Sprout Social is a social media management software founded in 2010 that allows businesses to engage with customers and monitor social media conversations across various platforms. It offers features like engagement, monitoring, listening, automation, publishing, analytics, collaboration and account structure to help businesses manage their social media presence. The company has grown to over 19,000 brands as customers and raised over $100 million in funding from investors like Lightbank and Goldman Sachs. Sprout Social's secret to success is its people-first culture and agile development approach modeled after Spotify.

1. Ian Duvall
iduvall
EECS 441 Fall 2017

2. What is Sprout Social?

3. Social Media Management
Software

4. Social Media
Sprout Social Business

5. Why use Sprout Social?

6. Built for Business

7. Built forTeams

8. Customer Relationship Mgmt.

9. Content Planning

10. The List Goes On…
• Engagement
• Monitoring
• Listening
• Automation
• Publishing
• Analytics
• Collaboration
• Account Structure
• Mobile
• And more!

11. History
2010
2017
2009
Founders Justyn Howard and
Aaron Rankin meet

12. History
2010
2017
Jan. 2010
Sprout Social Founded in
Chicago, IL

13. History
2010
2017
May 2010
Seed Investment
from Lightbank

14. History
2010
2017
Nov. 2010
$1million Series A
from Lightbank

15. History
2010
2017
Nov. 2011
End private beta
ReleaseV2 of platform

16. History
2010
2017
Jun. 2014
$18million Series B lead by
New Enterprise Associates

17. History
2010
2017
Aug. 2015
Release Bambu
2nd product

18. History
2010
2017
Feb. 2016
$42million Series C
lead by Goldman Sachs

19. History
2010
2017
May. 2016
US Patent forViralPost

20. History
2010
2017
June. 2017
Chatbot Builder

21. Business Model

22. B2B SaaS
• 19,000+ Brands
• Pricing

23. Competition
Target Market
Corporate /
Enterprise
Entrepreneur /
Small Business
Users
Customer Base 19,000 16 million Billions
Business Model B2B SaaS B2B SaaS Ads (98%)
Product
Offerings
+ Bambu
+ Bot Builder
+ Media Library
Sprout Social Lite Acquisitions

24. Secret Sauce
• Relationships

25. Secret Sauce
• Organized with Agile in mind
Spotify Squad Model

26. Secret Sauce
• Culture - People First
#18 in Small & Medium Businesses
#1 in Small & Medium Businesses

27. Prediction
• Bullish
• Goldman Sachs Investment
• Diversifying Product Offering

28. Questions?