The document discusses how one's online presence and social media activity can impact prospects for university admissions and employment. It notes that many universities and employers now check applicants' social media profiles and that some have rejected applicants based on inappropriate or unprofessional online content. It advises millennials to curate their online image carefully and use platforms like LinkedIn professionally to build their reputation in this new "reputation economy". However, social media is a double-edged sword and youth are cautioned to thoughtfully consider what they post online.

1. Be Careful
What You
Post
by
Charlotte
Sanders

2. Image: Pixabay, Kaboompics
88% of millennials maintain social
media profiles...1

3. friends,
family,
and
more...
Image: Pixabay, wilkernet
...where they share snapshots of their lives with

4. But in this
increasingly
digital age,
who else
might be
tracing our
digital
footprint?
Image: Pixabay, UnSplash

5. 1. UNIVERSITIES
Image: Pixabay, Mariamichelle

6. 31% of admissions officers have visited
an applicant’s online profiles...2
Image: Pixabay, Mariamichelle

7. ...and 30% have rejected applicants
based on what they have found.2
Image: Pixabay, Jedidja

8. 2. EMPLOYERS
Image: Pixabay, tpsdave

9. 80% of HR Professionals have searched for a
prospective employee online...3
Image: Flickr, Gary Knight

10. ...and 70% of
recruiters have
rejected an
applicant
based on their
findings.3
Image: Flickr, CollegeDegrees360

11. Successful employees can even be
FIRED!
for offensive tweets or posts made outside of
work hours.4

12. These employees are sometimes publicly
shamed online...5
Image: Pixabay, SevenHeads

13. ...making it difficult for them to find another job.6
Image: Pixabay, niekvarlaan

14. This is because
the internet has a
long memory...7
...With no
DELETE
button.8
Image: Pixabay, ClckerFreeImages

15. Q: What does this mean about the power of social media for
prospective students and employees?
Image: Pixabay, geralt

16. v
We are now living in a...
REPUTATION ECONOMY3
Image: Pixabay, AngryTeddy

17. In this economy, your
online presence will
determine your success or
your failure.3
Image: Pixabay, geralt

18. Q: How can millennials create a
successful online presence?
Image: Pixabay, FirmBee

19. 1. Use an app like Linkedin to build a
network of professionals.
“93% of recruiters are tapping into Linkedin”9
- Jobvite Survey
Image: Wikipedia Commons,
Linkedin Chocloates

20. 2. Show off your personality...
“...a profile with no character has probably been scraped of
some racy stuff or else the person has no social skills and won’t
fit in.”10
- Forbes Image: Pixabay, UnSplash

21. 3. ...But put your best self forward.
“Take down or secure anything that could potentially be viewed… as
unprofessional, and share content that highlights your accomplishments
and qualifications in a positive way.”11
Image: Pixabay, UnSplash

22. When faced with
? questions ?
on how to
confront the
REPUTATION
ECONOMY...
Image: Pixabay, Geralt

23. SOCIAL
MEDIA
...can be a double edged sword.12
...It is best to remember that
Image: Pixabay, schissbuche

24. Works Cited
1. "How Millennials Use and Control Social Media." American Press Institute. N.p., 15 Mar. 2015. Web. <http://www.americanpressinstitute.
org/publications/reports/survey-research/millennials-social-media/>.
2. Singer, Natasha. "They Loved Your G.P.A. Then They Saw Your Tweets." The New York Times. The New York Times, 09 Nov. 2013.
Web. <http://www.nytimes.com/2013/11/10/business/they-loved-your-gpa-then-they-saw-your-tweets.html>.
3. Schwabel, Dan. "The Reputation Economy Is Coming - Are You Prepared?" Forbes. Forbes Magazine, 28 Feb. 2011. Web. <http://www.
forbes.com/sites/danschawbel/2011/02/28/the-reputation-economy/>.
4. Love, Dylan. "13 People Who Got Fired For Tweeting." Business Insider. Business Insider, Inc, 16 May 2011. Web. <http://www.
businessinsider.com/twitter-fired-2011-5?op=1>.
5. Ronson, Jon. "How One Stupid Tweet Blew Up Justine Sacco’s Life." The New York Times. The New York Times, 14 Feb. 2015. Web.
<http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html>.
6. Gavett, Gretchen. "Why Do We Publicly Shame People Out of Their Jobs?" Harvard Business Review. N.p., 06 Apr. 2015. Web. 2015.
<https://hbr.org/2015/04/why-do-we-publicly-shame-people-out-of-their-jobs>.
7. Rosen, Jeffrey. "The Web Means the End of Forgetting." The New York Times. The New York Times, 24 July 2010. Web. <http://www.
nytimes.com/2010/07/25/magazine/25privacy-t2.html?pagewanted=all>.
8. Tibken, Shara. "Google's Schmidt: The Internet Needs a Delete Button." CNET. CBS Interactive, 6 May 2013. Web. <http://www.cnet.
com/news/googles-schmidt-the-internet-needs-a-delete-button/>.
9. Bowness, Suzanne. "Five Ways to Be a Smart Social Media User in Your Job Hunt." The Globe and Mail. N.p., 10 Jan. 2013. Web. <http:
//www.theglobeandmail.com/report-on-business/careers/career-advice/five-ways-to-be-a-smart-social-media-user-in-your-job-
hunt/article7195188/>.
10. Casserly, Meghan. "Social Media And The Job Hunt: Squeaky-Clean Profiles Need Not Apply." Forbes. Forbes Magazine, 14 June 2012.
Web. <http://www.forbes.com/sites/meghancasserly/2012/06/14/social-media-and-the-job-hunt-sqeaky-clean-facebook-profiles/>.
11. Smith, Jacquelyn. "How Social Media Can Help (Or Hurt) You In Your Job Search." Forbes. Forbes Magazine, 16 Apr. 2013. Web. <http:
//www.forbes.com/sites/jacquelynsmith/2013/04/16/how-social-media-can-help-or-hurt-your-job-search/>.
12. Singer, Natasha. "In College Admissions, Social Media Can Be a Double-Edged Sword." New York Times - Blogs. New York Times, 11
Nov. 2013. Web. <http://bits.blogs.nytimes.com/2013/11/11/in-college-admissions-social-media-can-be-a-double-edged-sword/>.