The Salvation Army of Coastal Alabama began in 1887 when the first Salvation Army Officers arrived in Mobile. Since then, it has provided help to the poor, homeless, and those struggling with issues like substance abuse and unemployment. The organization uses social media platforms like Facebook, Twitter, and Pinterest to fulfill its mission of preaching the gospel and meeting human needs without discrimination. While new media allows it to reach more people, the links to its Twitter and Facebook pages were incorrect.