Social Media and Parking
It's 2017. One in three minutes spent online is devoted to some form of social media activity. But, it's not just about staying in touch with friends and family anymore. Social media has turned into an educational and promotional tool for businesses as well as a community outreach and information distribution instrument for municipalities and universities. Through social media, customers and constituents can share feedback and businesses, municipalities and universities can find out what their audience wants. The conversation today has moved beyond if you should be on social media for your business or organization to how to be most effective with it. Just knowing the basics of what social media is and which platform to use won't cut it anymore. Not with the 7,452 tweets or the 48,830 Facebook status updates per SECOND inundating social feeds. With the deluge of content shared on social networks every minute of every day, your posts, blogs, shares and comments won't be seen if you aren't doing social right. Don't waste your time using last year's marketing tactics.
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Social Media and Parking
Similar to Social Media and Parking (20)
Recently uploaded
Recently uploaded (16)
Social Media and Parking
- 1. Kathleen Laney President and Founder, Laney Solutions
- 5. Dude, is he even qualified to use that thing?
- 7. TODAY’S ROUNTABLE SESSION • Social Media Presentation • Break • Roundtable Discussion
- 10. WHAT IS SOCIAL MEDIA? vintage social media
- 11. A fancy way to describe the zillions of conversations people are having online 24/7. vintage social media
- 15. 60/30/1 0 The Social Media Content Mix Ratio Sharing other peoples contents and posts Sharing content that you created (blogs, white papers, case studies) Sharing content with calls to action CURATE D OWNED PROMOTION AL
- 18. … AND USES IT A LOT. Source: HootSuite Survey conducted online by Harris Poll in May 2016 among 2,048 US adults
- 19. THE PEOPLE YOU WANT TO TARGET ARE ON SOCIAL
- 21. Buyers, both B2C and B2B, use social media to help make purchasing decisions. Source: Q3 2016 Sprout Social Index
- 23. EDUCATE Answers to frequently asked questions related to your industry Top tips and strategies How-to articles Trends in your industry Information about hours, permits or emergency situations
- 24. ENTERTAIN Pictures of your office, products and/or employees to give people a "behind-the- scenes" look at your business Photos and videos from company parties or community events you attend Motivational quotes, quotes related to your industry, and appropriate humor Contests or surveys to get your followers engaged
- 25. ELEVATE Highlight a current sale or promotion you're running Link to one of your products/services Share testimonials of happy customers Announce new offerings, or other business news
- 28. 7,452 TWEETS per second 48,830 STATUS UPDATES per second REACHPOCALYPSE
- 29. How to cut through the noise?
- 30. PAID SOCIAL
- 31. 1 2 3 4 5
- 35. Trust
- 36. Freedom
- 37. Guidelines
- 41. Social selling refers to finding and connecting with potential prospects via social media to increase sales and by building relationships.
- 42. TRADITIONAL SELLING SOCIAL SELLING BUY LEAD LISTS FIND UTILIZE PROFESSIONAL NETWORKS LIMITED PERSONAL ROLODEXES UTILIZE COMPANY SOCIAL NETWORK BLOCKED BY GATEKEEPERS TARGET KEY DECISION-MAKERS RANDOM CONTACTS RELATE CONCENTRATE ON REAL PEOPLE LIMITED TO INTERNAL RECORDS GATHER ONLINE INTELLIGENCE ACCUMULATE USELESS DATA DISCOVER SOCIAL INSIGHTS RELY ON COLD CALLING ENGAGE LEVERAGE WARM INTRODUCTIONS PUSH THE SALES SCRIPT HAVE RELEVANT CONVERSATIONS USE COOKIE CUTTER PROCESS GUIDE THROUGH BUYING PROCESS
- 43. ADVANCING YOUR CAREER THROUGH PERSONAL BRANDING
- 44. PERSONAL BRANDING It’s not just for narcissists, It’s for you too!
- 46. AUTOMATION: The Key To Having Time For Social Media
- 47. TYPES OF SOCIAL MEDIA AUTOMATION TOOLS Content curation Publishing platforms Listening tools Social selling aids Community engagement Customer service Promotional initiatives
- 49. Hey, where did everybody go???
- 50. VIDEO CONTENT
- 51. VIDEO CONTENT
- 60. SOCIAL MEDIA SKILLS ARE REQUIRED FOR MORE AND MORE JOBS.