The document discusses franchising in Pakistan. It defines a franchise as a business model where the owner licenses its operations, products, branding, and knowledge to franchisees in exchange for fees. The first franchise in Pakistan was established in 1993. There are now many franchise opportunities across over 70 industries, including fast food, retail, and services. Franchises offer benefits like established brands, support systems, and potential for business growth. The document outlines the roles of franchisors and franchisees and different types of franchise models. It provides tips for prospective franchisees, such as thorough research, legal advice, and understanding investment costs and contractual obligations.