Marla Roberson and Kris Jones presentation "Adopting and Adapting New Tools to Meet Old Needs: The Effective Use of Social Media to Promote the Library”

1. Adopting and Adapting New Tools to Meet Old Needs: The Effective Use of Social Media to Promote the Library Marla K. Roberson, MLIS Tri-County Technical College Library Director Kris Jones, MLS York Technical College Library Director

2. Twitter: Short, fast burst of info

3. Twitter search: Library 5-13-10

4. Blogs: more involved information delivery Blogger: https://www.blogger.com/start Wordpress: http://wordpress.com/

5. Photo Sharing Picasa http://picasa.google.com/ Flickr http://www.flickr.com/

6. Flickr: Library pic 5-13-10

7. Social Networking Sites Facebook http://www.facebook.com/ MySpace http://www.myspace.com/

8. Facebook stats

9. Brands

10. Questions Goals – Reason for having Social Media Are you going to measure? How? Are you supported? Is there consistent content to add? Is there a cost factor?

11. And the biggie! WHO IS RESPONSIBLE? DO YOU HAVE TIME?

12. Social Media Traffic Changes Remember to take all stats with a grain of salt. Whether these stats are “true” or not, it does show some trends. Taken from Mashable.com

13. SC Libraries and Social Media

14. Don’t forget to publicize that you are on sites

15. Crawl, Walk, Run, FLY Social Media: Tactics and Tools http://www.flickr.com/photos/cambodia4kidsorg/4564109298/

16. Things I Read to Keep Up Blogs: Mashable Stephen’s Lighthouse Tame the Web Twitter feeds: rachelreuben USNewsEducationlaurenpressley alanews Search on various subject. Follow leads from blogs that you enjoy. Look at actual marketing and graphic businesses.

17. Remember that Social Media is a Two Way Conversation

18. Anne Spring Close Library Blog - http://asclibrary.blogspot.com/

19. Anne Springs Close Library Facebook – http://www.facebook.com/pages/Rock-Hill-SC/Anne-Springs-Close-Library/44660723881

20. Anne Springs Close Library MySpace – www.myspace.com/asclibrary

21. Anne Springs Close Library – Delicioushttp://del.icio.us/asclbookmarks

22. Anne Springs Close Library Flickrhttp://www.flickr.com/photos/libraryascl

23. Anne Springs Close Library – Wikihttp://ascl.pbworks.com/

24. If You Build It, Will They Come? Things to consider: Who is your audience? How will you engage them? What are your goals with using these products? Is the information from these products interesting, engaging, and value added? Do you have enough personnel and/or the right kind of personnel to update/maintain these products? How do you plan on measuring their effectiveness in achieving your goals?

25. Thanks for being here Remember to pick up a handout E-mail us or call us And our contact info is Kris Jones – kjones@yorktech.edu Marla K. Roberson – mrobers1@tctc.edu Don’t forget the evaluation