The document provides tips for leveraging LinkedIn for communications and public affairs professionals. It discusses optimizing your LinkedIn profile, consuming and sharing content on LinkedIn through groups and posts, and telling your organization's story using your company page and employee profiles. The goal is to connect professionals, share industry knowledge, and promote your organization on the professional networking platform.
As presented at the BNI London North East International Networking Week Event on 7 Feb 2011. This presentation gives tips and advice on how to effectively use LinkedIn to expand your online networking activities.
#NowHiring - The Role of Social Media in Agency RecruitingMichael Cirrito
LinkedIn & The Partnership for Public Service assess the rules of the road for Federal recruiters and talent acquisition professionals who want to be more engaged on Social Media. They spoke with The Office of Personnel Management (OPM), the Office of Government Ethics (OGE), and six different agencies to identify effective and approved practices for being more engaged.
As presented at the BNI London North East International Networking Week Event on 7 Feb 2011. This presentation gives tips and advice on how to effectively use LinkedIn to expand your online networking activities.
#NowHiring - The Role of Social Media in Agency RecruitingMichael Cirrito
LinkedIn & The Partnership for Public Service assess the rules of the road for Federal recruiters and talent acquisition professionals who want to be more engaged on Social Media. They spoke with The Office of Personnel Management (OPM), the Office of Government Ethics (OGE), and six different agencies to identify effective and approved practices for being more engaged.
LinkedIn has become an essential marketing and sales tool to be found, remembered and chosen by your ideal clients and target market. In this overview session Jo Saunders demonstrated how LinkedIn can be used to build your brand, and turn connections into potential clients, through content and conversation.
Jo Saunders was named #2 LinkedIn Expert in Asia Pacific for 2018, is co-host of #TheLinkedInCouch and the co-author of Get Good or Get Off - A guide to getting it right on social media.
Get help with your LinkedIn Strategy.
Book a Profile Review for just $247.
If you decide to upgrade to a Reboot, get the price deducted.
https://wildfiresocialmarketing.com/linkedinreview/
How to design a powerful Linkedin Profile and leverage Linkedin to advanced y...Donna Gilliland
This presentation was on how to design and a powerful LinkedIn profile and leverage LinkedIn to advanced your career was delivered to the IAAP AL-MS division conference on June 13, 2015.
Learn how to create a LinkedIn profile that can be found in LinkedIn searches. Create a powerful LinkedIn summary statement. How to strategically use LinkedIn groups. Build authority in your area of expertise using LinkedIn Publisher.
How to use LinkedIn for lead generation, networking, and recruiting. Presented by Nova Creative and Bare Knuckle Marketing. Find us at http://www.bareknucklestrategy.com
Introduction to LinkedIn Training Presentation, #Build4STL May 31, 2014, Dana...Dana Workes
For anyone who attended - or would have liked to attend - my training session on LinkedIn at the 2014 Build For STL event in Downtown St. Louis on May 31, 2014 - my slide deck can be found here.
Questions, comments, requests: Contact me: 314.495.6572 or dworkes@gmail.com
From BuildForSTL.org:
There are many ways to develop a community, and one of those is by developing the people that make up that community. To that end, Build for STL will be hosting training sessions throughout the St. Louis region. These sessions are free to attend, and will educate participants in the skills necessary to get more involved in the community.
Introduction to LinkedIn
Dana Workes
May 31, 2014 10am-11am
Downtown T-REX
An introduction to the professional social media site, LinkedIn.
Thanks to UMSL Digital for your partnership in the Build For STL initiative.
LinkedIn has become an essential marketing and sales tool to be found, remembered and chosen by your ideal clients and target market. In this overview session Jo Saunders demonstrated how LinkedIn can be used to build your brand, and turn connections into potential clients, through content and conversation.
Jo Saunders was named #2 LinkedIn Expert in Asia Pacific for 2018, is co-host of #TheLinkedInCouch and the co-author of Get Good or Get Off - A guide to getting it right on social media.
Get help with your LinkedIn Strategy.
Book a Profile Review for just $247.
If you decide to upgrade to a Reboot, get the price deducted.
https://wildfiresocialmarketing.com/linkedinreview/
How to design a powerful Linkedin Profile and leverage Linkedin to advanced y...Donna Gilliland
This presentation was on how to design and a powerful LinkedIn profile and leverage LinkedIn to advanced your career was delivered to the IAAP AL-MS division conference on June 13, 2015.
Learn how to create a LinkedIn profile that can be found in LinkedIn searches. Create a powerful LinkedIn summary statement. How to strategically use LinkedIn groups. Build authority in your area of expertise using LinkedIn Publisher.
How to use LinkedIn for lead generation, networking, and recruiting. Presented by Nova Creative and Bare Knuckle Marketing. Find us at http://www.bareknucklestrategy.com
Introduction to LinkedIn Training Presentation, #Build4STL May 31, 2014, Dana...Dana Workes
For anyone who attended - or would have liked to attend - my training session on LinkedIn at the 2014 Build For STL event in Downtown St. Louis on May 31, 2014 - my slide deck can be found here.
Questions, comments, requests: Contact me: 314.495.6572 or dworkes@gmail.com
From BuildForSTL.org:
There are many ways to develop a community, and one of those is by developing the people that make up that community. To that end, Build for STL will be hosting training sessions throughout the St. Louis region. These sessions are free to attend, and will educate participants in the skills necessary to get more involved in the community.
Introduction to LinkedIn
Dana Workes
May 31, 2014 10am-11am
Downtown T-REX
An introduction to the professional social media site, LinkedIn.
Thanks to UMSL Digital for your partnership in the Build For STL initiative.
Spring is here, and now is a good time to do a little spring cleaning to optimize your command’s social media site for success.
We’ll discuss six steps to ensure your site is ready for the year ahead:
- Navy.mil registration
- Admin and app access
- Passwords
- Operations Security
- Planning
- Metrics
Of course, you don’t have to wait until spring to spruce up your site.
An overview of the U.S. Navy Emerging Media program presented by Jason Kelly and Sandy Gall at the CHINFO Virtual Symposium on July 16, 2013. It discusses social media today, the evolution of U.S. Navy social media, CHINFO’s use of social and emerging media, best practices for Navy commands, and how Navy Media Content Services can help public affairs officers and mass communication specialists.
share tips on how to realize the full creative potential of a LinkedIn profile. You’ll also gain insider advice on profile, long-form posts and other LinkedIn tools that agency professionals are using to increase their productivity and success.
After attending this session, you'll understand:
How to create a rock star LinkedIn profile
The importance of having a strong professional brand
How to build your own professional brand
Linkedin Tips for Individuals and BusinessesMonica Samuel
Optimize your Linkedin profile to come up in the right searches. Build your individual brand and generate leads. Make your company page attractive to candidates. Build thought leadership and influencer status.
Free LinkedIn Resources for the Peace Corps Community and Beyond...Mona Khalil (She-Her)
As of March 15, 2020 all Peace Corps volunteers were evacuated from their posts around the world. As members of the Peace Corps community, we are #inittogether. We are here to support your transition back to the U.S.
May 15, 2013 LinkedIn Marketing Solutions inCalgary eventDan Pastuszak
How Understanding Your Audience's Mindset Will Drive More Engaging Relationships
Designed especially for marketing leaders, this event will provide an overview of marketing in the digital landscape and actionable information about how LinkedIn Marketing Solutions can be a critical part of your company's marketing mix.
Gain unique insights from LinkedIn's experts that will help you understand how to leverage LinkedIn Marketing Solutions and seamlessly integrate them into your business.
Recruiters: How to win at social engagement webcast slidesLinkedIn Europe
This presentation was used for the LinkedIn webcast held on the 26th September 2017. The content was created with the Search & Staffing industry in mind.
Brett Wallace - How Top Sales Teams Leverage LinkedIn for Social Media Engage...InsideSales.com
Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/brett-wallace
Session Overview
Research by the Corporate Executive Board (CEB) shows that social media engagement is the number one driver of B2B sales rep performance, and a changing buyer landscape ensures that social selling is here to stay.
In this session, Brett Wallace, Director of North American Sales for LinkedIn Sales Solutions, will demonstrate how top sales performers are utilizing networking sites such as LinkedIn to increase pipeline and shift away from the dreaded cold call.
Find out how your company’s Social Selling Index is calculated—and how your team’s social activity stacks up against your competitors’.
*What is Linkedin?
* How to make a Great profile in Linkedin?
* How to rank yourself #1 in Linkedin in your filed.
* Best practice for linkedin
* What you need to know about Linkedin Groups
* What you need to know about Linkedin Jobs
* How to communicate effectively on linkedin
* How to be effective in linkedin
* Set your Privacy Setting in linkedin
* common Mistakes in Linkedin
LinkedIn is the largest professional social media network and provides businesses of all types -- small businesses included -- with a great platform to market themselves.
While LinkedIn is not a platform local businesses traditionally think of when looking to grow, this network of professionals offers countless marketing opportunities that can have a significant impact on your bottom line by increasing your business.
This deck will teach you:
-- How to build an engaging LinkedIn Company Page
-- Best practices
-- Getting started with LinkedIn Groups
-- Posts that will help you increase your reach
-- How to get the most out of LinkedIn endorsements
Want to know how improve your profile and get the most out of LinkedIn? Here some quick tips and tricks that will maximize your professional networking power on LinkedIn.
Everything you need to know about LinkedIn to create powerfully persuasive pr...Nathan Rosen
Everything you need to know about LinkedIn to create powerfully persuasive profiles & utilize it as an effective research tool by Nathan Rosen for Law Library Association of Greater New York webinar March 11 2015
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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LinkedIn Briefing
1.
2. Amanda Canvasser
Customer Success Consultant, Federal Practice
LinkedIn
Leveraging LinkedIn
for Federal Professionals
Michael Cirrito
General Manager, Federal Practice
LinkedIn
3. • Introduction to LinkedIn
• Optimizing your profile
• Consuming and sharing content on LinkedIn
• Telling your organization’s story
Things we will cover
4. Connect the world’s professionals to make
them more productive and successful
Our mission
6. For our members
The professional
profile of record
Connect all of the
world's professionals
Identity Networks Knowledge
The definitive professional
publishing platform
10. Source: Mindset Divide Research, TNS, September 2012
Personal Networks Professional Networks
Career info
Updates on brands
Industry trends
Info on friends
Info on personal interests
Entertainment updates
1
2
3
“Spend Time” “Invest Time”
Top 3 content types expected on each network
Professional mindset is ideal
for brand education and content
18. Professional names
Use a professional photo
Optimize your location and industry
Professional headline
Customize your profile URL
Expand upon your headline and support it
Show examples of your work
Manage your endorsements
Add projects, test scores, courses, patents,
certifications and volunteering/causes
Make yourself contactable
Simple ways to optimize
36. Professionals who have opted-in to a relationship with your organization
Company Page and Followers
61%
of followers are more
likely to share
information as a result of
following an organization
37. The updates that get the most action
Fun facts and quotes
Info about your mission
and career opportunities
Industry news, tips and
best practices
Your organization: inside
looks and interviews
40. Encourage
employees to
get on LinkedIn
Engage with
Company Page
content
Cross-promote
through other
channels
(including press)
Amplify employee
content through
Company Page
Activate your colleagues!
Our mission at LinkedIn is to “connect the world’s professionals to make them more productive and successful.” And what are we doing to work towards this? First, let’s go over a little bit of background.
Also talk track should drive home the point that we have Scale and Reach for citizen engagement and impact. In fact, I wonder if we want to pull in some comscore stats on us vs NYT, WSJ, Twitter, or CNN so we can provide sense for how large we are? I think our size is typically lost on these folks b.c they think of us as a B2B platform.
Our immediate to intermediate term focus (one to three years) will be to continue to invest in the same value propositions that got us to where we are today
With regard to our members, we'll continue focusing on helping you build your:
1. Professional identity (who you are)
2. Networks (who you know)
3. Knowledge (what you know)
The professional profile of record: enabling our members to connect, find and be found
Connecting all of the world’s professionals, all 600 million knowledge workers and increasingly students or pre-professionals
With that in mind – why do I need to be on LI
Many of you might think about LI as a job board, etc.
When you are on personal networks – spend time
Professional networks – invest time
Another key finding from the research is that there is a huge difference between the content people expect on the different networks. Personal network users are looking for content and info that gives immediate gratification – info on friends, entertainment, updates on their personal interests
Professional networks users want content that can help them build for the future – info related to their work and careers and updates from brands they are interested in. When we asked people what type of information they wanted to hear from brands/companies/products, the personal side was about hobbies, entertainment, concert updates, etc. The professional side was about how to improve yourself, how to be better in your career and in your industry, they want brands to talk to them in a relevant way to tap into this type of content.
You can build relationships with professionals by sharing insights and listening.
Beyond that one to three year focus, our vision is to create economic opportunity for every member of the global workforce – all 3 billion
We think about economic opportunities in three distinct ways.
For those who are unemployed, it's about finding work.
For those who are gainfully employed, but uninspired by what they're doing, it’s about realizing your dream job
For those who are already in their dream job, it’s about being great at that work and once you achieve greatness, it’s about giving back and sharing your insights and your perspective with others who aspire to be great as well.
Our dream is to help people more easily navigate this increasingly challenging 21st century global economy by developing the world's first economic graph, i.e. we want to digitally map the global economy and in doing so, create economic opportunity for every one of the 3B people in the global workforce.
We want to create a digital profile for every member of the global workforce
We would like there to be a digital profile for every company in the world, and who you know at those companies up to three degrees to help you get your foot in the door.
We would like to have a digital representation of every job offered by these companies, full-time and part-time for profit and volunteer.
We would also like there to be a digital representation of every skill required to obtain these jobs.
And a presence for every higher educational organization and learning and development tool that would enable the members to obtain those skills.
And lastly, we want to be in a position where we can overlay the professionally relevant knowledge for every one of those individual members, companies and universities to the extent they want to share it. Then we want to step back and allow capital, all forms of capital, intellectual capital, working capital and human capital to flow, to where it can best be leveraged and in doing so, help lift and transform the global economy.
When we realize this vision, or as we make significant steps toward realizing this vision, it will impact you in the following ways:
· Quality of audience: 350m global members, 100m US members – we are a relevant platform for mass communications – bigger than all the major new sites and an efficient way to connect at scale with business leaders (I think PA tends to think of us as a niche, B2B platform).
· Scale & Capabilities today vs. Scale & Capabilities Tomorrow: 350m today to 3b tomorrow – we are just getting started.
Professional focus creates a high quality audience in a trusted environment. LinkedIn can be a place for thoughtful dialogue and intelligent amplification of your public affairs message (anecdotal feedback supports this)
Today, we are going to talk about three ways you can start building your presence on LinkedIn. (
Build your personal brand and elevate your organization’s mission through profile optimization
For you, your employees, and your executives
Viewing member profiles is the #1 activity on LinkedIn. An average of 45M profiles are viewed every day.
This is a beginner profile. Think of this as the “before” in a before and after profile makeover. Many of your company’s employee profiles likely look like this.
Maybe talk about how as a Public Affairs professional, their profiles are particularly important as it’s a likely place that a citizen or stakeholder might go to find information about your organization.
Here are the steps you should take to optimize your profile
So your “after” should look like…
Key Message: Given our focus on content, the usage of our platform has dramatically shifted.
[Tell your perspective – “when I joined LinkedIn, we were primarily considered a platform for hiring and jobs. Today, we are the definitive platform for professionals to gain and share content and insights.]
We see 7x more engagement as defined by page views when looking at our content properties vs. the jobs specific section of our platform.
As I mentioned, “Knowledge” is one of our three member value propositions. Let’s focus here for a minute.
There are many ways for your to share what you know on LinkedIn, and to also learn from others who are sharing their expertise. I am going to dive deeper into a couple of these.
SlideShare – upload your presentations, or infographics. New functionality now where you can with one click from SlideShare, add a presentation to you LinkedIn profile
Groups – We have over 2M groups on LinkedIn – connect with other professionals with similar interests to you. Collaborate, share, discuss
Pulse – Consume content on the topics that interest you.
Influencers – Follow industry influencers
We also have member publishing, which hopefully you’ve heard of. We’re going to dive deeper into that in a little bit.
SlideShare
SlideShare – upload your presentations, or infographics. New functionality now where you can with one click from SlideShare, add a presentation to you LinkedIn profile
Groups – We have over 2M groups on LinkedIn – connect with other professionals with similar interests to you. Collaborate, share, discuss
Influencers – Follow industry influencers
Using LinkedIn’s publishing platform to share long-form posts to your network and beyond
Why publish? Helps you build thought leadership and become a voice of your industry
1.5M unique publishers on LinkedIn
Your posts become searchable, can be distributed through Pulse, permanently live as an extension of your professional reputation on your profile
Your Company Page is your organization’s hub or home on LinkedIn.
Followers are LinkedIn members who have opted in to a relationship with your organization.
These are people who care about your mission and want to learn more. 61% of members are more likely to share information as a result of following an organization.
You can engage them via Company Status Updates.
Status updates with links to YouTube videos result in a 75% higher share rate. Posts with an image have a 98% higher comment rate.
Encourage your employees to share your Company Status Updates and amplify the message. Here you’ll see an example of how this happens here at LinkedIn.
Encourage employees to get started on LinkedIn
Engage with Company Page content
Amplify employee content through company page
Cross promote through typical social media channels and press