Proof that B2B video works best when it targets the eyes rather than the ears. New research from LinkedIn shows that video content works best when it doesn’t rely on sound.

1. People are more likely to watch with
the sound on when on a desktop/laptop
Of the same audience surveyed, surprisingly
31% said they would prefer to see text content over
video content on corporate/brand blog
If a video has subtitles would it
affect your decision to watch?
Mobile Device
VS
Mobile -
Watch video with sound on
37%
Desktop/Laptop -
Watch video with sound on
56%
I do not watch videos
online on this device9%
I do not have
a preference5%
With the
sound on 37%
With the
sound off 21%
A mix of sound on
and sound off29%
Desktop/laptop
I do not watch videos
online on this device
would not affect
the decision to
watch this video
6%
48%
I do not have
a preference5%
With the
sound on 56%
With the
sound off11%
A mix of sound on
and sound off22%
more likely to
watch this video
41%
less likely to
watch this video
11%
Video
(i.e. short
video clips)
24%
Text
(i.e. text articles
or posts)
31%
No preference
23%