Business Benefits of Social Networking
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The document provides an overview of social media platforms Twitter, Facebook, and LinkedIn for business use. It discusses common uses of each platform and how to measure return on investment from social media activities. The document also contains demonstrations of features from Twitter, Facebook, and LinkedIn.
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Business Benefits of Social Networking
- 1. chriskostrewa MLT/Instructing Technologies Education account manager and social media Trainer social media:Business benefits
- 2. Session Overview Who is MLT? Twitter Facebook LinkedIn
- 3. Microsoft Gold Certified Learning Partner Cisco, VMware, RedHat, ITIL, Citrix, Division of Herzing University Custom Trainings YOU NAME I.T., WE TRAIN I.T. www.masterlinktraining.com www.instructingtechnologies.com
- 4. By the numbers 600 Million People on Facebook 225 Million People on Twitter 24 Hours of Video is Uploaded Every Minute on YouTube Every Fortune 500 Company on LinkedIn
- 5. How to measure ROI Website Visitors Impressions Customer Complaints Positive/Negative Press Coupons Distributed Retweets Positive/Negative WOM Social Mention Perform Metrics on Activities Analyze SM Data Compare to Transactions Compare to Web Data Divide by Cost of Investment
- 6. TWITTER Common Uses: Status updates Posting Links to outside websites Designed for: Keeping in Touch with Customers Advertising/Promotion Marketing
- 7. Purpose Newsletter Provide Customer Support Provide Industry Tips & Tricks Share Links (Tiny URL’s) Get People to Your Blog
- 8. Promotion Opinion Polls Partners and Events (B2B links) Networking Events Specials on Products Industry Product Trends
- 9. Personality None? Helpful Friendly Clever Random Can you think of some others?
- 10. Professional Prospecting Ask your followers to take advantage of promotions Prospects have influence over others Help people and fix problems Ask Questions Listen and get the quick wins
- 11. Providing Value to your customer
- 12. facebook Common Uses: Social Networking Researching Prospective Employees Designed for: Creating Common Interest Groups Posting Pictures Distracting Users from what they SHOULD be doing Advertising Developing
- 13. Facebook cont… Pros Greater Freedom of Posts Large Network of Users Exclusive Target Marketing Cons Seen as a Program for Social Use Large Amount of Distractions
- 14. Facebook Ad demo
- 15. reports
- 16. Linkedin Common Uses: Professional Networking Job Searching Prospective Employees/Employers Designed for: Professionals Job Seekers B2B Interactions Professional Discussions
- 17. LinkedIn Demo
- 18. Thank you! Chris Kostrewa ckostrewa@masterlinktraining.com Education Account Manager MLT/Instructing Technologies (262) 443-8843