The Lighthouse Ministry was founded in Lexington, KY by Dan and Tay Henderson to provide meals and support to the homeless and disadvantaged. It serves over 1000 meals per year and also offers housing, education, and rehabilitation services. The ministry uses Facebook extensively to publicize events and share updates. Facebook has been an effective outreach tool, helping to spread awareness and increase attendance at functions. While useful, the ministry could consider additional new media platforms to reach an even broader audience.

1. LIGHTHOUSE
MINISTRY
By Ben Stow

2. Lighthouse Ministry
 http://thelighthouseministries.org/

3. Lighthouse Ministry
 Location- Elm Tree Lane, lexington,Ky
 https://maps.google.com/maps?hl=en-
US&ll=38.043241,-
84.491451&spn=0.016882,0.033023&t=m&gl=US
&mapclient=embed&cid=1368704519655632363
0&z=16

4. Background & History
 The lighthouse ministry was founded by Dan
Henderson and Tay Henderson. Dan, an ex
convict started working at salvation army, after
years in the none profit business he branched out
with his new wife Tay and launched the lighthouse
ministry. Dan sadly got sick and passed away in
2004, a few years after the lighthouse ministry
opened.
 Using Christianity as the bases of the teachings
Tay build a none profit that could serve two lunch
servings and two dinner servings. Producing over
1065 meals a year for the homeless.

5. Mission Statement
 The Lighthouse Ministries is a non-profit, faith-based
organization dedicated to reaching the
low income population of Lexington, by
providing free meals for people in need, and
also by providing housing and support for men
who are disadvantaged, whether due to recent
imprisonment, drug-related issues, or poverty.
The lighthouse also provides educational and
psychological support for people who are in
need of drug, alcohol and vocational
rehabilitation.

6. What is The Purpose
 To feed the homeless of Lexington
 Educate in faith
 Provide for low and moderate income family's
of the Lexington area.
 Providing housing and support for men who
are disadvantaged
 Provides educational and psychological
support for people who are in

7. I Chose This Organization……
 I chose this organization because when I was
very young my family had very little money and
if I had lived in Lexington the lighthouse
ministry would have been something I may
have needed.
 I have volunteered here before.
 The work force at the lighthouse feels like a
community.
 Tay the owner……

8. Lighthouse and New Media
 Facebook
 https://www.facebook.com/TheLighthouseMinistri
esInc
 Extensive Facebook page, with lots of pictures,
up coming events and past events.
 Includes- education day, free hairy
cuts, 5K walks, children workshop,
Christian teachings and regular status
updates.

9. What does Facebook do?
 Facebook solves the problem that the lighthouse
ministry has with publicizing themselves as nearly all people
have phones and Facebook whereas, not all will see flyers and
posters.
 Helps get the word out.
 This tool was chosen because new new media is coming
more and more popular and its becoming the most reliable
way to reach people.
 Facebook replaced other marketing tools such as, flyers,
posters, leaflets, brochettes and news letters.
 Before Facebook- Tay said that they would go down to the
areas where the majority of the homeless people were and
spread the word and hand out flyers for up coming events,
but now she said attendance is better then ever and we don’t
have to produce all the flyers.

10. How effective has Facebook
been?
 Facebook has been very successful.
 Great form of media for them
 It is helping to fulfill the mission and
the Facebook page has spread the word
 Attendance to functions has risen
 Tay describes Facebook as being a valuable
tool to build her business and also get new
employees involved.

11. Reflection of Media Strategies
 Strength
 Facebook is widely used.
 Easy to use
 Serves more than one purpose
Weaknesses
 Only using one form or new new media
 People without access to technology will not be
exposed.
 Will not reach older generation, technically challenged

12. What Can be Done: Twitter
 This could be changed- twitter
 Twitter is public- rise awareness faster
 Another form of media can only spread the
word.
 Can appeal a different generation or class than
Facebook.