Create a professional LinkedIn profile by using a clear headshot, a catchy keyword-rich headline, and a first-person summary that includes your contact details and personality. Include certifications at the top of your profile. Add your professional email and social media accounts. Personalize your public profile URL and include it frequently to help people connect with you. Regularly update your profile weekly with relevant content and consider promoting your company on weekdays at 3 PM using visual formats like infographics. Provide precise details about your experiences and target your audience. Showcase projects, awards, recommendations, and groups to build your portfolio. Personalize connection requests and wish connections happy birthdays.

1. Create LinkedIn Perfect Profile
Photo:
 Use a professional photograph which is cropped to show your face clearly.
Headline:
 It should be catchy and keyword rich. Make your profile stand out.
Summary:
 Write a killer summary. Add pictures, slideshows, and videos to your summary. (Summary would
bring out your personality).
 Write your summary in first person.
 Include your contact details so people are not in your network can contact.
Certifications:
 Incorporate certifications at the top
Contact Info:
 Add your professional email address and your company or your personal Twitter account.
Profile URL:
 Personalize your Profile URL (Settings > Edit Public Profile > Customize Your Public Profile
URL.)
 LinkedIn Profile URL. And use it -- on business cards, in your email signature, in blogging
bios, on your website. It's an easy and memorable way for people to connect with you.
Activity/Promotions/Updates:
 Updated your profile weekly once alteast with relevant and engaging content.
 If you want to promote company services or product - Any weekdays 3:00 PM works very well.
 Try to promote through Digital visual content rather than plain text (Ex: Infographics or 2-3
min video). Visuals are processed 60,000X faster in the brain than plain text messages.

2. Details:
 Be precise in your past experiences and current roles.
 Audience – Speak directly to your target audience.
Projects/Awards/Recommendations/Groups:
 Use this as a portfolio and add links so people can find out more.
 Try to get endorsed for skills relevant to your sector to help improving your LinkedIn search
ranking.
 Aim for 5 – 10 recommendations
 You can join upto 50 groups, doing so well improve your visibility.
Bonus Tips
1) Most profiles on LinkedIn are just plain text. Build a visual profile and you'll instantly stand out.
This LinkedIn feature (called "Professional Portfolio") allows you to share presentations, photos,
videos, links, PDFs and more. Ex: http://www.linkedin.com/in/catherineknarr
2) Connect LinkedIn with Twitter (Under your LinkedIn profile Settings, you can choose to connect
your account with Twitter where you can either display Tweets on your LinkedIn profile, or
share LinkedIn posts on Twitter.)
3) Give recommendations and endorsements. And ask for recommendations.
4) Make your profile more visible to public through settings.
5) Start a conversation with a friend, colleague or company.
6) Follow your dream employers. And follow some new "thought leaders"
7) Showcase your latest volunteering experience.
8) Beef up your skills list.
9) Be active in LinkedIn relevant groups by sharing and participating in a professional specific
industry or area of interests.
10) Personalize LinkedIn Email Requests - The request is already standardized but it’s always a good
idea to personalize the notes.
11) Finally – Say congrats on his/her for new roles and responsibilities. And wish for Birthdays to
whom you are matter.

3. Thank you for considering me
Avinash Reddy Addi
Digital Marketing Analyst
E: addiavinash@gmail.com
P: 91-9014858515