27.1.2014 Tampere. Perinteinen mobiilimaailma murroksessa. Tommi Teräsvirta: Windows Phone

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Kuinka kehittää laadukkaita ja myyviä sovelluksia?

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  • eCPM – means, "effective cost per thousand impressions." eCPM is calculated by dividing total earnings by total number of impressions in thousands. It is a great performance measure for your various ad units, so when experimenting, you can use eCPM to compare your results.
  • Actually there are 11 top ten tips
  • 27.1.2014 Tampere. Perinteinen mobiilimaailma murroksessa. Tommi Teräsvirta: Windows Phone

    1. 1. 1 Windows Phone Mobiilimaailma murroksessa, Tampere, 26.1.2014 Tommi Teräsvirta Tieturi
    2. 2. 2 Agenda • Application publishing • Perf & Polish: Making your app work properly as well as look pretty • Monetization: Money making possibilities
    3. 3. 3 Perf & polish • Final touches to the app: make it perfect with good performance, and polish the outlook and behavior • Can take surprisingly long time - developer possibly not the best for this task • The application itself is often done ok prior to this phase, provided proper development procedures are followed • Testing, e.g. TDD and CI • Development guidelines followed
    4. 4. 4 Performance • Perceived efficiency is often what matters the most • If it is usable - performance is ok • Points of interest: • • • • Startup time Memory cap - 150MB on WP8 UI thread vs. background tasks Platform interactions: e.g. tombstoning • Tools: • • • • Debugger Code Analysis, Code Metrics Performance Analysis Simulation Dashboard
    5. 5. 5 Polish phase • Making the app look pretty and meet store requirements • Can not typically be strictly separated from the perf phase • Create artwork for Tiles Tile Size Flip and Cycle Images Iconic Images Small 159 x 159 pixels 159 x 159 pixels 110 x 110 pixels Medium 336 x 336 pixels 336 x 336 pixels 202 x 202 pixels Wide 691 x 336 pixels 691 x 336 pixels N/A • Support for multiple resolutions • Make supported sure orientations, themes etc. can be used • Globalization… more 
    6. 6. 6 Globalization • Globalization = Internationalization & Localization • Language, currency, symbols.. • There are some caveats in the language selection • Obviously should be done from the beginning even if initially only a single language will be supported • Language does not only apply to the app! • Not a bad idea to use a native translator Google/Bing translations work only so far..
    7. 7. 7 10 Tips to Make More Money (1/2) - Microsoft 1. Use Trial API 70x More Downloads, 7x More Revenue 2. Use Live Tile Top 50 apps are 3.7x more likely to have
    8. 8. 8 10 Tips to Make More Money Today (2/2) 6. Publish Globally Fastest growth occurring in new markets 7. Localize Smartly Language, currency, symbols 10. Update Frequently
    9. 9. 9 Monetization • Want to make money? Now or later? DOWNLOADS • Best way to make money is to have money and use it • Next best is to make the store page appealing  downloads • Third best is to make a great app • Free apps can be made commercial, not the other way around • Try-and-buy can be used to entice users • Ads are a possibility, PPC not great, forget if not a killer app • In-App-Purchase has most potential
    10. 10. 10 Ads & IAP
    11. 11. 11 Get people to download • Good screenshots, description, etc. • Stand out from the crowd • Market the app! • Get reviews
    12. 12. 12 User experience • Do you know what people want? How about a UE expert? For all local market place audiences? • Test with real users • Beta testing, invite your 10,000 best friends to test for 90 days • Application Analysis, also during beta testing
    13. 13. 13 End user experiences
    14. 14. 14 Analytics overview • Information about your app's usage • Identify problems • Make intelligent decisions about updates, fixes, additions • Not merely how many apps downloaded and if they've crashed • How about knowing that 30% of users don't play beyond level 4, of those who do 20% purchase the app between levels 9 and 10? Or that IAP starts slowly, peeks after 2 weeks in Europe, 3 weeks in Australia, and 1½ weeks in USA – and there is no significant difference between registered and unregistered users?
    15. 15. 15 Tools exist • DevCenter reports (https://dev.windowsphone.com/en-us/dashboard) • Downloads, IAP, crashes • Little Watson • Faster crash reports • Buddy Analytics (http://buddy.com/products/) • Analytics is one part of the Buddy platform • Cross platform, so works on all major platforms • Three main parts: Crash records, Device Analytics, Sessions – customizable analytics data • Flurry (http://www.flurry.com/) • Free cross platform analytics tool • Basic usage data automatically, Demographics, Location optional • Customizable Events allow logging whatever you desire • Localytics (http://www.localytics.com/) • real-time app analytics and marketing services • Similar to Flurry, even more versatile than Flurry - free for small use • And then there are several others www.tieturi.fi
    16. 16. 16 Summary - Rules for a great app • Is found and downloaded • Reviews, pricing, stands out • Solves a problem in an intuitive way • Update if needed! • Is localized on All levels • Technologically advanced www.tieturi.fi
    17. 17. Don't do things right, do the right things! Questions? Answers?

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