Just like any being an organisation goes through different phases in its evolution. This Friday we are going to take a closer look at these stages: pioneering, differentiating, integrating and associating as Lievegoed / Glasl identify them. Using the evolutionary theory of these and other scientists as background, the changes a company goes through are explained. Working in a start-up or being closely in contact with young, developing companies, we can observe changes everyday. But how do all these changes happen? With this presentation I hope to give you a tool to analyze the current life stadium of your organisation and to anticipate next phases.

1. Lifecycle of an
organization
Bettina Gross

2. Grow or go

3. The Cycle of Life
Birth
Development
Flourishment
Transformation /Death

4. 4 Phases of
organizational evolution

5. Pioneering
Associating Differentiating
Integrating

6. Pioneering
4 Phases of
- Organization is founded
Associating Differentiating
- Mainly influenced by the pioneer
organizational evolution
- Autocratic
- Vision is main focus of organization
Integrating

7. If they cannot imagine
the future, they cannot
create it.
- C. Prahalad, 1999

8. Pioneering
4 Phases of
Associating Differentiating
organizational evolution
Integrating
A big family

9. Pioneering
- Organization is founded
- Mainly influenced by the pioneer
- Autocratic
- 4 Phases of
A big family
Associating Differentiating
organizational evolution
First symptons of crisis:
- A too fast changing environment
- Fast organic growth with unknown
customers
- New hires that do not match the leadership
style Integrating

10. Pioneering
4 Phases of
Associating Differentiating
organizational evolution
In full crisis & transition
Integrating

11. Pioneering
- Organization is founded
- Mainly influenced by the pioneer
- Autocratic
- 4 Phases of
A big family
Associating Differentiating
organizational evolution
More crisis:
- Decreasing profits
- Conflicts with the leadership style,
communication & information
- Decrease in motivation, strength & flexibility
Integrating

12. Pioneering
Scientific
Management
Associating Differentiating
Integrating

13. Pioneering
- Successful entrance in the
market
Associating philosophy
- Make & sell Differentiating
- Tasks as main drivers
- Structure, standards &
controllability
Integrating

14. Pioneering
Associating Differentiating
Order & Structure
Integrating

15. Pioneering
- Successful entrance in the
market
- Make & sell philosophy
- Tasks as main drivers
- Structure, standards &
controllability
Associating Differentiating
Symptons of crisis:
- Inflexibility
- Coordination &
communication problems
- Process problems
- Rivalries Integrating

16. Pioneering
Associating Differentiating
Intrapreneurship
Integrating

17. Pioneering
- Synthesis of pioneering & differentiation
- Development of a complete organism
- Horizontal orientation
-Associating
High autonomy, responsibility & self-initiative
Differentiating
- Decentralized, autonomous teams
Integrating

18. Pioneering
Associating Differentiating
A living organism
Integrating

19. Pioneering
Associating Differentiating
Border
dissolution
Integrating

20. Pioneering
- Linking & interaction with
the environment
- Lean enterprise system
Associating - Complete value creation
Differentiating
stream of entire supply chain
- Company biotopes (~ Keiretsu)
Integrating

21. Focus not just on your
competitors, but also on
your collaborators and
complementors.
- C. Shapiro, 1998

22. Pioneering
Associating Differentiating
A living
organisational biotope
Integrating

23. Pioneering
Associating Differentiating
Integrating

24. Pioneering
Transformation to a new phase
=
Associating Differentiating
Transformation to a new
organizational culture
Integrating

25. Pioneering
- Cultural conflict
- Entrenched mindsets and behaviors
Transformation:
Associating
- Old organizational culture Differentiating
- New values, vision and mission statement
that are lived by key people
- A self learning living organism
Integrating

26. A living organism