Twitter for Business

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This is the deck on using Twitter for business that members of the Houston Interactive Marketing Association saw at their 13 January 2009 lunch meeting.

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Twitter for Business

  1. 1. Twittering Your Way Through the Economic Storm Houston Interactive Marketing Association 13 January 2009 Tim Walker
  2. 2. <ul><li>5,000,000 </li></ul><ul><li>(ish) </li></ul><ul><li>(& growing) </li></ul>
  3. 4. Itinerary <ul><li>What Twitter IS </li></ul><ul><li>Twitter for BUSINESS </li></ul><ul><li>Twitter TOOLS </li></ul>
  4. 5. Takeaways <ul><li>“ bit by bit” </li></ul><ul><li>“ transparently & authentically” </li></ul><ul><li>“ monitor & engage in conversations” </li></ul>
  5. 6. <ul><li>@HIMAtalk </li></ul>
  6. 9. <ul><li>What Twitter IS </li></ul>
  7. 11. <ul><li>“ like IM’ing a group” </li></ul><ul><li>“ free-form chat room” </li></ul><ul><li>“ microblog” </li></ul>
  8. 13. <ul><li>questions & answers </li></ul><ul><li>funny stories </li></ul><ul><li>pictures </li></ul><ul><li>links </li></ul><ul><li>quotations </li></ul><ul><li>discussion </li></ul><ul><li>. . . </li></ul>
  9. 53. Two questions <ul><li>Whom should I follow? </li></ul>
  10. 57. Two questions <ul><li>Whom should I follow? </li></ul><ul><li>Should I use automatic welcoming DMs? </li></ul>
  11. 59. More <ul><li>Network effects </li></ul><ul><li>Strong & loose ties </li></ul><ul><li>Play + discovery </li></ul>
  12. 60. <ul><li>Twitter for BUSINESS </li></ul>
  13. 62. Create a customer!
  14. 63. <ul><li>Purpose  </li></ul><ul><li>Plan  </li></ul><ul><li>DO </li></ul>
  15. 64. WHAT to do: mindset <ul><li>To be of USE. </li></ul><ul><li>To hear the TRUTH. </li></ul><ul><li>To find and serve CUSTOMERS. </li></ul>
  16. 65. WHAT to do: function <ul><li>Marketing </li></ul><ul><ul><li>Not “campaigns”! </li></ul></ul><ul><ul><li>Not advertising! </li></ul></ul><ul><li>Branding </li></ul><ul><li>Word-of-mouth </li></ul>
  17. 66. WHAT to do: function <ul><li>P.R. </li></ul><ul><li>Media outreach </li></ul>
  18. 67. WHAT to do: function <ul><li>Sales </li></ul><ul><li>Support </li></ul>
  19. 68. WHAT to do: function <ul><li>Industry analysis </li></ul><ul><li>Competitive intel </li></ul>
  20. 69. HOW to do it <ul><li>Openness </li></ul><ul><ul><li>Personal & humble </li></ul></ul><ul><ul><li>Admit mistakes </li></ul></ul><ul><li>Transparency </li></ul><ul><ul><li>Financial interests </li></ul></ul><ul><ul><li>What I’m getting into </li></ul></ul>
  21. 70. What not to do
  22. 71. Emulate . . .
  23. 72. Emulate . . .
  24. 73. Emulate . . .
  25. 74. Emulate . . .
  26. 75. Emulate . . .
  27. 76. Emulate . . .
  28. 77. Emulate . . .
  29. 78. Emulate . . .
  30. 79. The commonality: <ul><li>LISTENING </li></ul>
  31. 80. Remember . . . <ul><li>We’re having a </li></ul><ul><li>CONVERSATION , </li></ul><ul><li>not a MESSAGING session. </li></ul>
  32. 81. Caveats <ul><li>Compliance </li></ul><ul><li>Corporate standards </li></ul><ul><li>Follow-up! </li></ul>
  33. 82. More <ul><li>Networking </li></ul><ul><li>Careers </li></ul><ul><li>Crisis mgmt. </li></ul>
  34. 83. <ul><li>Twitter TOOLS </li></ul>
  35. 85. Tool categories <ul><li>Shorten / track links </li></ul><ul><li>Search </li></ul><ul><li>Desktop & mobile clients </li></ul><ul><li>Social tools </li></ul>
  36. 86. Shorten links
  37. 87. Shorten & track links
  38. 88. search.twitter.com
  39. 89. search.twitter.com
  40. 90. Desktop client
  41. 91. Client + search
  42. 92. Mobile clients <ul><li>iPhone : Twitterific, Tweetie, TwitterFon </li></ul><ul><li>Blackberry : TwitterBerry </li></ul><ul><li>And plain ol’ SMS ! </li></ul>
  43. 93. Social tools
  44. 94. Social tools
  45. 95. Social tools
  46. 96. Social tools
  47. 97. <ul><li>@HIMAtalk </li></ul>
  48. 98. Takeaways <ul><li>“ bit by bit” </li></ul><ul><li>“ transparently & authentically” </li></ul><ul><li>“ monitor & engage in conversations” </li></ul>

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