More information:https://flevy.com/browse/flevypro/innovation-culture-3674 Every organization aspires to nurture a Culture of Innovation where employees are motivated to take initiatives that result in the creation of innovative products. However, the actual execution of this aspiration and developing such a Culture perplexes many senior executives, and eventually inhibits the Innovation projects from being successful. Senior executives often rely on the bigger perspective — concentrating entirely on how to set up an innovative Culture. In doing so, they overlook on paying attention to planning and executing initiatives required to develop an Innovation-focused Culture. Culture is the outcome of collective behaviors, which necessitates the employees to embrace innovative behaviors at the outset. The Culture automatically becomes Innovation-centric when people become more creative. To instill a Culture of Innovation, organizations need to converge their emphasis on shifting key behaviors. This deck talks about the 5 critical behaviors that should be adopted by the entire organization to create an Innovation Culture: 1. Ecosystem-wide Collaboration 2. Support for Intrapreneurs 3. Speed and Agility 4. A Venture Capitalist Mindset 5. Operational Excellence (OpEx) Coupled with Innovation The slide deck also includes some slide templates for you to use in your own business presentations.

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Organizational Culture Re-defined: 5 Behaviors Critical
to Creating an Innovation Culture
Contributed by Mark Bridges on February 18, 2019 in Strategy, Marketing, & Sales
How to Create a Culture that
Supports Innovation
13-page PDF document
Creating a Culture of Innovation
to Attract and Retain Top Talent
13-page PDF document
Innovation Culture
22-slide PowerPoint presentation
Inspiring breakthrough innovation in business models and solutions is becoming critical for organizations’ existence, as startups through
their innovation have been consistently disrupting large organizations globally. To foster innovation, the key ingredient is creating an
organizational culture that encourages innovation in all spheres. Every organization, today, aspires to nurture a culture of innovation where
employees are motivated to take initiatives that result in the creation of innovative products. However, the actual execution of this aspiration
and developing such a culture baffles many senior executives, and eventually inhibits the success of innovation endeavors.
Senior executives often focus entirely on how to set up an innovative culture. In doing so, they overlook meticulously planning and executing
initiatives required to develop an innovation-focused culture. Corporate Culture is the outcome of collective behaviors, which necessitates the

2. 10/28/2019 Organizational Culture Re-defined: 5 Behaviors Critical to Creating an Innovation Culture | flevy.com/blog
flevy.com/blog/organizational-culture-re-defined-5-behaviors-critical-to-creating-an-innovation-culture/ 2/12
employees to embrace innovative behaviors at the outset. The culture automatically becomes
innovation focused when people become more creative.
Research on the most critical element for success reveals “right leadership” and “culture” to
be the top priority for CEOs. Other areas of importance in the creation of a culture of
innovation include creative potential, readiness to teamwork, and willingness to challenge
the status quo. Innovation is slowly becoming a priority for most organizations, so much so
that many enterprises now anticipate their employees to assign proper time to generate new
ideas.
To instill an Innovation Culture, organizations need to converge their emphasis on shifting
the existing behaviors of their people to 5 key behaviors that are critical in creating an
Innovation Culture. Widespread adoption of these 5 behaviors is essential for making innovation part of the organizational DNA:
1. Ecosystem-wide Collaboration
2. Support for Intrapreneurs
3. Speed and Agility
4. A Venture Capitalist Mindset
5. Operational Excellence (OpEx) Coupled with Innovation

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Now, let’s take a deeper view of the first 3 behaviors critical for creating an innovation culture.
Ecosystem-wide Collaboration
Innovation warrants effective teamwork and strong coordination between discrete departments, specialties, locations, vendors, and partners.
To develop an innovative culture and organization-wide collaboration, leaders need to select top people internally and capable partners
externally, and mobilize them to integrate like a single team.
Strong external partnerships are just as valuable and provide you the opportunity to utilize the intellect of smart people outside the
boundaries of your organization—to create a differential edge over your competitors. Teamwork, inter-departmental partnerships, and
external alliances help deliver optimum solutions and breakthrough products. This also allows for quicker development of business ideas.
Support for Intrapreneurs
Intrapreneurs are internal employees within large organizations who are gifted with an entrepreneurial mindset, which they use—alongside
enterprise resources—to turn an idea into a profitable product or solution through assertive risk-taking and innovation. Intrapreneurs should
be motivated to qualify opportunities and shape them into high-yielding innovations by providing access to corporate resources and
collaboration.
In order to support intrapreneurs to be successful, leadership needs to measure and recognize their innovative potential and
accomplishments. For instance, the percentage of employees trained in innovation processes and the magnitude and potency of the
collaboration ecosystem. This can also be in the form of number of meaningful ideas in an intrapreneur’s pipeline, stability and robustness of
the innovation portfolio, and the prompt pace of commercialization of ideas.
Speed and Agility
Developing an innovation culture necessitates broad readiness to adopt and leverage new technologies effectively and promptly. Adopting
agile mindsets and approaches helps organizations take actions quickly to changing trends or circumstances, keep the innovation running,
and displace competitors that have significantly more resources. Agile approaches also facilitate in quickly distinguishing and selecting ideas,
and commercializing the ideas through prototyping.
Interested in learning more about the 5 key behaviors essential for making innovation part of the organizational DNA? You can download an
editable PowerPoint on Innovation Culture here on the Flevy documents marketplace.
Are you a Management Consultant?

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How to Create a Culture that
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About Mark Bridges
Mark Bridges is a Senior Director of Strategy at Flevy. Flevy is your go-to resource for best practices in business management, covering
management topics from Strategic Planning to Operational Excellence to Digital Transformation (view full list here). Learn how the Fortune
100 and global consulting firms do it. Improve the growth and efficiency of your organization by leveraging Flevy's library of best practice
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