LinkedIn Why LinkedIn? How LinkedIn works? Features Details about LinkedIn profile

1. LINKEDIN OPTIMIZATION
Sania Zubair

2. WHAT IS LINKEDIN?
LinkedIn is a social networking
platform primarily used for
professional networking and
career development. It allows
users to create profiles
highlighting their work
experience, skills, and
education, connect with other
professionals, join groups,
share content, and find job
opportunities.

3. FEATURES
User Profile
Networking
Job Listing
Company Pages
Content Sharing
Groups
LinkedIn Learning
Endorsement

4. ► User Profile: Information about an individual user, often
including their name, contact details, work experience,
education, skills, and interests.
► Networking: Building relationships and connections with other
professionals for mutual support, advice, and potential career
opportunities.
► Job Listing: A posting by a company or organization advertising
an available position or job opening.
► Company Pages: Profiles created by businesses or organizations
on social networking sites like LinkedIn to showcase their brand,
products, services, and job opportunities
► Content Sharing: Sharing information, articles, images, videos,
or other media with others through social media platforms,
email, or other communication channels.

5. ► Groups: Online communities or forums where individuals with similar
interests, backgrounds, or professions can connect, discuss topics, and share
resources.
► LinkedIn Learning: An online platform offering courses and tutorials on a
wide range of topics, often related to professional development, skills
enhancement, and career advancement.
► Endorsement: A feature on LinkedIn where connections can publicly affirm or
validate the skills listed on a user’s profile, providing credibility and
recognition for their abilities.

6. WHY LINKEDIN?
LinkedIn offers several unique benefits that make it a valuable platform for
professionals:
► Professional Networking: LinkedIn provides a platform for building and Job
Opportunities: It serves as a powerful tool for job seekers, allowing them to
search for job openings, apply for positions, and connect with hiring managers
and recruiters.
► Career Development: LinkedIn offers resources such as LinkedIn Learning,
industry insights, and career advice to help professionals enhance their skills,
stay updated on trends, and advance their careers.
Personal Branding: Users can create a professional profile showcasing their
skills, experience, and achievements, which helps in establishing credibility,
increasing visibility, and attracting opportunities.
► Content Sharing: The platform enables users to share articles, updates, and
insights related to their industry or profession, allowing them to engage with their
network and position themselves as thought leaders.

7. ► Company Pages: Businesses can create company pages to showcase their
brand, culture, products, and services, and attract talent or engage with
customers.
Research and Insights: LinkedIn provides valuable data and insights into
industries, companies, and professionals, which can be used for market
research, competitive analysis, and networking purposes.

8. LINKEDIN PROFILE
Profile Pic
1. 400 x 400 pixels
2. Professional
3. Headshot
4. Smile and eye contact.
5. Solid background
6. High quality image
7. Use same pic on all
social media platforms
8. Prefer current kook picture

9. Banner:
1.1584 x 396 pixels.
2. High quality image
3. Along with profile pic
4. Simple and visible
5. Reflect your expertise / Industry
6. Update it after a period of time
7. Use ‘CTA’ words like Connect,
Message us etc.

10. PROFILE TITLE:
1. Understand your roll.
2. Narrow down your Niche like SEO Specialist, E-mail Marketing, etc.
3. Identify relevant Keywords
4. Insert relevant Keywords after your job title to emphasize your skills and industry
expertise.
5. Highlight achievements/ qualification Like Project Leader, Project Manager etc.
6. Incorporate states, ROI etc, example; Digital Marketing Manager etc.
7. Increase 50% traffic of website in 6 months.

11. SUMMARY OR ABOUT:
1. Define your target audience, clients and write for them.
2. Begin with a completing hook--- it could be a thought provoking question/client’s
pain point
3. Introduce yourself
4. Highlight your unique values and what sets you apart from crowd.
5. Share your key skills / achievements/ journey.
6. Keep summary readable.
7. Add bullet points.
8. Main line spacing
9. Call-to-action.
10. Make yourself accessible.