Parma Home Sales Report - Spring 2016

SPRING 2016
EDITION
NBy Lisa Humenik, Realtor - RE/MAX Crossroads
Facebook.com/AmazingNortheastOhioHomes
Amazing
ParmaMarketReport.com
PARMA OHIO
1Q, 2016 HOME SALES REPORT
FOR SELLERS, OWNERS, & HOME BUYERS

Crossroads Properties
Lisa Humenik
About the Author:
LISA HUMENIK, Realtor®, RE/MAX Crossroads
As the Author, I am Lisa Humenik a real estate professional (REALTOR) at RE/MAX
Crossroads Properties helping clients buy and/or sell their home and find the
perfect new place or investment to meet their needs. Her clients include
residential home sellers, investors, and new and move-up buyers. Home sellers
enjoy state-of-the-art marketing services to assist them in the sale of their home
including internet, video, social media, print, and mobile marketing to expose
their home to the most buyers. My Facebook fan page,
AmazingNortheastOhioHomes, has over 1,300 fans.
During the past ten years I have sold over 425 homes, including over 100 in the
Parma area. My education credentials include a BBA in Marketing and
Quantitative Business Analysis from Cleveland State University.
If you have any questions regarding this report, or are interested in selling your
home, I can be reached at (440)476-4959 (or via email at
LisaHumenik@remax.net).
RE/MAX Crossroads

CONTENTS
Lisa Humenik, RE/MAX Crossroads * (440)476-4959* AmazingNortheastOhioHomes.com
1. NATIONAL HOUSING MARKET SUMMARY
2. PARMA OHIO MARKET TRENDS & DATA
 Home Prices
 Homes Sold
 Homes for Sale & New Listings
 Market Inventory
 Market Data for Top Selling Suburbs
3. MORTGAGE RATE TRENDS
4. SELLING A HOME IN 2016
5. REASONS TO BUY A HOME IN 2016
6. HOW TO INCREASE YOUR SALES PRICE
7. TOP HOME MARKETING STRATEGIES FOR 2016
APPENDIX
Parma Ohio Detail Mrket Summary
This report covers Single Family home sales in the Parma, OH real estate
market. In addition, surrounding suburb data is highlighted as well as ntional
trends. Specific data is available for any local suburb on request.

U.S. HOME SALES – NATIONAL HOUSING MARKET
• Nationally 5.26 Million Homes Sold in 2015 making it the
BEST year for home sales since 2006
• Home inventory was tight in most markets due to increased
demand and lack of new construction
• Days on Market was down to 67 Days but is expected to
stabilize (or go up)
• Nationwide, home values remain 6.2 percent below their
pre-recession, May 2007 peak. But in 11 of the 35 largest
metro markets, median home values have never been
higher, having surpassed their recession-era peaks.
• The median price of all existing homes sold in January
reached a new all-time high of $230,900, up 1.5 from
December and surpassing the pre-crisis peak of $230,600
recorded in October 2005. The median price of existing
single-family homes sold reached $233,100, up 1.6 percent
from the pre-crisis peak.

NATIONAL HOUSING MARKET
2016 FORECAST
NATIONAL ASSOC. OF REALTORS

2016 REAL ESTATE HOUSING TRENDS TO WATCH
In 2015 it was the strongest year for the housing market since it all but collapsed in 2007. Most
national real estate experts predict that these trends will continue through 2016. With
unemployment steadily declining and consumer confidence still up, people are ready to trade
up for a bigger home and first time home buyers settle into their very first home.
Here are several important trends:
1. It’s becoming more affordable to Buy than Rent - Rent prices have been soaring
across the U.S., and that trend is expected to continue. Vacancy rates are at low levels, as
would-be buyers over the last few years have opted to rent long-term instead of buy. Landlords
and property owners can push the rent up—often to prices that are higher than a mortgage
would cost.
2. Quality Home Inventory is on the rise – There is an increasing number of quality
homes for sale. There are fewer distressed properties on the market, and at the same time
single-family home median sales are expected to continue to climb. This year, buyers will have
a large inventory of quality homes to choose from.
3. The Millennials are coming! - Millennials are officially the largest generation in the U.S.
labor force, and many experts predict that this will be the year that a good portion of them
invest in real estate. In fact, Jonathan Smoke, chief economist for Realtor.com, predicts that
Millennials will buy one out of three homes in 2016, up slightly from last year. Demand for for-
sale housing will grow and will continue to be dominated by older millennials, aged 25 to 34.
This demographic has the potential to claim a third of home sales in 2016 and represent 2
million home purchases.
4. Mortgage rates are likely to increase- In December, the Federal Reserve raised
interest rates, and that is expected to boost mortgage rates. That, of course, will increase
monthly mortgage payments and affect debt-to-income ratio, which will make it harder for
some people, specifically first-time buyers, to afford homes.
5. Normal Price Appreciation -More than 100 economic and housing experts in the latest
Zillow Home Price Expectations Survey pinned home value growth at about 3.5 percent in 2016.

NORTHEAST OHIO REAL HOME SALES TRENDS
During 2015, the number of home sales increased by 10%
throughout the Cuyahoga County suburbs with the past quarter
prices averaging 8% higher than the same period last year. In
2015, the Southwest suburbs with the strongest price gains were
Berea (+23%), Parma (+11%), and Strongsville (+8.5%).
The Zillow 2016 forecast for the Cleveland Metro area is a 2.8%
increase in home values and continued sales growth. In several
suburbs there is a Seller’s market which is increasing prices and
drastically decreasing market time to sell.
The number of days it takes to sell a home has decreased 6% in
the Southwest suburbs (above) to 98 days (from 104 in 2014). In
the past five years, days on market peaked at 144 days in 2011, so
we are seeing homes sell significantly FASTER! With low interest
rates and rising prices, it is a great time to sell. So, if you list your
home, be ready to get moving!

Home Sales Trends – Parma OH
Home sales in Parma for the 1Q, 2016 are up 24% over the same period
the year prior (1Q, 2015). The BIG NEWS is homes going under contract
for the 1Q, 2016 (Pending) are up 45% over last year. This combined
with 8.5% less homes for sale has been great for home sellers. The
tight inventory is causing prices to rise and competition for the best
homes. New listings have increased 12% over the 1Q 2015 so we may
see price increases to level off this summer. In comparison, in the
Summer of 2011 there were 2.5X the number of homes on the market!
Today Parma is a SELLER’s Market.
Full Chart on the following page.
PARMA
1Q, 2016
HOMES FOR SALE, SOLD, & PENDED

Facts and TrendsTM
- Published April 2016*
Location: (401) Parma
Property Types: Single Family Homes - All Properties - All Properties
Price Range: $0 - No Limit SQFT Range: 0 - No Limit
Bedrooms: 0 - No Limit Full Baths: 0 - No Limit
Half Baths: 0 - No Limit Year Built: 0 - No Limit
Lisa Humenik
Cell Phone: (440)476-4959
Email: lisahumenik@remax.net
http://lisahumenik.com
2007002829
Number of Homes For Sale vs. Sold vs. Pended (Jan. 2015 - Mar. 2016) Prepared for you by: Lisa Humenik, RE/MAX
Crossroads
Curnt vs. Prev Month Curnt vs. Same Month 1 Yr Ago Curnt vs. Same Qtr 1 Yr Ago TODAY STATS
Mar. 16 Feb. 16 % Change Mar. 16 Mar. 15 % Change
Jan. 16 to
Mar. 16
Jan. 15 to
Mar. 15 % Change
4/1/2016 -
4/27/2016
3/1/2016 -
3/27/2016 % Change
For Sale 199 231 -13.9% 199 247 -19.4% 671 733 -8.5% 216 194 11.3%
Sold 88 62 41.9% 88 76 15.8% 218 176 23.9% 85 80 6.3%
Pended 141 111 27% 141 101 39.6% 328 226 45.1% 150 105 42.9%
March 2016 is a Seller's market**
Home For Sale in March 2016 is 199 units. It is down 13.9% compared to the last month and down 19.4% compared to the last year.
Home Closed in March 2016 is 88 units. It is up 41.9% compared to the last month and up 15.8% compared to the last year.
Home Placed under Contract in March 2016 is 141 units. It is up 27% compared to the last month and up 39.6% compared to the last year.
**Buyer's market: more than 6 months of inventory based on closed sales. Seller's market: less than 3 months of inventory based on closed sales. Neutral market: 3 - 6 months of
inventory based on closed sales.
All reports are published April 2016, based on data available at the end of March 2016, except for the today stats. All reports presented are based on data supplied by NEOHREX. NEOHREX does not guarantee or is not in anyway responsible for its accuracy.
Data maintained by NEOHREX may not reflect all real estate activities in the market. Information deemed reliable but not guaranteed.

Parma Home Price Trends
The Average single family home SOLD Price for the past quarter is
$92,000 up 4.5% from 1Q, 2015. The average LIST PRICE is up 12%
most likely due to tight inventory and higher seller expectations. The
prices have recovered from lows experienced during the real estate
downturn five years ago. Parma home sales prices up 35% today
from the lows in 2011.
As shown in the chart on the next page, the average sales and list
prices have been in an upward trend over the past year.
PARMA
HOME PRICE TRENDS
1Q, YTD 2016

Facts and TrendsTM
Lisa Humenik
Cell Phone: (440)476-4959
2007002829
Average Price of For Sale and Sold (Jan. 2015 - Mar. 2016) Prepared for you by: Lisa Humenik, RE/MAX
Crossroads
Curnt vs. Prev Month Curnt vs. Same Month 1 Yr Ago Curnt vs. Same Qtr 1 Yr Ago TODAY STATS
Mar. 16 Feb. 16 % Change Mar. 16 Mar. 15 % Change
Jan. 16 to
Mar. 16
Jan. 15 to
Mar. 15 % Change
4/1/2016 -
4/27/2016
3/1/2016 -
3/27/2016 % Change
Avg. Active
Price
115 114 0.9% 115 102 12.7% 113 101 11.9% 116 116 0%
Avg. Sold
Price
97 88 10.2% 97 91 6.6% 92 88 4.5% 109 94 16%
March 2016 Average For Sale Price is Appreciating**
Average For Sale Price (in thousand) in March 2016 is $115. It is up 0.9% compared to the last month and up 12.7% compared to the last
year.
March 2016 Average Sold Price is Neutral**
Average Sold Price (in thousand) in March 2016 is $97. It is up 10.2% compared to the last month and up 6.6% compared to the last year.
**Based on 6 month trend - Appreciating/Depreciating/Neutral.

PARMA HOMES FOR SALE & NEW LISTINGS - TRENDS
The number of Homes for Sale has been declining over the past five years creating a
BIG supply problem and creating a SELLER’S market due to tight inventory
levels. The market inventory peaked in Summer 2011 with over 600 homes for sale,
compared to 216 today – down 61% from that time.
New listings for 1Q, 2016 are starting to trend up at 12% higher from the same
period last year. Listing inventory is expected to increase this year due to favorable
market conditions.
PARMA
HOMES FOR SALE & NEW LISTINGS
PAST 5 YEARS

Facts and TrendsTM
Lisa Humenik
Cell Phone: (440)476-4959
2007002829
Number of Homes For Sale vs. New Listing (Last 5 years)
Curnt vs. Prev Month
Curnt vs. Same Month 1
Yr Ago
Curnt vs. Same Qtr 1 Yr
Ago
Yrs Ago
Curnt vs. Same 12
Months 1 Yr Ago
Curnt vs. Same Qtr 4
Yrs Ago
Curnt vs. Same 12
Months 4 Yrs Ago TODAY STATS
Mar.
16
Feb.
16 % Change
Mar.
16
Mar.
15 % Change
Jan.
16 to
Mar.
16
Jan.
15 to
Mar.
15 % Change
Mar.
16
Mar.
11 % Change
Apr.
15 to
Mar.
16
Apr.
14 to
Mar.
15 % Change
Jan.
16 to
Mar.
16
Jan.
12 to
Mar.
12 % Change
Apr.
15 to
Mar.
16
Apr.
11 to
Mar.
12 % Change
4/1/2
016 -
4/27/
2016
3/1/2
016 -
3/27/
2016 % Change
For
Sale
199 231 -13.9% 199 247 -19.4% 671 733 -8.5% 199 510 -61% 3455 3784 -8.7% 671 1203 -44.2% 3455 6074 -43.1% 216 194 11.3%
New
Listin
g
110 122 -9.8% 110 128 -14.1% 315 282 11.7% 110 132 -16.7% 1456 1325 9.9% 315 318 -0.9% 1456 1329 9.6% 128 86 48.8%
Home For Sale in March 2016 is 199 units. It is down 13.9% compared to the last month and down 19.4% compared to the last year.
Home Listed in March 2016 is 110 units. It is down 9.8% compared to the last month and down 14.1% compared to the last year.

Current Parma Market Inventory at 2.5 Months Supply /
Homes for Sale 5 year lows
Months on Inventory is defined as how many months it would to sell all the current
homes available for sale. Market inventory peaked in early 2011 and is now below
normal levels. The current market inventory is at 2.5 months which is a Seller’s
Market. Hopefully this trend will turn to more balanced levels as buyers are having
difficulty finding homes to purchase.
Parma has the tightest inventory and the greatest price recovery of all southwest
suburbs (see surrounding Suburb Comparison Chart). In March 2016, 44% of
homes on the market were sold and 70% went under contract (see
Absorption Rate chart in the Appendix.
All real estate is LOCAL - Months of Inventory for any suburb is available upon
request as the numbers may differ considerably.
PARMA
MARKET INVENTORY
#Months Supply of Homes

Facts and TrendsTM
Lisa Humenik
Cell Phone: (440)476-4959
2007002829
Months of Inventory Based on Closed Sales (Last 5 years)
Curnt vs. Prev Month
Yr Ago
Curnt vs. Same Qtr 1 Yr
Ago
Yrs Ago
Curnt vs. Same 12
Months 1 Yr Ago
Curnt vs. Same Qtr 4
Yrs Ago
Curnt vs. Same 12
Months 4 Yrs Ago TODAY STATS
Mar.
16
Feb.
16 % Change
Mar.
16
Mar.
15 % Change
Jan.
16 to
Mar.
16
Jan.
15 to
Mar.
15 % Change
Mar.
16
Mar.
11 % Change
Apr.
15 to
Mar.
16
Apr.
14 to
Mar.
15 % Change
Jan.
16 to
Mar.
16
Jan.
12 to
Mar.
12 % Change
Apr.
15 to
Mar.
16
Apr.
11 to
Mar.
12 % Change
4/1/2
016 -
4/27/
2016
3/1/2
016 -
3/27/
2016 % Change
Month
s of
Invent
ory
(Close
d
Sales)
2.3 3.7 -37.6% 2.3 3.3 -30.8% 3.1 4.2 -26.4% 2.3 10.2 -77.5% 3.3 4 -17.4% 3.1 8.1 -61.5% 3.3 8.7 -62% 2.5 2.4 4.1%
Months of Inventory based on Closed Sales in March 2016 is 2.3. It is down 37.6% compared to the last month and down 30.8% compared
to the last year.

NEIGHBORHOOD HOMES SALES DATA
1Q-2016 YTD (SINGLE FAMILY HOMES)
SOUTHWEST SUBURBS
CITY CURRENT HOMES
FOR SALE
(% TO PRIOR YR)
End of April, 2016
MONTHS
OF
INVENTORY*
(Buyer or Seller’s
Market)
2016
AVG SOLD PRICE
1Q, 2016
(% TO PRIOR YR
QTR)
2016
# YTD HOMES
SOLD
1Q, 2016
(% TO PR YR QTR)
MARKET TRENDS
BEREA 48 (-4%) 2.8
SELLER’S
MARKET
$139,000 (+28.7%) 52 (+15.6%) VERY LOW
INVENTORY.
STRONG PRICE
APPRECIATION.
BROOK PARK 43 (+16.2%) 3.9
SELLER’S
MARKET
$98,000 (+10.1%) 48 (+11.6%) LOW INVENTORY.
SELLER’S MARKET.
PRICES RISING
MIDDLEBURG HTS 40 (+29%) 4
BALANCED
$138,000 (-5.5%) 27 (+22.7%) BALANCED MARKET.
INCREASED
INVENTORY.
OLMSTED FALLS /
TWNSHP
86 (-11%) 3
BALANCED
$118,000 (-18%) 48 (-2%) BALANCED MARKET.
PRICE
DEPRECIATION
PARMA 219 (+13%) 2.7
SELLER’S
MARKET
$92,000
(+4.5%)
218 (+23%) RISING PRICES.
SELLER’S MARKET.
NORTH OLMSTED 67 (-7%) 3
SELLER’S
MARKET
133,000 (+1.5%) 71 (+4.4%) LOW INVENTORY.
SELLER’S MARKET.
NORTH ROYALTON 66 (0%) 6
BALANCED
MARKET
$199,000
(-11.6%)
41 (-2.4%) BALANCED MARKET
PRICE
DEPRECIATION
STRONGSVILLE 157 (-12.3%) BALANCED
MARKET
$218,000
(+6.3%)
120 (+71%) RISING PRICES AND
#HOMES SOLD
ALL CUYAHOGA
COUNTY
4,329
(-0.5%)
5.9
BALANCED
MARKET
$134,000
(+2.3%)
2,553
(+16%)
BALANCED MARKET.
PRICE
APPRECIATION.
* Months of Inventory ( based on Closed Sales) = the number of properties for sale divided by the number of properties sold. Three
(3) months or less inventory is a Seller’s Market. A Buyer’s Market is greater than 6 months of Inventory. Balanced = 3 < 6 months
inventory.

WHAT IS YOUR HOME WORTH NOW?
Call for a FREE Home Value Estimate and
Neighborhood Market Analysis
at
Call (440)476-4959.
Home values have been rising in many (but not all) Northeast
Ohio suburbs, leaving some homeowners unsure of the current
market value of their home and those in their neighborhood.
Below is a new Quick Home Valuation Tool that cross-
references your home to comparable sales in your
neighborhood to estimate a price your home would sell for if it
were to go on the MLS today. This information is used to give
you a fair estimate of market value.

WHERE ARE MORTGAGE INTEREST RATES HEADED?
Interest rates are projected to increase steadily
over the course of 2016. The experts predict that
home prices will appreciate over the course of
2016. If both predictions become reality, families
could wind up paying considerably more for their
home by waiting. Mortgage rates are expected
to gradually increase to slightly below 5% by the
end of the year but remain at historically low
levels. This year is a great year to make a move
because of rising resale values and affordability
to purchase.

MORTGAGE RATES OVER TIME
Today’s average mortgage rate is 4.04% and the average House Payment is $959. Today’s
mortgage rates are a bargain as compared to what the have averaged in past years.

Crossroads Properties
WHERE ARE HOME PRICES
HEADING IN THE NEXT FIVE
YEARS?

REASONS NOW IS A GOOD TIME FOR SELLERS
As the temperature rises, buyers are coming out ready to purchase their dream home. The spring is a
great time to list your home for sale. Here are five reasons supporting that.
1. Demand is Strong
Foot traffic refers to the number of people out actually physically looking at homes right now. The latest
foot traffic numbers show that there are more prospective purchasers currently looking at homes than at
any other time in the last 12 months which includes last spring’s buyers’ market. These buyers are ready,
willing and able to purchase… and are in the market right now! Take advantage of the buyer activity
currently in the market.
2. Less Competition
Housing supply just dropped to 5 months, which is under the 6 months’ supply that is needed for a
normal housing market. This means, in many areas, there are not enough homes for sale to satisfy the
number of buyers in that market. This is good news for home prices. However, additional inventory is
about to come to market.
There is a pent-up desire for many homeowners to move as they were unable to sell over the last few
years because of a negative equity situation. Homeowners are now seeing a return to positive equity as
real estate values have increased over the last two years. Many of these homes will be coming to the
market in the near future. The choices buyers have will continue to increase.
3. The Process Will Be Quicker
Banks are requiring more and more paperwork before approving a mortgage. As the market heats up,
banks will be inundated with loan inquiries causing closing timelines to lengthen. Selling now will make
the process quicker & simpler.
4. There Will Never Be a Better Time to Move-Up
If you are moving up to a larger, more expensive home, consider doing it now. Prices are projected to
appreciate by over 19.3% from now to 2019. If you are moving to a higher priced home, it will wind-up
costing you more in raw dollars (both in down payment and mortgage payment) if you wait. You can also
lock-in your 30 year housing expense with an interest rate near 4% right now. Rates are projected to
increase by about three quarters of a percent by the end of 2015.
5. It’s Time to Move On with Your Life Goals!
Look at the reason you decided to sell in the first place and determine whether it is worth the RISK of
waiting as prices and rates are predicted to increase.

If you are in the market to Buy a Home and would like to work
together, call me at (440)476-4959 or email lisahumenik@gmail.com.

RENTS ARE AT ALL TIME HIGHS
Rents are High! - In many markets, rents are rising to unsustainable levels, reports the
National Association of Realtors (NAR). "In the past five years, a typical rent rose 15% while the
income of renters grew by only 11%.“. Today buying is 38% cheaper than renting nationwide, and
buying is cheaper than renting in all of the 100 largest metros. In the Cleveland & Akron metro
areas it is 58% cheaper to buy verses rent.
A great resource to compare what is a better choice for financially for a current renter is to visit
Trulia’s online “Rent vs. Buy” Calculator at:
http://www.trulia.com/rent_vs_buy/
Source: http://www.trulia.com/trends/category/rent-vs-buy-index/
Today buying a
home is 38%
cheaper than
renting
nationwide, and
buying is
cheaper than
renting in all of
the 100 largest
metros. In the
Cleveland &
Akron metro
areas it is 58%
cheaper to buy
verses rent.

SELLING YOUR HOME?
HERE’S HOW TO INCREASE YOUR HOME SALES PRICE
Just by making some minor changes you can drastically improve the selling price of your home.
According to industry data and research from Consumer Reports, home sellers may be able to boost
the value of their home by an additional 12 percent with just a few smart pre-listing repairs and
improvements. The selling price impact is according to a new survey of 300 residential real estate
professionals by the Consumer Reports National Research Center. This information is valuable when
selling your home if you want to put a few extra dollars in your pocket. On a median, single-family
home priced at $205,000, that could be a potential gain of $24,600. On a more expensive home,
the profits will go many times higher.
This month is the start of the hot home selling season, so here is a summary of the highest return
improvements based on the data from the top industry experts and my experience working with
home sellers:
1. Clean up the Clutter – Cost range: $0
(DIY) to $2,500 (pro) – Potential return of 3 to
5%. The best advice here is, Start Packing!
Declutter and depersonalize. One of the best
ways to stage your home for someone else to
imagine living there is to get rid of your
personal stuff. Declutter books, pictures,
knickknacks, and anything else that is
exclusively you. Start removing excess
furniture and items from the walls and
furniture. Put away the extra decorations and
family pictures. Kitchen counters should only
have a few items out for all showings. Know
the “Rule of Three” – Knick knacks- such as
candles, books, lamps, etc – tend to look the
best when placed in a group of three.

HOW TO INCREASE YOUR HOME SALES PRICE
2. Focus on the Kitchen! - Cost range: $300 to $5,000 –
Potential Return 3 to 7%. Take it from the pros, the kitchen,
more than any other room, sells the home. Over 53 percent of
Realtors will tell you that the kitchen is among the most
important rooms of the home to have looking great before
selling and showing your home. If necessary, make upgrades to
the kitchen. This will depend largely on your budget and the
age and style of the home. New hardware can make a huge
difference for a reasonably small cost. Even small kitchen
improvements will go a long way when selling our home. Limit
counter top items to three – remove extra small appliances (i.e.
toasters, blenders, cookbooks, etc..). Consider removing extra
furnishings – free standing islands, kitchen trolleys and dining
hutches can close in a space. If you cannot remove these
pieces, ruthlessly edit the items displayed on or in them.
3. Create a Beautiful Bathroom Retreat – Cost
range: $300-1,000 – Potential return 2 to 3%. The 2nd most
important rooms for selling your home for the best price is
the bathrooms. First and foremost, make sure everything
is sparkling clean! Remove personal products (tuck away):
Get rid of your ‘stuff’. When selling, clear every surface
of all your day to day care products. Personal items
distracts buyers. Limit counter top decor to a hand towel
and pretty soap dispenser. Make it sparkle: Scrub the tiles
and grout, dust the lights, shine fixtures, and clean
everything. Second, spend a few dollars to get fresh
towels, rugs, and decorations that accent the bathroom
color scheme. New towel racks and shower curtains
should also be purchased if needed. Have your bathroom
look and smell like a spa retreat that any home buyer
would love to enjoy.

4. Paint – Paint rooms (where needed) – Cost
range: $100 (DIY) to $1,000 (or more) by a Pro –
return 1 to 3% (or more). From my experience,
I would call paint “Money in a Can”! For very
minimal investment, you a huge return in
boosting your selling price and speed to an
offer. Paint walls in neutral tones. Real estate
experts will tell you to use certain paint colors
to inspire buyers to put in an offer, and often
suggest that sellers repaint their home in these
hues to create a blank canvas for optimal
staging. Four “go-to” Benjamin Moore colors
that work well include: Shaker Beige, Jackson
Tan, Linen White, and Mellow Yellow. (Most
paint stores can do color matches if you don’t
have a Benjamin Moore store near you.)
5. Exterior Fixes & Curb Appeal –
Cost range: $150 to $7,500 – Potential
return: 2 to 5%. Now that spring has
sprung, it is a great time to get outside
and spruce up the yard. Put some mulch in
the front and clean up the winter yard
debris. If your home needs a power wash
or some paint touch-ups, now is the time.
As the weather gets warmer, put out some
flower pots and make the entry to your
home look welcoming. Many people
thinking of touring your home will do a
quick drive-by first, often deciding on the
spot if it is even worth a look inside.

6. Make your Home “Sparkle” – Cost
range: $0-3,000 – Potential return – “Priceless”.
Clean everything and make it shine! Now’s the
time for a major cleaning from scrubbing floors,
cleaning the carpeting, closets, and more. Add
some aromatherapy to make your home look
and smell fabulous!
Spending a little extra time and a few
extra dollars is a very worthwhile endeavor
to get the best price for your home. Your
home will never look better than the day
your sell it! These extra efforts combined
with a professional marketing strategy
designed to bring in the most qualified
buyers for your home will make your home
selling process more enjoyable and
profitable than you thought it might be.

According to data from the National Association of Realtors, 89 percent of buyers use
online tools in their home searches. Rather than waiting for agents to send them listings,
they go online and tell the agents which homes they’d like to see. Here are the top
factors in a successful home online marketing strategy:
1. Professional Photography – “A Picture is Worth A Thousand Words”. Your first
home showing is online, so your home has to win the beauty contest. Great
photographs are probably the single most important piece of any online listing.
Wide-angle Lens Photography of your home is important to make the right first
impression.. It is imperative that your home shows better than others!
THINKING OF SELLING YOUR HOME?
TOP HOME MARKETING STRATEGIES NEEDED IN 2016
Standard Wide Angle

2. Social Media Marketing - To expand the reach of your home marketing, your
agent should take to social media sites like Facebook, Twitter, LinkedIn, and
Instagram. Paid social media promotion is a important element of a successful
marketing plan. Facebook is approaching Google as having the highest internet
traffic.
Sample promotions include:
- Facebook Fan Page and Realtor Group promotion
Facebook “Promoted Posts” of your home’s listing and Video to targeted home
buyers
- “Just Listed” Anouncement on agent’s Blog, Fan Page, and LinkedIn
- Posts to community SunNews webpages
- Twitter tweet of new listing
- Instagram photos shared on the web
Social proof and sharing by local homeowners and buyers creates a “BUZZ” around
your new listing and home video and can be a magnet to potential buyers.

3. Online Marketing – Vast online presence (especially as a promoted listing)
on the top sites. Most buyers use Zillow, Trulia, Realtor.com, Remax.com, or other
major portals to find the homes they want to see.
Sponsored promotion of your home and SEO on Google make sure more home
buyers see your home is for sale.
.

4. Video Marketing - A video of your home that is taken as a buyer would see your
home when walking thru is the latest tool in real estate home marketing. Buyers are
attracted to video and are much more likely to view the video as opposed to scroll
through screens of pictures of your home. Also, when a buyer calls to see your
home after seeing the video, they are already “pre-sold” and are more likely to be a
qualified buyer for your home. The best videos include narration, music and great
photography highlighting your home’s best features. Video really allows
homebuyers to create that emotional connection.

5. Mobile/Smartphone Presence - Younger buyers especially want to look
at listings on their smartphones, and apps that make it easier for them to
do. All the major portals have apps, as do some real estate brokerages.
Your home’s visual presentation on mobile is more important than ever.
Sellers need to make sure their listing looks great on a smartphone. Photos
should be taken with a high-resolution camera, because that’s what looks
best on mobile. Zillow reported that in January, nearly 600 million homes
were viewed on Zillow’s mobile app. That’s 223 homes per second.
6. Your Home’s Own Unique Website – A dedicated website for our
home will allow your video, pictures, description, and tons of other info to
be showcased in one place. Your home should have its own web address
(URL) which buyers can use to search for your home directly on the
internet, i.e. http://123YourAddress.com. Check out a example at
2883ForestLake.com.
These advanced marketing and home presentation strategies will bring
more buyers in the door and, as a result, a higher sales price. It is
imperative that these are incorporated into a professional home marketing
plan.

THINKING OF SELLING YOUR HOME?
If you are considering selling your home in 2016, check out my Smart Home Seller
Plan. The Smart Home Seller Plan is designed to offer clients the most
state-of-the art marketing of their home to bring in the highest and best
market offers in faster than average market time. In addition, light
staging and professional photography will give the professional finishes
needed to get top dollar.
The Northeast Ohio real estate market has improved quite a bit in the last
year, but all real estate is local right down to your city and neighborhood.
A professional pricing assessment of your home, light staging or
improvements (if needed), and a highly targeted marketing plan will
deliver the results you did not think possible. Plus, a 100% Happiness
Guarantee. Contact Lisa Humenik, Realtor at RE/MAX Crossroads for a
FREE Consultation today at (440) 476-4959 or Visit:
SmartHomeSellerPlan.com
Lisa Humenik
RE/MAX Crossroads
lisahumenik@gmail.com
AmazingNortheastohioHomes.com
(440)476-4959
Facebook.com/AmazingNortheastOhioHomes

Parma Home Sales Report - Spring 2016

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Parma Home Sales Report - Spring 2016