1. CourseName:
LinkedIn
Client: Walden University Page: Home Page ID: Karen A. Belch
Page: 1 Links From: N/A Link To: All pages in the course
Concept Strategy: Course Navigation Outcome:
On-Screen Visuals
1. GRAPHICS:
W0 – Current Course Activity.jpg
W0 – Getting Started.jpg
W1 - Overview of LinkedIn.jpg
W2 –LinkedIn Profile.jpg
W3 - LinkedIn Jobs.jpg
W4 - LinkedIn Groups.jpg
W5 - LinkedIn Portfolio.jpg
W6 – LinkedIn Pulse.jpg
W7 - LinkedIn Influencers.jpg
W8 - Course Project.jpg
W9- Additional Websites.jpg
W10 - Additional Videos.jpg
2. OUTCOMES: Home Pagefor Course
3. LECTURE: None
4. GRAPHICS – Each Home Page Icon is a
graphic “clickable” images to the
following Pages:
5. TABLE WIDTH: 700
On-Screen Text
1. Graphics Link to the following Pages:
W0.1: Course Course Activity
W1.1: Information (Getting Started)
W2.1: Information (Overview of LinkedIn)
W3.1: Information (LinkedIn Profile)
W4.1: Information (LinkedIn Jobs)
W5.1: Information (LinkedIn Groups)
W6.1: Information (LinkedIn Portfolio)
W8.1: Information (LinkedIn Pulse)
W9.1: Information (LinkedIn Influencers)
W10.1: Information (Course Project)
W11.1: Information (Additional Websites)
W12.1: Information (Additional Videos)
2. CourseName:
LinkedIn
Client: Walden University Title: W1.1: Information (Overview of
LinkedIn)
ID: Karen A. Belch
Page: 2 Links From: Home Page Links To: Week 0 Information, W1.2: Assigned Reading;
W1.3: Course Videos; Overview of LinkedIn Quiz, Home Page
Concept Strategy: Knowledge and Concepts Outcome: Participants demonstrate knowledge of LinkedIn profiles
and services.
On-Screen Visuals
1. GRAPHICS
W1 - Overview of LinkedIn.jpg
Course Materials.jpg
Assignments.jpg
2. AUDIO: None
3. OUTCOMES
4. LECTURE:
5. TABLE WIDTH: 700
On-Screen Text
1. Links: Previous Week 0 or Week 2
Return: Home Page
2. Graphic: W1 - Overview of LinkedIn.jpg
3. OVERVIEW OF LINKEDIN [#FFDA67 CELL BACKGROUND
BORDER]
“LinkedIn is a social networking site designed specifically for
the business community. The goal of the site is to allow
registered members to establish and document networks of
people they know and trust professionally.” (Techtarget, 1999-
2015). The site (LinkedIn (Links to an external site.)) “officially
launched on May 5, 2003. At the end of the first month in
operation, LinkedIn had a total of 4,500 members in the
network.” (LinkedIn Corporation, 2015).
LinkedIn announced that is has "300 million registered users, a
jump from 277 million members at the beginning of the year.
LinkedIn announced the 200 million user milestone in January
2013, which means the company has added an average of 6.6
million new users per month over the past 15 months."
(Wagner, 2014).
Please read the Assigned Reading and watch the Course
Videos for additional information for an Overview of LinkedIn.
4. LEARNING OBJECTIVES [#FFDA67 CELL BACKGROUND
BORDER]
After this week, thestudent should beableto:
Identify the purpose of LinkedIn.
Identify the benefits of LinkedIn free services.
Identify the benefits of LinkedIn premium services.
5. CourseMaterials.jpg
6. COURSE MATERIALS
Assigned Reading [Link to W1.2: Assigned Reading]
Additional Videos [Link to W1.3: Course Videos]
7. ASSIGNMENTS:
Overview of LinkedIn Quiz [Link to Overview of LinkedIn
Quiz]
8. References:
3. CourseName:
LinkedIn
Client: Walden University Title: W1.2: Assigned Reading
(Overview of LinkedIn)
ID: Karen A. Belch
Page: 3 Links From: Week 1.1 Information Link To: W1.1: Information, Home Page
Concept Strategy: Knowledge and Concepts Outcome: Participants demonstrate knowledge of LinkedIn profiles
and services.
On-Screen Visuals
1. GRAPHICS
W1 - Overview of LinkedIn.jpg
2. AUDIO: None
3. OUTCOMES
4. LECTURE
5. TABLE WIDTH: 700
On-Screen Text
1. Links: Return: Week 1
Return: Home Page
2. Graphic: W1 - Overview of LinkedIn.jpg
3. ASSIGNED READING [#FFDA67 CELL BACKGROUND BORDER]
This page contains resources for this week. [bold]
After this week, the student should be able to: [bold]
4. WEBSITES:
5. LinkedIn Free and Upgraded Premium Accounts What are the
different types of LinkedIn accounts? (September 23, 2015).
Available:
https://help.linkedin.com/app/answers/detail/a_id/71/~/linke
din-free-and-upgraded-premium-accounts (Links to an
external site.)
CourseName:
LinkedIn
Client: Walden University Title: W1.3: Course Videos (Overview of
LinkedIn)
ID: Karen A. Belch
Page: 4 Links From: Week 1.1 Information Links To: Week 1.1 Information, Home Page
Concept Strategy: Outcome: Participants demonstrate knowledge of LinkedIn profiles
and services.
On-Screen Visuals
1. GRAPHIC
W1 - Overview of LinkedIn.jpg
2. AUDIO: None
3. OUTCOMES
4. LECTURE
5. TABLE WIDTH: 700
On-Screen Text
1. Links: Return: Week 1
Return: Home Page
2. Graphic: W1 - Overview of LinkedIn.jpg
W1 - Overview of LinkedIn.jpg
3. ASSIGNED READING [#FFDA67 CELL BACKGROUND BORDER]
This page contains resources for this week. [bold]
After this week, the student should be able to: [bold]
4. WEBSITES:
LinkedIn Free and Upgraded Premium Accounts What are the
different types of LinkedIn accounts? (September 23, 2015).
Available:
https://help.linkedin.com/app/answers/detail/a_id/71/~/linke
din-free-and-upgraded-premium-accounts (Links to an
external site.)
LinkedIn's social origins: How we got started [VIDEO
1:50] (n.d.) Available:
http://money.cnn.com/video/smallbusiness/2009/05/27/fsb.h
wgs.linkedin.cnnmoney/ (Links to an external site.)
4. CourseName:
LinkedIn
Client: Walden University Title: W2.1: Information (LinkedIn
Profile)
ID: Karen A. Belch
Page: 5 Links From: Home Page Links To: W2.2: Assigned Reading; W2.3: Course Videos; LinkedIn
Profile Quiz
Concept Strategy: Knowledge and Concepts Outcome: Participants demonstrate knowledge of LinkedIn profiles,
tips for success and networking.
On-Screen Visuals
1. GRAPHICS
W2 –LinkedIn Profile.jpg
Course Materials.jpg
Assignments.jpg
2. AUDIO: None
3. OUTCOMES
4. LECTURE
5. TABLE WIDTH: 700
On-Screen Text
1. Links: Previous Week 1 or Week 3
Return: Home Page
2. Graphic: W2 –LinkedIn Profile.jpg
3. LINKEDINPROFILE [#7C7C7C CELL BACKGROUND BORDER]
LinkedIn Profile is a webpage that describes your summary,
work experience, volunteer, skills & endorsements, and
education. Members can join Groups, and follow Influencers,
news and companies to stay abreast of current
information. LinkedIn allows you to see if someone has
viewed your Profile within the past 90 days.
Based on “profile information, we look for items you and
other members have in common like companies, industries,
schools, and groups. Then, we make suggestions that may
match your interests. (LinkedIn, 2015).
People You May Know
Who’s Viewed Your Profile
People Also Viewed
See Who You Already Know
Jobs You May Be Interested In
Groups You May Be Interested In.
Please read the Assigned Reading and watch the Course
Videos for additional information about LinkedIn Profiles.
4. LEARNING OBJECTIVES [#7C7C7C CELL BACKGROUND
BORDER]
After this week, thestudent should beableto:
Identify tips for creating a successful LinkedIn Profile.
Identify the sections of LinkedIn Profile.
Identify the how to add connect with other LinkedIn
Members.
5. CourseMaterials.jpg
6. COURSE MATERIALS
Assigned Reading [Link to W2.2: Assigned Reading]
Additional Videos [Link to W2.3: CourseVideos]
7. Assignments.jpg
8. ASSIGNMENTS:
LinkedIn Profiles Quiz [Link to LinkedIn Profiles Quiz]
9. References:
5. CourseName:
LinkedIn
Client: Walden University Title: W2.2: Assigned Reading (LinkedIn
Profile)
ID: Karen A. Belch
Page: 6 Links From: Week 2.1 Information Link To: 2.1 Information, Home Page
Concept Strategy: Knowledge and Concepts Outcome: Participants demonstrate knowledge of LinkedIn profiles,
tips for success and networking.
On-Screen Visuals
1. GRAPHICS
W2 –LinkedIn Profile.jpg
2. AUDIO: None
3. OUTCOMES
4. LECTURE
5. TABLE WIDTH: 700
On-Screen Text
1. Links: Return: Week 2
Return: Home Page
2. Graphic: W2 –LinkedIn Profile.jpg
3. ASSIGNED READING [#7C7C7C CELL BACKGROUND BORDER]
This page contains resources for this week. [bold]
After this week, the student should be able to: [bold]
4. WEBSITES:
5. Top 10 Tips for Using LinkedIn Profile. (n.d.). Available:
http://linkhumans.com/blog/tips-linkedin-profile (Links to an
external site.)
CourseName:
LinkedIn
Client: Walden University Title: W2.3: Course Videos (LinkedIn
Profile)
ID: Karen A. Belch
Page: 7 Links From: Week 2.1
Information
Links To: Week 2.1 Information, Week 2.1 Information, Home Page
Concept Strategy: Outcome: Participants demonstrate knowledge of LinkedIn profiles,
tips for success and networking.
On-Screen Visuals
1. GRAPHICS
W2 –LinkedIn Profile.jpg
2. AUDIO: None
3. OUTCOMES
4. LECTURE
5. TABLE WIDTH: 700
On-Screen Text
1. Links: Return: Week 2
Return: Home Page
2. Graphic: W2 –LinkedIn Profile.jpg
3. ASSIGNED READING [#FFDA67 CELL BACKGROUND BORDER]
This page contains resources for this week. [bold]
After this week, the student should be able to: [bold]
4. WEBSITES:
Top ten LinkedIn tips with Finlay James [VIDEO6:18].
(n.d.). Available: https://youtu.be/OCPkzoqPUk
7 LinkedIn Profile Facts You Out to Know [VIDEO1:01]
(July 02, 2014).
Available: https://youtu.be/j5Oar6SsxOY (Links to an
external site.)
6. CourseName:
LinkedIn
Client: Walden University Title: W3.1: Information (LinkedIn Jobs) ID: Karen A. Belch
Page: 8 Links From: Week 3.1 Information Links To: W3.2: Assigned Reading; W3.3: Course Videos; LinkedIn
Profile Quiz
Concept Strategy: Knowledge and Concepts Outcome: Participants demonstrate basic knowledge of LinkedIn Jobs
and recruiters identify opportunity for networking.
On-Screen Visuals
1. GRAPHICS
W3 - LinkedIn Jobs.jpg
Course Materials.jpg
Assignments.jpg
2. AUDIO: None
3. OUTCOMES
4. LECTURE
5. TABLE WIDTH: 700
On-Screen Text
1. Links: Previous Week 2 or Week 4
Return: Home Page
2. Graphic: W3 - LinkedIn Jobs.jpg
3. LINKEDINJOBS [#055E6E CELL BACKGROUND BORDER]
The World of job hunting changed because of Internet and
social media. Professionals, businesses and recruiters have
joined LinkedIn as a place to network. “LinkedIn now has 3
million active job listings on the platform, an approximate 10x
increase versus last year. As we continue to add jobs on
LinkedIn, we grow closer to realizing our vision of having every
job in the world on LinkedIn.” (LinkedIn Corporation, 2015).
Employers are using LinkedIn as a recruitment and hiring tool,
and students and professionals are using it in their job
searches. "According to the 7th Annual Social Recruiting
Survey by Jobvite, 95% of all recruiters and hiring managers
search for candidates on LinkedIn. 79% have hired a candidate
they found on LinkedIn.” (Weiss, n.d.).
Please read the Assigned Reading and watch the Course
Videos for additional information about LinkedIn Jobs.
4. LEARNING OBJECTIVES [#055E6E CELL BACKGROUND
BORDER]
After this week, thestudent should beableto:
Identify opportunities on LinkedIn to network with
professionals for Job Search.
Identify the benefits of connecting with Job Recruiters on
LinkedIn.
Identify the benefits of following Companies and Groups on
LinkedIn.
5. CourseMaterials.jpg
6. COURSE MATERIALS
Assigned Reading [Link to W3.2: Assigned Reading]
Additional Videos [Link to W3.3: CourseVideos]
7. Assignments.jpg
8. ASSIGNMENTS:
LinkedIn Job Quiz [Link to LinkedIn Job Quiz]
9. References:
7. CourseName:
LinkedIn
Client: Walden University Title: W3.2: Assigned Reading (LinkedIn
Jobs)
ID: Karen A. Belch
Page: 9 Links From: Week 3.1
Information
Link To: 3.1 Information, Home Page
Concept Strategy: Knowledge and Concepts Outcome: Participants demonstrate basic knowledge of LinkedIn Jobs
and recruiters identify opportunity for networking.
On-Screen Visuals
1. GRAPHICS
W3 - LinkedIn Jobs.jpg
Course Materials.jpg
2. AUDIO: None
3. OUTCOMES
4. LECTURE
5. TABLE WIDTH: 700
On-Screen Text
1. Links: Return: Week 3
Return: Home Page
2. Graphic: W3 - LinkedIn Jobs.jpg
3. ASSIGNED READING [#055E6E CELL BACKGROUND BORDER]
This page contains resources for this week. [bold]
After this week, the student should be able to: [bold]
4. WEBSITES:
Guide to Using LinkedIn for Your Job Search (n.d.).
Available: https://www.interexchange.org/career-training-
usa/guide-using-linkedin-your-job-search/ (Links to an
external site.)
5. OPTIONAL READING [#055E6E CELL BACKGROUND BORDER]
WEBSITES:
How to Use LinkedIn to Job Search? (n.d.). Available:
http://jobsearch.about.com/od/networking/a/linkedjobsea
rch.htm (Links to an external site.)
How to Apply for a Job on LinkedIn. (n.d.).
Available: http://jobsearch.about.com/od/tips/a/top-10-
tips-linkedin.htm (Links to an external site.)
CourseName:
LinkedIn
Client: Walden University Title: W3.3: Course Videos (LinkedIn
Jobs)
ID: Karen A. Belch
Page: 10 Links From: Home Page Links To: Week 3.1 Information, Week 2.1 Information, Home Page
Concept Strategy: Knowledge and Concepts Outcome: Participants demonstrate basic knowledge of LinkedIn Jobs
and recruiters identify opportunity for networking.
On-Screen Visuals
1. GRAPHICS
W3 - LinkedIn Jobs.jpg
Course Materials.jpg
2. AUDIO: None
3. OUTCOMES
4. LECTURE
5. TABLE WIDTH: 700
On-Screen Text
1. Links: Return: Week 2
Return: Home Page
2. Graphic: W3 - LinkedIn Jobs.jpg
3. ASSIGNED READING [#055E6E CELL BACKGROUND BORDER]
This page contains resources for this week. [bold]
After this week, the student should be able to: [bold]
4. WEBSITES:
Land your dream job. See how job Seeker Premium can
fast track your career [VIDEO1.22] (n.d.). Available:
https://premium.linkedin.com/jobsearch?veh=www.google
.com_or-search&src=or-search (Links to an external site.)
How Do People Use LinkedIn for Job Search? [VIDEO2:11].
(n.d.) Available: https://youtu.be/u9EqJZCc79I
8. CourseName:
LinkedIn
Client: Walden University Title: W4.1: Information (LinkedIn
Groups)
ID: Karen A. Belch
Page: 11 Links From: Home Page Links To: W4.2: Assigned Reading; W4.3: Course Videos; LinkedIn
Profile Quiz
Concept Strategy: Knowledge and Concepts Outcome: Participants demonstrate basic knowledge benefits of
LinkedIn Groups and how to join.
On-Screen Visuals
1. GRAPHICS
W4 - LinkedIn Groups.jpg
Course Materials.jpg, Assignments.jpg)
1. AUDIO: None
2. OUTCOMES
3. LECTURE
4. TABLE WIDTH: 700
On-Screen Text
1. Links: Previous Week 2 or Week 4
Return: Home Page
2. Graphic: W4 - LinkedIn Groups.jpg
3. LINKEDINGROUPS [#C55A12 CELL BACKGROUND BORDER]
“LinkedIn Groups provide a place for professionals in the same
industry or with similar interests to share content, find
answers, post and view jobs, make business contacts, and
establish themselves as industry experts.” (LinkedIn
Corporation, 2015). According to Link Humans, there is an
estimated 2 Million Groups on LinkedIn. As a member of
groups, you can send messages and connect without being a
1st level connection.
Please read the Assigned Reading and watch the Course
Videos for additional information about LinkedIn Groups.
4. LEARNING OBJECTIVES [#C55A12 CELL BACKGROUND
BORDER]
After this week, thestudent should beableto:
Read and Recall how to Finding and Joining a Group.
Read and Recall how to Leave a Group.
Identify the benefits of joining Groups
5. CourseMaterials.jpg
6. COURSE MATERIALS
Assigned Reading [Link to W4.2: Assigned Reading]
Additional Videos [Link to 4.3: CourseVideos]
7. Assignments.jpg
8. ASSIGNMENTS:
LinkedIn Job Quiz [Link to LinkedIn Job Groups]
9. References:
9. CourseName:
LinkedIn
Client: Walden University Title: W4.2: Assigned Reading (LinkedIn
Groups)
ID: Karen A. Belch
Page: 12 Links From: Week 4.1 Information Link To: 4.1 Information, Home Page
Concept Strategy: Knowledge and Concepts Outcome: Participants demonstrate basic knowledge benefits of
LinkedIn Groups and how to join.
On-Screen Visuals
2. GRAPHICS
W4 - LinkedIn Groups.jpg
3. AUDIO: None
4. OUTCOMES
5. LECTURE
6. TABLE WIDTH: 700
On-Screen Text
1. Links: Return: Week 4
Return: Home Page
2. Graphic: W4 - LinkedIn Groups.jpg
3. ASSIGNED READING [#C55A12 CELL BACKGROUND BORDER]
This page contains resources for this week. [bold]
After this week, the student should be able to: [bold]
4. WEBSITES:
Groups - Getting Started. (October 15, 2015). Available:
https://help.linkedin.com/app/answers/detail/a_id/1164/~/gr
oups---getting-started (Links to an external site.)
CourseName:
LinkedIn
Client: Walden University Title: W4.3: Course Videos (LinkedIn
Groups)
ID: Karen A. Belch
Page: 13 Links From: Week 4.1 Information Links To: Week 4.1 Information, Week 4.1 Information, Home Page
Concept Strategy: Knowledge and Concepts Outcome: Participants demonstrate basic knowledge benefits of
LinkedIn Groups and how to join.
On-Screen Visuals
1. GRAPHICS
W4 - LinkedIn Groups.jpg
1. AUDIO: None
2. OUTCOMES
3. LECTURE
4. TABLE WIDTH: 700
On-Screen Text
1. Links: Return: Week 4
Return: Home Page
2. Graphic: W4 - LinkedIn Groups.jpg
3. ASSIGNED READING [#C55A12 CELL BACKGROUND BORDER]
This page contains resources for this week. [bold]
After this week, the student should be able to: [bold]
4. WEBSITES:
LinkedIn Groups: How and Why to Use Them. [VIDEO3:06]
(September 16, 2013).
Available: https://youtu.be/t9z12KxHlf8
How Do People Use LinkedIn for Job Search? [VIDEO 2:11].
(n.d.) Available: https://youtu.be/u9EqJZCc79I (Links to an
external site.)
10. CourseName:
LinkedIn
Client: Walden University Title: W5.1: Information (LinkedIn
Portfolio)
ID: Karen A. Belch
Page: 14 Links From: Week 5.1
Information
Links To: W5.2: Assigned Reading; W5.3: Course Videos; LinkedIn
Profile Quiz
Concept Strategy: Knowledge and Concepts Outcome: Participants demonstrate basic knowledge of LinkedIn
Portfolio, how to createan account, and the benefits of SlideShare.
On-Screen Visuals
1. GRAPHICS
W5 - LinkedIn Portfolio.jpg, Course
Materials.jpg, Assignments.jpg
2. AUDIO: None
3. OUTCOMES
4. LECTURE
5. TABLE WIDTH: 700
On-Screen Text
1. Links: Previous Week 4 or Week 6
Return: Home Page
2. Graphic: W5 - LinkedIn Portfolio.jpg
3. LINKEDINPORTFOLIO [#C55A12 CELL BACKGROUND BORDER]
“LinkedIn Groups provide a place for professionals in the same
industry or with similar interests to share content, find
answers, post and view jobs, make business contacts, and
establish themselves as industry experts.” (LinkedIn
Corporation, 2015). According to Link Humans, there is an
estimated 2 Million Groups on LinkedIn. As a member of
groups, you can send messages and connect without being a
1st level connection.
Please read the Assigned Reading and watch the Course
Videos for additional information about LinkedIn Groups.
4. LEARNING OBJECTIVES [#C55A12 CELL BACKGROUND
BORDER]
After this week, thestudent should beableto:
Identify the benefits of using LinkedIn Portfolio.
Recognize how LinkedIn uses SlideShare as to display
portfolios.
Observe how to createa LinkedIn Portfolio.
5. CourseMaterials.jpg
6. COURSE MATERIALS
Assigned Reading [Link to W5.2: Assigned Reading]
Additional Videos [Link to 5.3: CourseVideos]
7. Assignments.jpg
8. ASSIGNMENTS:
LinkedIn Job Quiz [Link to LinkedIn Job Groups]
9. References:
11. CourseName:
LinkedIn
Client: Walden University Title: W5.2: Assigned Reading (LinkedIn
Portfolio)
ID: Karen A. Belch
Page: 15 Links From: Week 5.1 Information Link To: 5.1 Information, Home Page
Concept Strategy: Knowledge and Concepts Outcome: Participants demonstrate basic knowledge of LinkedIn
Portfolio, how to createan account, and the benefits of SlideShare.
On-Screen Visuals
1. GRAPHICS
W5 - LinkedIn Portfolio.jpg
2. AUDIO: None
3. OUTCOMES
4. LECTURE
5. TABLE WIDTH: 700
On-Screen Text
1. Links: Return: Week 5
Return: Home Page
5. Graphic: W5 - LinkedIn Portfolio.jpg
6. ASSIGNED READING [#C55A12 CELL BACKGROUND BORDER]
This page contains resources for this week. [bold]
After this week, the student should be able to: [bold]
7. WEBSITES:
Groups - Getting Started. (October 15, 2015). Available:
https://help.linkedin.com/app/answers/detail/a_id/1164/~
/groups---getting-started (Links to an external site.)
8. OPTIONAL READING:
Ways to Visually Visually Enhance Your LinkedIn Profile
using Professional Portfolio. (n.d.). Available:
http://sociallysorted.com.au/5-ways-to-visually-enhance-
your-linkedin-profile-using-professional-portfolio/ (Links to
an external site.)
Get Started. Upload ideas and beginner tips to get you
started. (2015).
Available: http://www.slideshare.net/ss/creators/get-
started?from=sub-nav
CourseName:
LinkedIn
Client: Walden University Title: W5.3: Course Videos (LinkedIn
Portfolio)
ID: Karen A. Belch
Page: 16 Links From: Home Page Links To: Week 5.1 Information, Week 5.1 Information, Home Page
Concept Strategy: Knowledge and Concepts Outcome: Participants demonstrate basic knowledge of LinkedIn
Portfolio, how to createan account, and the benefits of SlideShare.
On-Screen Visuals
1. GRAPHICS
W5 - LinkedIn Portfolio.jpg
2. AUDIO: None
3. OUTCOMES
4. LECTURE
5. TABLE WIDTH: 700
On-Screen Text
1. Links: Return: Week 5
Return: Home Page
2. Graphic: W5 - LinkedIn Portfolio.jpg
3. ASSIGNED READING [#C55A12 CELL BACKGROUND BORDER]
This page contains resources for this week. [bold]
After this week, the student should be able to: [bold]
4. WEBSITES:
LinkedIn Portfolio Application. [VIDEO1:37]. (September 9,
2012).
Available: https://www.youtube.com/watch?v=vY7sRYeme
7c
12. CourseName:
LinkedIn
Client: Walden University Title: W6.1: Information (LinkedIn
Pulse)
ID: Karen A. Belch
Page: 17 Links From: Week 6.1 Information Links To: W6.2: Assigned Reading; W6.3: Course Videos; LinkedIn
Profile Quiz
Concept Strategy: Knowledge and Concepts Outcome: Participants demonstrate basic knowledge of how to
publish to LinkedIn Pulse, and the analytics.
On-Screen Visuals
1. GRAPHICS
W6 – LinkedIn Pulse.jpg
Course Materials.jpg, Assignments.jpg
2. AUDIO: None
3. OUTCOMES
4. LECTURE
5. TABLE WIDTH: 700
On-Screen Text
1. Links: Previous Week 5 or Week 7
Return: Home Page
2. Graphic: W6 – LinkedIn Pulse.jpg
3. LINKEDINPULSE [#7C7C7C CELL BACKGROUND BORDER]
LinkedIn Pulse was LinkedIn's self-publishing platform "lies
somewhere between blog and social network," (Kapko,
2015). “Top influencers are already publishing on LinkedIn, so
people are seeking out content on the platform to read.”
(Kagan, 2014). Pulse is relatively new and unknown; however,
current events, “offer personalized content recommendations
that arecustomized to your LinkedIn preferences and
professional interests.” (Gupta, 2013). “incredible milestone
for the LinkedIn publishing platform: 1 million professionals
have now written a post on LinkedIn Pulse.” (Roth, 2015)
Please read the Assigned Reading and watch the Course
Videos for additional information about LinkedIn Pulse.
4. LEARNING OBJECTIVES [#C55A12 CELL BACKGROUND
BORDER]
After this week, thestudent should beableto:
Identify the benefits of using LinkedIn Pulse.
Observe how to publish to LinkedIn Pulse.
Observe how you can use analytics on LinkedIn Pulse.
5. CourseMaterials.jpg
6. COURSE MATERIALS
Assigned Reading [Link to W6.2: Assigned Reading]
Additional Videos [Link to 6.3: CourseVideos]
7. Assignments.jpg
8. ASSIGNMENTS:
LinkedIn Pulse Quiz [Link to LinkedIn Job Pulse]
9. References:
13. Course Name:
LinkedIn
Client: Walden University Title: W6.2: Assigned Reading (LinkedIn
Pulse)
ID: Karen A. Belch
Page: 18 Links From: Week 6.1 Information Link To: 6.1 Information,Home Page
Concept Strategy: Knowledge and Concepts Outcome: Participants demonstrate basic knowledge of how to publish
to LinkedIn Pulse, and the analytics.
On-Screen Visuals
1. GRAPHICS
2. W6 – LinkedIn Pulse.jpg)
3. AUDIO: None
4. OUTCOMES
5. LECTURE
6. TABLE WIDTH: 700
On-Screen Text
1. Links: Return: Week 6
Return: Home Page
2. Graphic: W6 – LinkedIn Pulse.jpg
3. ASSIGNED READING [#7C7C7C CELL BACKGROUND BORDER]
This page contains resources for this week. [bold]
After this week, the student should be ableto: [bold]
4. WEBSITES:
A Beginner's Guide to Publishingon LinkedIn Pulse.(May 07,
2015).
Available:http://blog.hubspot.com/marketing/linkedin-
publishing-beginner-guide
5. OPTIONAL READING [#7C7C7C CELL BACKGROUND BORDER]
6. WEBSITES:
We JustCrossed 1 Million Writers on LinkedIn. Here’s What
We’ve Learned About Why You Keep Posting. (July 09, 2015).
Available: https://www.linkedin.com/pulse/we-just-crossed-
1-million-writers-linkedin-heres-what-daniel-roth (Links to an
external site.)
Getting Content Featured in Pulse.(July 10, 2015.) Available:
https://help.linkedin.com/app/answers/detail/a_id/5011/~/ge
tting-content-featured-in-pulse (Links to an external site.)
Original PulseMobileApp - Frequently Asked Questions.
(October 09, 2015).
Available: https://help.linkedin.com/app/answers/detail/a_id
/44737/kw/PULSE (Links to an external site.)
Why you should useLinkedIn Pulseto self-publish.(n.d.).
Available:http://www.cio.com/article/2899055/linkedin/why-
you-should-use-linkedin-pulse-to-self-publish.html
CourseName:
LinkedIn
Client: Walden University Title: W6.3: Course Videos (LinkedIn
Pulse)
ID: Karen A. Belch
Page: 19 Links From: Home Page Links To: Week 6.1 Information, Week 6.1 Information, Home Page
Concept Strategy: Knowledge and Concepts Outcome: Participants demonstrate basic knowledge of how to
publish to LinkedIn Pulse, and the analytics.
On-Screen Visuals
1. GRAPHICS
W6 – LinkedIn Pulse.jpg
2. AUDIO: None
3. OUTCOMES
4. LECTURE
5. TABLE WIDTH: 700
On-Screen Text
1. Links: Return: Week 6
Return: Home Page
2. Graphic: W6 – LinkedIn Pulse.jpg
3. ASSIGNED READING [#7C7C7C CELL BACKGROUND BORDER]
This page contains resources for this week. [bold]
After this week, the student should be able to: [bold]
4. WEBSITES:
How To Use LinkedIn Pulse. [ VIDEO8:25] (June 04, 2015).
Available: https://youtu.be/W-k397cRMkE
14. CourseName:
LinkedIn
Client: Walden University Title: W7.1: Information (LinkedIn
Influencers)
ID: Karen A. Belch
Page: 20 Links From: Week 7.1 Information Links To: W7.2: Assigned Reading; W7.3: Course Videos; LinkedIn
Profile Quiz
Concept Strategy: Knowledge and Concepts Outcome: Participants demonstrate basic knowledge of LinkedIn
Influencers and the services it provides.
On-Screen Visuals
1. GRAPHICS (W7 - LinkedIn Influencers.jpg,
Course Materials.jpg, Assignments.jpg)
2. AUDIO: None
3. OUTCOMES
4. LECTURE
5. TABLE WIDTH: 700
On-Screen Text
1. Links: Previous Week 6 or Week 8
Return: Home Page
2. Graphic: W7 - LinkedIn Influencers.jpg
3. LINKEDININFLUENCERS [#055E6E CELL BACKGROUND
BORDER]
“LinkedIn Influencer is a designation given to approximately
500 professionals who've been invited to publish on LinkedIn.
As leaders in their industries, geographies, and seniority, they
talk discuss topics of interest, such as leadership,
management, hiring and firing, disruption, and how to
succeed.” (LinkedIn Corporation, 2015)
Please read the Assigned Reading and watch the Course
Videos for additional information about LinkedIn Influencers.
4. LEARNING OBJECTIVES [#055E6E CELL BACKGROUND
BORDER]
After this week, thestudent should beableto:
Read about publishing as a LinkedIn Influencer.
Identify why people follow LinkedIn Influencers.
Read and Recall how to follow a LinkedIn Influencer.
5. CourseMaterials.jpg
6. COURSE MATERIALS
Assigned Reading [Link to W7.2: Assigned Reading]
Additional Videos [Link to 7.3: CourseVideos]
7. Assignments.jpg
8. ASSIGNMENTS:
LinkedIn Influencers Quiz [Link to LinkedIn Job Influencers]
9. References:
15. CourseName:
LinkedIn
Client: Walden University Title: W7.2: Assigned Reading (LinkedIn
Influencers)
ID: Karen A. Belch
Page: 21 Links From: Week 7.1
Information
Link To: Week 7.1 Information, Home Page
Concept Strategy: Knowledge and Concepts Outcome: Participants demonstrate basic knowledge of LinkedIn
Influencers and the services it provides.
On-Screen Visuals
1. GRAPHICS
W7 – LinkedIn Influencers.jpg
2. AUDIO: None
3. OUTCOMES
4. LECTURE
5. TABLE WIDTH: 700
On-Screen Text
1. Links: Return: Week 7
Return: Home Page
2. Graphic: W7 – LinkedIn Influencers.jpg
3. ASSIGNED READING [#055E6E CELL BACKGROUND BORDER]
This page contains resources for this week. [bold]
After this week, the student should be able to: [bold]
4. WEBSITES:
What is a LinkedIn Influencers? (May 04, 2015). Available:
https://help.linkedin.com/app/answers/detail/a_id/49650 (
Links to an external site.)
Following and Unfollowing a Channel or Influencer on Pulse
for LinkedIn.com (September 23, 2015). Available:
https://help.linkedin.com/app/answers/detail/a_id/5008/ft
/eng
CourseName:
LinkedIn
Client: Walden University Title: W7.3: Course Videos (LinkedIn
Influencers)
ID: Karen A. Belch
Page: 22 Links From: Week 7.1
Information
Links To: Week 7.1 Information, Week 7.1 Information, Home Page
Concept Strategy: Knowledge and Concepts Outcome: Participants demonstrate basic knowledge of LinkedIn
Influencers and the services it provides.
On-Screen Visuals
1. GRAPHICS
W7 - LinkedIn Influencers.jpg
2. AUDIO: None
3. OUTCOMES
4. LECTURE
5. TABLE WIDTH: 700
On-Screen Text
1. Links: Return: Week 7
Return: Home Page
2. Graphic: W7 - LinkedIn Influencers.jpg
3. ASSIGNED READING [#055E6E CELL BACKGROUND BORDER]
This page contains resources for this week. [bold]
After this week, the student should be able to: [bold]
4. WEBSITES:
How to Write & Publish An Influencer Blog Post On
LinkedIn. [VIDEO5:46]. (January 21, 2015).
Available: https://youtu.be/gpD5PofPzb8
What is a LinkedIn Influencers? [VIDEO 0:37]
(n.d.). Available: https://www.youtube.com/watch?v=iQFL
a-bpa
16. CourseName:
LinkedIn
Client: Walden University Title: W8.1: Information (Course
Project)
ID: Karen A. Belch
Page: 23 Links From: Home Page Links To: W7.1: Information, W9.1: Information
Concept Strategy: Knowledge and Concepts Outcome: Participants demonstratebasic knowledge of LinkedIn and the
services itprovides.
On-Screen Visuals
1. GRAPHICS
W8 - Course Project.jpg, Assignments.jpg
2. AUDIO: None
3. OUTCOMES
4. LECTURE
5. TABLE WIDTH: 700
On-Screen Text
1. Links: Previous Week 7 or Week 9
Return: Home Page
2. Graphic: W8 - Course Project.jpg
3. COURSE PROJECT [#FFDA67 CELL BACKGROUND BORDER]
The course project is the capstone of the course. The
assignment is listed in the Learning Objectives below.
4. LEARNING OBJECTIVES [#C55A12 CELL BACKGROUND
BORDER]
After this week, thestudent should beableto:
Demonstrate creating or modifying a LinkedIn account.
Demonstrate ability to upload or change a photo.
Demonstrate ability to complete or modify Experience.
Demonstrate ability to complete or modify Education.
Demonstrate ability to join Groups.
Demonstrate ability to join Followings.
Demonstrate ability to join Influencers.
5. Assignments.jpg
6. ASSIGNMENTS:
LinkedIn Account (Create/Update)
Photo (Upload)
Experience (Complete)
Education (Complete)
Groups (Join 5)
Following (Follow 3)
Influencers Select 1 - Click +)
After completing this assignment, connect with Karen Belch on
LinkedIn. This allows the instructor to see the profile that you
have created.
7. Assignments.jpg
8. Simple steps to complete a LinkedIn Profile Link:
http://blog.linkedin.com/2012/02/14/profile-completeness
17. CourseName:
LinkedIn
Client: Walden University Title: W9.1: Information (Additional
Websites - Optional)
ID: Karen A. Belch
Page: 24 Links From: Home Page Links To: Week 9.3 Websites
Concept Strategy: Knowledge and Concepts Outcome: Participants demonstratebasic knowledge additional LinkedIn
resources.(Optional).
On-Screen Visuals
1. GRAPHICS
W9- Additional Websites.jpg, Course
Materials.jpg
2. AUDIO: None
3. OUTCOMES
4. LECTURE
5. TABLE WIDTH: 700
On-Screen Text
1. Links: Previous Week 8 or Week 10
Return: Home Page
2. Graphic: W9- Additional Websites.jpg
3. ADDITIONAL WEBSITES [#C55A12 CELL BACKGROUND
BORDER]
This section contains additional resources for LinkedIn
websites; including miscellaneous Information or content that
would have increased the duration of the course is located
here.
4. LEARNING OBJECTIVES [#C55A12 CELL BACKGROUND
BORDER]
After this week, thestudent should beableto:
Read additional resources for LinkedIn websites (Optional)
5. CourseMaterials.jpg
6. COURSE MATERIALS
7. Additional Websites [Link to 9.3: AdditionalWebsites]
CourseName:
LinkedIn
Client: Walden University Title: W9.2: Assigned Websites
(Additional Websites - Optional)
ID: Karen A. Belch
Page: 25 Links From: Week 9.1 Information Link To: W 9.1 Information, W 9 Additional Websites, Home Page
Concept Strategy: Knowledge and Concepts Outcome: Participants demonstratebasic knowledge additional LinkedIn
resources.(Optional).
On-Screen Visuals
1. GRAPHICS
W9- Additional Websites.jpg
2. AUDIO: None
3. OUTCOMES
4. LECTURE
5. TABLE WIDTH: 700
On-Screen Text
1. Links: Return: Week 10
Return: Home Page
2. Graphic: W9.2: Additional Websites.jpg
3. ASSIGNED WEBSITES [#C55A12 CELL BACKGROUND BORDER]
This page contains resources for this week. [bold]
4. WEBSITES:
How to Write More Successful Blog Posts. (April 29, 2013.).
Available:
https://www.linkedin.com/pulse/20130429113637-
15077789-how-to-write-more-successful-blog-posts (Links
to an external site.)
Blog posts written today: (n.d.).
Available: http://www.worldometers.info/blogs/ (Links to
an external site.)
LinkedIn Help Center. (2015).
Available: https://help.linkedin.com/app/home (Links to an
external site.)
18. CourseName:
LinkedIn
Client: Walden University Title: W10.1: Information (Additional
Videos - Optional)
ID: Karen A. Belch
Page: 26 Links From: Home Page Links To: W10.1: Information; W10.3: Course Videos
Concept Strategy: Knowledge and Concepts Outcome: Participants demonstratebasic knowledge additional LinkedIn
resources.(Optional).
On-Screen Visuals
1. GRAPHICS
W10 - Additional Videos.jpg
2. AUDIO: None
3. OUTCOMES
4. LECTURE
5. TABLE WIDTH: 700
On-Screen Text
1. Links: Previous Week 9
Return: Home Page
2. Graphic: W10 - Additional Videos.jpg
3. ADDITIONAL VIDEOS [#C55A12 CELL BACKGROUND BORDER]
This section contains additional resources for LinkedIn videos;
including miscellaneous Information or content that would
have increased the duration of the course is located here.
4. LEARNING OBJECTIVES [#C55A12 CELL BACKGROUND
BORDER]
After this week, thestudent should beable to:
Observe additional resources for LinkedIn videos. (Optional)
5. CourseMaterials.jpg
CourseName:
LinkedIn
Client: Walden University Title: W10.3: Course Videos (Additional
Websites – Optional)
ID: Karen A. Belch
Page: 27 Links From: Week 10.1
Information
Links To: Week 10.1 Information, Home Page
Concept Strategy: Knowledge and Concepts Outcome: (Participants demonstrate basic knowledgeadditional LinkedIn
resources.(Optional).
On-Screen Visuals
1. GRAPHICS (W10 - Additional Videos.jpg,
Course Materials.jpg)
2. AUDIO: None
3. OUTCOMES
4. LECTURE
5. TABLE WIDTH: 700
On-Screen Text
1. Links: Return: Week 6
Return: Home Page
2. Graphic: W10 - Additional Videos.jpg
3. ASSIGNED READING [#C55A12 CELL BACKGROUND BORDER]
This page contains resources for this week. [bold]
After this week, the student should be able to: [bold]
4. WEBSITES:
Mining Gold on LinkedIn: How to Secure New Clients,
Investors, & Jobs. (n.d.). Available)
https://inspiredmarketing.leadpages.net/linkedin2015/ VI
DEO [1:35:32] (Links to an external site.)
LinkedIn's Vision for the Next 10 Years (Standard License)
(March 13, 2014). [VIDEO 20:48].
Available: https://youtu.be/jm15S1QmOTw