Is your community a victim of "site elimination"? Stay in the site selection game with these three techniques and give yourself a chance to tell your unique story to help put your community at the top of the list!

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Smarter Software for Communities
December 7, 2016
3 TECHNIQUES TO
GET YOUR COMMUNITY
ON SITE SELECTORS’ SHORTLIST

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1. Introductions
2. How Technology is Changing the Way McGuireWoods Creates and
Researches Communities for its Shortlists
3. 3 Tips that Can Help Your Community Make McGuireWoods’
Shortlists
4. How These Tips and Trends are Defining a New Skill Set: Digital
Economic Development
5. How Economic Developers can Develop and Stay Current With
These Skills
6. Q&A
Questions we will answer today:

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Your Hosts:
Ben Wright
CEO
Community Systems
benw@communitysys.com
Polo Willman
Account Supervisor
Community Systems
polow@communitysys.com
Chris Lloyd
Senior Vice President,
Infrastructure and Economic
Development
McGuireWoods Consulting
clloyd@mwcllc.com

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Smarter Software for Communities
Introducing Community Systems

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Community Systems at a
Glance
Key Facts:
• Founded 2013
• 17 employees
• 285+ active customers
Products Include:
• Geographic Information
Systems
• Content Management Systems
• Marketing Automation Systems
• Customer funded development
• Digital Economic Development
University
2016 Product Priorities:
• GIS UX Re-design 3.0
• Data Visualization
• Lead IQ and Matching
• Salesforce/ CRM Integration
• Introducing WordPress

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Our purpose:
Community Systems accelerates
information exchange about places,
using software, data, and services.

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Content Management System Web Analytics Prospect Response System
Lead Conversion
Geographic Information Systems
Product Overview: The AtlasOne Suite. The most
Integrated Suite of Tools to Drive Digital Economic
Development:

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We provide world class software, services, and data to the
economic development industry

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Current Customers (275+)

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Data, technology, and agency
partners this requires:

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• Continue the Conversation:
– Follow us on Twitter: www.twitter.com/CommunitySys
• View and share the video with your colleagues:
– http://communitysys.com/Training/Past-Webinars.aspx
Download the slides, listen to the
video, continue the dialogue

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Smarter Software for Communities
Chris Lloyd
Senior Vice President, Infrastructure
and Economic Development
McGuireWoods Consulting

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Smarter Software for Communities
How Technology is Changing the Way
McGuireWoods Creates and Researches
Communities For its Shortlists

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Impact of Technology
• Democratization and commoditization of site selection
(at least initially)
• We expect everything to be online, so when it isn’t, you
can get eliminated quickly
• We expect information to be current and relevant
• We expect your website to help us do our jobs faster
• It’s harder to hide your warts – so be honest about them

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Smarter Software for Communities
3 Tips That Can Help Get Your Community
Make McGuireWoods’ Shortlist

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Getting on the Shortlist
1. Make your data actionable – put it in a format easy to
use, manipulate, graph, present

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Getting on the Shortlist
2. Take the data to the next level with detailed, localized
analysis and anecdotal information

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Getting on the Shortlist
3. Even data has limits, so use data as part of the broader
effort to tell the story of your community

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Smarter Software for Communities
What Skills Should Organizations Develop
to Better Compete Digitally?

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Essential skills organizations
should develop to compete
Website
Analytics
CRM, Prospect
Responses
GIS and Data
Management
Business
Retention
All Organizations
LinkedIn for business development
Website content management
Email marketing management
Property data management
Email surveys
Digital analytics
CRM for recruitment and retention
Inbound marketing management
Demographic data management
Labor market data management
Business data management

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Smarter Software for Communities
If you would like more information about how to
develop these skills, at no cost to Community
Systems’ customers, type “Digital EDU” in the
chat box

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Smarter Software for Communities
How Can You Gain Greater Visibility
into Who is Evaluating Your Community
Using Technology?

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The State of Digital Lead
Generation 2016
What part of Digital Marketing do you think your
EDO needs the most help with?
• Lead Generation: 57%
• Search Engine Marketing: 15%
• Content Marketing: 12%
• Website Tips and tricks: 8%
• Understanding Digital Analytics: 8%
Source: Atlas Advertising Survey

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What is the LeadIQ Service?
Community Systems LeadIQ is a combined service
and product offering that includes a lead generation
software plugin that tells you, for 10% to 15 % of
your website users:
• Which company came to your website
• What they did
• What they searched for
• What properties they looked at (if integrated with GIS)
• And how to contact their company
• And optionally, who the person is who visited your website

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Smarter Software for Communities
If you would like to learn more about the
website visitors you currently have, type
“free trial” in the chat box.

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Smarter Software for Communities
Questions & Answers

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Contact: Ben Wright
t: 720.420.3800 x 210
benw@communitysys.com
www.CommunitySys.com
1860 Blake Street, Suite B101
Denver, CO 80202
Thank you and stay in touch!
Smarter Software for Communities