1.
Making Money with
Apps
Fons Sonnemans
@fonssonnemans

2.
I AM –
@FONSSONNEMA
NS

3.
My Apps

4.
How to get rich?

5.
Ways to become “Rich”
• Write an app for a client
• Write an app and publish it in a Store
• Write an app and sell it
• Affiliate marketing

6.
Write an app for a client
Price
• Time & Material
• Fixed Price
• Price for every download
Find projects on AppGoeroes
• http://www.appgoeroes.nl/

7.
Write an app and publish it in a Store
• Which platform
• iOS, Android, Microsoft, ?
• Which device
• Phone, Tablet, PC/Laptop, Watch?, Glasses?, Game Console?
• Price
• Paid
• Free

8.
Paid Apps
Apple & Google
• 30% commission
Microsoft
• 30% commission
• 20% after you pass $25.000 revenue
Choose Price
• From €0.99 to €834,-
Which Store & What Price

9.
Free Apps
•Income
• Ads
• Trial (= Paid)
• In-app purchases
90% of all installed apps are free

10.
Ads
• iAd (Apple)
• AdMob (Google)
• PubCenter (Microsoft)
• Others: AdFonic, AdDuplex, InMobi, Smaato, etc
• Show ads for your other apps
• Rotate ad providers using Ad Rotator
• Use in-app purcharse to remove ads,
• Price?
Free app - ad supported

11.
PubCenter
http://pubcenter.microsoft.com
<UI:AdControl ErrorOccurred="ad160_ErrorOccurred"
UseStaticAnchor="True"
Height="600"
Width="160"
ApplicationId="xxxxxxxxxxxxxxxxxxxxxxx"
AdUnitId="xxxxxxx" />

12.
PubCenter

13.
Free with Trial (= Paid)
•70x more downloads
•10% conversion rate
•7x higher sales!
•Explain the trial in the store description

14.
In-app purchases
•IAP enables you to sell digital goods in your apps
and games
%
Of top grossing iOS apps use in-
app purchase
-- Business Insider
$
In-App revenue in 2011,
expected >$ in 2016
- eMarketer
93 1B
4B

15.
In-app purchases
IAP enables you to sell digital goods in your apps
and games

16.
What can you sell?
• Game items (swords, levels, characters)
• Functionality (more features, new graphics, maps, levels)
• Accelerated gameplay (unlock items, powerups)
• eBooks and eMagazines
• Digital images, music and videos
• Virtual Currency that can be shared across all your apps (gold, tokens, gems)
• Postcards from photos taken on the phone
• A DVD of a video captured and edited on the phone
• Digital services (backup data to cloud, rent-a-map)

17.
In-app purchases

18.
Covers

19.
Write an app and sell it

20.
Affiliate marketing
• Krijg een commissie over de opbrengst die een
andere partij verdient via je app (1% - 8%)
• Zanox/M4N: Zalando, KPN, Centraal Beheer
• Bol.com Partnerprogramma: Boeken, DVDs,
etc.

21.
How to write a successful app?
• The best apps only do one thing, but they do it very, very well.
• It’s important that the app is original, improves on another app,
solves a problem or entertains.
• If the app is good, everything that follows will be easier.
Create A Great Product

22.
How to write a successful app?
• Incorporate some viral mechanism into the core
functionality of the app, so each user that enjoys the
app can potentially attract a network of new users. It
means the app is better or more engaging when
users invite friends to use it.
Built In-Virality

23.
How to write a successful app?
•We live in a visual society. With the app store
competition growing daily, having good code and
a great feature set isn’t enough. How your app
looks matters
Design

24.
How to write a successful app?
•Innovate
•Analytics and Event Tracking
• Flurry, Application Insights, Google Analytics, ?
•Update Regularly
•Localize the app
Development

25.
Flurry
http://www.flurry.com/

26.
Application Insights
http://www.visualstudio.com/

27.
How to write a successful app?
• App Store
• Title
• http://channel9.msdn.com/Blogs/DevRadio/Microsoft-
DevRadio-Part-1-A-Developers-Guide-to-Marketing-
Your-App-Naming-Your-App
• Text
• Pictures (Logo & Screenshots)
• Keywords
• Category
• http://blogs.windows.com/windows/b/appbuilder/archive/
2014/02/27/windows-store-trends-feb-2014-update.aspx
Presentation

28.
Search: Title + Keywords

29.
Search: Title + Keywords

30.
Category – Game vs Education

31.
How to write a successful app?
• Get More Ratings
• Social Integration (Candy Crush Saga)
• Spread the word
• Website, Facebook fan page, Twitter Channel, YouTube movies
• Analyze Statistics
• Get your app reviewed by journalists
• http://blog.superdevresources.com/5-tips-for-getting-your-apps-
reviewed-by-review-sites/
• http://blog.superdevresources.com/app-review-sites-windows-
phone-windows-8-apps/
Marketing Marketing
Development
50/50

32.
Get More Ratings

33.
Analyze Statistics
Distimo Analytics https://analytics.distimo.com

34.
Recap & Questions

35.
@fonssonnemans
fons.sonnemans@reflectionit.nl
fonssonnemans
reflectionit.nl/blog

36.
Laat ons weten wat u vindt van deze sessie! Vul de evaluatie
in via www.techdaysapp.nl en maak kans op een van de 20
prijzen*. Prijswinnaars worden bekend gemaakt via Twitter
(#TechDaysNL). Gebruik hiervoor de code op uw badge.
Let us know how you feel about this session! Give your
feedback via www.techdaysapp.nl and possibly win one of
the 20 prizes*. Winners will be announced via Twitter
(#TechDaysNL). Use your personal code on your badge.
* Over de uitslag kan niet worden gecorrespondeerd, prijzen zijn voorbeelden – All results are final, prices are
examples

37.
Related sessions 16-4
Slot Title Speaker
07:45 Using native code in your Windows and Windows Phone Applications Maarten Struys
07:45 Bluetooth and NFC phone to phone communication Rob Miles
10:50 What is new in XAML and tooling in Windows 8.1 Fons Sonnemans
10:50 Tiles, Notificaties en het Actiecentrum in Windows Phone 8.1 apps Rajen Kishna
10:50 Sites and Apps, hoe maak ik ze accessible Dennis Vroegop & Jeroen Hulscher
13:15 Windows and Windows Phone – Build Apps for Both Mike Taulty
13:15 Optimizing Windows Store apps for varying form factors, resolutions and viewstates Tom Verhoeff
14:50 Talking to hardware with Windows Phone Rob Miles
14:50 Crossplatform development using Mapping data and features Joost van Schaik
16:20 Building Windows Store and Windows Phone XAML apps Harikrishna Ajithkumar Menon
16:20 Lap Around Windows Phone 8.1 voor de enterprise developer Matthijs Hoekstra
16:20 Making money with Apps Fons Sonnemans
16:20 Van één app honderd apps maken? Tom Droste
16:20 Lap around Windows Phone 8.1: Introduction to the new developer platform Andy Wigley
17:45 App Analytics voor Windows Phone en Windows Store Mark Monster
17:45 Je hebt een app. Nu alleen nog verkopen! Dennis Vroegop

38.
Related sessions 17-4
Slot Title Speaker
07:45 Modern Apps for the Enterprise Dennis Mulder
09:15 Diagnosing performance issues in Xaml based Windows Phone and Windows Store Apps with Visual
Studio 2013
Harikrishna Ajithkumar Menon
09:15 Designing XAML Apps using blend for Visual Studio 2013 Fons Sonnemans
09:15 Building Windows Store apps for Windows Phone 8.1 Andy Wigley
09:15 Jouw apps op alle schermen en resoluties Martin Tirion
09:15 Combineer Windows, Windows Phone en SharePoint apps voor succesvolle enterprise oplossingen Dave Smits
10:50 Hergebruik van JavaScriptkennis bij het bouwen van Windows Store apps Timmy Kokke
10:50 Making the most from Windows Phone App Studio Tom Verhoeff
13:15 Creating games for Windows 8 and Windows Phone 8 with monogame Rob Miles
13:15 A Lap Around the PRISM Framework for Windows 8 Store Apps Mike Taulty
14:50 Bouwen en distribueren van je Enterprise apps voor Windows Phone 8.1 Matthijs Hoekstra
14:50 Zoeken in Windows en in jouw app Martin Tirion
14:50 Succesvol Enterprise apps aanbieden via de Windows en Office Store Dave Smits
16:20 Networking, Mobile Services and Authentication on Windows Phone 8.1 Andy Wigley
16:20 TypeScript en Windows Store apps Timmy Kokke