Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

3

Share

Download to read offline

Twitter: The Basics

Download to read offline

An introduction to Twitter by U.S. Navy Digital Media Engagement

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Twitter: The Basics

  1. 1. Twitter: The Basics March 2015 1 Prepared March 2015 by CHINFO OI-2 Digital Media Engagement
  2. 2. TWITTER DEFINED Twitter is a microblogging social media network made up of messages – tweets that are limited to 140 characters. March 2015 2
  3. 3. TWITTER USAGE • 288 million monthly active users • 500 million Tweets are sent per day • 80% of Twitter active users are on mobile • 77% of accounts are outside the U.S. • Twitter supports 33 languages March 2015 3
  4. 4. TWITTER USAGE As of September 2014, 74% percent of adults use Twitter. - Pew Research Center’s Social Networking Fact Sheet March 2015 4
  5. 5. WHY IS THE NAVY ON TWITTER? The Navy’s account provides a means to tell the Navy story, share key messages, and interact with key Navy stakeholders in real time on issues of interest to them. The account serves as a public affairs communication tool. March 2015 5
  6. 6. POSSIBLE TWITTER GOALS • Disseminate messaging to a wide- reaching Twitter audience in a manner that encourages them to further distribute and share that messaging with others • Drive conversations about your command online • Identify and engage key points of contact such as the media, advocates and influencers • Insert your command’s story into relevant conversations on Twitter • Provide an authoritative official voice to followers during a crisis that involves your audiences March 2015 6
  7. 7. GET STARTED 1. Sign up at Twitter.com March 2015 7
  8. 8. GET STARTED 1. Sign up at Twitter.com 2. Use your command seal or logo as your profile picture March 2015 8
  9. 9. GET STARTED 1. Sign up at Twitter.com 2. Use your command seal or logo as your profile picture 3. Follow the registration checklist at http://www.navy.mil /CommandDirectory .asp March 2015 9
  10. 10. TWITTER LANGUAGE • Like any social media network, Twitter has its own style and lingo. March 2015 10
  11. 11. TWITTER LANGUAGE: Follow • Subscribe to another user’s tweets March 2015 11
  12. 12. TWITTER LANGUAGE: Hashtag • A hashtag is any word or phrase immediately preceded by the # symbol. When you click on a hashtag, you'll see other Tweets containing the same keyword or topic. March 2015 12
  13. 13. TWITTER LANGUAGE: Mention • Mentioning other users in your Tweet with the @ sign followed directly by their username is a mention. • A mention also refers to Tweets in which your @username was included. March 2015 13
  14. 14. TWITTER LANGUAGE: Retweet • A Tweet that you forward to your followers is known as a Retweet. • Retweets always retain original attribution. March 2015 14
  15. 15. TWITTER LANGUAGE: Favorites • Favoriting a Tweet indicates that you liked a specific Tweet. March 2015 15
  16. 16. TWITTER LANGUAGE: Best practices • Present information in a timely, intriguing way. March 2015 16
  17. 17. TWITTER LANGUAGE: Best practices • Use tweets to communicate during a crisis or breaking news situation. March 2015 17
  18. 18. TWITTER LANGUAGE: Best practices • Do not use all 140 characters. • Save approximately 20 characters to allow other users to quote or comment on your tweet. • Photos, video and links count against your character count. March 2015 18
  19. 19. TWITTER LANGUAGE: Best practices • Engage with key- stakeholders by tagging their handle in your tweets to build relationships and gain followers. March 2015 19
  20. 20. TWITTER LANGUAGE: Best practices • Incorporate global trends and topics into your tweets by using popular hashtags when appropriate. March 2015 20
  21. 21. TWITTER LANGUAGE: Best practices • Create your own hashtags to communicate key words, themes and messages that relate to your mission. March 2015 21
  22. 22. CONTACT U.S. Navy Digital Media Engagement 703-614-9154 SocialMedia@Navy.mil March 2015 22
  • erikasMI

    Jul. 23, 2015
  • idahocapitol

    Mar. 20, 2015
  • kenjoyb

    Mar. 14, 2015

An introduction to Twitter by U.S. Navy Digital Media Engagement

Views

Total views

17,435

On Slideshare

0

From embeds

0

Number of embeds

15,750

Actions

Downloads

25

Shares

0

Comments

0

Likes

3

×