Do you need another Data scientist? Or Copy writer?
Ever been struggling for something to say to your customers? You need to keep pushing out content to cut through the noise. But does it all feels a bit samey?
Anxious brands are pumping content onto the internet at an astonishing rate, filling new channels to try and stand out in a noisy environment. Now, more than ever, marketers are sensitive to the activity of competitors – getting share of voice has become more important than what you’re saying.
The problem is that, in most cases, brands are not putting their customers first. What she really wants to hear about is ‘what's in it for me?’.
Ben Christensen, a Cheetah Digital Consultant, will show you how your own data can make contact with your customer more relevant, more interesting, and stickier.
NCET Tech Bite | Allegra Demerjian, Social Media Ads | Aug 2016Dave Archer
Allegra Demerjian, Digital Director at the Abbi Agency, explains social media advertising and discusses the nuances of advertising on each outlet. Allegra also covers:
Different formats of social media advertising across outlets (Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn)
The basics of creating ads through these platforms
Goals you can achieve through social media ads
Hitting the right target on your advertising audience
Insider tips on getting the most out of your budget on each outlet
Examples of good and bad ads on each outlet
This presentation provides enough information to know what types of ads are available through social media and how you can use them to boost your business.
Dave Chaffey of Smart Insights steps you through 7 steps to create or improve your Influencer Relationship Management (IRM) programme. Plus Dave covers tools and measurement for you to use.
Top social media trends for 2020 with Matt NavarraSmart Insights
We will be joined by Matt Navarra for a deep dive into the latest social media & martech trends.
Social media trends can be fleeting, but some stick around and become pillars of the social media world.
We spoke to over 50 industry experts to find out which trends they thought would be the most crucial for social media teams to act on in 2020.
Here's what will be covered:
- 3 key trends for 2020
- Discover the next generation of social, technology, and marketing
- Campaign inspiration from leading brands
A little presentation on the basics of social media monitoring, using Radian 6, Technorati and Google Blog search, as well as some useful info about how we at Ogilvy approach Social Media
Webinar: How Salesforce.com drives B2B marketing ROI with LinkedIn Sponsored ...LinkedIn
The document discusses how Salesforce uses LinkedIn Sponsored Updates to drive marketing ROI. It outlines Salesforce's campaigns on LinkedIn, including creating valuable content, targeting premium audiences like senior executives, and optimizing performance. Salesforce achieves high lead conversion rates and ROI by engaging customers throughout their journey using technology to scale across teams. LinkedIn provides a unique professional forum for B2B advertisers to engage customers with content.
Most businesses understand the importance of social media in their marketing, customer service and sales efforts; however, they still struggle to capture and analyze all the rich information and insights that the massive social data landscape provides.
The measurement of a campaign’s success or even your audience’s interests can be difficult to interpret without proper secondary data. So how do you benchmark and measure social data to measure campaign success? Join us as social data experts from Marketo and Synthesio discuss how brands get ahead of the game and stay there - with the right benchmarking & measurement strategies and technologies.
Managing The Content Marketing Avalanche! B2B Content Marketing in 2014 Dave Chaffey
Presented as a Keynote to the B2B Marketing Content Avalanche Conference in London on 7th November 2013.
In this Keynote, I highlight some of the latest research in Content Marketing practices pulling out 10 trends needed to make the most of content marketing in 2014.
Examples show how leading companies are prioritising, managing and optimising their B2B content marketing including examples of new applications and new interactive B2B content marketing tools.
Do you need another Data scientist? Or Copy writer?
Ever been struggling for something to say to your customers? You need to keep pushing out content to cut through the noise. But does it all feels a bit samey?
Anxious brands are pumping content onto the internet at an astonishing rate, filling new channels to try and stand out in a noisy environment. Now, more than ever, marketers are sensitive to the activity of competitors – getting share of voice has become more important than what you’re saying.
The problem is that, in most cases, brands are not putting their customers first. What she really wants to hear about is ‘what's in it for me?’.
Ben Christensen, a Cheetah Digital Consultant, will show you how your own data can make contact with your customer more relevant, more interesting, and stickier.
NCET Tech Bite | Allegra Demerjian, Social Media Ads | Aug 2016Dave Archer
Allegra Demerjian, Digital Director at the Abbi Agency, explains social media advertising and discusses the nuances of advertising on each outlet. Allegra also covers:
Different formats of social media advertising across outlets (Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn)
The basics of creating ads through these platforms
Goals you can achieve through social media ads
Hitting the right target on your advertising audience
Insider tips on getting the most out of your budget on each outlet
Examples of good and bad ads on each outlet
This presentation provides enough information to know what types of ads are available through social media and how you can use them to boost your business.
Dave Chaffey of Smart Insights steps you through 7 steps to create or improve your Influencer Relationship Management (IRM) programme. Plus Dave covers tools and measurement for you to use.
Top social media trends for 2020 with Matt NavarraSmart Insights
We will be joined by Matt Navarra for a deep dive into the latest social media & martech trends.
Social media trends can be fleeting, but some stick around and become pillars of the social media world.
We spoke to over 50 industry experts to find out which trends they thought would be the most crucial for social media teams to act on in 2020.
Here's what will be covered:
- 3 key trends for 2020
- Discover the next generation of social, technology, and marketing
- Campaign inspiration from leading brands
A little presentation on the basics of social media monitoring, using Radian 6, Technorati and Google Blog search, as well as some useful info about how we at Ogilvy approach Social Media
Webinar: How Salesforce.com drives B2B marketing ROI with LinkedIn Sponsored ...LinkedIn
The document discusses how Salesforce uses LinkedIn Sponsored Updates to drive marketing ROI. It outlines Salesforce's campaigns on LinkedIn, including creating valuable content, targeting premium audiences like senior executives, and optimizing performance. Salesforce achieves high lead conversion rates and ROI by engaging customers throughout their journey using technology to scale across teams. LinkedIn provides a unique professional forum for B2B advertisers to engage customers with content.
Most businesses understand the importance of social media in their marketing, customer service and sales efforts; however, they still struggle to capture and analyze all the rich information and insights that the massive social data landscape provides.
The measurement of a campaign’s success or even your audience’s interests can be difficult to interpret without proper secondary data. So how do you benchmark and measure social data to measure campaign success? Join us as social data experts from Marketo and Synthesio discuss how brands get ahead of the game and stay there - with the right benchmarking & measurement strategies and technologies.
Managing The Content Marketing Avalanche! B2B Content Marketing in 2014 Dave Chaffey
Presented as a Keynote to the B2B Marketing Content Avalanche Conference in London on 7th November 2013.
In this Keynote, I highlight some of the latest research in Content Marketing practices pulling out 10 trends needed to make the most of content marketing in 2014.
Examples show how leading companies are prioritising, managing and optimising their B2B content marketing including examples of new applications and new interactive B2B content marketing tools.
This document outlines how marketing has changed from a focus on finding customers to being found by potential buyers in today's digital world. It discusses 5 key shifts in the rules of marketing: from finding customers to being found, from point-in-time communications to durable 1:1 relationships, from demographic segmentation to behavioral segmentation, from isolated channels to integrated exploding channels, and from intuitive decision making to data-driven decisions. The new approach involves inbound, relationship, and data-driven marketing tactics supported by digital marketing platforms.
1. The document discusses how user experience (UX) and search engine optimization (SEO) are closely related and how applying principles of information architecture and user behavior can improve a website's UX and SEO.
2. It provides an overview of techniques like using the consumer cross-stitch model, stages of awareness, keyword modifiers, and information foraging theory to understand user needs and design internal links, navigation, and site structure accordingly.
3. The presentation emphasizes the importance of a mobile-first and fast-loading approach, consistency in internal and external signals, and using structured data to improve understanding and ranking for search engines.
International marketing : Increase your reach and conversion Smart Insights
Learn how to audit your content marketing effectiveness with an introduction to using SEO, CRO and translation.
A regular monthly webinar for Smart Insights members.
SiriusDecisions Summit 2014 - Toby Murdock Frank BarryKapost
This document summarizes a presentation given by Toby Murdock of Kapost and Frank Barry of Blackbaud about building a content operation. It discusses Blackbaud's initial content experiments, how they proved the value of content marketing, and the challenges they faced scaling their efforts. The presentation outlines Kapost's seven best practices for building a successful content operation, including having a strategy, organizing teams, planning content ideation and production, distribution, and analysis. It describes Blackbaud's growing content operation and how Kapost has helped push them to effectively scale content across the entire business.
Customer Experience Management - CXM - doesn't have enough attention IMO given its importance in delivering and evaluating marketing effectiveness from a customer's POV.
In this webinar and breakfast briefing Adobe UK asked me to deliver I introduce the CXM and give 10 practical techniques across the Smart Insights RACE framework to improve experience.
TFM&A - Content Marketing ROI 2015 - Dave Chaffey - Smart InsightsSmart Insights
This document summarizes Dave Chaffey's presentation on evaluating content marketing ROI. It discusses techniques for proving the value of content marketing, including using dashboards, analytics segments, page value metrics, attribution models, and tools for showing social media amplification. It recommends using the VQVC framework to cover volume, quality and value of visits, as well as costs. The presentation provides examples from companies on how to measure ROI at both the overall investment level and for individual content initiatives and assets.
Integrating Marketing Automation into Your Technology StackMarketo
If you’re looking to arm your marketing team with a marketing automation platform, you’ll likely want to understand how it fits into your existing IT environment and what an implementation will look like.
Join Chris Pooley, Principal Solutions Architect, Enterprise at Marketo, for our 15-minute IT Architecture Chat to learn how Marketo’s Engagement Marketing Platform integrates seamlessly into your complex systems landscape, supporting often challenging scenarios like a multi-CRM environment and the enrichment of BI with marketing performance data.
Panel Discussion: Create a 360-degree view of your customers journey to engag...Dave Chaffey
This document summarizes a presentation on creating a 360-degree view of the customer journey to engage customers with the right message at the right time. It discusses reviewing customer touchpoints across the lifecycle to identify gaps and optimize engagement. It also addresses using insights to drive growth, satisfaction and loyalty through content marketing, digital transformation programs, and marketing technology governance. The presentation aims to provide strategies for using data and insights to improve engagement and growth.
This document discusses 4 ways to incorporate customers into a company's demand generation strategy using advocate marketing. It begins by defining advocate marketing and outlining Influitive's vision and the problems it aims to solve such as shifting trust in buyers and underutilizing customer advocacy. It then provides 4 strategies: 1) using customer generated content and social proof in advertising, 2) surrounding prospects with positive social proof like reviews, 3) focusing on customer referrals, and 4) treating advocates as a new distribution channel. The document argues that combining demand generation and customer marketing approaches can be mutually beneficial.
Digital Marketing ppt | Digital Marketing CourseAnkurSharma815
This document provides an overview of digital marketing from Easy Digi Academy. It outlines the scope of digital marketing including roles like digital marketing manager. It explains the importance of digital marketing through affordability and tracking. Key areas of digital marketing are listed as social media marketing, search engine optimization, and email marketing. Traditional marketing is compared to digital marketing. The scope of digital marketing in India is discussed in relation to increased internet usage. Finally, the document outlines basic and advanced courses offered by Easy Digi Academy on topics such as search engine optimization, social media marketing, and Google ads.
Whether LinkedIn is already be part of your social media marketing strategy or you are just starting out, discover how to master this platform in order to achieve your goals. We’ll cover best practices, the latest products and share some examples of organizations that are achieving impressive results in 2019.
The Importance of an Always-on Content Strategy in Higher EducationLinkedIn
Data from LinkedIn Insights demonstrates how higher education marketers can drive reach, lift frequency, and optimize for engagement with an always-on content strategy.
McGraw-Hill Education: Building a Scalable Nurture Program Marketo
One of the keys to engagement marketing success is understanding the customer journey. To remain competitive in today’s market, marketers need to build sophisticated, agile programs to nurture customers based on their behavior. Join this webinar to hear how McGraw-Hill Education is building an enterprise marketing automation program and positively transforming their customer interactions.
Join McGraw-Hill and Marketo as they discuss how to:
- Align marketing and sales practices
- Develop integrated cross-channel marketing programs
- Target content based on user behavior and activity
- Add visibility/accountability to campaign metrics
IMG Digital Group - Using Listening to RecruitMatt Gentile
IMG Digital Group is a digital media consultancy built to serve today’s businesses and brands. The group was formed to help business leaders answer the question, what is my social media / digital strategy? Whether your business objectives are to grow your social sphere, increase website traffic, or generate more business leads, we are here to help.
Live Webinar: Crash Course to Marketing MetricsLinkedIn
Megan Golden, Senior Content Marketing Manager, LinkedIn
Amanda Halle, Senior Manager, Marketing, LinkedIn
Want to learn how to optimize how you measure full funnel impact? We've got you covered. The second webcast our Sophisticated Marketer's Webcast Series is our Crash Course in Metrics & Analytics and it's exactly what a data-driven marketer like you is looking for. We'll cover data accuracy, alignment, attribution challenges, and more to enable you to prove value.
Win more customers with an integrated marketing communications strategySmart Insights
The document discusses digital marketing priorities and strategies for 2019. It recommends creating an integrated marketing communications strategy to win more customers by focusing on the connected customer experience. An effective strategy provides personalized, consultative, and frictionless experiences at every touchpoint to build trust over the customer lifecycle. The presentation provides examples of how to implement targeted messaging, content marketing, and sales alignment using marketing automation tools like Pardot to nurture customer relationships at scale.
10 Digital Marketing Essentials for any type of business Dave Chaffey
What are the techniques of online marketing that businesses MUST get right today? Dave Chaffey of Smart Insights presented at Portsmouth Business School on 8th October 2014 and repeated with a longer version at Leeds University Business School on 15th October.
This document outlines an approach to content marketing for sales. It discusses focusing content on customers' problems rather than products. It then provides details on a prospect engagement funnel that uses content in online communities, email marketing, and sales cycles to move prospects through stages from new contact to closed sale. Finally, it discusses customizing content by industry, role, pain points, and sales stage to most effectively engage prospects.
Marketo Success Strategies: Sales and Marketing PartnershipMarketo
What do powerful sales and marketing partnerships have in common?
Hear directly from Marketo’s business strategy experts on how successful Marketo customers are driving accountability and strengthening the partnership across Marketing and Sales.
This presentation was delivered at the Calgary Marketing Club to provide an introduction to the topic of how to use social media to market a B2B company.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
This document outlines how marketing has changed from a focus on finding customers to being found by potential buyers in today's digital world. It discusses 5 key shifts in the rules of marketing: from finding customers to being found, from point-in-time communications to durable 1:1 relationships, from demographic segmentation to behavioral segmentation, from isolated channels to integrated exploding channels, and from intuitive decision making to data-driven decisions. The new approach involves inbound, relationship, and data-driven marketing tactics supported by digital marketing platforms.
1. The document discusses how user experience (UX) and search engine optimization (SEO) are closely related and how applying principles of information architecture and user behavior can improve a website's UX and SEO.
2. It provides an overview of techniques like using the consumer cross-stitch model, stages of awareness, keyword modifiers, and information foraging theory to understand user needs and design internal links, navigation, and site structure accordingly.
3. The presentation emphasizes the importance of a mobile-first and fast-loading approach, consistency in internal and external signals, and using structured data to improve understanding and ranking for search engines.
International marketing : Increase your reach and conversion Smart Insights
Learn how to audit your content marketing effectiveness with an introduction to using SEO, CRO and translation.
A regular monthly webinar for Smart Insights members.
SiriusDecisions Summit 2014 - Toby Murdock Frank BarryKapost
This document summarizes a presentation given by Toby Murdock of Kapost and Frank Barry of Blackbaud about building a content operation. It discusses Blackbaud's initial content experiments, how they proved the value of content marketing, and the challenges they faced scaling their efforts. The presentation outlines Kapost's seven best practices for building a successful content operation, including having a strategy, organizing teams, planning content ideation and production, distribution, and analysis. It describes Blackbaud's growing content operation and how Kapost has helped push them to effectively scale content across the entire business.
Customer Experience Management - CXM - doesn't have enough attention IMO given its importance in delivering and evaluating marketing effectiveness from a customer's POV.
In this webinar and breakfast briefing Adobe UK asked me to deliver I introduce the CXM and give 10 practical techniques across the Smart Insights RACE framework to improve experience.
TFM&A - Content Marketing ROI 2015 - Dave Chaffey - Smart InsightsSmart Insights
This document summarizes Dave Chaffey's presentation on evaluating content marketing ROI. It discusses techniques for proving the value of content marketing, including using dashboards, analytics segments, page value metrics, attribution models, and tools for showing social media amplification. It recommends using the VQVC framework to cover volume, quality and value of visits, as well as costs. The presentation provides examples from companies on how to measure ROI at both the overall investment level and for individual content initiatives and assets.
Integrating Marketing Automation into Your Technology StackMarketo
If you’re looking to arm your marketing team with a marketing automation platform, you’ll likely want to understand how it fits into your existing IT environment and what an implementation will look like.
Join Chris Pooley, Principal Solutions Architect, Enterprise at Marketo, for our 15-minute IT Architecture Chat to learn how Marketo’s Engagement Marketing Platform integrates seamlessly into your complex systems landscape, supporting often challenging scenarios like a multi-CRM environment and the enrichment of BI with marketing performance data.
Panel Discussion: Create a 360-degree view of your customers journey to engag...Dave Chaffey
This document summarizes a presentation on creating a 360-degree view of the customer journey to engage customers with the right message at the right time. It discusses reviewing customer touchpoints across the lifecycle to identify gaps and optimize engagement. It also addresses using insights to drive growth, satisfaction and loyalty through content marketing, digital transformation programs, and marketing technology governance. The presentation aims to provide strategies for using data and insights to improve engagement and growth.
This document discusses 4 ways to incorporate customers into a company's demand generation strategy using advocate marketing. It begins by defining advocate marketing and outlining Influitive's vision and the problems it aims to solve such as shifting trust in buyers and underutilizing customer advocacy. It then provides 4 strategies: 1) using customer generated content and social proof in advertising, 2) surrounding prospects with positive social proof like reviews, 3) focusing on customer referrals, and 4) treating advocates as a new distribution channel. The document argues that combining demand generation and customer marketing approaches can be mutually beneficial.
Digital Marketing ppt | Digital Marketing CourseAnkurSharma815
This document provides an overview of digital marketing from Easy Digi Academy. It outlines the scope of digital marketing including roles like digital marketing manager. It explains the importance of digital marketing through affordability and tracking. Key areas of digital marketing are listed as social media marketing, search engine optimization, and email marketing. Traditional marketing is compared to digital marketing. The scope of digital marketing in India is discussed in relation to increased internet usage. Finally, the document outlines basic and advanced courses offered by Easy Digi Academy on topics such as search engine optimization, social media marketing, and Google ads.
Whether LinkedIn is already be part of your social media marketing strategy or you are just starting out, discover how to master this platform in order to achieve your goals. We’ll cover best practices, the latest products and share some examples of organizations that are achieving impressive results in 2019.
The Importance of an Always-on Content Strategy in Higher EducationLinkedIn
Data from LinkedIn Insights demonstrates how higher education marketers can drive reach, lift frequency, and optimize for engagement with an always-on content strategy.
McGraw-Hill Education: Building a Scalable Nurture Program Marketo
One of the keys to engagement marketing success is understanding the customer journey. To remain competitive in today’s market, marketers need to build sophisticated, agile programs to nurture customers based on their behavior. Join this webinar to hear how McGraw-Hill Education is building an enterprise marketing automation program and positively transforming their customer interactions.
Join McGraw-Hill and Marketo as they discuss how to:
- Align marketing and sales practices
- Develop integrated cross-channel marketing programs
- Target content based on user behavior and activity
- Add visibility/accountability to campaign metrics
IMG Digital Group - Using Listening to RecruitMatt Gentile
IMG Digital Group is a digital media consultancy built to serve today’s businesses and brands. The group was formed to help business leaders answer the question, what is my social media / digital strategy? Whether your business objectives are to grow your social sphere, increase website traffic, or generate more business leads, we are here to help.
Live Webinar: Crash Course to Marketing MetricsLinkedIn
Megan Golden, Senior Content Marketing Manager, LinkedIn
Amanda Halle, Senior Manager, Marketing, LinkedIn
Want to learn how to optimize how you measure full funnel impact? We've got you covered. The second webcast our Sophisticated Marketer's Webcast Series is our Crash Course in Metrics & Analytics and it's exactly what a data-driven marketer like you is looking for. We'll cover data accuracy, alignment, attribution challenges, and more to enable you to prove value.
Win more customers with an integrated marketing communications strategySmart Insights
The document discusses digital marketing priorities and strategies for 2019. It recommends creating an integrated marketing communications strategy to win more customers by focusing on the connected customer experience. An effective strategy provides personalized, consultative, and frictionless experiences at every touchpoint to build trust over the customer lifecycle. The presentation provides examples of how to implement targeted messaging, content marketing, and sales alignment using marketing automation tools like Pardot to nurture customer relationships at scale.
10 Digital Marketing Essentials for any type of business Dave Chaffey
What are the techniques of online marketing that businesses MUST get right today? Dave Chaffey of Smart Insights presented at Portsmouth Business School on 8th October 2014 and repeated with a longer version at Leeds University Business School on 15th October.
This document outlines an approach to content marketing for sales. It discusses focusing content on customers' problems rather than products. It then provides details on a prospect engagement funnel that uses content in online communities, email marketing, and sales cycles to move prospects through stages from new contact to closed sale. Finally, it discusses customizing content by industry, role, pain points, and sales stage to most effectively engage prospects.
Marketo Success Strategies: Sales and Marketing PartnershipMarketo
What do powerful sales and marketing partnerships have in common?
Hear directly from Marketo’s business strategy experts on how successful Marketo customers are driving accountability and strengthening the partnership across Marketing and Sales.
This presentation was delivered at the Calgary Marketing Club to provide an introduction to the topic of how to use social media to market a B2B company.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
2014 Professional Content Consumption ReportColumn Five
We teamed up with our friends at LinkedIn to create this presentation on Professional Content Consumption. Labeled "Content Revolutionaries," these high profile LinkedIn users are consuming and sharing content in record amounts. By engaging with these users your content has a greater chance of being seen, and shared to a broader audience.
digital media trends and strategies Oct 2020 (Draft)Robin Low
This document discusses trends in digital platforms and social media usage globally and in Singapore. It provides statistics on smartphone ownership, mobile and social media usage. It outlines the key opportunities and challenges of using email for marketing. It also discusses trends in video consumption and social media engagement. The document categorizes different types of social media and provides examples. It explores why organizations use social media and common social media marketing activities.
How to Create Content that is Engaging, Shareable and Delivers ROIInfluence and Co.
This document discusses how to create engaging and shareable content that delivers a return on investment. It provides tips on developing a content strategy, creating high-quality content targeted to specific audiences, pitching content to online editors, using a syndication strategy to amplify content, and measuring return on investment. Key points include developing audience personas and goals for a content strategy, focusing content on awareness, consideration or decision stages, targeting individual contributors and mid-level professionals, and tailoring content thematically for different affinity groups. Metrics for measuring success and ROI like leads, website visits and downloads are also covered.
The document discusses the rise of content marketing and the role of content engineers. It defines a content engineer as someone who blends creative and analytical skills to develop relevant content across different channels and measures performance. The presentation provides tips on how to listen to customers, engage them in conversations, create a virtuous marketing cycle, and establish a culture of measurement.
The document summarizes a webinar on using social media effectively for public relations. It discusses how social media has become an integral part of PR and marketing, providing tips on writing social media press releases and developing an effective social media PR strategy that integrates traditional and digital outreach.
Conversion vs Conversation: Tracking Your Company's Impact on Social MediaBusinessOnline
This document provides an overview of a presentation titled "Conversion vs. Conversation" about tracking a company's impact on social media.
The key points covered in the presentation include:
- Defining conversion and conversation in the context of social media, with conversion referring to measurable goals like leads or purchases and conversation referring to discussions and mentions.
- Discussing different types of content strategies for social media and how to post and promote content.
- Exploring how to generate "earned media" through digital word-of-mouth marketing using tools like Facebook Connect.
- Looking at attribution analytics and how to determine the effectiveness of social media efforts by tracking metrics like traffic sources and campaign codes.
The document discusses how content has become critical for companies in light of media disruption and changing consumer behaviors. Consumers are increasingly in control of their purchase journeys, using multiple devices and sources of information. Effective content marketing requires optimizing content for mobile and video, understanding audience preferences across channels, and linking content efforts to business outcomes throughout the customer lifecycle. The key is to offer valuable content that encourages engagement and sharing in order to build relationships with customers.
Announcing The 2014 Professional Content Consumption Report - CanadaLinkedIn Canada
We conducted a survey of LinkedIn members in Canada who actively share and consume content on LinkedIn, which revealed some surprising statistics. On average they spend about one full workday (8 hours) consuming professionally relevant content as a way to educate themselves on industry news and trends. Additionally, we discovered that, on average, they spend more time consuming professionally relevant content than they do news and entertainment; 42% versus 29% respectively.
These LinkedIn members on the forefront of this revolution are leading the way by consuming and sharing professional content in record numbers. We call these folks “Content Revolutionaries.” They are the audience for whom you want to tailor your content. And there’s good news for marketers. Armed with this knowledge, you can use the insights from this research to better understand how to create content that connects with these content revolutionaries.
Introducing the 2014 Professional Content Consumption Report
This ground-breaking research reveals the secret behind who these revolutionaries are, why and how they are consuming professional content on LinkedIn, and how you as a marketer can tap into their behaviors. It’s a big opportunity for content marketers everywhere, and you will be more effective at reaching the content revolutionaries after reading this report.
Digital Marketing Book - Chapter Five.pptxnasirali872005
Social media marketing is an important opportunity that warrants its own strategic plan. It involves building communities through social platforms to encourage participation and engagement. To be effective, social media marketing should start with listening to online conversations and be driven by customer needs and business goals rather than just the platforms. It requires developing content and engaging audiences in different ways on each social network.
Celgene Patients Partners Webinar: Breaking Through the Clutter To Inform You...Hans Kaspersetz
This document summarizes a webinar presentation about using content marketing strategies to break through clutter and inform audiences. It discusses common challenges like limited budgets and reaching target audiences. It then outlines strategies for effective content marketing like creating long-form, in-depth content that answers user questions to rank highly in searches. It emphasizes focusing on relevance over keywords and readability. Finally, it suggests steps for organizations like aligning content and editorial missions with corporate goals and setting aligned KPIs and budgets.
LinkedIn Professional Content Consumption Report 2014 - The NetherlandsLinkedIn Europe
This document analyzes the professional content consumption habits of "Content Revolutionaries" on LinkedIn. It finds that these users spend around 7 hours per week consuming professional content, see it as necessary for their career success, and prefer accessing it on LinkedIn. The document provides tips for marketers to effectively engage these users by creating mobile-friendly content that enhances knowledge, strengthens networks, and boosts personal brands.
This document discusses digital marketing trends and how Somnio helps clients address them. It summarizes Somnio as an Austin-based digital agency that specializes in integrated digital marketing. Key trends discussed include post-modern content marketing focusing on empathy and integration; the growing role of user-generated content; account-based marketing targeting specific accounts; and the future of artificial intelligence in areas like natural language processing, image analysis, and personalized content. Case studies are presented and Somnio's approach to each trend is described through proposed strategies and creative concepts.
IIA Diploma in Digital Marketing - Online PREoin Kennedy
This document provides an overview of online public relations strategies and best practices. It discusses monitoring social media and other online channels to understand audiences and conversations. Key aspects of an online PR campaign are outlined, including content creation, engagement, and responding to feedback. Crisis management procedures and social media guidelines for companies are also addressed to manage risks and represent the brand positively online.
How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
With the internet turning into a participatory forum where user-generated content gets more eyeballs and more credibility than advertising messages, CMO’s are spending more time and resources in building their organizational presence on it.
Attend our webinar, where our marketing practitioner will explain if earning attention through social media is more important than investing in adwords campaign or vice versa.
Similar to Session 02: Promote (Your Work Online) (20)
On 3 August 2023, the Clinical Research Centre Hospital Kuala Lumpur (CRC HKL) hosted their 6th Hospital Kuala Lumpur Research Day 2023 at the HKL Main Auditorium. This book comprises all of the accepted abstracts for oral and poster presentations.
The COVID-19 global pandemic has caused huge disruption to health system. These findings aim to highlight the immediate and long-term impact of the COVID-19 breakdown on palliative care services at the national level and the institutional level, and suggest lessons for future outbreaks.
Presented in NIH's CME on 25 May 2023.
Recording is available on Podcast and YouTube at
https://www.podpage.com/clinical-updates-in-covid-19/use-of-artificial-intelligence-drmata-system-for-the-detection-and-intervention-of-diabetic-retinopathy/
https://www.youtube.com/live/pvhV_UBeBQA?feature=share
The 15th National Conference for Clinical Research will take place from 18-20 October 2022 in Penang, Malaysia. The conference theme is "Data to Decisions" and will bring together leading experts in data science, analytics, and clinical trials to discuss utilizing research data to facilitate evidence-based policies and decision-making. It will feature presentations, poster presentations, and the Young Investigator Award. The goal is to accelerate the use of data-driven research to improve healthcare.
The 14th National Conference for Clinical Research 2021 was organized by the Institute for Clinical Research and supported by the National Institutes of Health and Clinical Research Malaysia. The conference was held virtually from August 18-20, 2021 with the theme of "Niche to Norm". It featured keynotes and presentations on precision medicine, clinical trials, and digital health. Over 179 abstracts were accepted for the conference covering various areas of clinical research.
Introducing the Clinical Research Centre (CRC) Hospital Tuanku Fauziah, Kangar, Perlis. A brief history, as well as an introduction to the scientific activities and accomplishments of CRC Hospital Tuanku Fauziah's health care providers.
Melaka Research Day 2023
Benefitting Society by Translating Research into Practice
Date: 9 May 2023
Venue: Auditorium MITC, Melaka
Co-organised by Melaka State Health Department, Melaka Hospital and Clinical Research Centre (CRC) Hospital Melaka, Clinical Research Malaysia, Pertubuhan Pendidikan Perubatan Lepasan Ijazah Hospital Melaka.
This document summarizes research activities from the Perak State Research Meeting 2022. It discusses several studies conducted by the Clinical Research Centres in Perak, including a study evaluating if Ipoh is an age-friendly city, a terminated randomized controlled trial of ivermectin for COVID-19 post-exposure prophylaxis, and a study of pulmonary thromboembolic disease in COVID-19 patients. It also provides an overview of upcoming plans and goals for research in 2023.
Dr Aziz Amir from CRC HKL was named 2nd runner up in the Pertandingan Menulis Nota Hati competition, which was organised by Dewan Bahasa dan Pustaka Malaysia & Perpustakaan Kementerian Kesihatan Malaysia.
Congratulations, Dr Aziz!
The Orang Asli, although a minority in the Peninsula of Malaysia, are the original people of our land. It is often extremely difficult to reach some Orang Asli communities. Hence, the Flying Doctor Service is extremely important. Only helicopters can reach remote locations and meet the needs of these wonderful people. A service like the Flying Doctor Service that reaches the ‘unreached’ community is essential and a Lifeline to our Orang Asli people.
This newsletter provides an overview of the Clinical Research Centre at Sarawak General Hospital (CRCSGH) including its current status, research collaborations and achievements, and future perspectives.
CRCSGH's physiology laboratory is currently involved in 7 industry-sponsored and 8 investigator-initiated research studies. The laboratory conducts various cardiovascular, respiratory and neurological tests and is working towards ISO accreditation.
Research collaborations between CRCSGH and local and international clinicians have led to publications in peer-reviewed journals and conference presentations. Future plans include establishing more strategic partnerships and conducting impactful research on common local conditions like hypertension and diabetes.
The newsletter also provides updates on events at CRCSGH including visits from government agencies
The document outlines recommendations to strengthen mental health and psychosocial support (MHPSS) systems and services for children and adolescents in the East Asia and Pacific region. It identifies three packages of priority actions: 1) Accessible and responsive services for mental health conditions, 2) Prevention of mental health conditions in the immediate social context, and 3) Mental health promotion through an enabling and safe environment. For each package, it recommends priority actions in the short term (2 years), midterm (2-5 years), and long term (5 years). It also identifies the leading and supporting roles and responsibilities of different sectors including health, education, social welfare, and justice.
The mental health of children and adolescents aged 0–18 years is one of the most neglected health issues globally. To address the mental health and psychosocial well-being of children and adolescents, there is a need for a holistic and tiered approach to MHPSS. This report documents the application of the conceptual framework in Malaysia and provides country specific recommendations for strengthening the provision of MHPSS for children and adolescents.
This document provides information about the Clinical Research Centre at Hospital Tuanku Ja'afar Seremban (CRC HTJS) in Malaysia. It begins with welcoming readers to the inaugural issue of the CRC Seremban Bulletin. It then provides background on CRC HTJS, including its vision, mission and the services it provides to support clinical research. The rest of the document consists of articles on various topics related to clinical research, including infographics on the National Medical Research Register process, interviews with local researchers, summaries of research projects and CRC activities. It aims to share information on current developments in local clinical research initiatives.
Hand, foot and mouth disease #HFMD, and #monkeypox are virus infections presenting with different types of vesicular lesions and clinical course. This document provided a quick explanation of the differences between hand, foot and mouth disease (HFMD) and Monkeypox.
This document provides answers to frequently asked questions about the "Long COVID in Malaysia: A Longitudinal Prospective Cohort Study". The study, approved by the Medical Research and Ethics Committee, aims to assess prolonged symptoms and complications in COVID-19 recoveries. Participants will receive notifications through MySejahtera to complete surveys at initial infection and 1, 3, and 6 months post-infection. Participation involves minimal risk and helps improve long-term COVID-19 management, while ensuring confidentiality of participant information.
Pengenalan dan soalam lazim
Kementerian Kesihatan Malaysia sedang membuat kajian untuk mengetahui lebih lanjut tentang kesan jangka panjang COVID-19 terhadap tubuh manusia.
Orang yang layak akan menerima pemberitahuan melalui SMS dan aplikasi MySejahtera.
This guideline provides organised and systematic information on research procedures and requirements as well as research framework and principles that can comprehensively guide the researchers on the conduct of research in the Ministry of Health (MOH) facilities and institutions.
NIH Guidelines for Conducting Research in Ministry of Health Institutions & Facilities, 3rd Edition (2021). National Institutes of Health, Ministry of Health Malaysia.
ISBN: 978-967-5340-30-7
This bulletin is a publication of the CRC networks in Perak (Hospital Raja Permaisuri Bainun Ipoh, Hospital Seri Manjung and Hospital Taiping).
This issue emcompasses various research articles written by CRC staff, a research scope write-up to emphasize on the research focus this coming year, programmes conducted in 2021 as well as upcoming events across the CRC Perak Network this year.
(e-ISSN Number: 2682-7867).
More from Institute for Clinical Research (ICR) (20)
The cost of acquiring information by natural selectionCarl Bergstrom
This is a short talk that I gave at the Banff International Research Station workshop on Modeling and Theory in Population Biology. The idea is to try to understand how the burden of natural selection relates to the amount of information that selection puts into the genome.
It's based on the first part of this research paper:
The cost of information acquisition by natural selection
Ryan Seamus McGee, Olivia Kosterlitz, Artem Kaznatcheev, Benjamin Kerr, Carl T. Bergstrom
bioRxiv 2022.07.02.498577; doi: https://doi.org/10.1101/2022.07.02.498577
Travis Hills of MN is Making Clean Water Accessible to All Through High Flux ...Travis Hills MN
By harnessing the power of High Flux Vacuum Membrane Distillation, Travis Hills from MN envisions a future where clean and safe drinking water is accessible to all, regardless of geographical location or economic status.
Current Ms word generated power point presentation covers major details about the micronuclei test. It's significance and assays to conduct it. It is used to detect the micronuclei formation inside the cells of nearly every multicellular organism. It's formation takes place during chromosomal sepration at metaphase.
The technology uses reclaimed CO₂ as the dyeing medium in a closed loop process. When pressurized, CO₂ becomes supercritical (SC-CO₂). In this state CO₂ has a very high solvent power, allowing the dye to dissolve easily.
Immersive Learning That Works: Research Grounding and Paths ForwardLeonel Morgado
We will metaverse into the essence of immersive learning, into its three dimensions and conceptual models. This approach encompasses elements from teaching methodologies to social involvement, through organizational concerns and technologies. Challenging the perception of learning as knowledge transfer, we introduce a 'Uses, Practices & Strategies' model operationalized by the 'Immersive Learning Brain' and ‘Immersion Cube’ frameworks. This approach offers a comprehensive guide through the intricacies of immersive educational experiences and spotlighting research frontiers, along the immersion dimensions of system, narrative, and agency. Our discourse extends to stakeholders beyond the academic sphere, addressing the interests of technologists, instructional designers, and policymakers. We span various contexts, from formal education to organizational transformation to the new horizon of an AI-pervasive society. This keynote aims to unite the iLRN community in a collaborative journey towards a future where immersive learning research and practice coalesce, paving the way for innovative educational research and practice landscapes.
Sexuality - Issues, Attitude and Behaviour - Applied Social Psychology - Psyc...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Authoring a personal GPT for your research and practice: How we created the Q...Leonel Morgado
Thematic analysis in qualitative research is a time-consuming and systematic task, typically done using teams. Team members must ground their activities on common understandings of the major concepts underlying the thematic analysis, and define criteria for its development. However, conceptual misunderstandings, equivocations, and lack of adherence to criteria are challenges to the quality and speed of this process. Given the distributed and uncertain nature of this process, we wondered if the tasks in thematic analysis could be supported by readily available artificial intelligence chatbots. Our early efforts point to potential benefits: not just saving time in the coding process but better adherence to criteria and grounding, by increasing triangulation between humans and artificial intelligence. This tutorial will provide a description and demonstration of the process we followed, as two academic researchers, to develop a custom ChatGPT to assist with qualitative coding in the thematic data analysis process of immersive learning accounts in a survey of the academic literature: QUAL-E Immersive Learning Thematic Analysis Helper. In the hands-on time, participants will try out QUAL-E and develop their ideas for their own qualitative coding ChatGPT. Participants that have the paid ChatGPT Plus subscription can create a draft of their assistants. The organizers will provide course materials and slide deck that participants will be able to utilize to continue development of their custom GPT. The paid subscription to ChatGPT Plus is not required to participate in this workshop, just for trying out personal GPTs during it.
Describing and Interpreting an Immersive Learning Case with the Immersion Cub...Leonel Morgado
Current descriptions of immersive learning cases are often difficult or impossible to compare. This is due to a myriad of different options on what details to include, which aspects are relevant, and on the descriptive approaches employed. Also, these aspects often combine very specific details with more general guidelines or indicate intents and rationales without clarifying their implementation. In this paper we provide a method to describe immersive learning cases that is structured to enable comparisons, yet flexible enough to allow researchers and practitioners to decide which aspects to include. This method leverages a taxonomy that classifies educational aspects at three levels (uses, practices, and strategies) and then utilizes two frameworks, the Immersive Learning Brain and the Immersion Cube, to enable a structured description and interpretation of immersive learning cases. The method is then demonstrated on a published immersive learning case on training for wind turbine maintenance using virtual reality. Applying the method results in a structured artifact, the Immersive Learning Case Sheet, that tags the case with its proximal uses, practices, and strategies, and refines the free text case description to ensure that matching details are included. This contribution is thus a case description method in support of future comparative research of immersive learning cases. We then discuss how the resulting description and interpretation can be leveraged to change immersion learning cases, by enriching them (considering low-effort changes or additions) or innovating (exploring more challenging avenues of transformation). The method holds significant promise to support better-grounded research in immersive learning.
ESR spectroscopy in liquid food and beverages.pptxPRIYANKA PATEL
With increasing population, people need to rely on packaged food stuffs. Packaging of food materials requires the preservation of food. There are various methods for the treatment of food to preserve them and irradiation treatment of food is one of them. It is the most common and the most harmless method for the food preservation as it does not alter the necessary micronutrients of food materials. Although irradiated food doesn’t cause any harm to the human health but still the quality assessment of food is required to provide consumers with necessary information about the food. ESR spectroscopy is the most sophisticated way to investigate the quality of the food and the free radicals induced during the processing of the food. ESR spin trapping technique is useful for the detection of highly unstable radicals in the food. The antioxidant capability of liquid food and beverages in mainly performed by spin trapping technique.
2. Session 4: PROMOTE
i. What is content marketing?
ii. Identifying the long-tail keywords
iii. Creating social media snippets
iv. Measuring outreach performance
3. Singapore Taiwan Malaysia
Uncited 4% 5% 9%
Lowly
Cited
0-1 cited 7% 11% 17%
0-10 cited 35% 45% 55%
0-20 cited 56% 69% 74%
Facts
Source: Citation analysis on Web of Science dated on 11th December, 2018
Publication after 10 years…..
more than 50% of the academic papers remain lowly cited
(0 – 20 citation counts) after 10 years
4. experience research through a new lens
• Improve the full-text readership by > 30%
• Improve the possibility of citation
• Create online evidence by SDG impact
Curate
1 Outreach
2
Engage
3
Link
4
7. 7
Tweaking
Easily optimize your
strategies for the best
results
Targeting
Precisely target exactly
who do you want to see
your content
Tracking
Track & analyze your
strategies through
comprehensive reports
What is content marketing?
The 3 “Ts” of Digital Marketing
1
2
3
8. https://www.facebook.com/un
pad.research
Customer Sample: Exclusive FB for Research and Discovery
• we manage the customer’s
Facebook exclusively for sharing
research highlights and engaging
with other researchers for
dialogue, discussion, and
potentially collaboration
• we make posting on every two
days with paid boosting at
selected countries
• we craft the posting carefully, like a
”teaser” to engage with audiences
instead of making an
announcement
9. Improving Visibility Using Facebook
The power of Facebook Ads
Without Ads
Rely solely on organic reach
With Ads
Rely on precise audience targeting
12. 12
More Specific Search Terms
More Generic Search Terms
e.g. “t-shirts” e.g. “Blue American apparel t-shirts”
13. Headlines
Key phrases
> 5 words as a bait
> 3 words
Keywords 1-3 words
improve specificity
convert into a hook
to define your specific area of expertise
to grasp the attention of wider audiences
to identify the wider subject, like genre or category
The Objective
e.g. Optimization; Heuristic Algorithms;
Interference, Measurement, Adaptation Models
e.g. Benefits of 5G mobile communication; autotuning optimization
affects network coverage
e.g. 4G / 5G network performance can be improved by 80% through
Autotuning optimization; How autotuning optimization affects
network coverage?
(found in fulltext)
14. The Storyboard
Creating Social Media Snippets
Using the storyboard approach to construct social media postings
• Extracts the highlights
of the so what
• Connecting with the
relevant SDGs
• Extracts the highlights
of the actual problem
• Extracts the highlights
of your solution
• Amplify on your novelty
Video Podcast Images Hashtags
15. Key Phrases
Key Phrases
Keywords: spiral cleavage; gastropods; snail development
Keywords: cancer cells; metabolic formation;
lipogenesis; cancer therapies
Examples..
Headline
Headline
16. Align with UN SDG Highlight as a news
Associate with global issue
Connecting with an impact
18. 1
Demography
• Targeted countries
• Targeted communities
• Targeted institutions
2
3
Contents
• Bite-sized stories
• Catchy headlines & Key Phrases
• Highly visual with videos and animations
Connectivity
• Align with UN SDGs*
• Associate with news and events
• Highlight the global collaboration and affiliation
* UN SDGs = United Nation’s Sustainable Development Goals
Optimization to increase # reach # engagement # click-to-fulltext
19. 1. Focus on creating long-tail keywords / key phrases and convert
into good and related headlines
2. Social media is an effective platform for targeted outreaching,
but requires a variety of engaging snippets for different
communities
3. Understanding the reading behaviour through digital analytics