This document provides an overview of LinkedIn's marketing solutions for brands. It discusses how LinkedIn can help connect professionals and provide intelligent marketing solutions through audience targeting, display advertising, content ads, polls, groups, company pages, and case studies. Specific features and specs are outlined for each solution. Professionals on LinkedIn are described as ambitious, financially astute, mobile users, and tech early adopters. The global reach and demographics of LinkedIn users are also shared.
Microsoft acquired LinkedIn for $26.2 billion in 2016. LinkedIn generates revenue primarily from its Talent Solutions division, which sells recruiting and talent management services to corporations. Talent Solutions accounted for over half of LinkedIn's revenue. Marketing Solutions and Premium Subscriptions each generated around 20% of revenue by selling ads and premium user features. The acquisition allows Microsoft to integrate LinkedIn's large professional network and user data with Microsoft Dynamics CRM and Office 365 software to provide more comprehensive services to businesses.
The document analyzes LinkedIn Corp and recommends buying its stock. It finds that LinkedIn has a natural monopoly in professional networking and its business model is highly scalable. It estimates that LinkedIn's revenues could grow eightfold to $24.6 billion by expanding its talent solutions, marketing solutions, learning platforms, and premium subscriptions. Applying a price-to-earnings ratio of 20x to projected profits of $3.99 billion yields a target stock price of $675, offering upside of 480% from current levels. The document concludes LinkedIn is a rare opportunity to invest in a great business with wide economic moats.
Reach your audience: Targeting on LinkedInLuiz Navarro
Targeting on LinkedIn allows you to reach a professional audience using a variety of options including experience, company, education, and interests. Experience can be targeted by job function, title, seniority, and years of experience to reach professionals with specific expertise. Company targeting options include industry, company name, and company size to reach employees of key accounts. Education targeting uses school, degrees, and fields of study. Interests are targeted using member interests and groups. Combining multiple targeting options helps create an effective audience.
LinkedIn is a professional social networking site launched in 2003 that has grown to over 100 million members worldwide. It allows professionals to connect with colleagues and peers, find potential job opportunities, and build their professional brands. While LinkedIn provides valuable networking and career development benefits, users should be aware of potential privacy and security risks from oversharing personal information or connecting with untrusted contacts online. Managing privacy settings carefully and verifying connections can help maximize LinkedIn's value while mitigating risks.
This document provides an overview of social media strategies and best practices for Cisco partners. It discusses listening to customers and insights, seeding and participating in social networks, using social media for visibility, education and communication, crowdsourcing, and addressing risks. Specific platforms and metrics are mentioned for various strategies. Best practices include alignment with business objectives and having a strategic plan that includes listening, learning, planning, participation and measuring initiatives.
The document discusses search engine optimization (SEO) and its role in helping virtual companies expand their business online. SEO involves optimizing websites to increase their relevance for specific keywords to attract more visitors from search engines. The study examines how SEO has helped increase sales volumes for virtual companies by improving their visibility and ability to reach more customers online. It aims to determine if SEO is an effective marketing method and how it helps increase brand awareness and customer communication. The scope of the study is understanding customer awareness of SEO-optimized websites and their effectiveness compared to other advertising methods.
Social media can be an effective recruitment tool by enabling companies to build and leverage networks, engage in conversations to source candidates, and enhance their employer branding. While social media is not a recruitment strategy on its own, understanding where target talent engages online and developing strategies to interact with them can help companies recruit passively. Common social media platforms for recruitment include LinkedIn, Facebook, Twitter, and YouTube.
Microsoft acquired LinkedIn for $26.2 billion in 2016. LinkedIn generates revenue primarily from its Talent Solutions division, which sells recruiting and talent management services to corporations. Talent Solutions accounted for over half of LinkedIn's revenue. Marketing Solutions and Premium Subscriptions each generated around 20% of revenue by selling ads and premium user features. The acquisition allows Microsoft to integrate LinkedIn's large professional network and user data with Microsoft Dynamics CRM and Office 365 software to provide more comprehensive services to businesses.
The document analyzes LinkedIn Corp and recommends buying its stock. It finds that LinkedIn has a natural monopoly in professional networking and its business model is highly scalable. It estimates that LinkedIn's revenues could grow eightfold to $24.6 billion by expanding its talent solutions, marketing solutions, learning platforms, and premium subscriptions. Applying a price-to-earnings ratio of 20x to projected profits of $3.99 billion yields a target stock price of $675, offering upside of 480% from current levels. The document concludes LinkedIn is a rare opportunity to invest in a great business with wide economic moats.
Reach your audience: Targeting on LinkedInLuiz Navarro
Targeting on LinkedIn allows you to reach a professional audience using a variety of options including experience, company, education, and interests. Experience can be targeted by job function, title, seniority, and years of experience to reach professionals with specific expertise. Company targeting options include industry, company name, and company size to reach employees of key accounts. Education targeting uses school, degrees, and fields of study. Interests are targeted using member interests and groups. Combining multiple targeting options helps create an effective audience.
LinkedIn is a professional social networking site launched in 2003 that has grown to over 100 million members worldwide. It allows professionals to connect with colleagues and peers, find potential job opportunities, and build their professional brands. While LinkedIn provides valuable networking and career development benefits, users should be aware of potential privacy and security risks from oversharing personal information or connecting with untrusted contacts online. Managing privacy settings carefully and verifying connections can help maximize LinkedIn's value while mitigating risks.
This document provides an overview of social media strategies and best practices for Cisco partners. It discusses listening to customers and insights, seeding and participating in social networks, using social media for visibility, education and communication, crowdsourcing, and addressing risks. Specific platforms and metrics are mentioned for various strategies. Best practices include alignment with business objectives and having a strategic plan that includes listening, learning, planning, participation and measuring initiatives.
The document discusses search engine optimization (SEO) and its role in helping virtual companies expand their business online. SEO involves optimizing websites to increase their relevance for specific keywords to attract more visitors from search engines. The study examines how SEO has helped increase sales volumes for virtual companies by improving their visibility and ability to reach more customers online. It aims to determine if SEO is an effective marketing method and how it helps increase brand awareness and customer communication. The scope of the study is understanding customer awareness of SEO-optimized websites and their effectiveness compared to other advertising methods.
Social media can be an effective recruitment tool by enabling companies to build and leverage networks, engage in conversations to source candidates, and enhance their employer branding. While social media is not a recruitment strategy on its own, understanding where target talent engages online and developing strategies to interact with them can help companies recruit passively. Common social media platforms for recruitment include LinkedIn, Facebook, Twitter, and YouTube.
Understand the LinkedIn audience in India- their professional background, usage of LinkedIn to consume content and their interest in travel and financial information
Linked in marketing solutions media kit 2013 (pl)Paul Lovie
The document summarizes LinkedIn's marketing solutions for reaching professionals on its platform. It has over 7 million Canadian members who spend more than 5 minutes per visit on average. LinkedIn allows targeting of members by demographics like age, job role, company, and interests to deliver relevant content. Advertising options include display ads, sponsored updates, polls and videos to engage with the LinkedIn audience.
Compared to the average online adult, LinkedIn members spend more on electronics and are more likely to value quality over price. And the most enthusiastic tech consumers, the indulgent techies, are highly engaged on LinkedIn.
Find out how to reach this influential audience as we reveal our latest Consumer Electronics research with Ipsos.
You'll find answers to questions such as:
- What factors drive their electronics purchase decisions?
- How does their mindset differ on LinkedIn, Facebook, and Twitter?
- What does it take to convince indulgent techies to switch brands?
The modern traveller spends significant time on LinkedIn and is actively researching travel options. They are influenced by convenience factors like direct flights and hotel locations. LinkedIn data shows that members are actively planning both business and leisure travel within Asia and to destinations in Europe. Members are also loyal to travel brands and influencers by membership programs and content. To engage travellers, brands should provide a mix of locally relevant content topics like destination guides, reviews, and new offers tailored to each market. The summary effectively distills the key points about profiling modern travellers on LinkedIn, what influences their decisions, what they are looking for from brands, and how brands can effectively communicate with this audience through customer-centric content.
3Di is a digital media division of Beyond that specializes in email advertising and lead generation. It has over 10 years of experience in these fields and represents hundreds of publishers. Email remains the preferred channel for permission-based promotional messages and is critical for customer acquisition. 3Di offers various email advertising and lead generation opportunities, including premium lists, performance email, and cost-per-lead programs that allow for advanced targeting and integration with CRM systems.
Jobvite Webinar: Leading the Charge, Driving the ChangeJobvite
The document discusses why innovators will win the war for talent. It notes that businesses need skilled talent more than ever as talent becomes increasingly scarce globally. Talent is also a choosy consumer that demands competitive value from employers. The document argues that recruiting must transform into marketing by understanding talent as customers, promoting the employer brand authentically, and providing many convenient ways for talent to engage with opportunities. Innovators that recruit through a marketing mindset will succeed in attracting the best talent.
LinkedIn provides various marketing solutions to help professionals manage their online identity, build business relationships, gain professional insights, and help companies reach their target audiences. These include advertising options like display ads and sponsored updates, engaging audiences through polls and groups, and helping companies build their brand through pages and recommendations. Measurement reports also provide insights into how target audiences are interacting with campaigns.
Whether LinkedIn is already be part of your social media marketing strategy or you are just starting out, discover how to master this platform in order to achieve your goals. We’ll cover best practices, the latest products and share some examples of organizations that are achieving impressive results in 2019.
Linkedin Tips for Individuals and BusinessesMonica Samuel
This document discusses how individuals and businesses can utilize LinkedIn. It provides an overview of the key features of LinkedIn and how they can be used for professional networking, career development, lead generation, marketing and recruiting. The document also includes tips on optimizing individual and company LinkedIn profiles, being active on LinkedIn, and using LinkedIn analytics to understand engagement.
Beyond the Profile: Leveraging LinkedIN provides an overview of how to use LinkedIn for business purposes. It discusses optimizing your profile to build credibility and visibility, growing your network of connections, using applications and groups, and conducting research for business development like prospecting, recruiting, and competitive analysis. The document emphasizes that LinkedIn allows you to control information about your career and expertise while providing insights into your extended network of contacts.
Using LinkedIn to Support Franchise Lead Generation EffortsLSM
LinkedIn can have a huge impact on your ability to generate franchise leads. Whether or not that impact is positive or negative however, is completely up to how you’re using it. This presentation goes over strategies that franchisors can apply on LinkedIn to help increase the number of franchise leads they receive each year.
Some key takeaways:
1. Make sure that you and your company have profiles on LinkedIn.
2. Review your competitors’ company profiles to better understand of how they’re positioning themselves toward your target audience.
3. Develop a showcase page that focuses on your franchise opportunity.
4. Post educational, informative content (good press) about your franchise system on your company’s LinkedIn profile page and your franchise opportunity showcase page.
5. Use sponsored updates to maximize post visibility.
6. Engage with LinkedIn Groups related to your target audience in order to keep top of mind with people that may be good franchise lead opportunities in time.
7. Purchase one of LinkedIn’s premium packages.
8. Get your employees to share the updates that are posted on your company’s LinkedIn profile or your company’s franchise opportunity showcase page to maximize exposure.
9. Posting your good press on LinkedIn allows you to increase the longevity of the content, as well as get it in front of more quality eye-balls.
10. Use conversion goals in Google Analytics to help track the amount of web leads you receive that originated from LinkedIn.
11. Make your blog posts shareable via LinkedIn as well in case someone checks out one of your blog posts and decides to share it on their own newsfeed; you want to make it as easy as possible for people to find, read and share your content.
Optimizing press release headlines is the single most important search engine optimization (SEO) technique that can be applied by public relations and other communications professionals.
The document summarizes the findings of a 2009 survey of 262 HR professionals about recruiting trends. It found that traditional job boards were still the largest source of hires but resources were shifting to other sources like professional and social networks. Building a strong talent pool and prioritizing efficiency gains were also key priorities. Respondents viewed utilizing social networks as the most essential long-lasting recruiting trend.
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Grow Socially, Inc.
The document discusses using social media to grow a business. It recommends creating a social media marketing plan that identifies target audiences, develops engaging content, and measures success through metrics like website traffic and social media engagement. The document also discusses integrating social media with other marketing channels like websites, email, and print through tactics like QR codes and mobile payments.
There are dozens of social media tools available to communicators, but just a handful are emerging as the most effective means to reach constituents and influence markets. This seminar is a hands-on, intensive look at three top options: blogs, social networks and microblogs like Twitter. Participants gain insight into how they can optimize the use of these tools to achieve different business objectives.
The views expressed by third-party speakers do not necessarily represent Charles Schwab. This presentation discusses the opportunities provided by social media for expanding brand awareness, driving traffic, and converting opportunities. It provides an overview of various social media tools including websites, blogs, social networking sites, and mobile applications that can be leveraged as part of a marketing strategy. However, the presentation notes that regulatory compliance considerations must be taken into account.
Transform Your Website Into An Inbound Marketing MachineBrent Bice
The old rules of marketing and pr no longer apply. Traditional advertising has become less effective and is cost prohibitive for many business. Furthermore, it's almost impossible to track ROI.
In this presentation you will learn why it's important to shift your traditional marketing efforts to an inbound marketing approach. You will also learn what it takes to attract, convert and win new business via the web.
Understand the LinkedIn audience in India- their professional background, usage of LinkedIn to consume content and their interest in travel and financial information
Linked in marketing solutions media kit 2013 (pl)Paul Lovie
The document summarizes LinkedIn's marketing solutions for reaching professionals on its platform. It has over 7 million Canadian members who spend more than 5 minutes per visit on average. LinkedIn allows targeting of members by demographics like age, job role, company, and interests to deliver relevant content. Advertising options include display ads, sponsored updates, polls and videos to engage with the LinkedIn audience.
Compared to the average online adult, LinkedIn members spend more on electronics and are more likely to value quality over price. And the most enthusiastic tech consumers, the indulgent techies, are highly engaged on LinkedIn.
Find out how to reach this influential audience as we reveal our latest Consumer Electronics research with Ipsos.
You'll find answers to questions such as:
- What factors drive their electronics purchase decisions?
- How does their mindset differ on LinkedIn, Facebook, and Twitter?
- What does it take to convince indulgent techies to switch brands?
The modern traveller spends significant time on LinkedIn and is actively researching travel options. They are influenced by convenience factors like direct flights and hotel locations. LinkedIn data shows that members are actively planning both business and leisure travel within Asia and to destinations in Europe. Members are also loyal to travel brands and influencers by membership programs and content. To engage travellers, brands should provide a mix of locally relevant content topics like destination guides, reviews, and new offers tailored to each market. The summary effectively distills the key points about profiling modern travellers on LinkedIn, what influences their decisions, what they are looking for from brands, and how brands can effectively communicate with this audience through customer-centric content.
3Di is a digital media division of Beyond that specializes in email advertising and lead generation. It has over 10 years of experience in these fields and represents hundreds of publishers. Email remains the preferred channel for permission-based promotional messages and is critical for customer acquisition. 3Di offers various email advertising and lead generation opportunities, including premium lists, performance email, and cost-per-lead programs that allow for advanced targeting and integration with CRM systems.
Jobvite Webinar: Leading the Charge, Driving the ChangeJobvite
The document discusses why innovators will win the war for talent. It notes that businesses need skilled talent more than ever as talent becomes increasingly scarce globally. Talent is also a choosy consumer that demands competitive value from employers. The document argues that recruiting must transform into marketing by understanding talent as customers, promoting the employer brand authentically, and providing many convenient ways for talent to engage with opportunities. Innovators that recruit through a marketing mindset will succeed in attracting the best talent.
LinkedIn provides various marketing solutions to help professionals manage their online identity, build business relationships, gain professional insights, and help companies reach their target audiences. These include advertising options like display ads and sponsored updates, engaging audiences through polls and groups, and helping companies build their brand through pages and recommendations. Measurement reports also provide insights into how target audiences are interacting with campaigns.
Whether LinkedIn is already be part of your social media marketing strategy or you are just starting out, discover how to master this platform in order to achieve your goals. We’ll cover best practices, the latest products and share some examples of organizations that are achieving impressive results in 2019.
Linkedin Tips for Individuals and BusinessesMonica Samuel
This document discusses how individuals and businesses can utilize LinkedIn. It provides an overview of the key features of LinkedIn and how they can be used for professional networking, career development, lead generation, marketing and recruiting. The document also includes tips on optimizing individual and company LinkedIn profiles, being active on LinkedIn, and using LinkedIn analytics to understand engagement.
Beyond the Profile: Leveraging LinkedIN provides an overview of how to use LinkedIn for business purposes. It discusses optimizing your profile to build credibility and visibility, growing your network of connections, using applications and groups, and conducting research for business development like prospecting, recruiting, and competitive analysis. The document emphasizes that LinkedIn allows you to control information about your career and expertise while providing insights into your extended network of contacts.
Using LinkedIn to Support Franchise Lead Generation EffortsLSM
LinkedIn can have a huge impact on your ability to generate franchise leads. Whether or not that impact is positive or negative however, is completely up to how you’re using it. This presentation goes over strategies that franchisors can apply on LinkedIn to help increase the number of franchise leads they receive each year.
Some key takeaways:
1. Make sure that you and your company have profiles on LinkedIn.
2. Review your competitors’ company profiles to better understand of how they’re positioning themselves toward your target audience.
3. Develop a showcase page that focuses on your franchise opportunity.
4. Post educational, informative content (good press) about your franchise system on your company’s LinkedIn profile page and your franchise opportunity showcase page.
5. Use sponsored updates to maximize post visibility.
6. Engage with LinkedIn Groups related to your target audience in order to keep top of mind with people that may be good franchise lead opportunities in time.
7. Purchase one of LinkedIn’s premium packages.
8. Get your employees to share the updates that are posted on your company’s LinkedIn profile or your company’s franchise opportunity showcase page to maximize exposure.
9. Posting your good press on LinkedIn allows you to increase the longevity of the content, as well as get it in front of more quality eye-balls.
10. Use conversion goals in Google Analytics to help track the amount of web leads you receive that originated from LinkedIn.
11. Make your blog posts shareable via LinkedIn as well in case someone checks out one of your blog posts and decides to share it on their own newsfeed; you want to make it as easy as possible for people to find, read and share your content.
Optimizing press release headlines is the single most important search engine optimization (SEO) technique that can be applied by public relations and other communications professionals.
The document summarizes the findings of a 2009 survey of 262 HR professionals about recruiting trends. It found that traditional job boards were still the largest source of hires but resources were shifting to other sources like professional and social networks. Building a strong talent pool and prioritizing efficiency gains were also key priorities. Respondents viewed utilizing social networks as the most essential long-lasting recruiting trend.
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Grow Socially, Inc.
The document discusses using social media to grow a business. It recommends creating a social media marketing plan that identifies target audiences, develops engaging content, and measures success through metrics like website traffic and social media engagement. The document also discusses integrating social media with other marketing channels like websites, email, and print through tactics like QR codes and mobile payments.
There are dozens of social media tools available to communicators, but just a handful are emerging as the most effective means to reach constituents and influence markets. This seminar is a hands-on, intensive look at three top options: blogs, social networks and microblogs like Twitter. Participants gain insight into how they can optimize the use of these tools to achieve different business objectives.
The views expressed by third-party speakers do not necessarily represent Charles Schwab. This presentation discusses the opportunities provided by social media for expanding brand awareness, driving traffic, and converting opportunities. It provides an overview of various social media tools including websites, blogs, social networking sites, and mobile applications that can be leveraged as part of a marketing strategy. However, the presentation notes that regulatory compliance considerations must be taken into account.
Transform Your Website Into An Inbound Marketing MachineBrent Bice
The old rules of marketing and pr no longer apply. Traditional advertising has become less effective and is cost prohibitive for many business. Furthermore, it's almost impossible to track ROI.
In this presentation you will learn why it's important to shift your traditional marketing efforts to an inbound marketing approach. You will also learn what it takes to attract, convert and win new business via the web.
Online & More: Is Your Digital Footprint in the Digital Age?Denny McCorkle
This is my session presentation for the Radius of Influence Legal Marketing Conference in Denver on May 1, 2015.
In this presentation I talked about the digital do’s and don’ts of defining, monitoring, and improving your digital footprint and brand identity.
This includes the importance of using the social web for search engine optimization, social media optimization, networking convergence, and as a personal learning network.
This is my presentation from last year. Since then Facebook added a few 100 million users and more news organizations changed their structure and strategy. Compare this to my other recent ones .
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Shashi Bellamkonda
Shashi Bellamkonda discusses using social media to grow a business. He outlines social media 101 including defining social media and how small businesses can use it. He then discusses leveraging social networks and online communities like Facebook and LinkedIn. Next, he covers getting started on Twitter and blogging basics. Throughout he provides tips on each topic and emphasizes listening, engaging audiences, and adding value through social media.
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Shashi Bellamkonda
Using Social Media to grow your business discusses how small businesses can leverage social media platforms like Facebook, Twitter, and LinkedIn to connect with customers, build their brand, and grow their business. It provides tips on using each platform, including creating an engaging profile, sharing valuable content, participating in discussions, and listening to customer feedback. The document also explains how to get started on Twitter and provides examples of effective ways businesses can use Twitter for marketing, customer service, and brand monitoring.
Social Media In Financial Services Mike Pilcher Linked InPhilip Calvert
The document summarizes key findings from a survey of 262 HR professionals on recruiting trends in 2009:
1. Traditional job boards were still sourcing the largest percentage of hires but resources were being shifted away from job boards and staffing agencies and toward other sources like professional and social networks.
2. Building a strong talent pool was seen as a key priority, with two-thirds of teams focusing on improving recruiting efficiency.
3. Utilizing social networks, particularly LinkedIn, was viewed as one of the most essential long-term trends in recruiting.
Presentation on Using Social Media in Business given at the Virginia Association of State Colleges and University Purchasing Professionals (VASCUPP) SWAMfest October 11, 2009 Hotel Roanoke, Roanoke Virginia
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6. The LinkedIn ProfileWhere professionals manage their identity and reputation. Integrating other social activity (blogs, tweets) Professional profile Recommendations Installing InApps Optimising profiles for search – the professional profile of record
7. The LinkedIn Profile (Continued…)Where professionals manage their identity and reputation. Carry your profile onto third-party sites via LinkedIn sign-in Take your profile with you via your mobile device
8. Building business relationships Building a professional network Making contact via InMailTM Searching for professionals Requesting / facilitating introductions
9. Gaining professional insight Following companies, recommending products & services Extracting the signal from the stream Discussing professional topics in Groups Asking professional questions & seeking answers from their peers
10. Gaining professional insight (Continued...) Polling their peers Sharing & commenting on insights & news via status updates Sharing content from third party sites back into LinkedIn
12. Who are LinkedIn users?LinkedIn users are ambitious and career-minded I want to get to the very top in my career (I=153) I look on the work I do as a career rather than just a job (I=136) I like taking risks (I=131) I like to pursue a life of challenge, novelty and change (I=143) I worry about work during my leisure time (I=144) My average working day consists of more than 10 hours working (I=163) There are not enough hours in the day to do alI I want to (I=113) Source: TGI Net Europa, 2010 R1
13. Who are LinkedIn users? LinkedIn users are financially astute I look for profitable ways to invest my money (I=173) I follow the Stock Exchange prices (I=163) I own shares in the company I work for (I=145) I’m interested in financial services advertising (I=243) I own more than four credit / debit cards (I=220) I have stocks, shares, unit trusts or investment trusts (I=152) Source: TGI Net Europa, 2010 R1
14. Who are LinkedIn users? LinkedIn users are heavy mobile users, especially for business I own two or more mobile handsets (I=200) My employer pays my mobile bill (I=222) I have an iPhone (I=449) I have a Blackberry (I=302) The majority of the calls I make are for business (I=280) The most important factor in choosing a mobile is brand/image (I=167) I use my mobile devicefor email (I=242) I use my mobile for internet / WAP (I=272) I cannot live without mobile communication (I=125) I pay for my phone via a monthly contract (I=335) Source: TGI Net Europa, 2010 R1
15. Who are LinkedIn users? LinkedIn users are early adopters and promoters of technology People come to me for advice before buying new things (I=130) I love to buy new gadgets and appliances (I=173) It is important that my household is equipped with the latest technology (I=148) I try to keep up with developments in technology (I=131) There are three or more computers in my home (I=184) I buy new products before most of my friends (I=138) I cannot live without mobile communication (I=125) I own two or more mobile handsets (I=200) Source: TGI Net Europa, 2010 R1
16. Who are LinkedIn users? LinkedIn users like to drive fast in cars that look good I use my car to do my job (I=132) It’s essential that a car looks good (I=136) I like driving (I=234) You can judge a person by the car they drive (I=136) I like to drive fast (I=334) Brand image was the most important factor when buying my most recent car (I=205) I intend to buy a car in the next 12 months (I=261) My car should catch people’s attention (I=356) My car should be equipped with all possible safety features (I=159) I like innovative cars (I=188) The next car I buy will be new (I=172) Source: TGI Net Europa, 2010 R1
17. Global Footprint Europe 24.7M Canada 6.5M Pacific Rim 14.8M US 49.6M Middle East 2.8M India 5.7M Central & South America 12.4M Africa 3.48M Australia 2.54M
18. LinkedIn Local Reach: Africa 3 482 000 Million users South Africa 1 160 000 Million users Male 56.28% Female 43.72%
19. Who are they? Directors & VP’s & CEO’s 91 978 Business Owners 115 741 Managers 138 536 IT Professionals 65 672 Finance Professionals 105 258 Business Influencers 228 364
36. Targeting BDMs* in Autos, Retail, Healthcare & High Tech in companies over 1,000
37. Average CTR of 0.34%, with top performing creative at 1.04%. Delivering average of 384 clicks a day*BDMs = Business Decision Makers, defined as Manager and above
40. PollsEngage professionals and gain valuable insights. Engage your audience and drive conversation on topics relevant to your brand Responses are published and charted real-time on an interactive results page Respondents can further engage by posting comments or sharing Dynamically served banners on results page aligns messaging with member responses
44. Logo for the poll question: 100x50 or 60x30 (.gif, .jpeg, .png, 40K)
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46. Try to be as brief as possible in your question and answers. Shorter questions usually get higher response rates
47. Avoid yes/no questions (e.g. do you use this product?). These polls perform below average and results are less interesting
48. Include responses that cover the full spectrum of answers by including an option such as “none of these” or “other”
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50. Partner MessagesYour message, hand-delivered to your specific prospects. Hand delivered message to member’s LinkedIn inbox High visibility within inbox Maximum of one message per member each 60 days Only relevant messages allowed Precise targeting options Innate credibility as a partner
53. Groups Create a community for though-leadership around your chosen topic Gain insights & feedback by listening to peer to peer discussions Provide a platform for brand advocates to voice feedback and opinions Customise the experience with additional units to feed in relevant content, eg: blogs, tweets, news, video, polls etc
54. Group Ads Drive group membership. Dynamic, viewer-aware ad unit Displays latest content from the Group’s discussions plus the member count Identifies connections within the viewer’s own network who’ve joined the group Acts as a viral call to action, based on implied peer recommendation
55. Company Pages 49,000,000 company follows 2,000,000 company profiles 162,000 products & services listed 30,000 recommendations generated
56. Company Pages Your company’s home on LinkedIn Present your portfolio of products & services Drive product & services recommendations from LinkedIn users Benefit from earned media as recommendations spread virally across users’ networks Create different versions of pages based on audience demographics Access to analytics on who is viewing & interacting with your pages
57. Company Pages Introducing products and services on LinkedIn A recommendation engine with professional context Highlight your company’s products and services Drive member recommendations Generate awareness through ongoing viral updates
58. Company Pages A platform built with professional relevancy in mind Recommendations from the viewer’s network exposed Most “recommended” products from viewer’s network appear first Enriched media targetable to multiple audience sets
59. Company Pages Recommendations trigger viral professional awareness
60. Company Pages Drive recommendations with viewer-aware advertising Recommendation Ads leverage the LinkedIn social graph Content dynamically served based on recommendations from the viewers network Members can share or recommend through the ad unit Audience targeting available
61. Recommendation Ads Drive engagement and recommendations for products and services Scenario 1 Scenario 2 Scenario 3 Product or service has less than 3 people who have recommended it Over 3 people recommend the product or service, but no one in viewer’s network At least one person in your network has recommended the product or service
62. Recommendation Ads Start recommendations on your Company Page today…
63. Answers Reach users whilst they connect & seek insights Contextually relevant placements Exclusive ownership of category 700 questions posted per day 3,000 answers submitted per day
64. Answers Reach users whilst they connect & seek insights Maximum share of voice Thought leadership Active audience
65. How drives the purchase funnel DisplayTake Overs InMail Custom Programs Advertising Awareness GroupsSocial Ads Answers Polls Community Consideration Products & Services Recommendations Social Ads Reputation Preference InMail Direct Ads White Papers APIs Direct Response Purchase
68. Case Study 1: Mercedes C-Class A recommendation engine with professional context Mercedes’ Mission Demonstrate the redesign and ‘2000 changes’ of the Mercedes’ C-Class executive car. Show that this new model embodies an ‘improved’ lifestyle Mercedes’ Goal Drive fresh test-drives & brochure requests and improve the perception of the car as a quality, modern vehicle in the process improving their 25% market share in the premium saloon market
69. How can LinkedIn solve this challenge? Improve your profile with Mercedes’ Associate Mercedes with an activity intrinsic to managing and improving your professional profile Provide multiple touch points for a number of messages from Mercedes to the right people, at the right time Develop Mercedes’ presence on LinkedIn creating a brand “home from home” Execute a media first on LinkedIn
70. Step 1: Improve your profile with Mercedes’ LinkedIn co-branded Content Ad Target Co-branded messages to a BDM audience on LinkedIn – focusing on users when on their profile page Prompt these users to improve their profile – in exchange for entry to a special prize draw. Highlights Mercedes improvements whilst also encouraging click to company page and ultimately for user to follow the Mercedes brand. Chance to win Mercedes World day should prove enticing for user to follow Mercedes.
71.
72. Sign up for brochure/test drive
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75. 90% of respondents trusted ‘completely’ or ‘somewhat’ recommendations from people they know ***LinkedIn automotive research ** Nielsen research 2010
77. LinkedIn member will be served co-branded LinkedIn and Mercedes ads – Encouraging profile improvement. This will highlight the 2000 improvements on the C-Class while advising the member to update their profile. This will also have option of ‘following’ Mercedes company through CT on ad unit. To compliment this element of campaign we will also showcase the C-Class in more detail via a more ‘Content’ based ad for harbouring more detailed knowledge of the improved C-Class. Main tab will be C-Class image (Weapon 7), recommending following on LinkedIn, a chance to download brochure and on third tab a video of the C-Class (Weapon 7). This can be CT to Mercedes C-Class brand. The company page will be used to create a brand platform on LinkedIn concentrating on the C-Class to begin but down the line create a product showroom for the Mercedes fleet. We will drive followers and professional recommendations for the C-Class brand. Follows and recommendations will be displayed to the members connections on their news feed. This will be paid media to earn free media for Mercedes. These social media ads will act as classic display ads while having the benefit of creating a call to action for user to engage. Ultimately create an immersive in-depth approach to targeting a senior male audience highlighting why the Mercedes C-Class should be their car of choice The User Journey - Explained
78. Improve your profile with Mercedes. 1 small change for you 2000 for Mercedes... 2. Content led MPU Links to Mercedes website 3. Mercedes Brand Page – Create a hub for followers and recommenders
89. Viral marketing - iq digital portfolioGroup mentoring by spektrum.de – provision of technical Know-How
90. Results After the first 3 months: 1,080 members October 2010: First group extension inclusive title switch to “Erde 3.0” (Earth 3.0) Customer /agency feedback January 2011: Second group extension Currently: about 1,900 members biggest German group
Display AdvertisingGenerate awareness with standard, IAB-compliant ad units in our clean, uncluttered environment.300x250, 728x90, 160x600, text linksContent Ads »Homepage Takeover »
*Circle adverts
Engage professionals and gain valuable insights The LinkedIn polls application is a market research tool that makes it easy to collect actionable data from the professional audience on LinkedIn. Interactive results graph enables members to view responses multiple ways, and comment functionality drives discussion and encourages sharing
Key Benefits Deliver robust packages of engaging content in a streamlined and engaging ad unit Build loyal followers by exposing LinkedIn members to the full spectrum of your most valuable content Easy to execute and requires minimum maintenance as units automatically update through RSS feeds
600k+ professionally-oriented groups on LinkedIn ranging from company and college/university alumni groups, to small business exchanges and CXO roundtablesGROUPS 100k + members joining groups every day more on this… 500K+ 3,000,000 members join groups each month.
Description:An ad unit primarily in the LinkedIn look and feel with LinkedIn network functionality to drive more members to join a specific group. Elements: Group name, Group Overview (125 Characters), Group Logo (120 X 35), Join Group button, Real time tally of group members, Rotational Discussion tool cycles through last 3 discussion and takes users to the company page, The most recent person in my network to join the group. Takes user (in another window) to that members profile.
Description: A new viewer-aware endemic ad type to drive engagement and recommendations for products and servicesTypes of Recommendation Ads: 3 different types to serve multiple use cases:Product has less than 3 recommendationsProduct has >3 recommendations, but none in viewer’s networkProduct has at least 1 recommendation from viewer’s networkRecommendation Ads will be available as part of paid promotional packages post launch
1000’s of answers submitted daily 70% of all questions answeredKey Benefits Reach professionals while they’re in a decision-making mindset Align your message with contextually relevant member-generated content Exclusive sponsorship provides maximum share of voiceTarget scalable segments of the LinkedIn member base as they work across the entire network