This document discusses best practices for using social media in a military context. It provides statistics on Facebook usage and outlines Department of Defense policy and guidelines for social media use. Recommendations include having a single command presence, developing a content plan, and being prepared to respond in a crisis by communicating information and correcting misinformation across all channels. The document concludes by addressing privacy settings, impersonation policies, and contact information.
CompTIA Security+ is a worldwide certification that verifies the fundamental skills required to execute basic security activities and build a career in information security. CompTIA Security+ SY0-601 is the latest version of the Security+ certification. The very first security certification that IT professionals can obtain is CompTIA Security+, and it is the best entry-level certification.
https://www.infosectrain.com/blog/comptia-security-sy0-601-domain-1-attacks-threats-and-vulnerabilities/
CompTIA Security+ is a worldwide certification that verifies the fundamental skills required to execute basic security activities and build a career in information security. CompTIA Security+ SY0-601 is the latest version of the Security+ certification. The very first security certification that IT professionals can obtain is CompTIA Security+, and it is the best entry-level certification.
https://www.infosectrain.com/blog/comptia-security-sy0-601-domain-1-attacks-threats-and-vulnerabilities/
With the MuleSoft Anypoint Platform, you can build scalable data integrations and flows across any application, data source, and device - whether in the cloud or on-premise. The platform provides a suite of out-of-the-box connectors that work across any system, and you can customize them to whatever you need with minimal code. This means you can integrate and deploy innovative, robust customer apps even faster. Join this webinar, learn the basics of the Anypoint Platform, and see how it works with Salesforce and any of your third party systems.
Cybersecurity in ASEAN and Singapore Columbia - Lecture for Columbia SIPA 202...Benjamin Ang
Lecture on cybersecurity in ASEAN and Singapore
- Definitions of cybersecurity in ASEAN (vs western definitions)
- Cyber threat landscape in ASEAN / types of cyber incidents and cyber crime in ASEAN
Why ASEAN is vulnerable
- Characteristics of ASEAN in cyberspace
non-interference, sovereignty
non-attribution of cyber attackers
- ASEAN cooperation in cyberspace
AMCC (ASEAN Ministers Cyber Conference)
ACICE (ADMM Cyber Info Centre of Excellence)
INTERPOL
Here is your guide on how to progress through the cyber security career ladder. This resource shows you all the different cyber security roles and the qualifications needed for each!
Spring is here, and now is a good time to do a little spring cleaning to optimize your command’s social media site for success.
We’ll discuss six steps to ensure your site is ready for the year ahead:
- Navy.mil registration
- Admin and app access
- Passwords
- Operations Security
- Planning
- Metrics
Of course, you don’t have to wait until spring to spruce up your site.
An overview of the U.S. Navy Emerging Media program presented by Jason Kelly and Sandy Gall at the CHINFO Virtual Symposium on July 16, 2013. It discusses social media today, the evolution of U.S. Navy social media, CHINFO’s use of social and emerging media, best practices for Navy commands, and how Navy Media Content Services can help public affairs officers and mass communication specialists.
With the MuleSoft Anypoint Platform, you can build scalable data integrations and flows across any application, data source, and device - whether in the cloud or on-premise. The platform provides a suite of out-of-the-box connectors that work across any system, and you can customize them to whatever you need with minimal code. This means you can integrate and deploy innovative, robust customer apps even faster. Join this webinar, learn the basics of the Anypoint Platform, and see how it works with Salesforce and any of your third party systems.
Cybersecurity in ASEAN and Singapore Columbia - Lecture for Columbia SIPA 202...Benjamin Ang
Lecture on cybersecurity in ASEAN and Singapore
- Definitions of cybersecurity in ASEAN (vs western definitions)
- Cyber threat landscape in ASEAN / types of cyber incidents and cyber crime in ASEAN
Why ASEAN is vulnerable
- Characteristics of ASEAN in cyberspace
non-interference, sovereignty
non-attribution of cyber attackers
- ASEAN cooperation in cyberspace
AMCC (ASEAN Ministers Cyber Conference)
ACICE (ADMM Cyber Info Centre of Excellence)
INTERPOL
Here is your guide on how to progress through the cyber security career ladder. This resource shows you all the different cyber security roles and the qualifications needed for each!
Spring is here, and now is a good time to do a little spring cleaning to optimize your command’s social media site for success.
We’ll discuss six steps to ensure your site is ready for the year ahead:
- Navy.mil registration
- Admin and app access
- Passwords
- Operations Security
- Planning
- Metrics
Of course, you don’t have to wait until spring to spruce up your site.
An overview of the U.S. Navy Emerging Media program presented by Jason Kelly and Sandy Gall at the CHINFO Virtual Symposium on July 16, 2013. It discusses social media today, the evolution of U.S. Navy social media, CHINFO’s use of social and emerging media, best practices for Navy commands, and how Navy Media Content Services can help public affairs officers and mass communication specialists.
Overview presentation on social media, LinkedIn, and Twitter. Includes opening a Twitter account. Has Resource pages listing SME's, books, and URL's for further study.
Principles of Social Media Marketing - Andrew CavallaroMarketing Success
Learn how to effectively harness the power of social media marketing
We all know about Facebook – so what’s next? With so many new social media platforms popping up daily, how do you know which one your business should be on, how to engage authentically with your audience and determine your ROI?
This presentation will cover how to identify the foundations behind social media marketing and how you can adopt the practices into your own marketing strategy.
An overview to social media marketing (for businesses) - getting starting on social media, knowing your audience, the big players (options), developing a social media strategy, analytics and social media advertising options
Technology - from internal tools to websites to social media - presents opportunities for all areas of nonprofit organization to be more efficient and more effective in day to day work and engaging supporters. Whether you are a small organization or large, have a handful of volunteers or thousands, digital and social tools can help you recruit volunteers, manage volunteers, and engage them with the organization and with each other. Great, social, relevant engagement can make the volunteering experience more positive and directly support retention. In this session at the 2015 VolunteerMatch Summit, we discussed successful strategies and techniques for recruitment, management, and engagement, shared stories from other nonprofits, and highlight potential tools you may want to try in your organization.
15 Essential Steps to Optimize Your #GivingTuesday Results Kimbia, Inc
Crowdfunding continues to gather momentum because in addition to raising significant new dollars, these events recruit up to 60% new, high-value donors and deliver priceless brandraising. New single-day crowdfunding records have been recently set and surpassed. North Texas Giving Day in September 2013 raised $25.2 M, then #GivingTuesday in December 2013 raised ~ $32M and then Give Local America in May 2014 raised $53.7 M.
This webinar is designed to help nonprofits and higher education institutions set a new crowdfunding record for #GivingTuesday on December 2, 2014.
Focused on 15 key single-day crowdfunding event success factors, it is packed full of proven practices and practical tips from Charity Dynamics, Kimbia, and Social Factor.
Dolores McDonagh, Principal Consultant at Charity Dynamics, will share with you how to:
- Maximize the visibility of #GivingTuesday via your website home and donation pages, blog, and email and press campaigns
- Incorporate this event effectively into your year-end strategy
Miriam Kagan, Senior Fundraising Principal at Kimbia, will communicate how to:
- Pick the right #GivingTuesday model and incentive structure for your organization
- Evaluate the readiness of your platform, processes and team for the big event
Rachel Lewis, Director of Digital Strategy at Social Factor, will show you how to:
- Develop a social media strategy that will attract, engage and energize #Giving Tuesday supporters
- Optimize event results via relevant social media content that converts donors
15 Essential Steps to Optimize Your #GivingTuesday ResultsKimbia, Inc
Crowdfunding continues to gather momentum because in addition to raising significant new dollars, these events recruit up to 60% new, high-value donors and deliver priceless brandraising. New single-day crowdfunding records have been recently set and surpassed. North Texas Giving Day in September 2013 raised $25.2 M, then #GivingTuesday in December 2013 raised ~ $32M and then Give Local America in May 2014 raised $53.7 M.
This webinar is designed to help nonprofits and higher education institutions set a new crowdfunding record for #GivingTuesday on December 2, 2014.
Focused on 15 key single-day crowdfunding event success factors, it is packed full of proven practices and practical tips from Charity Dynamics, Kimbia, and Social Factor.
Government entities and elected officials are no strangers to making negative headlines. But what should we do as social media managers when those headlines go viral? It's important to have a Social Media Crisis Plan in place before a negative story is shared around the world. Whether the story trends locally, nationally, or globally we as social media managers need to be prepared to handle negative backlash ahead of time. In this session, we'll share real life headlines and case studies of how we've handled negative viral stories, best practices, SOPs and our Social Media Crisis Plan.
Government Social Media Conference 2016 4/7/16
Speaker: Kaitlin Keeler, Oakland County Government, MI
Presentation to introduce social media as a marketing elements to today's digitally savvy marketers. Presentation includes tips and techniques to build a strategy to meet one's business needs.
Earlier this year I developed a 2 part presentation and co-presented with a colleague on #1 how to prepare a disaster fundraising plan and #2 how to implement the plan and then convert donors. This is an edited version of part one, the original contained some information very specific to our Luminate clients.
This topic is very near and dear to me because of my years of service with the American Red Cross.
A lecture given by Meg Orciari, from the Yale Rudd Center for Food Policy and Obesity, to students in the class "Making Sense of Social Media" at the University of Hartford.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
5. BY THE NUMBERS
Winter 2015 5
• 890 million daily active users on
average for December 2014
• 745 million mobile daily active users
on average for December 2014
• 1.39 billion monthly active users as
of December 31, 2014
• 1.19 billion mobile monthly active
users as of December 31, 2014
• Approximately 82.4% of our daily
active users are outside the U.S. and
Canada
Source: Facebook; Retrieved Feb. 3, 2015
13. GUIDELINES
Winter 2015 13
• Communicate OPSEC
• Membership within groups
• Communicate expectations
• Avoid copyright and trademark infringement
• Replace error with facts
• Admit mistakes
• Protect families
• Understand profile security settings
• Keep classified and sensitive information safe
14. CONDUCT
Winter 2015 14
• Online relationships with subordinates
• To friend or not to friend?
• Military conduct online
• Endorsement of non-government content
• Self promotion
• Paid submissions
• Political discourse
16. COMMAND SOCIAL MEDIA RECOMMENDATIONS
Winter 2015 16
• Have a single command presence
• Managing your social media
• Communicate with families
• Registration
17. COMMAND SOCIAL MEDIA RECOMMENDATIONS
Winter 2015 17
• Have a single command presence
• Managing your social media
• Communicate with families
• Registration
18. DEVELOP A PLAN FOR MANAGING SITES
Winter 2015 18
• Site administrators
• Objectives
• Target audiences
• Type and frequency of content
• Comment policy
• Monitoring policy
• Releasable
20. CRISIS SITUATION
Winter 2015 20
Before a crisis
• Establish a presence
• Plan and train
• Identify keywords
• Identify key audiences
• Post regular, relevant content
• Establish a list of alternative communication
methods
22. CRISIS SITUATION
Winter 2015 22
During a crisis
• Use all channels
• Communicate information as it is released
• Listen
• Identify and correct misinformation
23. CRISIS SITUATION
Winter 2015 23
After a crisis
• Thank community members
• Ask for lessons learned
• Provide updates
24. PRIVACY SETTINGS
Winter 2015 24
Facebook
• Tailor posts Each
post can be
tailored to the
audience you want
to reach.
25. IMPERSONATION
Winter 2015 25
• Policies vary social network to social network
• Work through public affairs officer to coordinate
support from headquarters public affairs
Good afternoon.
I’m Jason Kelly, director of the Navy’s Digital Media Engagement team for the Office of Information at the Pentagon.
I’m here today to talk to you about how social media has changed over the years and how to use it for your command.
Here it is, everything you need to know about social media. It’s all about donuts. Not exactly, but it is a good demonstration of the differences between each social network. The topic is donuts. However, how we talk about those donuts is different for each network.
Let’s break down social media.
Social media describes the different means by which people, enabled by digital communication technologies, connect with one another to share information and engage in conversations on topics of mutual interest.
Social media is an umbrella term describing a variety of communication mediums and platforms, social networking being the most well known of them.
While specific mediums, platforms, and technologies may change over time the overall trend of people connecting with other people using technology only increases.
The way people get information has changed and their desire to have real conversations individuals, businesses, organizations, and government has increased.
This presents a tremendous opportunity for all commands to more effectively communicate with service members, military families and the public.
Each week the Navy reaches about 4 million people on social media. We’re on Facebook, Twitter, Instagram, Google+, Flickr, YouTube, Pinterest, our blog Navy Live, and our mobile app. Why so many? Because each platform is unique – as shown by the donuts on the last slide. They attract different users who are comfortable with different ways of having a social conversation.
Before we get to those topics, I’d like to set the stage for today’s discussion with this short video about the environment. This video is from 2014.
(PLAY VIDEO)
I think you would agree with me – after watching that video – that we really aren’t talking about emerging media anymore or just social media.. It isn’t emerging anymore in the United States. It is here. It is today’s media, and it is where people are getting their news as well here.
According to the Pew Research Center, almost more people got their news online in 2013 than newspapers and radio – combined. Why does this matter? Because we need to be aware of today’s environment and where people want to get their information.
--00--
Here’s some updated statistics about Facebook. I’ll let you read them yourself. Here’s another statistic to put everything into perspective.
If Facebook were a country, it would be the most populous nation on earth.
That’s more than the entire population of China, the world’s most populous country, which the CIA last estimated to have 1.36 billion people.
The media environment has changed over the years.
Before, readers consumed news and events that were presented to them by mass media. Now, social media has significantly shortened the news cycle and transparency as so-called citizen journalists contribute to the narrative in real time. These crowd sourced reports often represent first reports from the story, increasing the level of transparency, while sacrificing potential authenticity.
Events that previously would not have been considered newsworthy or had been marginalized are now part of the conversation – both in traditional media and social media. There is a tremendous amount of overlap between the two.
As a result, the online public at large can influence agendas in real time.
It’s not always been like that.
During the Vietnam War, troops could enter and leave a village before anyone outside of the area being aware of their presence.
Now, it is possible that video can be uploaded and shared online prior to the patrol returns to its base.
Social media is no longer a toy; it is a tool! And you too, can use it like the Navy.
This is the challenge, though. How do you make something like strategic policy, the budget, or a ship-building plan social?
As a result, social media presents an incredible opportunity for us and our adversaries. We’ll discuss ways to mitigate risks later, but first let’s talk about how social media serves as a communication tool.
People want their information NOW. They don’t want to wait for the 6 or 11 p.m. news.
They want to be able to share and comment on it.
They want it to be transparent, genuine and athletic, and they want it on the go!
And they don’t even log on to find news as often – they expect news to find them.
Each week, the U.S. Navy reaches approximately four million people on social media on our Facebook page, Twitter account, Navy Live blog, Flickr photo steam, You Tube channel, Pinterest account, Instagram account, and the Official Navy App.
I want to talk briefly about our audiences.
Our Facebook page serves as the pulse of the Navy with family members, potential recruits, veterans and Navy supporters actively commenting about the Navy, past, present and future.
On Twitter, social media users get Navy news as it happens. It’s like the news wire of the Navy.
Our blog – Navy Live – allows us to have a longer conservation than we can have in just 140 characters in a tweet or a Facebook post. It often serves as the hub of the Navy’s social media platform with many of the individual social media sites linking back to the blog.
Flickr serves up high-resolution photos. While, Instagram offers photos on the go – on mobile devices.
YouTube has videos.
Pinterest generates more referral traffic than YouTube, Google, LinkedIn and Reddit combined.
The App, like Twitter, offers Navy news and information on the go for Apple iOS, Chrome, Android and Windows 8.
Social media, as part of your overall command communications strategy, helps fulfill your obligation to communicate with all of your stakeholders. It also provides another, often richer, means of sharing information with internal and external audiences. Your stakeholders are increasingly using social media, and
you’re better off reaching them there than not at all. Social media creates some considerations for the commander over traditional means of communicating:
• It is efficient: Anything you communicate in social media is sent in an instant and is then available anywhere in the world for your stakeholders to access. Additionally, social media may provide a means of communications reach that is available when other means are not (i.e. times when people cannot access NMCI, message traffic, etc. due to travel, base closures, disasters, etc).
• It is unmediated: There is no gatekeeper – that means that you when you say something it will appear to your audience just as you want it to appear (keep
in mind that your message might be misinterpreted so try to minimize that before posting)
• Provides feedback: You can gauge – and act on – communication thanks to the open feedback that social media enables.
Now, that we established where the conversation is happening. Let’s talk about what allows it.
This is it. DoD Instruction 85-50.01. Among other things, it opened up the NIPRNET to social media – an Internet based capability - across the Department of Defense.
So what should your expectations be?
First communicate OPSEC measures to your Marines and personnel so they can best navigate sharing information without violating it.
Membership within social groups by Marines and personnel is going to happen. Informal groups exist and may draw some of your Marines and personnel into joining. As long as they do not undermine their chain of command, or otherwise conduct themselves in an unprofessional manner, there is nothing wrong with them connecting with other people on subjects of mutual interest and in fact their participation in groups such as this might provide you valuable information on their thoughts and concerns.
Communicate expectations about online activities with your Marines and personnel. The military encourages service members to serve as ambassadors to their communities. The military expects service members to live their core values online, and understand that communication in social media is both public and international – even they think they are just talking to family and friends. When commenting about military matters, service members and personnel need to be transparent about who they are and should identify themselves and their rank and/or position. They should also be clear that their opinions are their own, and do not represent their command or the Department of Defense when commenting on military topics.
AVOID VIOLATIN G COPYRIGHT AND TRADEMARK by not including any copyrighted or trademarked material in online posts without written permission from the copyright or
trademark holder. This includes embedding a song in a video or using a picture in a blog post. This does not include the use of social media icons that are used to point to an official social media presence.
ADMIT MISTAKES . If you make a mistake then admit it and correct it immediately. If you do edit a posting online, make it clear that it has been updated or edited -- don’t just try to make a change and pretend you never made the error. If people can’t trust you to own up to your own mistakes you will lose credibility. Remember that everything posted on the Internet even for a second may live on forever.
PROTECT YOUR FAMILIES by limiting the amount and kind of information that you post about them (their names, their addresses, even their towns or schools) online. How hard would it be for someone to figure out who your loved ones are based on your personal profile? You never know who is watching and collecting information on you.
UNDERSTAND PROFILE SECURITY SETTINGS so you can make informed choices about who sees what in your profile. Just because someone isn’t your “friend” doesn’t mean that all of your information or even photos are blocked from that person. If you are not managing your personal security settings, it is quite possible that when you leave a comment on a public forum (like the Navy Facebook page) anyone who sees it there (including people you don’t know) could see your entire profile. Be mindful that social media sites can change their privacy or security settings with little or no notice. Pay attention to changes.
KEE P CLASSI FIED AND SENSITIVE IN FORMATIONSAFE by educating your personnel not to discuss critical information such as deployments, personnel rosters, weapons information, etc. If you see what you think is a potential OPSEC breech, document it and remove it as soon as possible. More than likely, the OPSEC violation was done in error or out of ignorance. Have your public affairs officer or command OPSEC officer engage the person to explain to them why his or her post violated OPSEC so that he or she don’t repeat the same mistake. If OPSEC violations from this person persist or if there is a spillage or other COMSEC violation (e.g. leak of classified information) notify the command Security Manager.
As social media brings the world closer together it also raises some new ethical issues for command leadership. In most cases, ethical issues online can be dealt with using the same ethical guidance that has traditionally guided commanders and military leadership. To help guide your use of social media, we have addressed a few of the ethical considerations you might find yourself dealing with online.
Online relationships with subordinates: With the ability to connect with everyone in our lives online, it only makes sense that service members and personnel might be interested in connecting with you through social media and you with them.
So should you friend or follow those in your command? A lot depends how you are using social media. If your social media presence exists simply to engage with people on a professional basis then becoming a friend of one of your service members or following them is less of an issue. However, if you use social media actively to communicate with your close friends and family then including service members who work for you is a more difficult decision. However you approach your connecting with subordinates from your command, it is up to you to lead by example and ensure that the relationship remains on a professional level and that deference to your rank and position is respected online and in the real world.
When it comes to your position as command leadership, your conduct online should be no different than your conduct in the rest of your life and you should hold that
same standard to your service members and personnel. If evidence of a violation of command policy, UCMJ, or civil law by one of your service member comes to your attention from social media then you can act on it just as if it was witnessed in any other public location. This adds an ethical wrinkle to friending or following your subordinates, but the key is for you to maintain the same relationship with them at work as you do online and to be clear about that.
The same guidelines regarding endorsement of non-government organizations and charities applies online, but it can be a challenge knowing when they apply. For example, liking a page on Facebook and following an account on Twitter does not constitute endorsement, just as having a subscription to a newspaper is not endorsing the paper. However, posting content about a business, organization, media or charity (other than CFC or NMCRS) or repurposing existing content about such groups (such as a retweet on Twitter) from an official command presence could be seen as endorsement if there is not a clear tie to the command. For example, linking to or reposting a link to a story about the command on a local television station is okay, but linking to or promoting that station or stories from that station that are not about the command can be considered endorsement and should be avoided.
Using your rank, job, and/or responsibilities as a means of promoting yourself for personal benefit is not appropriate and can ultimately tarnish the image of you, your command and/or the service.
Treat requests from nongovernment blogs for a blog post as a media request and coordinate with your PAO or the next PAO in you chain of command for relevant talking points and assistance in drafting your response. Just like public speaking, it is against Ethics regulations to accept compensation for such posts.
As command leadership what you say and do is more visible and taken more seriously than that of your personnel. You have a greater responsibility to speak responsibly, even about issues that you don’t intend to reflect on your command or the military.
Examples of measurable communications objectives with priority audiences identified:
Inform our command’s service members and family members of command news, announcements, and accomplishments to promote readiness of the command.
Engage in a dialogue with the local community including DoD family members where our command is based to build awareness and understanding about the DoD in the area.
Increase level of awareness and support for your command’s mission among the DoD community.
In larger commands, there is a tendency for offices/units within a command to want to have their own presences. For example, the chapel may want to have its own presence, the military Counselor or DAPA for your command may want their own presence. While this is up to the discretion of the command, it is recommended that you maintain a single command presence within each social media platform and allow those different offices/units feed content to the command presence. That means one command Facebook page, Twitter account, and so on. The reason for this is that each subset of the command that has its own social media presence splinters the audience for the command and can increases the time spent managing multiple presences. Unless there is a compelling reason for a social media presence as a subset of the command presence, such as reaching a unique audience; it is strongly recommended that there be only one command social media presence per application.
Management of command presences does take time, depending on the popularity of your content and the community size. Although some commands find it useful to have just one main point of contact to manage social media sites, it’s strongly recommended that any social media presence be run by a small team to ensure that there is no potential single point of failure for being able to manage information in a timely manner. A commander should choose a team of people that he or she trusts to monitor the command social media presences, develop and post content when needed, remove public posts when required, interact with those who engage the command within that social tool and respond to public inquiry when necessary. Since this will more than likely be a collateral duty for the members of this team, it is recommended that the people you select be motivated out of personal interest to communicate with the command’s audiences. Your public affairs officer is a logical choice to head up this team. To ensure consistent management, commands should establish standard operating procedures to monitor, post content, and engage with people. You should not expect to be able to monitor social media for your command round the clock, that’s a full time job for anyone! Instead you should aim for your team to be able to check on your command’s social media presences periodically throughout the day. By having this work distributed throughout a team of people you will ensure better monitoring and management of social media. Once your team is established you can keep them on task by requiring periodic (weekly, monthly) reports that include basic analytics provided by the social media platforms, popular content, relevant public posts and planned content. Don’t remove content or take a page offline unless there is a specific violation of OPSEC or your published business rules warranting removal. Organizations who remove content simply because that content is unflattering lose the trust of their audience and risk very public backlash. The commander has the responsibility to ensure enforcement of the posting policy, but taking something down just because it is unflattering is not recommended and ultimately counterproductive.
In larger commands, there is a tendency for offices/units within a command to want to have their own presences. For example, the chapel may want to have its own presence, the military Counselor or DAPA for your command may want their own presence. While this is up to the discretion of the command, it is recommended that you maintain a single command presence within each social media platform and allow those different offices/units feed content to the command presence. That means one command Facebook page, Twitter account, and so on. The reason for this is that each subset of the command that has its own social media presence splinters the audience for the command and can increases the time spent managing multiple presences. Unless there is a compelling reason for a social media presence as a subset of the command presence, such as reaching a unique audience; it is strongly recommended that there be only one command social media presence per application.
Management of command presences does take time, depending on the popularity of your content and the community size. Although some commands find it useful to have just one main point of contact to manage social media sites, it’s strongly recommended that any social media presence be run by a small team to ensure that there is no potential single point of failure for being able to manage information in a timely manner. A commander should choose a team of people that he or she trusts to monitor the command social media presences, develop and post content when needed, remove public posts when required, interact with those who engage the command within that social tool and respond to public inquiry when necessary. Since this will more than likely be a collateral duty for the members of this team, it is recommended that the people you select be motivated out of personal interest to communicate with the command’s audiences. Your public affairs officer is a logical choice to head up this team. To ensure consistent management, commands should establish standard operating procedures to monitor, post content, and engage with people. You should not expect to be able to monitor social media for your command round the clock, that’s a full time job for anyone! Instead you should aim for your team to be able to check on your command’s social media presences periodically throughout the day. By having this work distributed throughout a team of people you will ensure better monitoring and management of social media. Once your team is established you can keep them on task by requiring periodic (weekly, monthly) reports that include basic analytics provided by the social media platforms, popular content, relevant public posts and planned content. Don’t remove content or take a page offline unless there is a specific violation of OPSEC or your published business rules warranting removal. Organizations who remove content simply because that content is unflattering lose the trust of their audience and risk very public backlash. The commander has the responsibility to ensure enforcement of the posting policy, but taking something down just because it is unflattering is not recommended and ultimately counterproductive.
Many Navy ombudsman and family readiness groups are also using social media to more effectively communicate with families. As a leader it is crucial that you actively participate in your commands’ social media presences. Your participation will demonstrate a willingness to listen to your families. Not everything you hear may be positive, but you’ll be better positioned to make informed decisions and understand sentiment.
Official use of social media is a public affairs function. This means that any official command use of social media must remain in compliance with public affairs policy. Any content posted to an official social media presence must be either already in the public domain or must be approved for release by the Commanding Officer, Public Affairs Officer or anyone else designated with release authority on behalf of the command. Commands are ultimately responsible for official content posted on their social media presences as well as any presences run by other parts of their command.
Official uses of social media be registered with DoD. This is because on many social media platforms anyone can create an account to discuss issues related to any subject, including your command. Therefore, it is necessary to clearly delineate which social media presences are official. This can be done by registering a command presence with the Marines Social Media Directory at www.marines.mil
Once you have set goals and target audiences for your social media outreach and who you want to communicate with, you must determine what your command should say. Content can include text, imagery, video, posters, and other forms of multimedia. The content your command produces and distributes sets the tone of your communication strategy and can determine the ultimate success of your efforts. Is your content relevant to your primary audiences? Will your primary audiences find it interesting? Will this content cause your primary audiences to take a desired action? These are the key questions your command needs to ask before determining how and where it will share its content.
Depending on the type of content you have and want to share, different social media platforms may be more or less appropriate for your command. Flickr may be a good place to share command photos. YouTube may be a great place to host and share command videos. But you need to determine the best platform(s) for your command based on your communication objectives, audience preferences, and content available. The key is to determine the best social media platform(s) based on where your primary audiences are already active online. You can find out this by asking them via formal and informal channels. Often times, you can also determine where your primary audiences are online by conducting web searches on sites like Google, Facebook, Twitter, and others. Once you have a good sense of where your primary audiences are active online, then you can make an informed decision about which platforms are right to achieve your command’s communications objectives.
There can be a tendency to create individual social media sites for each unit or office within a command. While this decision is ultimately up to command leadership, we discourage the creation of multiple social media sites on the same platform (e.g., Facebook). The leadership team is encouraged to have one voice for communicating with key audiences. Creating multiple Facebook pages for different units within a command can create confusion among personnel and command family members trying obtain information. It can also splinter your audience and hinder the important “network effect” that is part of the value-add of social media efforts.
DODI 8550.01 requires that all social media sites used in an official capacity be registered with the Department of Defense (DoD).
The plan to manage command social media sites should be coordinated with command leadership, public affairs, and other personnel who may be generating or publishing content to the site. The management plan should be led by a command spokesperson and should include the following elements:
• Site administrators: Who has access to administer the page? Grant permission to multiple administrators to ensure there is no single point of failure.
• Objectives for the site: What do you hope to accomplish by communicating on this site?
• Target audience/s: Who are you trying to reach?
• Type and frequency of content to be posted: Will you share news stories, images, original content, or information about local events? What’s important and interesting to your target audience?
• Comment policy: Why will posts be removed? Will comments be moderated or automatically published? See the Navy’s Facebook comment policy as an example at Facebook.com/USNavy under the “about” tab.
• Monitoring policy: How often will you monitor the page for comments? Will you respond and engage in a dialogue with your community members? • Transition plan: When personnel change over, how will you transfer administrative rights and the plan over to new personnel?
Ensure Information is Releasable. As mentioned, official use of social media is a public affairs function. Any command use of social media must remain in compliance with public affairs policy. Any content posted to an official social media presence must either be already in public domain or approved for release by the commanding officer, public affairs officer, or other personnel with release authority on behalf of the command. Commands are ultimately responsible for official content posted on their social media sites as well as those sites run by other parts of their command.
Due to the speed, reach, and direct nature of social media, these channels have proven to be effective for use in crisis situations. In recent crises, social media has facilitated the distribution of command information to key audiences and media while providing a means for dialogue among the affected and interested groups. You can’t surge trust following a crisis, so the best course of action is to consistently engage your social media community before a crisis occurs.
Establish a command presence on relevant social media platforms
• Plan and train multiple people at your command to communicate on your social media platforms during a crisis
• Identify keywords that may be used when communicating about your command in a potential crisis (e.g., crash, collision, evacuation, humanitarian assistance)
• Identify key audiences such as service members, family members, local citizens, media, etc.
• Post regular, relevant content to your command’s social media sites to alert key audiences that your page is an authoritative and consistent resource of information about your command
• Establish a list of alternative communication methods such as text messaging, Twitter, and Facebook
CHALLENGE
Keeping the public up-to-date during a fast-moving news situation
SOLUTION
Official government Twitter account @USNavy posted updates as they became known throughout an emerging story
RESULTS
@USNavy becomes official source of information for followers and media outlets alike
@USNavy guides the online conversation by creating the hashtag #NavyYardShooting, which resulted in 1,900 related Tweets per minute at the peak of the story
Key takeaways
Stay ahead of the news by sharing updates as soon as they become available.
Create a hashtag that organizes the conversation and gives followers an easy way to join in.
Let Twitter be your broadcast tool to get information to other media and news outlets.
Use all available communication channels to distribute information to affected audiences
• Communicate relevant and timely information as it is released—even if you only have part of the full story, it is beneficial to the safety and security of others to release in segments rather than waiting until you have the entire story (at which point, it may be too late)
• Listen to what people are saying about the topic by monitoring your social media sites, and answer questions as accurately and quickly as possible
• To identify and correct misinformation, identify other channels to use for distributing information, and to reach audiences you may not be reaching with existing efforts, query relevant key
• Thank community members for their assistance in disseminating information, answering each other’s questions and supporting one another through the crisis
• Ask designated communicators for lessons learned and incorporate changes into your crisis plan
• Continue to provide updates and information to audiences to maintain interest in your social media sites
Each post can be tailored to the audience you want to reach (Public, Friends, custom groups, etc). Clicking “more options” from the dropdown menu allows you to choose custom groups. Navy recommends you refrain from choosing “Public” which allows anyone to see your post, regardless of their connection to you.
Policies vary social network to social network
Work through public affairs officer to coordinate support from headquarters public affairs