Linked inbound session 1 - plan
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- The document provides guidance on using LinkedIn effectively for lead generation, including planning a LinkedIn strategy, profiling yourself as an industry expert, developing valuable content, and targeting specific industries. - It recommends choosing 3 industries to focus on, creating a list of prospective clients within those industries, and designing an "ascension model" with a range of offer levels. - The top 5 LinkedIn strategies discussed are the Curiosity Ignitor, Direct Approach, Giving in Groups, Thought Leadership Platform, and Curate & Share approaches. Additional strategies include creating your own group and using email/influencers.
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Linked inbound session 1 - plan
- 1. Welcome Everyone! ________________________ • Grab a note pad and pen to take notes. • Let everyone know you’re unavailable for the next 40 minutes. • Please turn off your mobile and email so you absorb as much as possible!
- 2. LinkedIn is 277% more effective for Lead Generation than Facebook Hubspot Research
- 3. The 7 Step LinkedIn Lead Generation Formula 1. Plan - Your customised LinkedIn Strategy 2. Position – creating a LinkedIn Profile 3. Promote – creating a company page 4. Participate – Getting noticed by clients 5. Publish – thought leadership strategies 6. Propagate - using Marketing Automation 7. Pursue – getting off LinkedIn
- 4. Today’s Agenda 1. Your key messages 2. Your niche/industry 3. Your ascension model 4. An overview of LinkedIn Marketing Strategies
- 5. Clarify the key messages you want to communicate on LinkedIn to maximise leads, clients and revenue Attention: Business Owners, Coaches, Consultants & Sales Professionals
- 6. …is for your ideal prospects (and referral partners) believe that you are the ideal choice within your industry. Your Main Objective on LinkedIn
- 7. 4 Steps To Be Seen As #1 In Your Industry: 1. Write a LinkedIn Profile that positions you as smart, helpful & likeable. 2. Build a Company Page that promotes your business’ credibility 3. Develop a reputation for providing valuable insights 4. Create a foundation of content that promotes you as thought leader
- 8. Your Key Messages on LinkedIn Demonstrate….. • Your Thought Leadership on topics / areas you help with • You Have Empathy and that You Understand Your Audience • You Have a Great Strategy or framework to help them.
- 9. The best way to get your ideal client’s attention is to create content that gives them instant wins, so they grow to trust you.
- 10. Focus Content on… 1. Top 3 problems your target market are facing 2. Biggest Mistakes they make and how to avoid them 3. Top 5 tips you recommend to your target market 4. 3 case studies – client success stories 5. Industry Challenge / Market Trend – Opinion Pieces
- 11. Save Time = Repurpose Content Each post or piece of work should be re- purposed at least 7-10 times Advanced Tip:
- 12. One Post Gets Repurposed 10 Times 1. Blog Post 2. Guest Posts 3. 1 min Video 4. 10 min video 5. Podcast 6. 5 LinkedIn Updates 7. Facebook Updates 8. Tweets 9. 3 Pages of Your Next Book 10. Email
- 13. After You’ve Written Your Draft….. Conduct Some Competitor Analysis and See What Content They're Generating. Advanced Tip:
- 14. Next Step: Plan Who You Will Market Your Services to.
- 15. Hot Tip: Target One Industry at a Time To maximise your success getting Leads from LinkedIn: Clarify exactly which niche/industry you want to target first, second and third.
- 16. Decide on Your Top 3 Industries 1. Accounting 2. Airlines/Aviation 3. Alternative Dispute Resolution 4. Alternative Medicine 5. Animation 6. Apparel & Fashion 7. Architecture & Planning Activity:
- 17. Not sure if an Industry has good growth? Checkout Ibisworld.com or Ibisworld.com.au Any industry with more than a 3% growth rate is GOLD! Advanced Tip:
- 18. Next Step: Create Your List of Prospective Clients
- 19. 1. Once you’ve selected 3 industries that you want to focus on, search for the locally based providers 2. Have a look at the top 50 – 100 companies that you’d love to have as clients 3. View the profiles from the decision makers (incognito), pick 2 or 3 profiles that you’d believe make the key decisions within your niche. 3 Steps to Creating Your Prospect List
- 20. Next Step: Design your Ascension Model Create a selection of offers to your market so your clients have the choice of ’easing into your services’. Advanced Tip:
- 21. Ascension Model Example 1. FREE blog posts / articles / videos / reports /white papers 2. Low end product or service (< $500), eg digital product, 3. Mid level product or service eg group training, coaching 4. High end product or service eg private consulting Advanced Tip:
- 22. Next Step: An overview of the top LinkedIn Marketing Strategies
- 23. The Top 5 LinkedIn Strategies 1. The Curiosity Ignitor 2. The Direct Approach 3. The ‘Giving in Groups’ Method 4. The Thought Leadership Platform 5. The Curate & Share Strategy
- 24. 5 More Ninja Strategies: 1. Creating Your Own Group 2. Email Marketing Campaigns 3. Engage with Influencers 4. Leverage the Powers of LinkedIn with Facebook 5. LinkedIn Advertising Campaigns
- 25. What We’ve Covered Today 1. Your key messages 2. Your niche/industry 3. Your ascension model 4. An overview of LinkedIn Marketing Strategies
- 26. Any Questions? Contact Bonnie at Perfect Boom: 1300 979 640 info@perfectboom.com
Editor's Notes
- I’m excited for you because what you’re about to learn is going to help you get some instant wins within your business or consulting practice, as well as set up some long term relationships with high level prospects for those more lucrative contracts and deals.. You can use the chat box on the right side of the screen to ask questions or send me a message, and a note pad and pen to take notes. Let everyone know you’re unavailable for the next 40 minutes. Please turn off your mobile and email so you absorb as much as possible! If your ideal type of client is on LinkedIn, you're in the right place! LinkedIn is 277% more effective for Lead Generation than Facebook. Watch this 90 second video to see how to make sure your LinkedIn profile is attracting clients to your business.
- 2 socil helping network – great for leads
- Over the past 7 years that I’ve helped people on LinkedIn, I’ve noticed that there is a pattern of actions that get the maximum results. Today I want to give you an overview of the 7 steps that have proven to be successful. The information that I’m going to be sharing with you today is what I’ve collated from years of knowledge gleaned from global thought leaders, and also, from what has worked for the 1000 + clients we’ve assisted in our business. We’ve been helping professionals be seen as the ideal choice on LinkedIn since 2007. We’ve achieved success for our clients using LinkedIn, which is why I’m super excited to be sharing all the gold nuggets with you today. These strategies have helped clients from various industries byt more predominately from the professional services sector - IT & Technology, FMCG, Finance and Accounting, Management Consulting, as well as the massive coaching sector. These 7 steps are best practice. Were going to spend today going over the main concepts so you can start to understand the potential for what LinkedIn can do for you. By the end of the session, if I’ve done my job properly,…you’ll be excited about the opportunitis that are just waiting for you. You’ll also have a few activities you can start on so you start developing relationship with the key decision makers from the top companies you want to work with.
- So for today’s agenda, what were going to be focusing on ist: the key messages you want to communicate to your audience to maximise leads, clients and revenue clarifying exactly which niche/industry you want to target first, second and third. designing your ascension model (your selection of offers) – and I’ll explain that concept a little later on… an overview of the top 5 LinkedIn Marketing Strategies that we'll be learning more about in the program
- So firstly, lets clarify the key messages you want to communicate to your audience to maximise leads, clients and revenue
- So Your Main Objective on LinkedIn is that I want Your ideal prospects (and referral partners) to believe that you are the ideal choice within your industry. So if someone googles your name, they are going to be impresed.
- Write a LinkedIn Profile that positions you as smart, helpful & likeable. Build a Company Page that promotes your business’ credibility Develop a reputation for providing valuable insights Create a foundation of content that promotes you as thought leader So the definition of a thought leader is someone who is known for being an expert in a particular area, and who provides great insights, opinions and recommendations within their industry. A thought leader is someone who is totally passionate about their subject matter, From the heart, they believe in what they are doing. We’ll go over each of these in later sessions within the program.
- The best way to get your ideal client’s attention is to create content that gives them instant wins, so they grow to trust you. For example, over the last decade I’ve created over 267 pages of content that speaks directly to my target market. I now have enquiries streaming in like clock work everyday….and I’ve had to build a team of 9 to keep up with the demand for our services. All of this was a result from creating content that gives people valuable information that they can use to help them resolve their problems, and achieve their goals.
- So thinking about what content to write, here are some of the best types of content you can start with. Top 3 problems your target market are facing Biggest Mistakes they make and how to avoid them Top 5 tips you recommend to your target market 3 case studies – client success stories Industry Challenge / Market Trend – Opinion Pieces If you build a platform of 5 pieces that are centred around these topics, you’ll start to grow you reputation for being a valuable connection within LinkedIn, which later turns into a new revenue for your business when they are in a position to want to buy your product or services.
- Each post should take 35 – 45 minutes on average, and once you’ve created these posts, it’s a great idea to leverage the time and effort you’ve spend by multiplying the ways you can communicate the key messages you are putting out. Here’s an example of 10 ways you can repurpose one post you write for LinkedIn: Now as an aside, I wouldn’t copy and paste the exact words into your website, because Google doesn’t like you copying and pasting because it thinks it’s one of your competitors ripping off your work, so I would rewrite it – summarise it or better still, give it to your assistant or hire some temporary help (like a Virtual Assistant) who can help you repurpose it all for you.
- Conduct Some Competitor Analysis and See What Content They are Generating. It will be either be awesome high quality pieces that promote their thought leadership and expertise, or it will be generically written rubbish that will make them look like a cheap untrustworthy provider. Zero in on the competitors that you do see as producing great content, and read through their articles and posts. Watch their videos and get a feel for what you like about them, and what you find their flaws are. Listen to the opinions they are making about your industry, and start taking notes in a special book that you can keep that takes notes on your competitors. Listen to the suggestions and advice they are giving the general market and decide what you agree with, and more importantly, what you don’t agree with. When you find something that you strongly disagree with, you can consider writing a piece of content about your unique point of view, and give reasons why you believe you are right!
- After Your Key Messages, Plan Who You Will Market Yourself to.
- The Curiosity Ignitor - View Profiles of Decision Makers The Direct Approach – Customised Contact Requests & regular messaging The ‘Giving in Groups’ Method – Participating in Groups The Thought Leadership Platform – Creating Compelling Content The Curate & Share Strategy – Curating and sharing popular content