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2015 Pebble Developer Retreat
Building a Great Appstore Page
Aaron Cannon, Product Management
The App Store Page
• The name
• The banner
• The screenshots
• The description
Don’t be like me…
A good App Store page has…
• The name and banner - get their attention
• The screenshots - show them what it does
• The description - tell them what it does
The name
Smartwatch tools for Pebble
The name
Nav Me
The banner
The banner
This is where you get their attention…
-Focus on the use case
-Don’t explain your app
-Only show screenshots when it adds to the
“pitch” (like watchfaces)
-As little text as possible, but keep it big
Aim to get clicks.
The banner Find
another
good one
Appealing screenshots
This is where you SHOW what it does…
-The first screenshot should tell the most
compelling story (gifs are great for this)
-The collection of screenshots should show
everything the app can do
Appealing screenshots
A compelling description
This is where you TELL everyone what it does…
A few suggestions:
-Tell users what problem you’re solving
-Simply describe the set of features (in human speak)
-Highlight timeline integration
-Easy to read
-Keep it concise
So you’ve built a great page…
now what?
Let us know what you’ve built!
@davidsven
@shobeir
@xlinale
@jisforjoe
@pebble

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#PDR15 - Awesome Appstore Assets

  • 1. 2015 Pebble Developer Retreat Building a Great Appstore Page Aaron Cannon, Product Management
  • 2. The App Store Page • The name • The banner • The screenshots • The description Don’t be like me…
  • 3. A good App Store page has… • The name and banner - get their attention • The screenshots - show them what it does • The description - tell them what it does
  • 7. The banner This is where you get their attention… -Focus on the use case -Don’t explain your app -Only show screenshots when it adds to the “pitch” (like watchfaces) -As little text as possible, but keep it big Aim to get clicks.
  • 9. Appealing screenshots This is where you SHOW what it does… -The first screenshot should tell the most compelling story (gifs are great for this) -The collection of screenshots should show everything the app can do
  • 11. A compelling description This is where you TELL everyone what it does… A few suggestions: -Tell users what problem you’re solving -Simply describe the set of features (in human speak) -Highlight timeline integration -Easy to read -Keep it concise
  • 12. So you’ve built a great page… now what?
  • 13. Let us know what you’ve built! @davidsven @shobeir @xlinale @jisforjoe @pebble