This is my final presentation for CLD 495. I have produced my PowerPoint on the Lighthouse Ministry down town in Lexington.

1. LIGHTHOUSE
MINISTRY
By Ben Stow

2. Lighthouse Ministry
 Location- Elm Tree Lane, lexington,Ky
 https://maps.google.com/maps?hl=en-
US&ll=38.043241,-
84.491451&spn=0.016882,0.033023&t=m&gl=US
&mapclient=embed&cid=1368704519655632363
0&z=16

3. Lighthouse Ministry
 http://thelighthouseministries.org/

4. Background & History
 The lighthouse ministry was founded by Dan
Henderson and Tay Henderson. Dan, an ex
convict started working at salvation army, after
years in the none profit business he branched out
with his new wife Tay and launched the lighthouse
ministry. Dan sadly got sick and passed away in
2004, a few years after the lighthouse ministry
opened.
 Using Christianity as the bases of the teachings
Tay build a none profit that could serve two lunch
servings and two dinner servings. Producing over
1065 meals a day for the homeless.

5. Mission Statement
 The Lighthouse Ministries is a non-profit, faith-based
organization dedicated to reaching the
low and moderate income population of
Lexington, by providing free meals for people
in need, and also by providing housing and
support for men who are disadvantaged,
whether due to recent imprisonment, drug-related
issues, or poverty. The lighthouse also
provides educational and psychological
support for people who are in need of drug,
alcohol and vocational rehabilitation.

6. What is The Purpose
 To feed the homeless of Lexington
 Educate in faith
 Provide for low and moderate income family's
of the Lexington area.
 Providing housing and support for men who
are disadvantaged
 Provides educational and psychological
support for people who are in

7. I Chose This Organization……
 I chose this organization because when I was
very young my family had very little money and
if I had lived in Lexington the lighthouse
ministry would have been something I may
have needed.
 I have volunteered here before.
 The work force at the lighthouse feels like a
community.
 Tay the owner

8. Lighthouse and New Media
 Facebook
 https://www.facebook.com/TheLighthouseMinistri
esInc
 Extensive Facebook page, with lots of pictures,
up coming events and past events.
 Includes- education day, free hairy
cuts, 5K walks, children workshop,
Christian teachings and like music
and regular status updates.

9. What does Facebook do?
 Facebook solves the problem that the lighthouse ministry has
with publicizing themselves as nearly all people have phones
and Facebook whereas, not all will see flyers and posters.
 Helps get the word out.
 This tool was chosen because new new media is coming
more and more popular and its becoming the most reliable
way to each people.
 Facebook replaced other marketing tools such as, flyers,
posters, leaflets, brochettes and news letters.
 Before Facebook Tay said that they would go down to the
areas where the majority of the homeless people were and
spread the word and hand out flyers for up coming events,
but now she said attendance is better then ever and we don’t
have to produce all the flyers.

10. How effective has Facebook
been?
 Facebook has been very successful.
 Great form of media for them
 It has fulfill the mission a sit has spread the
word and attendance has risen
 Tay describes Facebook as being a valuable
tool to build her business and also get new
employees involved.

11. Reflection of Media Strategies
 Strength
 Facebook is widely used.
 Easy to use
 Serves more than one purpose
Weaknesses
 Only using one form or new new media
 People without access to technology will not be
exposed.
 Will not reach older generation, technically challenged

12. Twitter
 This that could be changed- twitter
 Twitter is public- rise awareness faster
 Another form of media can only spread the
word.
 Can appeal a different generation or class than
Facebook.