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What is Social Media, and Why Should You Care?

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Social media refers to online platforms that allow users to communicate and share content with other users. Some key platforms discussed are Twitter, Facebook, YouTube, and Blogs. The document outlines the massive growth of social media in recent years, with hundreds of millions of active users worldwide. It also discusses how brands can benefit from social media by listening to customers, engaging with them, and addressing any issues that arise in a transparent manner.

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What is social media? And why should you care? Alexander Barbara EasyTweets.com Twitter: @easytweets @ayb
About Me ,[object Object],[object Object],[object Object],[object Object]
About EasyTweets ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is social media?
A Tool
For communication
With “friends” (and the world)
 
 
Size ,[object Object],[object Object],[object Object],[object Object],[object Object]
By Country
Growth ,[object Object],[object Object],[object Object],[object Object]
Growth by Demographic ,[object Object],[object Object],[object Object],[object Object],[object Object]
Growth vs. Google
Usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Application Platform ,[object Object],[object Object],[object Object],[object Object]
Demographic Targeting
Demographic Targeting
18-24 Males In Mexico
Business Presence ,[object Object],[object Object],[object Object],[object Object]
Fortune 500 Presence
Starbucks
Starbucks
 
[object Object],[object Object],[object Object],[object Object],Whopper Sacrifice Results
 
 
 
BingTweets.com
Overview ,[object Object],[object Object],[object Object]
Growth ,[object Object],[object Object]
Mailing List 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Great For
Business Users
Some Twittering Celebrities
[object Object],[object Object],[object Object],[object Object],[object Object],Dell
Naked Pizza
“ Bacon Explosion”
“ Bacon Explosion” (Photo from The New York Times)
Twitter Chatter
Volcanic!
 
“ Bacon Explosion”
YouTube
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
Growth ,[object Object],[object Object]
Brandable Channels
“ Wii Fit Girl”
[object Object],[object Object],[object Object],[object Object],[object Object],“ Wii Fit Girl”
So.. why should you care? ,[object Object],[object Object],[object Object]
Your Customers Are Talking
David vs. Goliath
You MUST Be Listening
“United Breaks Guitars”
A Band Flew On United Airlines
And Watched In Horror
As Their Guitars Were Destroyed
United Would Not Pay To Fix
So They Made A Video
To Be Continued
“ Motrin Moms”
Many YouTube Responses
Twitter Response Trends
Motrin Search Volume
Putting Out The Fire
How To Respond ,[object Object],[object Object],[object Object],[object Object],[object Object]
United’s Response
Motrin’s Apology
What to do NOW? ,[object Object],[object Object],[object Object],[object Object]

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