1. The document discusses strategies for taking Navy social media communications to the next level beyond basic posts. It provides examples of innovative social media projects the Navy has done including live chats, livestreams of events, and satellite vehicles.
2. It then offers tips for others which include having a clear strategy, coordinating efforts internally across departments, integrating content with operational units ("the Fleet"), and gaining leadership support.
3. The document emphasizes the importance of coordination across different Navy public affairs departments to effectively communicate key messages and priorities through social media in a synchronized way.
An overview of the U.S. Navy Emerging Media program presented by Jason Kelly and Sandy Gall at the CHINFO Virtual Symposium on July 16, 2013. It discusses social media today, the evolution of U.S. Navy social media, CHINFO’s use of social and emerging media, best practices for Navy commands, and how Navy Media Content Services can help public affairs officers and mass communication specialists.
Spring is here, and now is a good time to do a little spring cleaning to optimize your command’s social media site for success.
We’ll discuss six steps to ensure your site is ready for the year ahead:
- Navy.mil registration
- Admin and app access
- Passwords
- Operations Security
- Planning
- Metrics
Of course, you don’t have to wait until spring to spruce up your site.
An overview of the U.S. Navy Emerging Media program presented by Jason Kelly and Sandy Gall at the CHINFO Virtual Symposium on July 16, 2013. It discusses social media today, the evolution of U.S. Navy social media, CHINFO’s use of social and emerging media, best practices for Navy commands, and how Navy Media Content Services can help public affairs officers and mass communication specialists.
Spring is here, and now is a good time to do a little spring cleaning to optimize your command’s social media site for success.
We’ll discuss six steps to ensure your site is ready for the year ahead:
- Navy.mil registration
- Admin and app access
- Passwords
- Operations Security
- Planning
- Metrics
Of course, you don’t have to wait until spring to spruce up your site.
This presentation, given originally to insurance brokers, is intended to help business owners in the B-to-B space set up and start implementing a straight-forward social media program. It covers:
What is Social Media?
Who is in My Community and Where do I Find Them?
LinkedIn, Facebook, and Twitter, Oh My!
Social Media and Sales
Social Media and Customer Service
Getting Started in 10 Minutes a Day
Hootsuite is one of many tools referred to as a “Social Media Management System” or tool.
Read More Here: http://topanalyticalvirtualassistantforbusiness.com/hootsuite-tutorial/
A Social Media 101 presentation delivered to the National Cancer Institute's New Media Workgroup. Strategy and engagement methods developed specifically for government agencies.
Social Media 101: Social Media 101: Discover the power of your voiceWunderman
From behavioral trends to the technology tools and the brands and people who are using social media, we invite you to become an active practitioner in this session.
10 Steps to a Successful Nonprofit Social Media StrategyJulia Campbell
DESCRIPTION: Social media success is something that nonprofits are finally beginning to see as a vital piece of the marketing and fundraising puzzle. However, just setting up a Facebook page or a Twitter account isn’t enough. You need to know why you are on social media, who you are trying to reach, and what you are planning to say. Planning and creating a strategy is vital if you want to succeed on social media and stop spinning your wheels. In this presentation, Julia will take you through the 10 necessary steps you need to create a viable social media strategy for your nonprofit. In this workshop, Julia will review specific tactics and examples from nonprofits small and large who are finding success using social media to drive engagement and awareness of their organizations – and even raise money!
10 Steps for Putting Social Media Strategy into ActionJim HAYSOM
10 Steps for Putting Social Media Strategy into Action
This presentation provides 10 steps for putting social media strategy into action, that brands, businesses and retailers can take-away and readily implement on return to their businesses.
From content to engagement, most car retailers would benefit from further improving their social media strategy. Auto Trader highlights automotive retail social media examples and explains how one particular dealer, quite simply, hit the nail on the head.
These slides were presented at SAScon 2014 (Search, Analytics, Social Media) Conference on the 6 June 2014 by Jim Haysom, Business Development Director, Auto Trader and Ian Pollard, Senior Digital Strategy & Solutions Manager, Auto Trader. Auto Trader specialises in digital marketing solutions for the automotive industry.
Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard
10 Steps to Create a Winning Social Media StrategyRebekah Radice
The competition for attention is fierce. How to create an integrated social media strategy that keeps you focused on your business objectives.
10 steps to create a winning social media strategy!
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Social Media Crisis Management: Three Case StudiesElisha Tan
Social media has drastically changed the landscape of crisis management. With close to 23% of the time spent on the internet on social networks and Google providing three-quarters of a billion search results a day, the internet is a giant public library where users have the ease of discovering and spreading information around.
What does this mean to companies facing a crisis? It means that when information released is not contained and acted upon quickly, it can spiral out of control.
This ebook looks at three case studies and explore what we can learn from them for maximum effectiveness in social media crisis management.
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
BlogWell San Diego Social Media Case Study: US Navy, presented by Scott McIlnaySocialMedia.org
In his BlogWell San Diego case study presentation, "Social Media Integration & Strategy," the Navy's Director of Emerging Media Integration, Scott McIlnay, explained how they're engaging and managing all of their social media stakeholders.
Scott covered how they're helping Navy officials collaborate on social media, how they're fostering conversations among moms of Navy kids, and how they use basic guidelines while building formal policies.
---
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
BlogWell DC Social Media Case Study: U.S. Navy, presented by David WernerSocialMedia.org
In his BlogWell DC presentation, the U.S. Navy's Captain, Director-Defense Media Activity Anacostia, David Werner, shares how they approached several recent, high-profile episodes where public debate manifested itself on Navy social media properties.
A brief presented by LT Lesley Lykins, Deputy for Emerging Media integration for the Department of Navy Office of Information, to the American Legion National Conference.
This presentation, given originally to insurance brokers, is intended to help business owners in the B-to-B space set up and start implementing a straight-forward social media program. It covers:
What is Social Media?
Who is in My Community and Where do I Find Them?
LinkedIn, Facebook, and Twitter, Oh My!
Social Media and Sales
Social Media and Customer Service
Getting Started in 10 Minutes a Day
Hootsuite is one of many tools referred to as a “Social Media Management System” or tool.
Read More Here: http://topanalyticalvirtualassistantforbusiness.com/hootsuite-tutorial/
A Social Media 101 presentation delivered to the National Cancer Institute's New Media Workgroup. Strategy and engagement methods developed specifically for government agencies.
Social Media 101: Social Media 101: Discover the power of your voiceWunderman
From behavioral trends to the technology tools and the brands and people who are using social media, we invite you to become an active practitioner in this session.
10 Steps to a Successful Nonprofit Social Media StrategyJulia Campbell
DESCRIPTION: Social media success is something that nonprofits are finally beginning to see as a vital piece of the marketing and fundraising puzzle. However, just setting up a Facebook page or a Twitter account isn’t enough. You need to know why you are on social media, who you are trying to reach, and what you are planning to say. Planning and creating a strategy is vital if you want to succeed on social media and stop spinning your wheels. In this presentation, Julia will take you through the 10 necessary steps you need to create a viable social media strategy for your nonprofit. In this workshop, Julia will review specific tactics and examples from nonprofits small and large who are finding success using social media to drive engagement and awareness of their organizations – and even raise money!
10 Steps for Putting Social Media Strategy into ActionJim HAYSOM
10 Steps for Putting Social Media Strategy into Action
This presentation provides 10 steps for putting social media strategy into action, that brands, businesses and retailers can take-away and readily implement on return to their businesses.
From content to engagement, most car retailers would benefit from further improving their social media strategy. Auto Trader highlights automotive retail social media examples and explains how one particular dealer, quite simply, hit the nail on the head.
These slides were presented at SAScon 2014 (Search, Analytics, Social Media) Conference on the 6 June 2014 by Jim Haysom, Business Development Director, Auto Trader and Ian Pollard, Senior Digital Strategy & Solutions Manager, Auto Trader. Auto Trader specialises in digital marketing solutions for the automotive industry.
Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard
10 Steps to Create a Winning Social Media StrategyRebekah Radice
The competition for attention is fierce. How to create an integrated social media strategy that keeps you focused on your business objectives.
10 steps to create a winning social media strategy!
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Social Media Crisis Management: Three Case StudiesElisha Tan
Social media has drastically changed the landscape of crisis management. With close to 23% of the time spent on the internet on social networks and Google providing three-quarters of a billion search results a day, the internet is a giant public library where users have the ease of discovering and spreading information around.
What does this mean to companies facing a crisis? It means that when information released is not contained and acted upon quickly, it can spiral out of control.
This ebook looks at three case studies and explore what we can learn from them for maximum effectiveness in social media crisis management.
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
BlogWell San Diego Social Media Case Study: US Navy, presented by Scott McIlnaySocialMedia.org
In his BlogWell San Diego case study presentation, "Social Media Integration & Strategy," the Navy's Director of Emerging Media Integration, Scott McIlnay, explained how they're engaging and managing all of their social media stakeholders.
Scott covered how they're helping Navy officials collaborate on social media, how they're fostering conversations among moms of Navy kids, and how they use basic guidelines while building formal policies.
---
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
BlogWell DC Social Media Case Study: U.S. Navy, presented by David WernerSocialMedia.org
In his BlogWell DC presentation, the U.S. Navy's Captain, Director-Defense Media Activity Anacostia, David Werner, shares how they approached several recent, high-profile episodes where public debate manifested itself on Navy social media properties.
A brief presented by LT Lesley Lykins, Deputy for Emerging Media integration for the Department of Navy Office of Information, to the American Legion National Conference.
business model, business model canvas, mission model, mission model canvas, customer development, hacking for defense, H4D, lean launchpad, lean startup, stanford, startup, steve blank, pete newell, bmnt, entrepreneurship, I-Corps, China, South China Sea, Maritime, NSIN
ABOUT THE AUXILIARY
Boater Safety
Education
The Auxiliary's most
prominent role is promoting
recreational boating safety
(RBS) among the general
public. The Auxiliary has
several distinct programs
that support this mission.
The United States Coast Guard Auxiliary (USCGAUX) is the uniformed
volunteer service of the United States Coast Guard (USCG). The
Auxiliary exists to support all USCG missions except roles that require
direct law enforcement or military engagement. As of 2019, there were
approximately 24,000 members of the U.S. Coast Guard Auxiliary.
Established by Congress in 1939, the United States Coast Guard
Auxiliary motto is Semper Paratus (Always Ready). We invite you to learn
more about who and what we do as members of TEAM COAST GUARD.
The Auxiliary operates in:
- Recreational Boating Safety and Education
- Public Affairs and Community Outreach
- Safety and Security Patrols – Ports/Waterways
- Search and Rescue Mission Support
- Food Specialists for USCG events/ships
- Mass Casualty and Disaster Assistance
- Pollution Response & Patrols
- Commercial Fishing Vessel and Recreational Vessel Exams
- Platforms for USCG Training – Helicopter OPS
- Recruitment for Coast Guard Auxiliary/USCG
In addition to the above, the U.S. Coast Guard Auxiliary operates in any
mission as directed by the Commandant of the U.S. Coast Guard or
Secretary of Homeland Security. Our mission is to promote and
improve Recreational Boating Safety, to provide trained crews and
facilities to augment the Coast Guard and enhance safety and security
of our ports, waterways, and coastal regions, and to support Coast
Guard operational, administrative, and logistical requirement
ABOUT THE AUXILIARY
Boater Safety
Education
The Auxiliary's most
prominent role is promoting
recreational boating safety
(RBS) among the general
public. The Auxiliary has
several distinct programs
that support this mission.
The United States Coast Guard Auxiliary (USCGAUX) is the uniformed
volunteer service of the United States Coast Guard (USCG). The
Auxiliary exists to support all USCG missions except roles that require
direct law enforcement or military engagement. As of 2019, there were
approximately 24,000 members of the U.S. Coast Guard Auxiliary.
Established by Congress in 1939, the United States Coast Guard
Auxiliary motto is Semper Paratus (Always Ready). We invite you to learn
more about who and what we do as members of TEAM COAST GUARD.
The Auxiliary operates in:
- Recreational Boating Safety and Education
- Public Affairs and Community Outreach
- Safety and Security Patrols – Ports/Waterways
- Search and Rescue Mission Support
- Food Specialists for USCG events/ships
- Mass Casualty and Disaster Assistance
- Pollution Response & Patrols
- Commercial Fishing Vessel and Recreational Vessel Exams
- Platforms for USCG Training – Helicopter OPS
- Recruitment for Coast Guard Auxiliary/USCG
In addition to the above, the U.S. Coast Guard Auxiliary operates in any
mission as directed by the Commandant of the U.S. Coast Guard or
Secretary of Homeland Security. Our mission is to promote and
improve Recreational Boating Safety, to provide trained crews and
facilities to augment the Coast Guard and enhance safety and security
of our ports, waterways, and coastal regions, and to support Coast
Guard operational, administrative, and logistical requirement
The NSBC's Presentation for the 2010 Canadian Safe Boating Council's Symposium held on September 23-26, 2010 in Montreal. To view the videos (in case they don't work in the presentation), please visit www.ReadySetInflate.com or www.SafeBoatingCampaign.com
Communicating the New Maritime StrategyCappy Surette
“A Cooperative Strategy for 21st Century Seapower” recognized the economic links of the global system and how any disruption due to regional crises – manmade or natural – can adversely impact the U.S. economy and quality of life. This new strategy charts a course for the Navy, Coast Guard and Marine Corps to work collectively with each other and international partners to prevent these crises from occurring or reacting quickly should one occur to avoid negative impacts to the U.S.
04062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Beyond Social Media 101: Taking your digital communications to the next level
1. Beyond Social Media 101
Taking your digital communications to the next level
DoD All Services Social Media Conference
July 25, 2013
Jason Kelly - @JasonKellyPAO
Director, U.S. Navy Emerging Media
14. How can you do this awesome stuff, too?
1. Have a strategy
2. Coordinate internally
3. Integrate content with the “Fleet”
4. Get leadership involved
5. Just TRY it!
15. 1. Have a strategy
GOAL: Be the most authoritative and timely source for Navy
information so that CHINFO can effectively tell the Navy
story especially
MEASURABLE OBJECTIVES:
• Break Navy news stories
• Increase awareness of operations in U.S. Naval Forces
Central Command and U.S. Pacific Fleet, Navy
initiatives, history and heritage, and health of the force
among the American public as it relates to their
individual defense
• Better integrate social media into other key
CHINFO/Navy Defense Media Activity functions
• Improve synchronization and saturation of key Navy
messaging through the PAO community
16. 2. Coordinate internally
CHINFO
Navy Media Content
Services (OI-2)
Operations (OI-20)
Video (OI-21)
Navy.mil Still
Photo/Editorial (OI-
22/23)
Emerging Media (OI-
24)
DMA Liaison (OI-25)
Systems/Engineering
(OI-26)
Navy News Desk (OI-3)
News desk teams
Strategy (OI-9)
Working in a vacuum does
not yield the best
communication results
Create the network effect –
“being social” needs to also
occur within our organization
U.S. Navy works daily with
the news desk, creates our
communication goals based
on CI’s priorities and meets
weekly with regional and
fleet PAOs to determine a
content plan
This chart represents the
sections we most closely
coordinate within
CHINFO.
17. 3. Integrate content with the “Fleet”
130719-N-TP877-667
CORAL SEA (July 19, 2013) The aircraft carrier USS George Washington (CVN 73) conducts a
replenishment-at-sea with the Military Sealift Command fleet replenishment oiler USNS Yukon (T-AO
202) during Talisman Saber 2013. The exercise is a biennial training event aimed at improving
Australian Defense Force and U.S. combat readiness and interoperability as a combined joint task
force. (U.S. Navy photo by Mass Communication Specialist 2nd Class Benjamin K. Kittleson/Released)
20. Just for fun: videos
X-47B Completes First Carrier-based Arrested Landing:
http://www.youtube.com/watch?v=cPaH8CCtRVU
Sailors Discuss X-47B's Historic Landing:
http://www.youtube.com/watch?v=ZRmwD2YbUV4
Navy Father Surprises Family: http://www.youtube.com/watch?v=NKPJ9JjeO4g
Edited time lapse of USS Carl Vinson's flight deck:
http://www.youtube.com/watch?v=cGgK-9IbIJ4
Navy Secretary Visits Arctic Lab, ICEX #3: http://www.youtube.com/watch?v=Z-
aJxqxaLfU
Editor's Notes
We all know the basics.As digital media professionals we are on the edge of becoming institutionalized, which while has been our goal, comes with some negative consequences...
As our team, our profession, our favorite communication platforms become more institutionalized so too can our content. It’s important to remember to fight the auto-pilot social posts. Remain on the frontier, look for new opportunities, new ways, to communicate.http://www.someecards.com/usercards/viewcard/MjAxMi1lYTRhOGRiNjVkZDI5OGY2
We coordinate our efforts across the fleet and among the News Desk to ensure our communication priorities get the most saturation. Often times that means we share navy.mil stories
Sometimes it means we think outside the box
Recently MCPON wanted an opportunity to engage Navy Families about his key initiatives and goals.
Our team provided a unqiue opportunity. Through a live facebook chat MCPON Stevens was able toengage a public audienceprovide real time responeshad the support of multiple PAOs
In doing these type of events we have found their is an appetite for live, real-time events. We’ve been able to fill a huge void for our fans by incorporating more live broadcasts and chats
One communication objective is “our people” and we noticed the people most interested in stories about sailors are their families who, all too often are unable to participate in their loved ones momentous events due to distance...
Think about the technology and infrastructure necessary to fulfill your communication objectives. We are lucky to have a forward thinking technology support that understands our recent communication barriers due to sequestration. One thing we are currently doing is thinking of other ways to inform and engage our audience during this fiscally conservative time.
Outreach can happen on the web!
We have lessons learned we would be happy to share. Overall a huge success with over 1,500 views, 230 live!
Be ready when an opportunity presents itself. Don’t be too tied down in your day-to-day that you don’t remain flexible to jump in and join a conversation!
Don’t get into the social slump - realize this is an evolving communication channel and know that each platform is different, reaches a unique audience. Pick the right content!
Talk about how our content comes from all over the place. Sometimes we search it out, but we are focused on further engagement from the Fleet so that we are more of curators than content creators.
Let’s face it, unless you love politics, the action is happening with our deployed forces.http://www.navy.mil/view_image.asp?id=155625
See the benefit of our past successes, make leadership aware of your value, your reach, your engagement opportunities and have them join you on the social side!
See the benefit of our past successes, make leadership aware of your value, your reach, your engagement opportunities and have them join you on the social side! Don’t be afraid to try new things!! Some things work, some things don’t. stick to your communication objectives and you’ll be on a path for success!