SlideShare a Scribd company logo
The journey to becoming an employer of choice
CASE STUDY
Established in 2006, Bharti AXA Life Insurance is a joint venture between India’s leading business group, Bharti
Enterprises and Paris-headquartered financial protection and wealth management company, AXA.
Bharti AXA
Life Insurance
THE OBJECTIVES
Change perspectives of job seekers towards the insurance industry in general
Diversify - attract talent from outside the industry
Make Bharti AXA Life Insurance an appealing brand and an organization people
would love to work for
JITIN PAUL
Chief Marketing Officer,
Bharti AXA Life Insurance
JITIN PAUL
Chief Marketing Officer,
Bharti AXA Life Insurance
Insurance sector being a demanding segment of our market instilled
many challenges in generating valuable leads. So we decided to
synergize our acquisition and marketing efforts towards the common
goal of shaking off this undesirable tag, by working on a strong
consumer brand and an equally powerful talent brand.
THE SOLUTION
Building a talent brand
A strong employer brand not only helps in recruiting the best talent, but also in setting
new benchmarks. In harmony with this central thought, the team identified the one unifying
message to send out – Redefine Life with Bharti AXA, a sentiment perfectly in sync with
the global AXA theme of redefining standards to better care about people.
Leading Global
Company
InnovativeProducts&
BetterQualityofService
Open Working
Enviroment
Challenging&Empowering
JobsWithStrongExpertise
&Learning
Opportunities
"AXA is redefining
standards to better
care about people."
THE SOLUTION
With the message defined, the medium became key to effective implementation of the communication plan.
Bharti AXA zeroed in on LinkedIn as the platform best suited to take the message to the desired target audience.
Highlight
jobs at the
company
Company
Overview
Showcase your
culture
THE SOLUTION
Engaging candidates at every step of the journey
Discovery
Establish connect
with talent
Attraction
Tell them what
it is like to work
with Bharti AXA
Application
Call to action HIRED
#1 #2 #3
STAGE 1 : DISCOVERY
Through broad-based content such as industry trends, overall awareness of the organization and
thought leadership, Bharti AXA added value to candidates.
Overall AwarenessIndustry Trends
Thought Leadership
STAGE 2 : ATTRACTION
Internal employee stories showed candidates what working at Bharti AXA was like. Content included snippets
from employees, engagement at work, diversity and inclusion, and showcased a culture of empowerment.
Engage professionals with
passions of employees
Celebrating employees’
professional milestones
Engagement and
employee showcase
STAGE 3 : APPLICATION
This was the final stage before actual hire where suitable career opportunities were shared with relevant candidates.
#1 Talent Brand in Indian Life Insurance Industry in 2016
RESULTS
Increased followers to 2X within 6 monthsof launching campaigns
33%InMail acceptance rate (2015-16)
Job application rate went up from 18%to 23%in a year
40% of the Head Office positions were closed during the year through LinkedIn
Founded in 2003, LinkedIn connects the
world’s professionals to make them more
productive and successful. With over
500 million members in more than 200
countries and territories worldwide,
including executives from every Fortune 500
company, LinkedIn is the world’s largest
professional network
offers a full range of solutions to help
organizations in various stages of growth
recruit relevant talent, build their brand,
and grow their business
If you're curious about social recruiting,
join us in discovering the possibilities.
CONTACT US

More Related Content

What's hot

Candidate Mapping PowerPoint Presentation Slides
Candidate Mapping PowerPoint Presentation Slides Candidate Mapping PowerPoint Presentation Slides
Candidate Mapping PowerPoint Presentation Slides
SlideTeam
 
hr_HR_Trends_Report_2022.pptx
hr_HR_Trends_Report_2022.pptxhr_HR_Trends_Report_2022.pptx
hr_HR_Trends_Report_2022.pptx
PawanKumar476457
 
Internal Communications In 2021
Internal Communications In 2021Internal Communications In 2021
Internal Communications In 2021
My Hub Intranet Solutions
 
How to use recruiter for talent market mapping to identify more right fit can...
How to use recruiter for talent market mapping to identify more right fit can...How to use recruiter for talent market mapping to identify more right fit can...
How to use recruiter for talent market mapping to identify more right fit can...
Caroline McDonald
 
An Introduction to Strategic Talent Sourcing
An Introduction to Strategic Talent Sourcing An Introduction to Strategic Talent Sourcing
An Introduction to Strategic Talent Sourcing
Matthew Best
 
Talent Management - Processes, Principles and Practice
Talent Management - Processes, Principles and Practice Talent Management - Processes, Principles and Practice
Talent Management - Processes, Principles and Practice
Charles Cotter, PhD
 
Employer brand. The what, why and how of employer branding.
Employer brand. The what, why and how of employer branding.Employer brand. The what, why and how of employer branding.
Employer brand. The what, why and how of employer branding.
N. Robert Johnson, APR
 
What are Some Challenges Faced by Managers
What are Some Challenges Faced by ManagersWhat are Some Challenges Faced by Managers
What are Some Challenges Faced by Managers
Executive Coaching Orlando
 
HR strategy for start ups
HR strategy for start upsHR strategy for start ups
HR strategy for start ups
Rajeev Soni
 
Learning in the Flow of Work
Learning in the Flow of WorkLearning in the Flow of Work
Learning in the Flow of Work
Josh Bersin
 
strategies for building a hybrid workplace that works
strategies for building a hybrid workplace that worksstrategies for building a hybrid workplace that works
strategies for building a hybrid workplace that works
Roberto de Paula Lico Junior
 
Deloitte Final (1).pptx
Deloitte Final (1).pptxDeloitte Final (1).pptx
Deloitte Final (1).pptx
AsimThakur2
 
Employer Branding from a Recruitment Perspective
Employer Branding from a Recruitment PerspectiveEmployer Branding from a Recruitment Perspective
Employer Branding from a Recruitment Perspective
SourcingAdda
 
The Future of Corporate Learning - Ten Disruptive Trends
The Future of Corporate Learning - Ten Disruptive TrendsThe Future of Corporate Learning - Ten Disruptive Trends
The Future of Corporate Learning - Ten Disruptive Trends
Josh Bersin
 
Simple Yet Strategic Ways of Building Your Employer Brand | Webcast
Simple Yet Strategic Ways of Building Your Employer Brand | WebcastSimple Yet Strategic Ways of Building Your Employer Brand | Webcast
Simple Yet Strategic Ways of Building Your Employer Brand | Webcast
LinkedIn Talent Solutions
 
INFOSYS Attrition Rate
INFOSYS Attrition RateINFOSYS Attrition Rate
INFOSYS Attrition Rate
Pallav Tyagi
 
Gigs - The Future of Work(ers)
Gigs - The Future of Work(ers)Gigs - The Future of Work(ers)
Gigs - The Future of Work(ers)
Shiftgig
 
Strategic Sourcing & Talent Pipeline - ConnectIn Milano
Strategic Sourcing & Talent Pipeline - ConnectIn MilanoStrategic Sourcing & Talent Pipeline - ConnectIn Milano
Strategic Sourcing & Talent Pipeline - ConnectIn Milano
LinkedIn Italia
 
Infosys
InfosysInfosys
IBM: The Value of Training
IBM: The Value of TrainingIBM: The Value of Training
IBM: The Value of Training
Virginia Fernandez
 

What's hot (20)

Candidate Mapping PowerPoint Presentation Slides
Candidate Mapping PowerPoint Presentation Slides Candidate Mapping PowerPoint Presentation Slides
Candidate Mapping PowerPoint Presentation Slides
 
hr_HR_Trends_Report_2022.pptx
hr_HR_Trends_Report_2022.pptxhr_HR_Trends_Report_2022.pptx
hr_HR_Trends_Report_2022.pptx
 
Internal Communications In 2021
Internal Communications In 2021Internal Communications In 2021
Internal Communications In 2021
 
How to use recruiter for talent market mapping to identify more right fit can...
How to use recruiter for talent market mapping to identify more right fit can...How to use recruiter for talent market mapping to identify more right fit can...
How to use recruiter for talent market mapping to identify more right fit can...
 
An Introduction to Strategic Talent Sourcing
An Introduction to Strategic Talent Sourcing An Introduction to Strategic Talent Sourcing
An Introduction to Strategic Talent Sourcing
 
Talent Management - Processes, Principles and Practice
Talent Management - Processes, Principles and Practice Talent Management - Processes, Principles and Practice
Talent Management - Processes, Principles and Practice
 
Employer brand. The what, why and how of employer branding.
Employer brand. The what, why and how of employer branding.Employer brand. The what, why and how of employer branding.
Employer brand. The what, why and how of employer branding.
 
What are Some Challenges Faced by Managers
What are Some Challenges Faced by ManagersWhat are Some Challenges Faced by Managers
What are Some Challenges Faced by Managers
 
HR strategy for start ups
HR strategy for start upsHR strategy for start ups
HR strategy for start ups
 
Learning in the Flow of Work
Learning in the Flow of WorkLearning in the Flow of Work
Learning in the Flow of Work
 
strategies for building a hybrid workplace that works
strategies for building a hybrid workplace that worksstrategies for building a hybrid workplace that works
strategies for building a hybrid workplace that works
 
Deloitte Final (1).pptx
Deloitte Final (1).pptxDeloitte Final (1).pptx
Deloitte Final (1).pptx
 
Employer Branding from a Recruitment Perspective
Employer Branding from a Recruitment PerspectiveEmployer Branding from a Recruitment Perspective
Employer Branding from a Recruitment Perspective
 
The Future of Corporate Learning - Ten Disruptive Trends
The Future of Corporate Learning - Ten Disruptive TrendsThe Future of Corporate Learning - Ten Disruptive Trends
The Future of Corporate Learning - Ten Disruptive Trends
 
Simple Yet Strategic Ways of Building Your Employer Brand | Webcast
Simple Yet Strategic Ways of Building Your Employer Brand | WebcastSimple Yet Strategic Ways of Building Your Employer Brand | Webcast
Simple Yet Strategic Ways of Building Your Employer Brand | Webcast
 
INFOSYS Attrition Rate
INFOSYS Attrition RateINFOSYS Attrition Rate
INFOSYS Attrition Rate
 
Gigs - The Future of Work(ers)
Gigs - The Future of Work(ers)Gigs - The Future of Work(ers)
Gigs - The Future of Work(ers)
 
Strategic Sourcing & Talent Pipeline - ConnectIn Milano
Strategic Sourcing & Talent Pipeline - ConnectIn MilanoStrategic Sourcing & Talent Pipeline - ConnectIn Milano
Strategic Sourcing & Talent Pipeline - ConnectIn Milano
 
Infosys
InfosysInfosys
Infosys
 
IBM: The Value of Training
IBM: The Value of TrainingIBM: The Value of Training
IBM: The Value of Training
 

Similar to Bharti AXA Life Insurance's Employer Branding Journey

The role of integrates marketing communications in life insurancet
The role of integrates marketing communications in life insurancetThe role of integrates marketing communications in life insurancet
The role of integrates marketing communications in life insurancet
Supa Buoy
 
A project-report-on-marketing-techniques-of-ing-vysya-life-insurance-hyderabad
A project-report-on-marketing-techniques-of-ing-vysya-life-insurance-hyderabadA project-report-on-marketing-techniques-of-ing-vysya-life-insurance-hyderabad
A project-report-on-marketing-techniques-of-ing-vysya-life-insurance-hyderabad
prathibasheoran
 
BHARTI AXA PPT.1.pptx final detailed view
BHARTI AXA PPT.1.pptx final detailed viewBHARTI AXA PPT.1.pptx final detailed view
BHARTI AXA PPT.1.pptx final detailed view
aashishjadhav682aj
 
internship in big bazaar document
internship in big bazaar documentinternship in big bazaar document
internship in big bazaar document
Sowmya M
 
Societe Generale Global Solution Centre: A Social Recruiting Journey that Yie...
Societe Generale Global Solution Centre: A Social Recruiting Journey that Yie...Societe Generale Global Solution Centre: A Social Recruiting Journey that Yie...
Societe Generale Global Solution Centre: A Social Recruiting Journey that Yie...
LinkedIn Talent Solutions
 
Next Generation Network - Intuit India in DIAN's Annual Resource Guide
Next Generation Network - Intuit India in DIAN's Annual Resource GuideNext Generation Network - Intuit India in DIAN's Annual Resource Guide
Next Generation Network - Intuit India in DIAN's Annual Resource Guide
intuit_india
 
Summer internship report 1
Summer internship report 1Summer internship report 1
Summer internship report 1
Harikesh rathore
 
Beacon February version
Beacon February versionBeacon February version
Beacon February version
SIMCON (SIMSREE Consulting Club)
 
profitability and financial position of idbi fed..output
 profitability and financial position of idbi fed..output profitability and financial position of idbi fed..output
profitability and financial position of idbi fed..output
Annu Rana
 
PR CaseStudies
PR CaseStudiesPR CaseStudies
PR CaseStudies
Nipun Kapur
 
HR project on recruitment, selection of financial advisor and bancassurance
HR project on recruitment, selection of financial advisor and bancassuranceHR project on recruitment, selection of financial advisor and bancassurance
HR project on recruitment, selection of financial advisor and bancassurance
AbhisheK Kumar Rajoria
 
Most Popular Franchises to Follow in 2023.pdf
Most Popular Franchises to Follow in 2023.pdfMost Popular Franchises to Follow in 2023.pdf
Most Popular Franchises to Follow in 2023.pdf
insightssuccess2
 
DIGITAL DIGEST 1.pptx
DIGITAL DIGEST 1.pptxDIGITAL DIGEST 1.pptx
DIGITAL DIGEST 1.pptx
LatishaLatisha1
 
DIGITAL DIGEST 1.pptx
DIGITAL DIGEST 1.pptxDIGITAL DIGEST 1.pptx
DIGITAL DIGEST 1.pptx
LatishaLatisha2
 
Corporate Branding
Corporate BrandingCorporate Branding
Corporate Branding
nizmon
 
201422200 project-1
201422200 project-1201422200 project-1
201422200 project-1
homeworkping4
 
Unleashing The Spirit Of Intrapreneurship
Unleashing The Spirit Of IntrapreneurshipUnleashing The Spirit Of Intrapreneurship
Unleashing The Spirit Of Intrapreneurship
ManojSharma
 
4th Corporate Summit : Building Brand Strategies
4th Corporate Summit : Building Brand Strategies 4th Corporate Summit : Building Brand Strategies
4th Corporate Summit : Building Brand Strategies
jimghaziabad
 
Case presentation marico limited
Case presentation  marico limitedCase presentation  marico limited
Case presentation marico limited
Advait Bhobe
 
Bharti axa life insurance company
Bharti axa life insurance companyBharti axa life insurance company
Bharti axa life insurance company
Sourab Kesar
 

Similar to Bharti AXA Life Insurance's Employer Branding Journey (20)

The role of integrates marketing communications in life insurancet
The role of integrates marketing communications in life insurancetThe role of integrates marketing communications in life insurancet
The role of integrates marketing communications in life insurancet
 
A project-report-on-marketing-techniques-of-ing-vysya-life-insurance-hyderabad
A project-report-on-marketing-techniques-of-ing-vysya-life-insurance-hyderabadA project-report-on-marketing-techniques-of-ing-vysya-life-insurance-hyderabad
A project-report-on-marketing-techniques-of-ing-vysya-life-insurance-hyderabad
 
BHARTI AXA PPT.1.pptx final detailed view
BHARTI AXA PPT.1.pptx final detailed viewBHARTI AXA PPT.1.pptx final detailed view
BHARTI AXA PPT.1.pptx final detailed view
 
internship in big bazaar document
internship in big bazaar documentinternship in big bazaar document
internship in big bazaar document
 
Societe Generale Global Solution Centre: A Social Recruiting Journey that Yie...
Societe Generale Global Solution Centre: A Social Recruiting Journey that Yie...Societe Generale Global Solution Centre: A Social Recruiting Journey that Yie...
Societe Generale Global Solution Centre: A Social Recruiting Journey that Yie...
 
Next Generation Network - Intuit India in DIAN's Annual Resource Guide
Next Generation Network - Intuit India in DIAN's Annual Resource GuideNext Generation Network - Intuit India in DIAN's Annual Resource Guide
Next Generation Network - Intuit India in DIAN's Annual Resource Guide
 
Summer internship report 1
Summer internship report 1Summer internship report 1
Summer internship report 1
 
Beacon February version
Beacon February versionBeacon February version
Beacon February version
 
profitability and financial position of idbi fed..output
 profitability and financial position of idbi fed..output profitability and financial position of idbi fed..output
profitability and financial position of idbi fed..output
 
PR CaseStudies
PR CaseStudiesPR CaseStudies
PR CaseStudies
 
HR project on recruitment, selection of financial advisor and bancassurance
HR project on recruitment, selection of financial advisor and bancassuranceHR project on recruitment, selection of financial advisor and bancassurance
HR project on recruitment, selection of financial advisor and bancassurance
 
Most Popular Franchises to Follow in 2023.pdf
Most Popular Franchises to Follow in 2023.pdfMost Popular Franchises to Follow in 2023.pdf
Most Popular Franchises to Follow in 2023.pdf
 
DIGITAL DIGEST 1.pptx
DIGITAL DIGEST 1.pptxDIGITAL DIGEST 1.pptx
DIGITAL DIGEST 1.pptx
 
DIGITAL DIGEST 1.pptx
DIGITAL DIGEST 1.pptxDIGITAL DIGEST 1.pptx
DIGITAL DIGEST 1.pptx
 
Corporate Branding
Corporate BrandingCorporate Branding
Corporate Branding
 
201422200 project-1
201422200 project-1201422200 project-1
201422200 project-1
 
Unleashing The Spirit Of Intrapreneurship
Unleashing The Spirit Of IntrapreneurshipUnleashing The Spirit Of Intrapreneurship
Unleashing The Spirit Of Intrapreneurship
 
4th Corporate Summit : Building Brand Strategies
4th Corporate Summit : Building Brand Strategies 4th Corporate Summit : Building Brand Strategies
4th Corporate Summit : Building Brand Strategies
 
Case presentation marico limited
Case presentation  marico limitedCase presentation  marico limited
Case presentation marico limited
 
Bharti axa life insurance company
Bharti axa life insurance companyBharti axa life insurance company
Bharti axa life insurance company
 

More from LinkedIn Talent Solutions

Driving Change: How to Create a More Equitable and Inclusive Workplace.
Driving Change: How to Create a More Equitable and Inclusive Workplace.Driving Change: How to Create a More Equitable and Inclusive Workplace.
Driving Change: How to Create a More Equitable and Inclusive Workplace.
LinkedIn Talent Solutions
 
Shaping Your 2021 Talent Strategy: Asia Pacific Event
Shaping Your 2021 Talent Strategy: Asia Pacific Event Shaping Your 2021 Talent Strategy: Asia Pacific Event
Shaping Your 2021 Talent Strategy: Asia Pacific Event
LinkedIn Talent Solutions
 
The future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiringThe future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiring
LinkedIn Talent Solutions
 
Shaping Your 2021 Talent Strategy: North America Event
Shaping Your 2021 Talent Strategy: North America EventShaping Your 2021 Talent Strategy: North America Event
Shaping Your 2021 Talent Strategy: North America Event
LinkedIn Talent Solutions
 
Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America EventShaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
LinkedIn Talent Solutions
 
How to Build a Diverse Talent Pipeline
How to Build a Diverse Talent PipelineHow to Build a Diverse Talent Pipeline
How to Build a Diverse Talent Pipeline
LinkedIn Talent Solutions
 
Insights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin AmericaInsights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin America
LinkedIn Talent Solutions
 
Moving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia PacificMoving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia Pacific
LinkedIn Talent Solutions
 
Moving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent ManagementMoving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent Management
LinkedIn Talent Solutions
 
Navigating the new world of work
Navigating the new world of workNavigating the new world of work
Navigating the new world of work
LinkedIn Talent Solutions
 
Virtual Event: How to Lead a Remote Team
 Virtual Event: How to Lead a Remote Team Virtual Event: How to Lead a Remote Team
Virtual Event: How to Lead a Remote Team
LinkedIn Talent Solutions
 
Intro to LinkedIn Talent Hub
Intro to LinkedIn Talent HubIntro to LinkedIn Talent Hub
Intro to LinkedIn Talent Hub
LinkedIn Talent Solutions
 
Future of Recruiting Webinar
Future of Recruiting WebinarFuture of Recruiting Webinar
Future of Recruiting Webinar
LinkedIn Talent Solutions
 
Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product EnhancementsQuarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
LinkedIn Talent Solutions
 
LinkedIn Talent Hub Webinar
LinkedIn Talent Hub WebinarLinkedIn Talent Hub Webinar
LinkedIn Talent Hub Webinar
LinkedIn Talent Solutions
 
Intro to LinkedIn Talent Hub
Intro to LinkedIn Talent HubIntro to LinkedIn Talent Hub
Intro to LinkedIn Talent Hub
LinkedIn Talent Solutions
 
Quarterly Product Release Webinar: Summer Edition
Quarterly Product Release Webinar: Summer EditionQuarterly Product Release Webinar: Summer Edition
Quarterly Product Release Webinar: Summer Edition
LinkedIn Talent Solutions
 
Gender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs DifferentlyGender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs Differently
LinkedIn Talent Solutions
 
How the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balanceHow the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balance
LinkedIn Talent Solutions
 
Quarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionQuarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring Edition
LinkedIn Talent Solutions
 

More from LinkedIn Talent Solutions (20)

Driving Change: How to Create a More Equitable and Inclusive Workplace.
Driving Change: How to Create a More Equitable and Inclusive Workplace.Driving Change: How to Create a More Equitable and Inclusive Workplace.
Driving Change: How to Create a More Equitable and Inclusive Workplace.
 
Shaping Your 2021 Talent Strategy: Asia Pacific Event
Shaping Your 2021 Talent Strategy: Asia Pacific Event Shaping Your 2021 Talent Strategy: Asia Pacific Event
Shaping Your 2021 Talent Strategy: Asia Pacific Event
 
The future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiringThe future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiring
 
Shaping Your 2021 Talent Strategy: North America Event
Shaping Your 2021 Talent Strategy: North America EventShaping Your 2021 Talent Strategy: North America Event
Shaping Your 2021 Talent Strategy: North America Event
 
Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America EventShaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
 
How to Build a Diverse Talent Pipeline
How to Build a Diverse Talent PipelineHow to Build a Diverse Talent Pipeline
How to Build a Diverse Talent Pipeline
 
Insights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin AmericaInsights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin America
 
Moving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia PacificMoving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia Pacific
 
Moving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent ManagementMoving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent Management
 
Navigating the new world of work
Navigating the new world of workNavigating the new world of work
Navigating the new world of work
 
Virtual Event: How to Lead a Remote Team
 Virtual Event: How to Lead a Remote Team Virtual Event: How to Lead a Remote Team
Virtual Event: How to Lead a Remote Team
 
Intro to LinkedIn Talent Hub
Intro to LinkedIn Talent HubIntro to LinkedIn Talent Hub
Intro to LinkedIn Talent Hub
 
Future of Recruiting Webinar
Future of Recruiting WebinarFuture of Recruiting Webinar
Future of Recruiting Webinar
 
Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product EnhancementsQuarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
 
LinkedIn Talent Hub Webinar
LinkedIn Talent Hub WebinarLinkedIn Talent Hub Webinar
LinkedIn Talent Hub Webinar
 
Intro to LinkedIn Talent Hub
Intro to LinkedIn Talent HubIntro to LinkedIn Talent Hub
Intro to LinkedIn Talent Hub
 
Quarterly Product Release Webinar: Summer Edition
Quarterly Product Release Webinar: Summer EditionQuarterly Product Release Webinar: Summer Edition
Quarterly Product Release Webinar: Summer Edition
 
Gender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs DifferentlyGender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs Differently
 
How the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balanceHow the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balance
 
Quarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionQuarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring Edition
 

Recently uploaded

HR's Role in Corporate Social Responsibility: Beyond the Buzzwords.pdf
HR's Role in Corporate Social Responsibility: Beyond the Buzzwords.pdfHR's Role in Corporate Social Responsibility: Beyond the Buzzwords.pdf
HR's Role in Corporate Social Responsibility: Beyond the Buzzwords.pdf
HRMantra Software Pvt. Ltd
 
Dehradun Girls Call Dehradun 0X0000000X Payment On Delevery Cash Hot Premium ...
Dehradun Girls Call Dehradun 0X0000000X Payment On Delevery Cash Hot Premium ...Dehradun Girls Call Dehradun 0X0000000X Payment On Delevery Cash Hot Premium ...
Dehradun Girls Call Dehradun 0X0000000X Payment On Delevery Cash Hot Premium ...
rashmikasinghdelhiro
 
Nashik Girls Call Nashik 0X0000000X Payment On Delevery Cash Hot Premium Genu...
Nashik Girls Call Nashik 0X0000000X Payment On Delevery Cash Hot Premium Genu...Nashik Girls Call Nashik 0X0000000X Payment On Delevery Cash Hot Premium Genu...
Nashik Girls Call Nashik 0X0000000X Payment On Delevery Cash Hot Premium Genu...
lavanyatripatihighpr
 
Ahmedabad Girls Call Ahmedabad 0X0000000X Provide Best And Top Girl Service A...
Ahmedabad Girls Call Ahmedabad 0X0000000X Provide Best And Top Girl Service A...Ahmedabad Girls Call Ahmedabad 0X0000000X Provide Best And Top Girl Service A...
Ahmedabad Girls Call Ahmedabad 0X0000000X Provide Best And Top Girl Service A...
kalihasan429
 
Sales Skills Assessment Test For hSales Skills Assessment Test Hiring Top Talent
Sales Skills Assessment Test For hSales Skills Assessment Test Hiring Top TalentSales Skills Assessment Test For hSales Skills Assessment Test Hiring Top Talent
Sales Skills Assessment Test For hSales Skills Assessment Test Hiring Top Talent
PMaps Assessments
 
UVic Cert degree offer diploma
UVic Cert degree offer diploma UVic Cert degree offer diploma
UVic Cert degree offer diploma
xymyguw
 
Market Signals – Global Job Market Trends – June 2024 summarized!
Market Signals – Global Job Market Trends – June 2024 summarized!Market Signals – Global Job Market Trends – June 2024 summarized!
Market Signals – Global Job Market Trends – June 2024 summarized!
Career Angels
 
Celebrity Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service A...
Celebrity Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service A...Celebrity Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service A...
Celebrity Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service A...
3610stuck
 
Nagpur Girls Call Nagpur 0X0000000X Provide Best And Top Girl Service And No1...
Nagpur Girls Call Nagpur 0X0000000X Provide Best And Top Girl Service And No1...Nagpur Girls Call Nagpur 0X0000000X Provide Best And Top Girl Service And No1...
Nagpur Girls Call Nagpur 0X0000000X Provide Best And Top Girl Service And No1...
jafsa9823#S07
 
Galway Cert degree offer diploma
Galway Cert degree offer diploma Galway Cert degree offer diploma
Galway Cert degree offer diploma
xymyguw
 
Wintec degree offer diploma Transcript
Wintec degree offer diploma TranscriptWintec degree offer diploma Transcript
Wintec degree offer diploma Transcript
wmydug
 
Bhagyesh Koleshwar Suryalogix Appointment letter .pdf
Bhagyesh Koleshwar Suryalogix Appointment letter .pdfBhagyesh Koleshwar Suryalogix Appointment letter .pdf
Bhagyesh Koleshwar Suryalogix Appointment letter .pdf
BhagyeshKoleshwar
 
Megan_Corley_Resume_Portfolio_Website___
Megan_Corley_Resume_Portfolio_Website___Megan_Corley_Resume_Portfolio_Website___
Megan_Corley_Resume_Portfolio_Website___
meganlcorley
 
Lincoln Cert degree offer diploma
Lincoln Cert degree offer diploma Lincoln Cert degree offer diploma
Lincoln Cert degree offer diploma
xymyguw
 
VIP Hyderabad Girls Call Hyderabad 0X0000000X Doorstep High-Profile Girl Serv...
VIP Hyderabad Girls Call Hyderabad 0X0000000X Doorstep High-Profile Girl Serv...VIP Hyderabad Girls Call Hyderabad 0X0000000X Doorstep High-Profile Girl Serv...
VIP Hyderabad Girls Call Hyderabad 0X0000000X Doorstep High-Profile Girl Serv...
saroohilakhatariroy
 
Talent Acquisition and Recruitment A Comprehensive Overview.pdf
Talent Acquisition and Recruitment A Comprehensive Overview.pdfTalent Acquisition and Recruitment A Comprehensive Overview.pdf
Talent Acquisition and Recruitment A Comprehensive Overview.pdf
Hire4x
 
UNTEC degree offer diploma Transcript
UNTEC degree offer diploma TranscriptUNTEC degree offer diploma Transcript
UNTEC degree offer diploma Transcript
wmydug
 
Girls call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
bhumivarma35300
 
Kanpur Girls Call Kanpur 0X0000000X Payment On Delevery Cash Hot Premium Genu...
Kanpur Girls Call Kanpur 0X0000000X Payment On Delevery Cash Hot Premium Genu...Kanpur Girls Call Kanpur 0X0000000X Payment On Delevery Cash Hot Premium Genu...
Kanpur Girls Call Kanpur 0X0000000X Payment On Delevery Cash Hot Premium Genu...
parichopra4
 
CEOs have their say on AI- in progress.pdf
CEOs have their say on AI- in progress.pdfCEOs have their say on AI- in progress.pdf
CEOs have their say on AI- in progress.pdf
HRMantra Software Pvt. Ltd
 

Recently uploaded (20)

HR's Role in Corporate Social Responsibility: Beyond the Buzzwords.pdf
HR's Role in Corporate Social Responsibility: Beyond the Buzzwords.pdfHR's Role in Corporate Social Responsibility: Beyond the Buzzwords.pdf
HR's Role in Corporate Social Responsibility: Beyond the Buzzwords.pdf
 
Dehradun Girls Call Dehradun 0X0000000X Payment On Delevery Cash Hot Premium ...
Dehradun Girls Call Dehradun 0X0000000X Payment On Delevery Cash Hot Premium ...Dehradun Girls Call Dehradun 0X0000000X Payment On Delevery Cash Hot Premium ...
Dehradun Girls Call Dehradun 0X0000000X Payment On Delevery Cash Hot Premium ...
 
Nashik Girls Call Nashik 0X0000000X Payment On Delevery Cash Hot Premium Genu...
Nashik Girls Call Nashik 0X0000000X Payment On Delevery Cash Hot Premium Genu...Nashik Girls Call Nashik 0X0000000X Payment On Delevery Cash Hot Premium Genu...
Nashik Girls Call Nashik 0X0000000X Payment On Delevery Cash Hot Premium Genu...
 
Ahmedabad Girls Call Ahmedabad 0X0000000X Provide Best And Top Girl Service A...
Ahmedabad Girls Call Ahmedabad 0X0000000X Provide Best And Top Girl Service A...Ahmedabad Girls Call Ahmedabad 0X0000000X Provide Best And Top Girl Service A...
Ahmedabad Girls Call Ahmedabad 0X0000000X Provide Best And Top Girl Service A...
 
Sales Skills Assessment Test For hSales Skills Assessment Test Hiring Top Talent
Sales Skills Assessment Test For hSales Skills Assessment Test Hiring Top TalentSales Skills Assessment Test For hSales Skills Assessment Test Hiring Top Talent
Sales Skills Assessment Test For hSales Skills Assessment Test Hiring Top Talent
 
UVic Cert degree offer diploma
UVic Cert degree offer diploma UVic Cert degree offer diploma
UVic Cert degree offer diploma
 
Market Signals – Global Job Market Trends – June 2024 summarized!
Market Signals – Global Job Market Trends – June 2024 summarized!Market Signals – Global Job Market Trends – June 2024 summarized!
Market Signals – Global Job Market Trends – June 2024 summarized!
 
Celebrity Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service A...
Celebrity Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service A...Celebrity Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service A...
Celebrity Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service A...
 
Nagpur Girls Call Nagpur 0X0000000X Provide Best And Top Girl Service And No1...
Nagpur Girls Call Nagpur 0X0000000X Provide Best And Top Girl Service And No1...Nagpur Girls Call Nagpur 0X0000000X Provide Best And Top Girl Service And No1...
Nagpur Girls Call Nagpur 0X0000000X Provide Best And Top Girl Service And No1...
 
Galway Cert degree offer diploma
Galway Cert degree offer diploma Galway Cert degree offer diploma
Galway Cert degree offer diploma
 
Wintec degree offer diploma Transcript
Wintec degree offer diploma TranscriptWintec degree offer diploma Transcript
Wintec degree offer diploma Transcript
 
Bhagyesh Koleshwar Suryalogix Appointment letter .pdf
Bhagyesh Koleshwar Suryalogix Appointment letter .pdfBhagyesh Koleshwar Suryalogix Appointment letter .pdf
Bhagyesh Koleshwar Suryalogix Appointment letter .pdf
 
Megan_Corley_Resume_Portfolio_Website___
Megan_Corley_Resume_Portfolio_Website___Megan_Corley_Resume_Portfolio_Website___
Megan_Corley_Resume_Portfolio_Website___
 
Lincoln Cert degree offer diploma
Lincoln Cert degree offer diploma Lincoln Cert degree offer diploma
Lincoln Cert degree offer diploma
 
VIP Hyderabad Girls Call Hyderabad 0X0000000X Doorstep High-Profile Girl Serv...
VIP Hyderabad Girls Call Hyderabad 0X0000000X Doorstep High-Profile Girl Serv...VIP Hyderabad Girls Call Hyderabad 0X0000000X Doorstep High-Profile Girl Serv...
VIP Hyderabad Girls Call Hyderabad 0X0000000X Doorstep High-Profile Girl Serv...
 
Talent Acquisition and Recruitment A Comprehensive Overview.pdf
Talent Acquisition and Recruitment A Comprehensive Overview.pdfTalent Acquisition and Recruitment A Comprehensive Overview.pdf
Talent Acquisition and Recruitment A Comprehensive Overview.pdf
 
UNTEC degree offer diploma Transcript
UNTEC degree offer diploma TranscriptUNTEC degree offer diploma Transcript
UNTEC degree offer diploma Transcript
 
Girls call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
 
Kanpur Girls Call Kanpur 0X0000000X Payment On Delevery Cash Hot Premium Genu...
Kanpur Girls Call Kanpur 0X0000000X Payment On Delevery Cash Hot Premium Genu...Kanpur Girls Call Kanpur 0X0000000X Payment On Delevery Cash Hot Premium Genu...
Kanpur Girls Call Kanpur 0X0000000X Payment On Delevery Cash Hot Premium Genu...
 
CEOs have their say on AI- in progress.pdf
CEOs have their say on AI- in progress.pdfCEOs have their say on AI- in progress.pdf
CEOs have their say on AI- in progress.pdf
 

Bharti AXA Life Insurance's Employer Branding Journey

  • 1. The journey to becoming an employer of choice CASE STUDY Established in 2006, Bharti AXA Life Insurance is a joint venture between India’s leading business group, Bharti Enterprises and Paris-headquartered financial protection and wealth management company, AXA. Bharti AXA Life Insurance
  • 2. THE OBJECTIVES Change perspectives of job seekers towards the insurance industry in general Diversify - attract talent from outside the industry Make Bharti AXA Life Insurance an appealing brand and an organization people would love to work for JITIN PAUL Chief Marketing Officer, Bharti AXA Life Insurance JITIN PAUL Chief Marketing Officer, Bharti AXA Life Insurance Insurance sector being a demanding segment of our market instilled many challenges in generating valuable leads. So we decided to synergize our acquisition and marketing efforts towards the common goal of shaking off this undesirable tag, by working on a strong consumer brand and an equally powerful talent brand.
  • 3. THE SOLUTION Building a talent brand A strong employer brand not only helps in recruiting the best talent, but also in setting new benchmarks. In harmony with this central thought, the team identified the one unifying message to send out – Redefine Life with Bharti AXA, a sentiment perfectly in sync with the global AXA theme of redefining standards to better care about people. Leading Global Company InnovativeProducts& BetterQualityofService Open Working Enviroment Challenging&Empowering JobsWithStrongExpertise &Learning Opportunities "AXA is redefining standards to better care about people."
  • 4. THE SOLUTION With the message defined, the medium became key to effective implementation of the communication plan. Bharti AXA zeroed in on LinkedIn as the platform best suited to take the message to the desired target audience. Highlight jobs at the company Company Overview Showcase your culture
  • 5. THE SOLUTION Engaging candidates at every step of the journey Discovery Establish connect with talent Attraction Tell them what it is like to work with Bharti AXA Application Call to action HIRED #1 #2 #3
  • 6. STAGE 1 : DISCOVERY Through broad-based content such as industry trends, overall awareness of the organization and thought leadership, Bharti AXA added value to candidates. Overall AwarenessIndustry Trends Thought Leadership
  • 7. STAGE 2 : ATTRACTION Internal employee stories showed candidates what working at Bharti AXA was like. Content included snippets from employees, engagement at work, diversity and inclusion, and showcased a culture of empowerment. Engage professionals with passions of employees Celebrating employees’ professional milestones Engagement and employee showcase
  • 8. STAGE 3 : APPLICATION This was the final stage before actual hire where suitable career opportunities were shared with relevant candidates.
  • 9. #1 Talent Brand in Indian Life Insurance Industry in 2016 RESULTS Increased followers to 2X within 6 monthsof launching campaigns 33%InMail acceptance rate (2015-16) Job application rate went up from 18%to 23%in a year 40% of the Head Office positions were closed during the year through LinkedIn
  • 10. Founded in 2003, LinkedIn connects the world’s professionals to make them more productive and successful. With over 500 million members in more than 200 countries and territories worldwide, including executives from every Fortune 500 company, LinkedIn is the world’s largest professional network offers a full range of solutions to help organizations in various stages of growth recruit relevant talent, build their brand, and grow their business If you're curious about social recruiting, join us in discovering the possibilities. CONTACT US