These slides show you the top 10 elements of a LinkedIN Profile that you'll want to update so you build your personal brand and start attracting new clients.

1. How to Create a Powerful LinkedIn
Profile that Attracts Clients
Bonnie Power
LinkedIn Lead Generation Specialist
CEO, Perfect Boom

2. LinkedIn is a networking site for business
people, specialists, consultants, coaches and
organisations to connect.
What is LinkedIn?

3. What’s the Purpose of Your LinkedIn Profile?
Your LinkedIn Profile should strengthen your Personal Brand. So
when someone Google’s your name, it will provide a positive
influence for them to contact you about your services.

4. 1. Microsoft acquired LinkedIn in June of 2016 for $26.2 B
2. LinkedIn is now adding 2 new members every second
3. As of 2016, 7 million Australians are on LinkedIn
LinkedIn is Booming !
3 Interesting Facts:

5. The Top 10 Elements of a Powerful Profile
1. Photo
2. Headline
3. Contact Details
4. Industry
5. Location
6. Summary Section
7. Employment Section
8. Skills
9. Recommendation
10.Media

6. 1. Your Photo
Engaging, Warm, & Captures the Essence of Who You Are

7. 2. Your Headline
Explains what you do in 140 characters (use keyword)
Template for You to Use:
I help <insert your target market> with <insert your
line of expertise> so they <outline their key goal or
how you overcome their problems>

8. For Example:

9. 3. Your Contact Details

10. There are 200+ industry categories, so
choose the one that your clients would
choose when they are searching for
someone who offers your type of
services.
4.Your Industry

11. 5.Your Location
Choose the Location where you’ll be happy
to meet your clients on a day to day basis.
(Note: this is used as a search criteria)

12. 6.Your Summary Section
Key Points to Include:
1. Provide a snapshot of what you do and why you do it!
2. Outline what results you’ve delivered to your market
3. Show what your previous clients say as ‘testimonials’
4. List your contact details and FREE Offer

13. 3 Tips - Summary Section
You’ve only got 2000 characters so:
1. Include your keywords
2. Get to the point
3. Use an engaging tone

14. 7. Your Employment Section
Key Points to Include:
1. Describe the results you generated for your clients
2. Outline the key job functions you took responsibility for
3. Mention the industries / clients you worked with
4. Use $ value to describe projects and % to describe the
value you delivered.

15. Key Points to Include:
1. Describe the results you generated for your clients
2. Outline the key job functions you took responsibility for
3. Mention the industries / clients you worked with
4. Use $ value to describe projects and % to describe the
value you delivered.
KeyTipforYourEmploymentSection

16. 8. Your Skills
Getting endorsed for the right skills will help
you be found by prospective clients, as this
section ranks highly for SEO on LinkedIn.

17. KeyTipforYourSkills
Rearrange the
Skills in order of
relevance.
You can also add
and delete Skills!

18. 9.Your Recommendations
Help your prospective clients to get the feeling
you are a reliable professional, with a great
track record.
Aim to get at least 3-10 recommendations

19. KeyTip-HowtoAskforaRecommendation
1. Call or email to ask your client if they’ll willing to provide one.
2. Once they’ve responded, log into your profile and click the
down arrow to the right of the button near your profile picture.
3. Click Ask to be recommended from the dropdown.
4. Follow the prompts to request the recommendation.
5. Click Send.

20. 5AdvancedTipstoAttractNewClientsonLinkedIn
1. View the profiles of your prospective clients
2. Invite them to connect on LinkedIn
3. Update your profile daily by sharing relevant content
4. Post regularly on topics you want to be known for
5. Send a message to begin an interesting conversation
with your prospects, then book a time to meet.

21. The‘PerfectRecommendation’Template
“ Before I hired <your name>! for <insert type of
service/keyword>, I had <describe the key problem they
were experiencing>. <your name’s> team worked to
<describe the overall process in a statement> and
within <time frame>, I had achieved <desired result /
positive outcome>. I highly recommend <your name>!

22. 1. Background Image – your logo, contact details, tagline
2. Videos that Help Your Prospective Client Achieve a Result
3. 2-3 JPG images of Client Testimonials
10.Your Media Portfolio

23. Example: Background Image - canva.com

24. Example: JPG Image of Testimonials

25. Example: Blog Post Images