Modern American culture promotes excessive consumption through widespread advertising. Advertising dominates media and shapes social standards to encourage wasteful consumption as the norm. While consumption levels were once reserved for the wealthy, advertising teaches people in developed nations to consume far more resources than necessary at the expense of global equality and environmental sustainability. Critics argue that overconsumption stems from advertising promoting materialism, inadequacy, and competition over meaningless purchases rather than meaningful experiences and relationships. Movements now resist ubiquitous marketing and promote simpler, less wasteful lifestyles.