LinkedIn for Journalists
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This training session from LinkedIn covers how journalists can optimize their LinkedIn profile, find sources and experts to interview, and share content and stories. The agenda includes optimizing the profile, conducting advanced searches, managing privacy settings, finding alumni and company pages, and ways to share insight through groups, SlideShare, publishing from a news site, and LinkedIn's blogging platform. The goal is to provide journalists tools and strategies for using LinkedIn's professional network.
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LinkedIn for Journalists
- 2. LinkedIn For Journalists Training Yumi Wilson Associate Professor of Journalism, SF State Manager, Corporate Communications LinkedIn
- 3. Today’s Agenda Optimizing your profile Share InsightFind people
- 4. Search
- 5. 5
- 6. 6
- 7. 7
- 9. Taking it a step further with Boolean strategies 9
- 10. Manage Privacy and Settings
- 11. Other search tools: Groups Find experts, discover what’s trending and gain insight via our two million groups
- 12. 12 Find fellow alums via the Alumni tool
- 13. 13 Find sources via our three million company pages
- 15. Beginner Profile
- 17. Share Your Insight & Stories
- 18. Content on LinkedIn 7XMembers are 7x more engaged with content v. jobs JOBS CONTENT
- 20. Publish From Your News Site
- 21. Share Content with Status Updates
- 22. Share on Company Page
- 23. Share your work via our new blogging platform
- 24. Optimal length: 500 to 800 words
- 27. Wrap up Optimize your profile Share InsightFind people
- 28. ©2014 LinkedIn Corporation. All Rights Reserved.
Editor's Notes
- Hi...welcome everyone to our LIFJ tutorial.
- Reporters can get the scoop on Linkedin. e.g. If an executive changes his profile on LinkedIn before announcing a departure, or if a company gets acquired and employees change their profile before it’s announced.
- An example: Scott Martin of USA Today broke the story about Twitter’s IPO plans by doing a search on LinkedIn. He spotted a job posting for a financial reporting manager to help with filing the company's preliminary prospectus, or S-1 document… [CLICK ONCE TO REVEAL PULL QUOTE]: and also noticed a member changed her profile to say her job was to meet the “IPO deadline.”
- 2/17/14: The Center for Public Integrity won Polk award for financial coverage its “After the Meltdown” series, which revealed that many of the major players responsible for the 2008 financial crisis have faced few consequences for their actions. The four stories in the “After the Meltdown” series were published five years after Lehman Brothers Holdings Inc. went bankrupt. The Center’s key findings revealed that: The mortgage executives at Bear Stearns Cos. Inc., who led that firm down a path to its own destruction, are now doing similar work for Bear’s former competitors. The chief executive officers of five of the major Wall Street banks that got into the most financial trouble in 2008 are all living in luxury, none of them having faced any criminal or even civil liability for their mismanagement. The top executives — many of them founders — of every one of the 25 largest subprime lenders from the boom years 2005 through 2007 are back in the mortgage lending business. The majority of the regulators tasked with preventing or cleaning up the meltdown are back in the private sector, earning big fees from writing books and lecturing about their experience.
- Messaging: Oftentimes executives and companies update and make changes on LI before it’s announced widespread
- ..you can do basic searches on people, companies, or jobs One o the best tools for reporters -- LinkedIn’s Advanced Search with Boolean logic for searches. For example, if you’re doing a follow on the Napa earthquake and are looking for seismologists or engineers, you can type in: seismologist AND earthquake AND California. [Presenter: LOOK AT RED ARROW]: If you save a search you can receive alerts when new people match your search criteria. To edit your saved searches, click the pencil icon and make your changes. *****Do advanced search in live demo. Ask participants if there are any searches you want to run while you’re on webinar.*****
- ..you can do basic searches on people, companies, or jobs One o the best tools for reporters -- LinkedIn’s Advanced Search with Boolean logic for searches. For example, if you’re doing a follow on the Napa earthquake and are looking for seismologists or engineers, you can type in: seismologist AND earthquake AND California. [Presenter: LOOK AT RED ARROW]: If you save a search you can receive alerts when new people match your search criteria. To edit your saved searches, click the pencil icon and make your changes. *****Do advanced search in live demo. Ask participants if there are any searches you want to run while you’re on webinar.*****
- Journalists may want to be anonymous when looking for sources…(I do this) [Click 2 to reveal blue arrow]: Go to privacy and settings…select how you want others to view you… [Click 3 to reveal option box]: three choices. For basic members, when you select anonymous, you will not be able to see who’s viewed your profile. Premium members can remain anonymous, but still see who has viewed their profiles (full names, titles, totally anonymous)
- Another great way to find interview sources, story/leads/subject matter experts – our Group Pages. And we have more than 2 million groups on LinkedIn. You can also message group members (even if you’re not connected).
- More than 347 million members in 200+ countries,
- For broadcast journalists and photojournalists – LinkedIn now lets you upload rich media… [Click 1 to reveal video screen grab, Click 2 to enlarge]: so you can upload your reel, links, photo essays… Video plays from LinkedIn.
- …You found your sources, conducted interviews, published/aired your story…time to share it on LinkedIn: get more eyeballs, linkedin is distribution tool, engage people who you may not have reached from original site…
- Key Message: Given this focus on content, the usage of our platform has dramatically shifted. [Tell your perspective – “when I joined LinkedIn, we were primarily considered a platform for hiring and jobs. Today, we are the definitive platform for professionals to gain and share content and insights.] We see 7x more engagement as defined by PV’s when looking at our content properties vs. the jobs specific section of our platform.
- There are many ways for your to share what you know on LinkedIn, and to also learn from others who are sharing their expertise. I am going to dive deeper into a couple of these. SlideShare – upload you presentations, or infographics. New functionality now where you can with one click from SlideShare, add a presentation to you LinkedIn profile Groups – We have over 2M groups on LinkedIn – connect with other professionals with similar interests to you. Collaborate, share, discuss Pulse – Consume content on the topics that interest you. Influencers – Follow industry influencers We also have member publishign, which hopefully you’ve heard of. We’re going to dive deeper into that in a little bit.
- First: share stories on your status update. The paper clip means you can include a link. Tease that exclusive, the interview you’re about to have, the court trial And you can select who sees your update: LinkedIn does allow you to auto post to Twitter….
- Not only should you share your own stories, you should also share your colleagues’ stories. Here’s a great example …Owen Thomas of ReadWrite tags his colleagues (their names are highlighted) and includes links to articles. It draws more page views to your site and to their connections Encourage newsroom to share.
- Begin Live Demo – show advanced search, search for recent activity, how to share stories.