New Marketing & Social Network Initiatives for the Center for Civic Engagementauthors boards
has made significant progress on its charge to connect with and engage students, faculty, and staff in community-based activities and projects. The focus of CCE’s marketing and social media initiatives is twofold: to raise awareness of CCE’s services and offerings among Binghamton University (BU) students; as well as to stimulate and support campus-wide interest in service and engagement activities. Driving these efforts is the implementation of various information and communication technology (ICT) tools designed to inform students through methods they prefer, to promote interaction, ease student participation, and expand CCE’s digital visibility across various platforms. These new initiatives:
• Address evolving student preferences for information by providing services and offerings across various online and mobile platforms,
• Increase interest and make it easier for students to participate in meaningful service activities,
• Foster a spirit of service and community among students through online networks and collaborative events on and off campus,
• Present new and unique opportunities for students to interact with CCE’s offerings, and
• Raise awareness of the newly-formed CCE office and expand its reach among students
Tips for getting your dream graduate jobJaslynn joan
We are living in an age where information is, quite literally, at the fingertips of students looking for careers advice.
Source<> http://www.edubilla.com/blog/tips-for-getting-your-dream-graduate-job/
New Marketing & Social Network Initiatives for the Center for Civic Engagementauthors boards
has made significant progress on its charge to connect with and engage students, faculty, and staff in community-based activities and projects. The focus of CCE’s marketing and social media initiatives is twofold: to raise awareness of CCE’s services and offerings among Binghamton University (BU) students; as well as to stimulate and support campus-wide interest in service and engagement activities. Driving these efforts is the implementation of various information and communication technology (ICT) tools designed to inform students through methods they prefer, to promote interaction, ease student participation, and expand CCE’s digital visibility across various platforms. These new initiatives:
• Address evolving student preferences for information by providing services and offerings across various online and mobile platforms,
• Increase interest and make it easier for students to participate in meaningful service activities,
• Foster a spirit of service and community among students through online networks and collaborative events on and off campus,
• Present new and unique opportunities for students to interact with CCE’s offerings, and
• Raise awareness of the newly-formed CCE office and expand its reach among students
Tips for getting your dream graduate jobJaslynn joan
We are living in an age where information is, quite literally, at the fingertips of students looking for careers advice.
Source<> http://www.edubilla.com/blog/tips-for-getting-your-dream-graduate-job/
A technological evolution has occurred among the modern educational institution, with the rise of the Internet making institutional websites the driving force of student interaction and information delivery. For many Administrators and academic institutions however the operational and financial benefits the web offers have made any “debate” over its merit last no longer than a few minutes, let alone a few decades.
Evaluating Perceived Quality of B-School WebsitesIOSR Journals
Websites are a window for the world for looking in most of the Information and a gateway for many activities. Websites are not only a necessity but also mandatory for B-Schools. A B-School Website serves as portal to all stakeholders in addition to being an information placeholder. The Websites serves from being an administrative tool to a Learning Management system. The utility and the effectiveness of website depend on the quality of the service it provides to the surfer. A study was undertaken to survey the various features of a B-School Website that could serve as a Quality Function Deployment (QFD) touchstones. In addition, the influence of perceived quality on the user satisfaction was also studied. A focus group of B-School Students evaluated the Websites and scored a checklist cum questionnaire. The results highlight the most frequently found features and the least found features of a B-School Website. The factors that are important for creating a quality website are also found. This study will help the B-school administrators and the Website designers to create a quality and satisfying Websites.
We are developing an online platform, called Handshake, to connect the large community of English speaking secondary school students through their passions, experiences and skills. After inputting their own interests, passions, and experiences (e.g., debate, public speaking, entrepreneurship, photography, magazine editor, member of St. Paul’s College choir, UNICEF volunteer), students can then search for other students in Hong Kong and around the world who have similar interests and passions, thus opening up the possibility to connect, form city-wide and world-wide collaborative ventures between school societies, and share ideas for projects. Furthermore, SMEs and startups can post advertisements under the “internships” section for freelance working students (published upon review), and companies offering student services, such as tutoring centers, can post advertisements (published upon review).
Working Online Effectively and Securely - CIN workshop 2015Marco Campana
Online tools have an incredible impact on society and how we get and use information. But what do they really do? How can we use them? Should we be using them? Our clients, volunteers and leaders are often among the most sophisticated users of technology. They have expectations about being able to communicate with us quickly and easily. How do we reach out to them with information in ways they can use? Your use of the internet should be connected to the work you do every day. What does this actually look like?
This interactive session looked at emerging trends and demonstrating best practices for online information & service provision. Marco will demystify online communication and e-service delivery and help you take the next steps in making practical, daily use of the web in your community engagement, client service and public campaigns.
Tips for getting your dream graduate jobarchana cks
We are living in an age where information is, quite literally, at the fingertips of students looking for careers advice. As well as the more traditional careers advisers and jobs fairs, this wealth of resources now extends to smartphones via email, the internet and an ever-growing array of social media networks.
Source <> http://www.edubilla.com/blog/tips-for-getting-your-dream-graduate-job/
Campus Consortium Webinar Featuring $ 60,000 Grant Award Winner Central Carol...Campus Consortium
The webinar talks of how the university developed an official mobile app through a seamless process. The Grant Webinar features Central Carolina Technical College, Sumter, South Carolina, which was awarded a $60,000 Mobile Campus Grant.
About the Presenter:
Brian Davis is the Director of Information and Learning Technologies at Central Carolina Technical College, a two-year community technical college in Sumter, SC and part of the sixteen-institution technical college system for the State of South Carolina.
With twenty-five years of experience working in, and managing Information Technology departments and projects across diverse industries, Brian knows how to leverage technical resources to meet the demands of executive leadership, business managers, and customers efficiently and effectively.
Business model innovation for sanitation servicesHeiko Gebauer
This presentation shows some preliminary results of our re-invent the toilet challenge. For further information, please contact Heiko Gebauer (heiko.gebauer@eawag.ch)
A technological evolution has occurred among the modern educational institution, with the rise of the Internet making institutional websites the driving force of student interaction and information delivery. For many Administrators and academic institutions however the operational and financial benefits the web offers have made any “debate” over its merit last no longer than a few minutes, let alone a few decades.
Evaluating Perceived Quality of B-School WebsitesIOSR Journals
Websites are a window for the world for looking in most of the Information and a gateway for many activities. Websites are not only a necessity but also mandatory for B-Schools. A B-School Website serves as portal to all stakeholders in addition to being an information placeholder. The Websites serves from being an administrative tool to a Learning Management system. The utility and the effectiveness of website depend on the quality of the service it provides to the surfer. A study was undertaken to survey the various features of a B-School Website that could serve as a Quality Function Deployment (QFD) touchstones. In addition, the influence of perceived quality on the user satisfaction was also studied. A focus group of B-School Students evaluated the Websites and scored a checklist cum questionnaire. The results highlight the most frequently found features and the least found features of a B-School Website. The factors that are important for creating a quality website are also found. This study will help the B-school administrators and the Website designers to create a quality and satisfying Websites.
We are developing an online platform, called Handshake, to connect the large community of English speaking secondary school students through their passions, experiences and skills. After inputting their own interests, passions, and experiences (e.g., debate, public speaking, entrepreneurship, photography, magazine editor, member of St. Paul’s College choir, UNICEF volunteer), students can then search for other students in Hong Kong and around the world who have similar interests and passions, thus opening up the possibility to connect, form city-wide and world-wide collaborative ventures between school societies, and share ideas for projects. Furthermore, SMEs and startups can post advertisements under the “internships” section for freelance working students (published upon review), and companies offering student services, such as tutoring centers, can post advertisements (published upon review).
Working Online Effectively and Securely - CIN workshop 2015Marco Campana
Online tools have an incredible impact on society and how we get and use information. But what do they really do? How can we use them? Should we be using them? Our clients, volunteers and leaders are often among the most sophisticated users of technology. They have expectations about being able to communicate with us quickly and easily. How do we reach out to them with information in ways they can use? Your use of the internet should be connected to the work you do every day. What does this actually look like?
This interactive session looked at emerging trends and demonstrating best practices for online information & service provision. Marco will demystify online communication and e-service delivery and help you take the next steps in making practical, daily use of the web in your community engagement, client service and public campaigns.
Tips for getting your dream graduate jobarchana cks
We are living in an age where information is, quite literally, at the fingertips of students looking for careers advice. As well as the more traditional careers advisers and jobs fairs, this wealth of resources now extends to smartphones via email, the internet and an ever-growing array of social media networks.
Source <> http://www.edubilla.com/blog/tips-for-getting-your-dream-graduate-job/
Campus Consortium Webinar Featuring $ 60,000 Grant Award Winner Central Carol...Campus Consortium
The webinar talks of how the university developed an official mobile app through a seamless process. The Grant Webinar features Central Carolina Technical College, Sumter, South Carolina, which was awarded a $60,000 Mobile Campus Grant.
About the Presenter:
Brian Davis is the Director of Information and Learning Technologies at Central Carolina Technical College, a two-year community technical college in Sumter, SC and part of the sixteen-institution technical college system for the State of South Carolina.
With twenty-five years of experience working in, and managing Information Technology departments and projects across diverse industries, Brian knows how to leverage technical resources to meet the demands of executive leadership, business managers, and customers efficiently and effectively.
Business model innovation for sanitation servicesHeiko Gebauer
This presentation shows some preliminary results of our re-invent the toilet challenge. For further information, please contact Heiko Gebauer (heiko.gebauer@eawag.ch)
Mark Behl Presents: 3 Up-and-Coming Digital Health Companies That Put Patient...Mark Behl
The biggest obstacle to population health innovation is existing legacy systems. By putting patient experience first, three startups are exemplifying what is possible in digital health.
OCASI - social media and technology use in settlement servicesMarco Campana
Our clients, volunteers and leaders are often among the most sophisticated users of technology. They have expectations about being able to communicate with us quickly and easily. How do we reach out to them with information in ways they can use? Your use of the internet should be connected to the work you do every day. What does this actually look like?
This interactive session will look at emerging trends and demonstrating best practices for online information & service provision.
How students search for and decide for a university has grown more complex: the search process and the consulted channels have multiplied.
UNIspotter conducted a study among 86 students (business; interested in pursuing a Master) to observe how they search, where they search and what they search for when deciding for a study program.
We discovered that the search process follows a pattern (4 stages):
- Browse universities (50+ programs)
- Narrow down the option (15-25 programs)
- Detailed Research: Compare (10 programs)
- (Pre-)Decision: Apply (on average 5 programs)
However, not all the touch points are considered equally relevant for the final decision.
The university of the future needs to attract top-talent in a rapidly changing market and needs to manage the information that impacts the future students' decision.
But: most of the time you are not even aware that potential students make decisions about you. Google calls this "The Zero Moment of Truth" - customers researching about you on the internet before they decide to buy a service.
How do students consider university rankings, accreditations, search engines, online portals and the direct contact with universities?
We want to provide you an insight into what we found out.
And input on how you can identify the customer journey your students have had as well as a check-list on how to find room for improvement.
We would be very happy to have your feedback about it!
Integrating an effective career development program in 2 and 4 year schools is outlined by Danny Huffman of Career Services International. All Rights Reserved.
I was a participant in the 2014 PRSSA Bateman Case Study Competition along with four teammates. We were challenged to develop a campaign that would grow awareness and usage of Popmoney, a service that facilitates digital person-to-person payments.
The process included research, planning, execution and evaluation. Our campaign was one of 14 awarded Honorable Mention out of 51 entries.
Simple and Cost Effective Electronic Tools for Research with YouthYTH
Scott White of Tulane University outlines four cost effective and innovative electronic tools for conducting sexual health research with youth. Highlighting collaborations between innovative tech companies, health researchers and youth advisory panels. Presented at YTH Live 2014 session "Resources for You: Online Libraries, Toolkits and Datasets."
Impact of Web Advertisement on Customers Perception - A Case of Banking Sectorscmsnoida5
Nowadays a lot of innovative services are
offered by the financial service providers to their
customers. The use of more innovation in the
financial sector is the resultant of the day by day
advancement in the technology. Also customer
of today is well aware of the latest technology
and they demand their providers to execute
the technology for business prospective. Target
of all financial service providers’ advertisers
is to reach maximum customers. For this they
utilize every promotional and advertisement
channel so as to reach and inform maximum
public about their products. The purpose of
present study is to determine impact of web
advertisement on customer perception in case of
banking sector. The data will be collected from
200 approx respondents who are aware of the
web advertisements. The collected data will be
put in the Statistical Package for Social Sciences
(SPSS). Afterwards the regression analysis and
correlation analysis will be applied in order to
determine the impact of the web advertisement
on the purchase intention of the customers in
regards to the banking and investment products.
Team Networks - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, networks
Team LiOn Batteries - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, LiOn Batteries
Team Quantum - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Quantum
Team Disinformation - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Disinformation
Team Wargames - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Wargames
Team Acquistion - 2022 Technology, Innovation & Great Power Competition Stanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Acquistion
Team Climate Change - 2022 Technology, Innovation & Great Power Competition Stanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, climate
Team Army venture capital - 2021 Technology, Innovation & Great Power Competi...Stanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, Army venture capital
Team Army venture capital - 2021 Technology, Innovation & Great Power Competi...Stanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve Blank, Army Venture capital
Team Catena - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, economic coercion,
Team Apollo - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, space force
Team Drone - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, c3i, command and control
Team Short Circuit - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, semiconductors
Team Aurora - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, Army venture capital
Team Conflicted Capital Team - 2021 Technology, Innovation & Great Power Comp...Stanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, venture capital
Lecture 8 - Technology, Innovation and Great Power Competition - CyberStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, hacking for defense, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, Michael Sulmeyer, cybercom,USCYBERCOM
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Normal Labour/ Stages of Labour/ Mechanism of Labour
Doc Connect NYU Final presentation
1. DocConnect
Where Chinese students find right Oriental medicine doctors
Alex Liu
Leon Wu
Stefanie Zhang
No. of interview today: 26
Total No. of interview: 79
3. Key Partner
-LinkedIn
- Career website
- NYU career center
- NYU Alumni
Association
- Famous Bloggers/
Websites
Key Activities
-App development
-Market Research
Value Propositions
Core Value:
Customer can link all the school accounts and network with
working professional with working professionals in their
field/circle.
Core Problem:
There is no efficient and specific tailored business communication
app that can help international students and alumni connect and
stay in touch
Customer
Relationships
Acquisition:
Social Media (Free &
Paid), ASO, Events
Retention:
Regular technical
Updates, social media,
direct emailing
Customer Segments
International
Students:
-are from NYU and
other global schools
Alumni:
-expand professional
network.
Key Resources
People
- Software engineer, graphic
designer, marketing, PR
- Career expert, startup
mentor
Equipment
- Computer, mobile devices,
software
Investment
- Governmental scholarships
or funds
- Personal/ friend/ family
Channels
Awareness:
Social media, display
ads, online content
Evaluation:
App store review, email
surveys, focus group
Purchase &Delivery:
App store, links on
social media sites/
display ads
After sales:
Online customer
Support, Outsoucing
Cost Structures
-In-app advertisement
- Paid ads on social media sites
-labors
Revenue Streams
-In-app display ads
-App Premium version
4. We wanted to build an app that can solidate the career network between NYU international students and
alumni.
We assumed that students are eager to gain career advice from alumni and alumni want to connect with
current students through a mobile app. Based on these hypotheses, we decided to build a community for
both of our targets to interact with each other within the mobile app. We thought nobody else was doing it in a
mobile app.
We thought we could promote our app in Google Play, and reach customers on social media sites like
Facebook by advertising. Later, we could retain them by 1) fixing bugs, 2) offering high-quality after-sale
services, 3) gaining feedback from app store review, and 4) sending personalized emails with new offers.
We need people for Android development, marketing, graphic design, and later, PR. By partnering with NYU
Alumni Association, Wasserman career center, and LinkedIn, we could obtain alumni contact info or get our
app introduced to alumni.
Our main costs would be app development equipment and paid ads on social media sites. Our revenue
would come from others’ in-app advertising. We would launch the app free of charge first, but there would be
a premium paid version.
6. Key Partner
-LinkedIn
-Career development
websites
-NYU career center
-NYU Alumni
Association
-Famous
Bloggers/websites
Key Activities
-App development
-Market Research
Value Propositions
Day 2
Problems
- Having a hard time adjust to US work
environment
- Many are less likely willing to express
themselves in diversified team
- Need a community to feel comfortable and
solve problems
- Desiring to help students and find it hard to
stay connected with the school
Benefits
- Customers can link all the school accounts
and networking professionals in their field/
circle.
Customer Relationships
Acquisition:
Social Media (Free & Paid), ASO, Evens
Retention:
Regular technical
Updates, social media, direct emailing
Customer Segments
Chinese Students:
- of NYU
- In New York
- Need to fit into work
environment, less
likely to express
themselves, need a
community to solve
problems.
Alumni:
-of NYU
-in New York
- Subgroups: by
industry
1) Engineering
2) Business
Key Resources
- NYC school Alumni and
current student
organization
-Software developer
Channels
Awareness:
Social media, display ads, online content
Evaluation:
App store review, email surveys, focus
group
Purchase &Delivery:
App store, links on social media sites/
display ads
After sales:
Online customer Support, Outsourcing
Cost Structures
-In-app advertisement
-server fee
-labor cost
Revenue Streams
- In- app display ads
- Premium Version
7. Key Partner
- Alumni Association
- Chinese student
Association
- Career Service
center
Key Activities
-App development
-Market Research
Value Propositions
Day 3
Problems
- Language Barrier: having a hard time understanding terminology.
- Lack of info: don’t know where to find reliable lawyers, doctors,
and bankers.
- Savings: want to get service discounts; search for nearby
services immediately to save time.
Benefits
- Most of the lawyers, doctors and bankers can speak Chinese
(Mandarin/ Cantonese).
- We provides lists of professionals, including their professional
background, location and schedule for students.
- Save both students and those professionals time.
- There will be a 5-10% discount for students on the services they
require via our app. Lawyers, doctors and bankers will get more
clients.
Customer Relationships
- Social media involvement
- On-campus events
-Email promotions
Customer
Segments
Chinese Students in
NYC
- New to NYC
- Need
legal/financial/medic
al services
- Language barrier
- Want to save
money and time
Lawyers, doctors
and bankers
- Look for more
clients
Key Resources
- NYC school Alumni and
current student
organization
-Software developer
Channels
-Chinese networking
groups/ organizations
-On-campus ambassadors
Cost Structures
-In-app advertisement
-server fee
-labor cost
Revenue Streams
-Commission fee
-Advertisement
8. Key Partner
- Alumni
Associations
- Chinese Students
& Scholars
Associations
Key Activities
-App development
-Market Research
Value Propositions
Day 4
Problems
- Language Barrier: having a hard time
understanding terminology.
- Lack of info: don’t know where to find reliable
doctors.
- Saving: want to get service discounts and search
for nearby professionals.
Benefits
- Most of the doctors can speak Chinese
(Mandarin/ Cantonese).
- We provides lists of professionals, including their
professional background, location and schedule for
students.
- Save both students and those professionals time.
- There will be a 5% discount for students on the
services they require via our app. doctors will get
more clients with lower costs.
Customer Relationships
- Posters and flyers in exam
centers and doctor’s
offices.
- Display ads and an
introduction video.
- Contact doctors one by
one
- ASO
Customer Segments
Chinese Students in NYC
- New to NYC
- Need legal/banking/medical
services
- Language barrier
- Want to save money and time
Doctors
- Experienced
- MD
- Medical Specialization
- Speak Chinese
Key Resources
- NYC school Alumni
and current student
organizations
-Software developer
Channels
- Referral
- Social media
- Direct emailing
- Online advertising
Cost Structures
-Server fee
-Labor cost
Revenue Streams
-App Service fee
9. We changed our customer segments on Day 2 by narrowed International students to Chinese international
students. We pivoted on Day 3 and changed from providing career networking service to banking, medical care
and legal service in order to better serve the Chinese students and ently community by offering reasonable
discount. But we found the service varies in industry and hard to figure out all revenue stream. On Day 4, we try to
research on medical care and want to find a way to generate revenue by providing Chinese student in discounted
service. After we conduct amount of interview, we found most of Chinese Clinic accept insurance and ZocDoc
also provide the bilingual service but found 90% Chinese will consider oriental medicine first and it is hard to make
a reservation .
We made improper assumptions in these 3 days and had not realized that is not true. When we find competitors
we change value proposition. When we find the market size is not big enough we changed customer segments.
We have not think about the 9 blocks in canvas as a whole. And many of our assumptions can not be proved.
10. Hypothesis Experiments Results Pass/ Fail
1.The students will keep our
app in telephone in case
they need a doctor in the
future.
2.It’s possible to touch most
Chinese doctor alumni by
Chinese Student
Association or Career
Center.
3.Will the doctors can
provide a discount to
students.
4.Most of Chinese
international students do not
know ZOCDOC.
1.Interview students to
check whether they willing
to keep the app in case they
need a doctor.
2.Asked these two
organizations whether they
can provide doctor alumni
information to us.
3.Interview doctors to check
is this discount possible.
4. Interview students to
check.
1.17 students(interviewed
23) said it’s inconvenient to
keep our app.
2. Both said they cannot
provide personal information
to us.
3. 2 doctors(interviewed 3)
said it’s unfair to other
patients.
4. 13 students (interviewed
23) know ZOCDOC.
1. Fail.
They are more likely to use
google to search.
2. Fail.
It’s not easy to collect
doctors information.
3. Fail.
We cannot make sure most
of doctors could provide an
discount.
4. Fail
Students more likely to use
ZOCDOC to find a Chinese
doctor.
12. Key Partner
1. Wechat US
version.
2. American
Traditional
Chinese
Medical Science
Society.
3. Chinese
Students and
Scholar
Association.
3. TCMS
hospitals.
Key Activity
through ATCMSS to
contact TCM hospitals to
give students a discount
and provide the
information about these
hospitals.
put ads in Wechat US
version, ATCMSS and
CSSA events.
Mobile web
development.
Value Propositions
1. Chinese international students need TCM.
2.ATCMS wants to attract more Chinese
international students.
3.TCMS hospitals will give some discount to
students to attract more customers.
* ATCMS: American Traditional Chinese
Medical Society.
* TCMS: Traditional Chinese Medical
Science.
Customer
Relationships
Using Wechat public
account to provide useful
healthy suggestions to
students.
Customer segments
1. Chinese international
students.
2.Doctors in Big TCMS
hospitals.
3. Medical Center.
Key Resources
American Traditional
Chinese Medical
Society.
Chinese Students and
Scholar Association.
Channels
1. QR poster in TOEFL,
SAT, GRE exam and
CSSA events.
2. Promote in Wechat
Moments.
Cost Structures
software development
marketing
Revenue streams
1. ad for TCMS products and TCMS hospitals.
2. Sell Chinese international Students healthy data to organizations.
13. Mobile web platform
Wechat
US
version
Chinese international
Students
Using US version Wechat public account to keep customer
relationships.
Students can use weChat public account function to
enter our mobile web.
Traditional Chinese
medical hospitals
Attract more customers
by our platform
ads income from hospitals
Solid relationships between them
American
Traditional
Chinese Medical
Society
Authorize discount to Chinese
international students
ads income from
ATCMS
CSSA
website
Medical center
Selling report
TOEFL exam
center
easily find nearby
discount TCM
hospitals
“get” strategy
QR poster
14. Changes we made
Key activity: App Mobile & Web.
Customer segment:doctor alumni traditional Chinese medical hospital in big
cities.
Key partner: Alumni Association, CSSA ATCMSS, TCM hospitals
Revenue streams: Charging doctors advertisements from TCM hospitals and selling
students health data report to medical center.
Customer relationships: Social media--using Wechat public account send useful healthy
advices.
15. What we need to do next:
1. Finding the percentage of Chinese international students that like traditional Chinese medical science.
2. Calculating the ads cost to promote our product.
3. Interview ATCMS to see if they would help us to connect Chinese international students and TCMS hospitals.
4. Check whether ATCMS want to have more influence in Chinese international students to popularize their
medical belief.
5. Figure out the revenue if we advertise our product and sell statistics to medical center.