LinkedIn has evolved from solely being a professional networking platform to becoming a major platform for discovering and sharing professional content online. It connects hundreds of millions of professionals globally and is the primary source of professionally relevant content that its members use to enhance their knowledge, strengthen networks, and boost their careers. Members actively consume over an hour of content on LinkedIn per week on average to stay informed on industry news and trends. Companies have also recognized LinkedIn as an important channel to build relationships by sharing thought leadership content with other professionals in their industries.