Understand how your lifestyle impacts the environment. Read through: Globalization Individual Information Media Imaginary Consumption Waste

2. Globalization
Be
Individual
Be a
Conscious
individual
Being a
Unconscious
individual
InformationMedia
Imaginary
Consumption
Waste
Outline

3. GLOBALIZATION:
Standardization (Culture, Companies, Goods)

4. Maximum
Standardization

5. Maximum
Difference

6. However: same air, oceans, nature.
One country concerned about the environment is not
enough.
This issue should be Global.

7. INDIVIDUALS
• Be an individual
• Be a conscious
individual
• Be a unconscious
individual

8. Be an Individual Be a conscious
individual
Be a unconscious
individual
Since born exposed our
culture
No antibody to face it
Individual who knows the
impact of their decisions on
the environment
Missing part
Obsession to fill
Spend the life trying to fill
Consumer culture
appropriates it
Child as a consumer
Not working but want to
buy, Contradiction
Global problem
How your new mobile
phone was produced?
Where goes the trash you
throw away?
Can not handle their own
fault.
Chance to fulfill buying
items (Not everyone can ->
frustration)
Advertisement for kids
Sometimes banned in
some countries but still
disclosed in some others
The cultural production
need to think about
conscious consumption.
Capitalist society always
want more, but the natural
resource has an end.
PARADOX
UNSUSTEINABLE

9. Be Individual Be a conscious
individual
Be a unconscious
individual
Since born exposed to this
environment
No antibody to face it
(culture - life model)
Individual who knows the
impact of their decisions on
the .environment
Missing part
Obsession to fill
Spend the life trying to fill
Consumer culture
appropriates it
Child as a consumer
Not working but want to
buy, Contradiction
Global problem
How your new cell was
produced?
Where goes the trash you
throw away?
Can not handle their own
fault.
Chance to fulfill buying
items (Not everyone can ->
frustration)
Advertisement for kids
Sometimes banned in
some countries but still
disclosed in some others
The cultural production
need to think about
conscious consumption.
Capitalist society always
want more, but the
resource has an end.
PARADOX
UNSUSTEINABLE
A paradox is an argument that produces an
inconsistency, typically within logic or common
sense.
In common usage, the word "paradox" often
refers to irony or contradiction.

10. Information = Matrix
The information may be informative.
A message sent can be empty.
Audience may not understand.

11. Newspaper inform, but not always
form an opinion or explain the context

12. Media
Advertisement
Products and Services
Content / News
Ideas and Information

13. Media
Advertisement
Products and Services
Content / News
Ideas and Information
Mass Desire

14. Media
Advertisement
Products and Services
Content / News
Ideas and Information
Desire is not create in one shot

15. Media
Advertisement
Products and Services
Content / News
Ideas and Information
Do you chose what you want to be?

16. Media
Advertisement
Products and Services
Content / News
Ideas and Information
Spread new habits of consumption is not a good business,
media profits from this model
AU$ 25.000
30 seconds
Reach 20.000.00 people*
*quoted Downbor, Ladislau. 2008 - Data from Brazil

17. Consumption
con·sump·tion*
Noun
1.the act of consuming, as by use, decay, or destruction.
2.the amount consumed: the high consumption of gasoline.
3.Economics:
the using up of goods and services having an exchangeable
value.
4.Pathology.
* http://dictionary.reference.com
IDEAS
INFORMATION
GOODIES
LIFESTYLE
Before: a way of living
Today: a way of show off

18. Trash / Waste
*quoted Downbor, Ladislau . 2008

19. Trash / Waste
30 billion tones of waste are produced per
day on the planet*
*quoted
Downlor,
Ladislau .
2008

20. Trash / Waste
Selective collection
PROS CONS
Helps to reduce the impact of
waste in nature
Takes off the focus on the real
problem: reduce the production of
waste
Provides employment to many
people
A huge effort to try to minimize a
problem. Efforts could be being
used for other purposes
Way to educate people in the
everyday tasks
The idea “If you are recycling, your
part is done” is not truth

21. Globalization
Be
Individual
Be a
Conscious
individual
Being a
Unconscious
individual
InformationMedia
Imaginary
Consumption
Waste
Summary:
Cycle

22. Globalization
Be
Individual
Be a
Conscious
individual
Being a
Unconscious
individual
InformationMedia
Imaginary
Consumption
Waste
Summary:
Cycle
• Instead of profit at any cost -> profit with
social and environmental care
• Education campaigns -> personal
conscience
•People considering another way to consume
•Radical attitudes do not advance in a long
term period. There are deep changes to
happen.
Proposal – Analysis of trend

23. PEACE
LOVE
RECYCLE
YOUR
IDEAS
THANK YOU
FOR YOUR ATTENTION

24. References:
• Books:
Bauman, Zygmunt. “Liquid Modernity”, 2000
Debord, Guy. “ La société du spectacle”, 1967
• Article:
Dr. Al-Rodhan, Nayef R.F. “Definitions of Globalization: A Comprehensive Overview
and a Proposed Definition”, 2006
• Movies:
Gandini, Erik. “Surplus: Terrorized Into Being Consumers”, 2003
Achabar, Mark. “The Corporation”, 2004
Lima, Carla. Garbini, Juliana and Klein, Marcela. “DOC Consumindo”, 2008