and more accurate than ever.
RE/MAX has always been a big supporter
of the Susan G. Komen program as well.
Our CEO, Margaret Kelly is a breast
cancer survivor. In 2009 RE/MAX became
a national sponsor of SGK.
Susan G. Komen Foundation

R e a d y . . .
S e t . . . . . . .
. . . . . . . . . . . . . . G O !
W e a re G o i n g to D i scuss
• Setting the Market Mindset with Sellers
• Creating Expectations
• How do we determine this?
• Price, Price, Price &
• Willingness to Adjust Price based on Market Feedback

T h e T r u t h A b o u t V a l u e
You don’t set the price… I don’t set the price… The market sets the price.
re a dy . . . set . . . go !
Beautiful floors
New Roof
Big rooms
Fenced In yard
Quiet street
Tiled kitchen
Granite counters
Lots of space
Great Neighborhood
V a l u e C a n C h a n g e D a i l y – U p o r D o w n – D e p e n d i n g o n t h e M a r k e t .
$ Your Neighbor’s house sold for
Number of bank owned properties in the area
Time of year
Number of homes for sale in the area
Interest rates
Number of home buyers shopping right now
How does the market calculate value?Common perception

W h o D e t e r m i n e s P r i c e ?
R emember T h i s :
We won’t know for
seven to ten days
whether the market
is accepting our
price. The price we
list at today is not as
important as how
quickly we adjust it
once the market has
spoken.
T h e M a r k e t .
re a dy . . . set . . . go !

Positioning your home to get you top dollar:
Poor positioning of your home
• makes your competitors look better
• reduces your showings
• lowers your ability to negotiate
• costs you time
• strips your competitive advantage
[National Association of Realtors®
]
%soldtolistprice
time on market
G e t t i n g y o u t h e h i g h e s t r e a l i s t i c p r i c e
• Current data to understand relevant market trends happening right now
• Negotiation via pricing strategies with interested buyers, so you get the highest realistic selling price
• Creation of an image to highlight the aspects of your home your competition doesn’t have
re a dy . . . set . . . go !
The three most critical factors
to consider to maximize your
proceeds from the sale are PRICE,
CONDITION and TIME. To
balance these, my experience, and
RE/MAX Professionals’s experience in
the Denver market give you:

M Y J O B
Is to make sure your
home is at the check
out isle…and that could
mean that we have to re-
adjust pricing weekly.
If we H A V E N O
show i n gs IN T H E
f i rst 1 0 d a ys
We are at the back of the
store, on the bottom shelf.
If we H A V E show i n gs but n o offers
We are being seen…but shoppers don’t feel we’re offering value.
I ’ m G o i n g to D o E veryth i n g
in my power to make sure we are under contract quickly…and with a good
buyer…your job each week will be to let me know if you are ready to move
closer to the check out counter.
L e t ’ s t a l k g r o c e r i e s . . .
re a dy . . . set . . . go !

A f t e r 7 - 1 0 D a y s
S teps to a G re a t C o n vers a t i o n . . . .
Are you happy so far with the level of commitment I’ve
shown to your listing?
Do you still want to list your home at the Check Out line?
Are you ready to move it closer to the check out line?
We know the market is going to correct us even if we go too
low, right?
H ow a ggress i ve should we get ?
A 10% reduction is super aggressive…you decide.
It’s time to have a conversation about price.
re a dy . . . set . . . go !

S eller ’ s R espo n s i b i l i t i es :
•Weekly review of pricing
•Review and act upon agent feedback
•Minimum 1% price reduction monthly
•Make property available for 100% of showings
•Keep property neat and clean for showings
•Be candid when I ask for feedback
a ge n t ’ s R espo n s i b i l i t i es :
•Weekly review of pricing
•Review and act upon client feedback
•Prepare and email Market Feedback Report
•Market property where buyers are looking
•Hold open houses at initial listing & after each
price reduction (if seller desires)
•Lean on other agents in my firm and in the
market to get feedback on pricing and condition
•Make sure buyers are qualified
•Remain your trusted advisor
T o g e t h e r , w e m a k e a g r e a t t e a m .
re a dy . . . set . . . go !

Thank you
f o r c o n s i d e r i n g R E / M AX P r o f e s s i o n a l s
a s y o u r p a r t n e r i n s e l l i n g y o u r h o m e .

Listing Book Dane Rickard REALTOR - RE/MAX Professionals Denver

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