The document provides a comprehensive guide on using LinkedIn effectively, covering topics such as building a professional profile, expanding one's network, and utilizing groups for connections and job searches. Key steps include enhancing profile completion, engaging with recommendations, and utilizing search functions for people and job opportunities. Additionally, it emphasizes the importance of active participation and communication within the LinkedIn platform to maximize networking potential.

1. Using LinkedIn Tips & Strategies

2. Agenda What is LinkedIn? Building Your Profile Expanding Your Network Using Groups Searching LinkedIn Your Home Page Questions & Answers

3. What is LinkedIn? Imagine your resume and your Rolodex got together and went on-line. LinkedIn is THE social networking platform for professional relationships.

4. Building Your Profile Sign up or log in to LinkedIn ( http://www.linkedin.com ) Turn off your public profile (settings  public profile) Customize your public profile URL Profile basics to get to 100%: Profile summary Current position TWO past positions Education Specialties (Use keywords!) Profile photo Three recommendations (minimum)

5. Building Your Profile Getting recommendations Find colleagues on LinkedIn and recommend them Reach out to your network by phone or e-mail Invite your contacts to join LinkedIn When your profile is essentially complete (85% or more) Turn ON your public profile (settings  public profile) Add LinkedIn URL to your e-mail signature & business cards Improve your profile – a work in progress Add applications -- post presentations, file sharing, reading list Add website links -- your company, your blog, your RSS feed

6. Expanding Your Network Your LinkedIn network consists of: 1 st Degree Connections People to whom you are directly connected 2 nd Degree Connections People connected to your 1 st degree connections 3 rd Degree Connections People connected to your 2 nd degree connections People in your groups (not included in Network Statistics) Network Statistics are available in a drop-down under Contacts

7. Expanding Your Network Add people to your network Search for people you know by name Search for colleagues by company/school name Find contacts from your e-mail accounts Send e-mail invitations to join LinkedIn Look for 2 nd and 3 rd degree connections from your network Request introductions Join their groups LIONs (LinkedIn Open Networkers)

8. Using Groups A POWERFUL TOOL FOR MAKING CONNECTIONS & JOB SEARCH Search for groups by industry, affiliation, purpose Watch for/join groups your connections join Start your own group Once a group member: Connect with new people Join discussions Search for jobs Ask and answer questions! Become a thought leader…

9. Searching LinkedIn Boolean search terms: AND, OR & NOT Standard and advanced searches for: People – by name, location, company, school Jobs – title, company, industry, location, keywords Companies – name, industry, location, size, WITH JOBS Answers – keywords, category, unanswered Inbox – sent, received, archived, unread Groups – keyword, category (professional, alumni)

10. Searching LinkedIn Company or Management Research Many companies have LinkedIn pages Look for hiring managers by name Learn some details to help establish rapport Within your network? (1 st , 2 nd , 3 rd degree or group) If so, request an introduction! (or send a message) Find current and former employees Inquire about company culture, satisfaction Look for recruiters (Staffing & Recruiting Industry)

11. Your Home Page Navigation tools & on-line help/FAQs Network updates Status bar – update often for top-of-mind presence! Add hotlinks and/or link to your Twitter account Be sure you’re sharing your updates (settings  privacy) People you might know Who’s viewed my profile? CHECK OFTEN! Applications, events, general questions/answers Job search by keyword or title

12. Questions & Answers Judy Tomsovic JLT Financial Services 925.685.3585 [email_address] http://www.linkedin.com/in/judytomsovic